{"id":35620,"date":"2023-04-25T11:43:28","date_gmt":"2023-04-25T09:43:28","guid":{"rendered":"https:\/\/www.vivnetworks.com\/cj-pripravil-pro-inzerenty-prvni-kolekci-konkurencnich-srovnavacich-dat-competitive-benchmarking\/"},"modified":"2023-08-18T09:23:22","modified_gmt":"2023-08-18T07:23:22","slug":"cj-%d0%bf%d1%96%d0%b4%d0%b3%d0%be%d1%82%d1%83%d0%b2%d0%b0%d0%b2-%d0%b4%d0%bb%d1%8f-%d1%80%d0%b5%d0%ba%d0%bb%d0%b0%d0%bc%d0%be%d0%b4%d0%b0%d0%b2%d1%86%d1%96%d0%b2-%d0%bf%d0%b5%d1%80%d1%88%d0%b8%d0%b9","status":"publish","type":"post","link":"https:\/\/www.vivnetworks.com\/uk\/cj-%d0%bf%d1%96%d0%b4%d0%b3%d0%be%d1%82%d1%83%d0%b2%d0%b0%d0%b2-%d0%b4%d0%bb%d1%8f-%d1%80%d0%b5%d0%ba%d0%bb%d0%b0%d0%bc%d0%be%d0%b4%d0%b0%d0%b2%d1%86%d1%96%d0%b2-%d0%bf%d0%b5%d1%80%d1%88%d0%b8%d0%b9\/","title":{"rendered":"CJ \u043f\u0456\u0434\u0433\u043e\u0442\u0443\u0432\u0430\u0432 \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0446\u0456\u0432 \u043f\u0435\u0440\u0448\u0438\u0439 \u0437\u0431\u0456\u0440\u043d\u0438\u043a \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0438\u0445 \u0434\u0430\u043d\u0438\u0445 Competitive Brankmark"},"content":{"rendered":"\n<p><strong>\u041f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u044c\u043a\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043c\u043e\u0436\u043d\u0430 \u043d\u0430\u0437\u0432\u0430\u0442\u0438 \u043e\u0434\u043d\u0438\u043c \u0437 \u043d\u0430\u0439\u043f\u0440\u043e\u0441\u0442\u0456\u0448\u0438\u0445 \u0441\u043f\u043e\u0441\u043e\u0431\u0456\u0432 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0456\u0457 \u0442\u0440\u0430\u0444\u0456\u043a\u0443, \u0430\u043b\u0435 \u0446\u0435 \u043d\u0435 \u0442\u043e\u0439 \u043d\u0430\u043f\u0440\u044f\u043c\u043e\u043a \u044f\u043a\u0438\u0439 \u043f\u0456\u0434\u0445\u043e\u0434\u0438\u0442\u044c \u0434\u043b\u044f \u0432\u0441\u0456\u0445. \u0412\u0441\u0456\u043c \u0432\u0456\u0434\u043e\u043c\u043e, \u0449\u043e \u0432\u0441\u0435 \u043c\u0430\u0454 \u0441\u0432\u043e\u0457 \u043f\u043b\u044e\u0441\u0438 \u0456 \u043c\u0456\u043d\u0443\u0441\u0438, \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u044c\u043a\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043d\u0435 \u0432\u0438\u043d\u044f\u0442\u043e\u043a. \u041e\u0434\u043d\u0430\u043a \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430 \u0437\u0430 2022 \u0440\u0456\u043a \u0447\u0456\u0442\u043a\u043e \u043f\u043e\u043a\u0430\u0437\u0443\u0454, \u0449\u043e \u0446\u0435\u0439 \u0441\u043f\u043e\u0441\u0456\u0431 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0456\u0457 \u043d\u0430\u0431\u0438\u0440\u0430\u0454 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0441\u0442\u0456. \u0411\u0456\u043b\u044c\u0448\u0435 \u0442\u043e\u0433\u043e, \u0442\u0435\u043f\u0435\u0440 \u0432\u0438 \u043c\u043e\u0436\u0435\u0442\u0435 \u0431\u0443\u0442\u0438 \u0449\u0435 \u0431\u0456\u043b\u044c\u0448 \u0443\u0441\u043f\u0456\u0448\u043d\u0438\u043c\u0438. <a href=\"https:\/\/www.vivnetworks.com\/uk\/vivnetworks-\u0441\u0442\u0430\u043b\u0430-\u0432\u043b\u0430\u0441\u043d\u0456\u0441\u0442\u044e-publicis-groupe-\u0434\u043b\u044f-\u0456\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0456\u0457-\u0437\/\">CJ<\/a> \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0454 \u043f\u0435\u0440\u0448\u0438\u0439 \u043d\u0430\u0431\u0456\u0440 \u0434\u0430\u043d\u0438\u0445 \u0434\u043b\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e\u0433\u043e \u0431\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0456\u043d\u0433\u0443 \u0437\u0430 \u0437\u0430\u043f\u0438\u0442\u043e\u043c &#8211; \u043d\u0430\u0431\u0456\u0440 \u0434\u0430\u043d\u0438\u0445, \u044f\u043a\u0438\u0439\u00a0\u0434\u0430\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0446\u044f\u043c \u043d\u0430\u0431\u0430\u0433\u0430\u0442\u043e \u0431\u0456\u043b\u044c\u0448\u0435, \u043d\u0456\u0436 \u0432\u043e\u043d\u0438 \u043c\u0430\u043b\u0438 \u0440\u0430\u043d\u0456\u0448\u0435.