According to data, up to 98% of customers do not take advantage of an offer the first time they see it.For them and e-shops that will not lose such a customer as a result, we are introducing a new CJ Wallet feature. It allows customers to save a discount or coupon for later in their mobile wallet (iOS and Android) and use it later. At the same time, it brings delivery and use of offers without the need to click, save cookies or install applications. And most importantly – it works online, but it also opens up new possibilities for connecting affiliate marketing with offline sales in physical stores. Why is the feature beneficial not only for the end customer, but also for e-shops and their affiliate publishers?
What is CJ Wallet and what benefits does it bring?
Wallet is a new CJ.com feature connected to a digital wallet that is available to almost everyone (i.e. potential customers) on their smartphone. This applies to devices with both Android and iOS operating systems. CJ Wallet allows users to save an offer with a single click – without the need to install a third-party application, without storing cookies and without sharing personal data. The most significant advantage is that it can be used both online and in physical stores. Another huge advantage is the automated push notifications in these wallets, which alert the customer to the offer at the right time. The right time can be the end of the offer or the proximity to the physical store according to GPS. The publisher can use a link or QR code to display the offer.
What does the customer get?
- Easy to save the offer – no login or need to download the app.
- Automatic notifications – mobile wallets have notifications turned on by default.
- Option to use later – the offer does not disappear; it is reminded at the right moment. CJ Wallet is activated either when you are close to a departure or when the offer expires.
- Online and offline use – the coupon can be used in the e-shop and in a physical store.
How can affiliate publishers benefit from this?
- No need for your own app – just share a link that will automatically save the offer to your wallet.
- Clickless tracking – commission is not dependent on cookies or clicks.
- Credibility – the solution is directly supported by operating system vendors.
- Reaching a wider audience – including those who do not want to install publisher or merchant apps.
Benefits for advertisers (e-shops)
- No need to install the app – possibility of acquiring customers (and bringing them to the e-shop and physical stores) who do not have and do not want the app.
- No cookies and personal data – respects user privacy.
- Push notifications – notification of the start/end of the event or when moving around the store.
- Campaign flexibility – the offer can be changed over time, for example when the original event ends.
- Ideal for cooperation with influencers – the offer can be shared on social networks and the user can use it later.
CJ Wallet in your affiliate program? Let us know!
At a time when digital marketing must adapt to new privacy rules, CJ Wallet is a modern, secure and effective solution. At VIVnetworks.com we are currently looking for e-shops who want to participate in testing. If you are more interested in the feature and its possibilities and would like to try it out within your affiliate program, write to your affiliate manager.
Origin: Article from the CJ.com Blog
