Affiliate marketing is becoming a key tool for content monetization even in the gaming industry – and CJ VIV Networks is proud to be part of it. On the last weekend of November, we attended the Czech Championship Gaming Festival (MČR) in Brno, where we reaffirmed our position as the largest affiliate network for gaming in Central and Eastern Europe.
Competitions, Networking, and New Partnerships
On a 40 m² booth, together with ArcadeHry.cz, we created a retro gaming zone featuring seven arcade machines, including a competitive Ms. Pac-Man. We gave away nearly 300 prizes from partners – GAMIVO, GOG, GameSeal, G2A, and Kinguin. The festival attracted 25,000 video game fans, highlighting the huge potential for gaming publishers and advertisers.
At our booth, we welcomed cosplayers, streamers, and bloggers looking for effective ways to monetize their content. We offered free registration on CJ.com, showcased our portfolio of gaming advertisers, and explained how affiliate marketing helps increase revenue.
Why Is Affiliate Marketing Important for Gaming?
Affiliate marketing allows gaming publishers, streamers, and influencers to monetize their content without direct sales. Through a commission-based model, they earn for every completed order they drive to an online store. For e-shops, it’s an efficient way to boost revenue, acquire new customers, and build brand awareness. In an environment where players follow reviews, streams, and influencer content, affiliate marketing is the perfect bridge between the community and commerce.
What Do You Gain as a Publisher or E-Shop?
If you run an e-shop with games, accessories, or merchandise, or you’re a publisher focused on gaming, affiliate marketing enables you to:
- Increase revenue through commissions on completed orders.
- Collaborate with the largest online retailers via CJ VIV Networks.
- Monetize content on social media, YouTube, or your own website.
Check out our affiliate marketing presentation and learn how to get started. For more information, contact us at support@vivnetworks.com.