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u0456\u0441\u0442\u044c-\u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u0438\u0445-\u0434\u0430\u043d\u0438\u0445-\u0434\u043b\u044f-\u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0446\u044f-nbsp\"><strong>\u041d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u0456\u0441\u0442\u044c \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u0438\u0445 \u0434\u0430\u043d\u0438\u0445 \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0446\u044f&nbsp;<\/strong><\/h2>\n\n\n\n<p>\u0414\u0430\u043d\u0456 \u0433\u0440\u0430\u044e\u0442\u044c \u0434\u0443\u0436\u0435 \u0432\u0430\u0436\u043b\u0438\u0432\u0443 \u0440\u043e\u043b\u044c, \u0430\u0434\u0436\u0435 \u043a\u043e\u043b\u0438 \u0432\u0438 \u043e\u0442\u0440\u0438\u043c\u0443\u0454\u0442\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u0456 \u0434\u0430\u043d\u0456, \u0432\u043e\u043d\u0438 \u0434\u0430\u044e\u0442\u044c \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0456 \u043d\u0430 \u0432\u0430\u0436\u043b\u0438\u0432\u0456 \u043f\u0438\u0442\u0430\u043d\u043d\u044f, \u0444\u043e\u0440\u043c\u0443\u044e\u0442\u044c \u0432\u0430\u0448\u0443 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044e \u0456 \u0434\u0430\u044e\u0442\u044c \u0432\u0430\u043c \u043d\u043e\u0432\u0456 \u043d\u0430\u0434\u0438\u0445\u0430\u044e\u0447\u0456 \u0456\u0434\u0435\u0457. \u0410\u043b\u0435 \u0449\u043e, \u044f\u043a\u0431\u0438 \u0443 \u0432\u0430\u0441 \u043f\u0456\u0434 \u0440\u0443\u043a\u043e\u044e \u0431\u0443\u043b\u0438 \u0434\u0430\u043d\u0456 \u0442\u0430 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044f, \u044f\u043a\u0456 \u043c\u043e\u0433\u043b\u0438 \u0431 \u043f\u0440\u043e\u0441\u0443\u043d\u0443\u0442\u0438 \u0432\u0430\u0448 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0449\u0435 \u0434\u0430\u043b\u0456?<\/p>\n\n\n\n<p>\u0429\u043e, \u044f\u043a\u0431\u0438 \u0434\u0430\u043d\u0456, \u0434\u043e \u044f\u043a\u0438\u0445 \u0432\u0438 \u043c\u0430\u0454\u0442\u0435 \u0434\u043e\u0441\u0442\u0443\u043f, \u043c\u043e\u0433\u043b\u0438 \u0431 \u043f\u043e\u0432\u043d\u0456\u0441\u0442\u044e \u0437\u043c\u0456\u043d\u0438\u0442\u0438 \u0432\u0430\u0448\u0435 \u0431\u0430\u0447\u0435\u043d\u043d\u044f? CJ \u043e\u0433\u043e\u043b\u043e\u0441\u0438\u043b\u0430 \u043f\u0440\u043e \u0437\u0430\u043f\u0443\u0441\u043a \u043e\u0434\u043d\u043e\u0433\u043e \u0437 \u043d\u0430\u0439\u0431\u0456\u043b\u044c\u0448 \u0440\u0435\u0432\u043e\u043b\u044e\u0446\u0456\u0439\u043d\u0438\u0445 \u0440\u0456\u0448\u0435\u043d\u044c \u0434\u043b\u044f \u0440\u043e\u0431\u043e\u0442\u0438 \u0437 \u0434\u0430\u043d\u0438\u043c\u0438 \u043d\u0430 \u0441\u044c\u043e\u0433\u043e\u0434\u043d\u0456\u0448\u043d\u0456\u0439 \u0434\u0435\u043d\u044c: \u041a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0438\u0439 \u0431\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0456\u043d\u0433, \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0438\u0439 \u0437\u0430 \u0437\u0430\u043f\u0438\u0442\u043e\u043c \u0434\u043b\u044f \u0432\u0441\u0456\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0446\u0456\u0432 CJ.