Affiliate marketing is a great tool to increase your brand awareness and generate more sales. However, as the industry grows, so does the need to carefully protect your brand. That is why we have prepared 6 tips for you, how advertisers can effectively protect their brand within affiliate programs!
1. Setting the terms and conditions of the program (T&C)
The basis for protecting your brand is a thorough setting of the General Terms and Conditions (GTC). A key point is, for example, the bidding policy. These rules determine how partners can use paid campaigns and keywords associated with your brand. This step ensures that your brand is promoted in the right way.
2. Control of potential publishers
Another important step is a thorough check of potential publishers. This should include not only an examination of their profile and registered websites, but also an analysis of the countries from which the traffic comes, their methods of promotion and history of cooperation. This way, you can avoid working with partners who could damage your brand reputation.
3. Regular control of the traffic source
Within the CJ platform, you have the opportunity to regularly check the traffic source, including monitoring the referral code. This feature allows you to track how your brand is being promoted by individual publishers, ensuring that your brand is presented to your standards.
4. Overview of publishers’ activities and performance
CJ also provides you with an overview of the activities and performance of your publishers. This tool allows you to regularly check publisher results such as cancellation rate, order with higher order value or conversion ratio to the publisher’s traffic/visits.
5. Cooperation with affiliate manager or CJ Network Quality
If you are unsure about any aspect of cooperation with a particular publisher, do not hesitate to contact your affiliate manager or the CJ Network Quality team. These experts will help you investigate the situation and suggest the necessary steps to correct it. This collaboration is key to maintaining the integrity of your brand.
6. Periodic reviews and account suspensions
CJ and the Network Quality team regularly check traffic, analyze unusual orders and monitor traffic growth. If they find any irregularities, they don’t hesitate to suspend publisher accounts or exclude them from the network altogether. In the last year alone, more than 500 accounts that did not meet the basic conditions and requirements were suspended in Europe.
Protecting your brand is a key element of a successful affiliate program. By following these tips, you can minimize your risks and ensure that your brand is always safe on the affiliate network.
Data-driven decision making
After collecting all the data from the above steps, together with the affiliate manager, you can decide on the next strategy and goals. In this way, you ensure that all steps are aimed at protecting and developing your brand.