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u0434\u0430\u043d\u0456-\u044f\u043a\u0456-\u0437\u043c\u0456\u043d\u044e\u044e\u0442\u044c-\u043d\u0430\u0448-\u043f\u043e\u0433\u043b\u044f\u0434-\u043d\u0430-\u0430\u0444\u0456\u043b\u0435\u0439\u0442-nbsp\"><strong>\u0414\u0430\u043d\u0456, \u044f\u043a\u0456 \u0437\u043c\u0456\u043d\u044e\u044e\u0442\u044c \u043d\u0430\u0448 \u043f\u043e\u0433\u043b\u044f\u0434 \u043d\u0430 \u0410\u0444\u0456\u043b\u0435\u0439\u0442&nbsp;<\/strong><\/h2>\n\n\n\n<p>CJ \u0432\u0436\u0435 \u0434\u0430\u0432\u043d\u043e \u043c\u0430\u0454 \u0443\u043d\u0456\u043a\u0430\u043b\u044c\u043d\u0443 \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u0438 \u0442\u0430\u043a\u0438\u0439 \u043f\u043e\u0442\u0443\u0436\u043d\u0438\u0439 \u043f\u043e\u0440\u0456\u0432\u043d\u044f\u043b\u044c\u043d\u0438\u0439 \u0430\u043d\u0430\u043b\u0456\u0437 &#8211; \u0437\u0430\u0432\u0434\u044f\u043a\u0438 \u0442\u0438\u0441\u044f\u0447\u0430\u043c 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\u0434\u0436\u0435\u0440\u0435\u043b\u043e \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0438\u0445 \u0434\u0430\u043d\u0438\u0445 \u0437 \u0432\u0438\u043d\u044f\u0442\u043a\u043e\u0432\u043e \u0447\u0443\u0434\u043e\u0432\u043e\u044e \u043a\u043e\u043c\u0430\u043d\u0434\u043e\u044e, \u044f\u043a\u0430 \u0447\u0443\u0434\u043e\u0432\u043e \u0440\u043e\u0437\u0443\u043c\u0456\u0454 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0442\u0430 \u0457\u0445\u043d\u0456 \u043f\u043e\u0442\u0440\u0435\u0431\u0438. \u042f\u043a\u0449\u043e \u0443 \u0432\u0430\u0441 \u0454 \u043f\u0438\u0442\u0430\u043d\u043d\u044f, \u0432\u0438 \u0437\u043d\u0430\u0439\u0434\u0435\u0442\u0435 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u044c<\/p>\n\n\n\n<p>\u0420\u0456\u0448\u0435\u043d\u043d\u044f CJ Benchmarking \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u0432\u0438\u0437\u043d\u0430\u0447\u0438\u0442\u0438 \u0441\u0438\u043b\u044c\u043d\u0456 \u0442\u0430 \u0441\u043b\u0430\u0431\u043a\u0456 \u0441\u0442\u043e\u0440\u043e\u043d\u0438, \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456, \u0437\u0430\u0433\u0440\u043e\u0437\u0438 \u0442\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0456 \u043f\u0435\u0440\u0435\u0432\u0430\u0433\u0438. \u0426\u0456 \u0434\u0438\u043d\u0430\u043c\u0456\u0447\u043d\u0456 \u0434\u0430\u043d\u0456 \u0434\u0430\u044e\u0442\u044c \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0456 \u043d\u0430 \u043a\u0440\u0438\u0442\u0438\u0447\u043d\u0456 \u0431\u0456\u0437\u043d\u0435\u0441-\u043f\u0438\u0442\u0430\u043d\u043d\u044f, \u043d\u0430 \u044f\u043a\u0456 \u043d\u0435 \u043c\u043e\u0436\u043d\u0430 \u0437\u043d\u0430\u0439\u0442\u0438 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0456 \u0434\u0435\u0456\u043d\u0434\u0435.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u043f\u043e\u0433\u043b\u044f\u043d\u044c\u0442\u0435-\u043d\u0430-\u0434\u0435\u044f\u043a\u0456-\u0437-\u0432\u0430\u0436\u043b\u0438\u0432\u0438\u0445-\u043f\u0438\u0442\u0430\u043d\u044c-\u043d\u0430-\u044f\u043a\u0456-\u0432\u0438-\u043c\u043e\u0436\u0435\u0442\u0435-\u043e\u0442\u0440\u0438\u043c\u0430\u0442\u0438-\u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0456-\u0437\u0430-\u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043e\u044e-\u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e\u0433\u043e-\u0431\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0456\u043d\u0433\u0443\">\u041f\u043e\u0433\u043b\u044f\u043d\u044c\u0442\u0435 \u043d\u0430 \u0434\u0435\u044f\u043a\u0456 \u0437 \u0432\u0430\u0436\u043b\u0438\u0432\u0438\u0445 \u043f\u0438\u0442\u0430\u043d\u044c, \u043d\u0430 \u044f\u043a\u0456 \u0432\u0438 \u043c\u043e\u0436\u0435\u0442\u0435 \u043e\u0442\u0440\u0438\u043c\u0430\u0442\u0438 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0456 \u0437\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043e\u044e \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e\u0433\u043e \u0431\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0456\u043d\u0433\u0443:<\/h2>\n\n\n\n<ul>\n<li><strong>\u0420\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0435\u0446\u044c:<\/strong> \u042f\u043a \u043c\u0456\u0439 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d \u0432\u0438\u0433\u043b\u044f\u0434\u0430\u0454 \u0432 \u043f\u043e\u0440\u0456\u0432\u043d\u044f\u043d\u043d\u0456 \u0437 \u0430\u043d\u0430\u043b\u043e\u0433\u0456\u0447\u043d\u043e\u044e \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0456\u0454\u044e? \u0427\u0438 \u0454 \u0443 \u043c\u0435\u043d\u0435 \u043a\u0440\u0430\u0449\u0456 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0438 \u0437\u0430 AOV, \u043a\u043e\u0435\u0444\u0456\u0446\u0456\u0454\u043d\u0442\u043e\u043c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 \u0447\u0438 \u0434\u043e\u0445\u043e\u0434\u043e\u043c?<\/li>\n\n\n\n<li><strong>\u0412\u0438\u0434\u0430\u0432\u0446\u0456:<\/strong> \u042f\u043a \u0441\u043f\u0440\u0430\u0432\u0438 \u0443 \u0432\u0438\u0434\u0430\u0432\u0446\u044f \u0432 \u043c\u043e\u0457\u0439 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0456 \u043f\u043e\u0440\u0456\u0432\u043d\u044f\u043d\u043e \u0437 \u0456\u043d\u0448\u0438\u043c\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0446\u044f\u043c\u0438 \u0432 \u043c\u043e\u0457\u0439 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0456\u0457?<\/li>\n\n\n\n<li><strong>\u0422\u0438\u043f\u0438 \u043f\u0430\u0431\u043b\u0456\u0448\u0435\u0440\u0456\u0432:<\/strong> \u042f\u043a \u043c\u043e\u0457 \u0456\u043d\u0444\u043b\u044e\u0435\u043d\u0441\u0435\u0440\u0438 \u043f\u043e\u0440\u0456\u0432\u043d\u044e\u044e\u0442\u044c\u0441\u044f \u0437 \u0456\u043d\u0448\u0438\u043c\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0446\u044f\u043c\u0438 \u0432 \u0442\u0456\u0439 \u0436\u0435 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0456\u0457?<\/li>\n\n\n\n<li><strong>\u0413\u0435\u043e\u0433\u0440\u0430\u0444\u0456\u0447\u043d\u0438\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0435\u0446\u044c:<\/strong> \u042f\u043a \u043c\u043e\u0457 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0438 \u0432 \u0440\u0456\u0437\u043d\u0438\u0445 \u043a\u0440\u0430\u0457\u043d\u0430\u0445 \u043f\u043e\u0440\u0456\u0432\u043d\u044e\u044e\u0442\u044c\u0441\u044f \u0437 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0430\u043c\u0438 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0456\u0432?<\/li>\n\n\n\n<li><strong>\u041c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0456 \u043a\u043b\u0456\u0454\u043d\u0442\u0438:<\/strong> \u042f\u043a \u0441\u043f\u0440\u0430\u0432\u0438 \u0443 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0456\u0432 \u043d\u0430 \u0440\u0438\u043d\u043a\u0443 \u0432 \u043a\u0440\u0430\u0457\u043d\u0430\u0445, \u0434\u0435 \u043c\u0438 \u0440\u043e\u0437\u0448\u0438\u0440\u044e\u0454\u043c\u043e\u0441\u044f, \u0456 \u044f\u043a \u043c\u0438 \u043f\u043e\u0440\u0456\u0432\u043d\u044e\u0454\u043c\u043e \u0437\u0430\u0440\u0430\u0437?<\/li>\n\n\n\n<li><strong>\u041c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0456 \u0432\u0438\u0434\u0430\u0432\u0446\u0456:<\/strong> \u041d\u0435\u0449\u043e\u0434\u0430\u0432\u043d\u043e \u043c\u0438 \u0434\u043e\u043c\u043e\u0432\u0438\u043b\u0438\u0441\u044f \u043f\u0440\u043e \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u044c\u043a\u0443 \u0441\u043f\u0456\u0432\u043f\u0440\u0430\u0446\u044e \u0437 \u0432\u0438\u0434\u0430\u0432\u043d\u0438\u0446\u0442\u0432\u043e\u043c, \u044f\u043a\u0435 \u043c\u0430\u0454 \u043c\u0435\u0434\u0456\u0430 \u043e\u0445\u043e\u043f\u043b\u0435\u043d\u043d\u044f \u043d\u0430 \u043d\u043e\u0432\u043e\u043c\u0443 \u0440\u0438\u043d\u043a\u0443. \u042f\u043a \u0437\u043c\u0456\u043d\u044e\u044e\u0442\u044c\u0441\u044f \u0439\u043e\u0433\u043e \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0438 \u043f\u043e\u0440\u0456\u0432\u043d\u044f\u043d\u043e \u0437 \u0456\u043d\u0448\u0438\u043c\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0446\u044f\u043c\u0438 \u0432 \u043c\u043e\u0457\u0439 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0456\u0457?<\/li>\n\n\n\n<li><strong>\u0406\u043d\u0434\u0435\u043a\u0441\u043e\u0432\u0430\u043d\u0435 \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f:<\/strong> \u042f\u043a \u0448\u0432\u0438\u0434\u043a\u043e \u0437\u0440\u043e\u0441\u0442\u0430\u044e\u0442\u044c \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0438 \u043c\u043e\u0457\u0445 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0456\u0432 \u0443 \u043f\u0435\u0432\u043d\u0438\u0445 \u0440\u0435\u0433\u0456\u043e\u043d\u0430\u0445 \u0430\u0431\u043e \u0437 \u043f\u0435\u0432\u043d\u0438\u043c\u0438 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0456\u044f\u043c\u0438 \u043f\u0430\u0431\u043b\u0456\u0448\u0435\u0440\u0456\u0432? \u042f\u043a \u0446\u0435 \u043f\u043e\u0440\u0456\u0432\u043d\u044e\u0454\u0442\u044c\u0441\u044f \u0437 \u043c\u043e\u0457\u043c\u0438 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0430\u043c\u0438?<\/li>\n\n\n\n<li><strong>\u0406\u0441\u0442\u043e\u0440\u0438\u0447\u043d\u0456 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0438:<\/strong> \u042f\u043a \u043c\u043e\u044f \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u044c\u043a\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430 \u0440\u043e\u0437\u0432\u0438\u0432\u0430\u043b\u0430\u0441\u044f \u0437 \u0440\u043e\u043a\u0443 \u0432 \u0440\u0456\u043a?<\/li>\n\n\n\n<li><strong>\u0417\u043c\u0456\u043d\u0438 \u0437 \u0440\u043e\u043a\u0443 \u0432 \u0440\u0456\u043a:<\/strong> \u042f\u043a \u0440\u043e\u0437\u0432\u0438\u0432\u0430\u0454\u0442\u044c\u0441\u044f \u043c\u043e\u044f \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0456\u044f \u043f\u043e\u0440\u0456\u0432\u043d\u044f\u043d\u043e \u0437 \u043c\u0438\u043d\u0443\u043b\u0438\u043c \u0440\u043e\u043a\u043e\u043c? \u0427\u0438 \u0431\u0443\u043b\u043e \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0456\u0432 \u043f\u043e\u0432&#8217;\u044f\u0437\u0430\u043d\u0435 \u0437 \u0441\u0435\u0437\u043e\u043d\u043d\u0438\u043c\u0438 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0456\u044f\u043c\u0438 \u0430\u0431\u043e \u0437 \u043e\u0441\u043e\u0431\u043b\u0438\u0432\u0438\u043c\u0438 \u043f\u043e\u0434\u0456\u044f\u043c\u0438?<\/li>\n\n\n\n<li><strong>\u041f\u043e\u0440\u0456\u0432\u043d\u044f\u043d\u043d\u044f \u043f\u0430\u0431\u043b\u0456\u0448\u0435\u0440\u0456\u0432:<\/strong> \u042f\u043a\u0438\u0439 \u0432\u0456\u0434\u0441\u043e\u0442\u043e\u043a \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f\/\u0437\u043c\u0435\u043d\u0448\u0435\u043d\u043d\u044f \u0440\u0456\u0437\u043d\u0438\u0445 \u0442\u0438\u043f\u0456\u0432 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u0432 \u043c\u043e\u0457\u0439 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0456 \u043f\u043e\u0440\u0456\u0432\u043d\u044f\u043d\u043e \u0437 \u0430\u043d\u0430\u043b\u043e\u0433\u0456\u0447\u043d\u0438\u043c \u043f\u0435\u0440\u0456\u043e\u0434\u043e\u043c \u043c\u0438\u043d\u0443\u043b\u043e\u0433\u043e \u0440\u043e\u043a\u0443? \u0427\u0438 \u0432\u0438\u0433\u043b\u044f\u0434\u0430\u0454 \u0446\u0435 \u0456\u043d\u0430\u043a\u0448\u0435 \u0443 \u043c\u043e\u0457\u0445 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0456\u0432?<\/li>\n\n\n\n<li><strong>\u0422\u0438\u043f\u0438 \u043f\u0440\u0438\u0441\u0442\u0440\u043e\u0457\u0432:<\/strong> \u0427\u0438 \u0432\u0456\u0434\u0431\u0443\u043b\u0438\u0441\u044f \u0437\u043c\u0456\u043d\u0438 \u0432 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 \u043d\u0430 \u043c\u043e\u0431\u0456\u043b\u044c\u043d\u0438\u0445 \u043f\u0440\u0438\u0441\u0442\u0440\u043e\u044f\u0445? \u042f\u043a \u0442\u0440\u0435\u043d\u0434\u0438 \u043d\u0430 \u043f\u0440\u0438\u0441\u0442\u0440\u043e\u044f\u0445 \u0432\u0456\u0434\u0440\u0456\u0437\u043d\u044f\u044e\u0442\u044c\u0441\u044f \u0432\u0456\u0434 \u043c\u043e\u0457\u0445 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0456\u0432?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u044f\u043a-\u0436\u0435-\u043e\u0442\u0440\u0438\u043c\u0430\u0442\u0438-\u0446\u0456-\u0432\u0430\u0436\u043b\u0438\u0432\u0456-\u0434\u0430\u043d\u0456\"><strong>\u042f\u043a \u0436\u0435 \u043e\u0442\u0440\u0438\u043c\u0430\u0442\u0438 \u0446\u0456 \u0432\u0430\u0436\u043b\u0438\u0432\u0456 \u0434\u0430\u043d\u0456?<\/strong><\/h2>\n\n\n\n<p><strong>\u041f\u043e\u0447\u0430\u0442\u0438 \u0434\u0443\u0436\u0435 \u043f\u0440\u043e\u0441\u0442\u043e:<\/strong><\/p>\n\n\n\n<ul>\n<li>\u041f\u0435\u0440\u0435\u0439\u0434\u0456\u0442\u044c \u0434\u043e \u0440\u043e\u0437\u0434\u0456\u043b\u0443 &#8220;\u041f\u043e\u0440\u0456\u0432\u043d\u044f\u043b\u044c\u043d\u0438\u0439 \u0430\u043d\u0430\u043b\u0456\u0437&#8221; \u0432 \u0440\u043e\u0437\u0434\u0456\u043b\u0456 &#8220;\u0410\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0430&#8221; \u0432 \u0440\u043e\u0437\u0434\u0456\u043b\u0456 &#8220;\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0438\u0439 \u0430\u043d\u0430\u043b\u0456\u0437&#8221;.<\/li>\n\n\n\n<li>\u0412\u0438\u0431\u0435\u0440\u0456\u0442\u044c \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0456\u044e, \u0437 \u044f\u043a\u043e\u044e \u0432\u0438 \u0445\u043e\u0447\u0435\u0442\u0435 \u043f\u043e\u0440\u0456\u0432\u043d\u044f\u0442\u0438 \u0441\u0432\u043e\u0457 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0438, \u0432\u0438\u0431\u0435\u0440\u0456\u0442\u044c \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044e, \u044f\u043a\u0443 \u0432\u0438 \u0445\u043e\u0447\u0435\u0442\u0435 \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u043d\u0443\u0442\u0438, \u0456 \u0441\u043f\u043e\u0441\u0456\u0431 \u0457\u0457 \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434\u0443.<\/li>\n\n\n\n<li>\u0417\u043e\u0441\u0435\u0440\u0435\u0434\u044c\u0442\u0435\u0441\u044f \u043d\u0430 \u0442\u0430\u043a\u0438\u0445 \u0434\u0430\u043d\u0438\u0445, \u044f\u043a \u0434\u043e\u0445\u0456\u0434, \u043a\u043b\u0456\u043a\u0438, \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430 \u0441\u0442\u0430\u0432\u043a\u0430 \u043a\u043e\u043c\u0456\u0441\u0456\u0457 (EPC), \u0441\u0435\u0440\u0435\u0434\u043d\u044f \u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f (AOV) \u0442\u043e\u0449\u043e.<\/li>\n<\/ul>\n\n\n\n<p>\u0412\u0438 \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434\u0430\u0442\u0438 \u0434\u0430\u043d\u0456 \u0437\u0430 \u0431\u0443\u0434\u044c-\u044f\u043a\u0438\u0439 \u0456\u0441\u0442\u043e\u0440\u0438\u0447\u043d\u0438\u0439 \u043f\u0435\u0440\u0456\u043e\u0434 \u0447\u0430\u0441\u0443, \u0444\u0456\u043b\u044c\u0442\u0440\u0443\u0432\u0430\u0442\u0438 \u0434\u0430\u043d\u0456 \u0437\u0430 \u0432\u0438\u0434\u0430\u0432\u0446\u0435\u043c, \u043a\u043b\u0430\u0441\u0438\u0444\u0456\u043a\u0430\u0446\u0456\u0454\u044e \u0432\u0438\u0434\u0430\u0432\u0446\u044f (\u0442\u0438\u043f, \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0456\u044f), \u043a\u0440\u0430\u0457\u043d\u043e\u044e \u043a\u043b\u0456\u0454\u043d\u0442\u0430, \u0442\u0438\u043f\u0430\u043c\u0438 \u043f\u0440\u0438\u0441\u0442\u0440\u043e\u0457\u0432 \u0456 \u0431\u0440\u0430\u0443\u0437\u0435\u0440\u0456\u0432, \u0430 \u0442\u0430\u043a\u043e\u0436 \u0432\u0456\u0434\u043e\u0431\u0440\u0430\u0436\u0430\u0442\u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438 \u0456 \u0433\u0440\u0430\u0444\u0456\u043a\u0438 \u0437 \u0433\u043d\u0443\u0447\u043a\u0438\u043c \u0456\u043d\u0434\u0435\u043a\u0441\u0443\u0432\u0430\u043d\u043d\u044f\u043c, \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0443\u0432\u0430\u043d\u043d\u044f\u043c \u0430\u0431\u043e \u043a\u0443\u043c\u0443\u043b\u044f\u0442\u0438\u0432\u043d\u0438\u043c\u0438 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0456\u044f\u043c\u0438. \u0426\u0435\u0439 \u0440\u0435\u0432\u043e\u043b\u044e\u0446\u0456\u0439\u043d\u043e \u043d\u043e\u0432\u0438\u0439 Competitive Benchmarking: \u0434\u043e\u0437\u0432\u043e\u043b\u0438\u0442\u044c \u0432\u0430\u043c \u0432\u0438\u043f\u0435\u0440\u0435\u0434\u0438\u0442\u0438 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0456\u0432. \u041f\u043e\u0440\u0456\u0432\u043d\u044f\u0439\u0442\u0435 \u0434\u0430\u043d\u0456 \u0442\u0430 \u043f\u0440\u0430\u0446\u044e\u0439\u0442\u0435 \u0437 \u043d\u0438\u043c\u0438, \u0456 \u0432\u0438 \u0431\u0443\u0434\u0435\u0442\u0435 \u043d\u0430 \u0448\u043b\u044f\u0445\u0443 \u0434\u043e \u0443\u0441\u043f\u0456\u0445\u0443. \u0411\u0435\u0437\u0443\u043c\u043e\u0432\u043d\u043e, \u0447\u0443\u0434\u043e\u0432\u0430 \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u0442\u0456\u043b\u044c\u043a\u0438 \u043d\u0430 CJ.com<\/p>\n\n\n\n<p>\u0410\u0432\u0442\u043e\u0440 cj.com<a href=\"https:\/\/junction.cj.com\/article\/cj-launches-the-industrys-first-on-demand-competitive-benchmarking-suite\"> https:\/\/junction.cj.com\/article\/cj-launches-the-industrys-first-on-demand-competitive-benchmarking-suite<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u044c\u043a\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043c\u043e\u0436\u043d\u0430 \u043d\u0430\u0437\u0432\u0430\u0442\u0438 \u043e\u0434\u043d\u0438\u043c \u0437 \u043d\u0430\u0439\u043f\u0440\u043e\u0441\u0442\u0456\u0448\u0438\u0445 \u0441\u043f\u043e\u0441\u043e\u0431\u0456\u0432 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0456\u0457 \u0442\u0440\u0430\u0444\u0456\u043a\u0443, \u0430\u043b\u0435 \u0446\u0435 \u043d\u0435 \u0442\u043e\u0439 \u043d\u0430\u043f\u0440\u044f\u043c\u043e\u043a \u044f\u043a\u0438\u0439 \u043f\u0456\u0434\u0445\u043e\u0434\u0438\u0442\u044c \u0434\u043b\u044f \u0432\u0441\u0456\u0445. \u0412\u0441\u0456\u043c [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":35621,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[1053,1054],"tags":[1050,1052],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CJ \u043f\u0456\u0434\u0433\u043e\u0442\u0443\u0432\u0430\u0432 \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0446\u0456\u0432 \u043f\u0435\u0440\u0448\u0438\u0439 \u0437\u0431\u0456\u0440\u043d\u0438\u043a \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0438\u0445 \u0434\u0430\u043d\u0438\u0445 Competitive Brankmark | VIVnetworks.com<\/title>\n<meta name=\"description\" content=\"CJ \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0454 \u043f\u0435\u0440\u0448\u0438\u0439 \u043d\u0430\u0431\u0456\u0440 \u0434\u0430\u043d\u0438\u0445 \u0434\u043b\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e\u0433\u043e \u0431\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0456\u043d\u0433\u0443 \u0437\u0430 \u0437\u0430\u043f\u0438\u0442\u043e\u043c - \u043d\u0430\u0431\u0456\u0440 \u0434\u0430\u043d\u0438\u0445, \u044f\u043a\u0438\u0439\u00a0\u0434\u0430\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0446\u044f\u043c \u043d\u0430\u0431\u0430\u0433\u0430\u0442\u043e \u0431\u0456\u043b\u044c\u0448\u0435\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vivnetworks.com\/uk\/cj-%d0%bf%d1%96%d0%b4%d0%b3%d0%be%d1%82%d1%83%d0%b2%d0%b0%d0%b2-%d0%b4%d0%bb%d1%8f-%d1%80%d0%b5%d0%ba%d0%bb%d0%b0%d0%bc%d0%be%d0%b4%d0%b0%d0%b2%d1%86%d1%96%d0%b2-%d0%bf%d0%b5%d1%80%d1%88%d0%b8%d0%b9\/\" \/>\n<meta property=\"og:locale\" content=\"uk_UA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CJ \u043f\u0456\u0434\u0433\u043e\u0442\u0443\u0432\u0430\u0432 \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0446\u0456\u0432 \u043f\u0435\u0440\u0448\u0438\u0439 \u0437\u0431\u0456\u0440\u043d\u0438\u043a \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0438\u0445 \u0434\u0430\u043d\u0438\u0445 Competitive Brankmark\" \/>\n<meta property=\"og:description\" content=\"\u041f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u044c\u043a\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043c\u043e\u0436\u043d\u0430 \u043d\u0430\u0437\u0432\u0430\u0442\u0438 \u043e\u0434\u043d\u0438\u043c \u0437 \u043d\u0430\u0439\u043f\u0440\u043e\u0441\u0442\u0456\u0448\u0438\u0445 \u0441\u043f\u043e\u0441\u043e\u0431\u0456\u0432 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0456\u0457 \u0442\u0440\u0430\u0444\u0456\u043a\u0443, \u0430\u043b\u0435 \u0446\u0435 \u043d\u0435 \u0442\u043e\u0439 \u043d\u0430\u043f\u0440\u044f\u043c\u043e\u043a \u044f\u043a\u0438\u0439 \u043f\u0456\u0434\u0445\u043e\u0434\u0438\u0442\u044c \u0434\u043b\u044f \u0432\u0441\u0456\u0445. \u0412\u0441\u0456\u043c \u0432\u0456\u0434\u043e\u043c\u043e, \u0449\u043e\" \/>\n<meta property=\"og:url\" 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