{"id":60927,"date":"2025-07-21T10:51:18","date_gmt":"2025-07-21T08:51:18","guid":{"rendered":"https:\/\/www.vivnetworks.com\/affiliate-marketing-s-css-partnerima-kako-pomaze-web-trgovinama-povecati-konverzije-bez-sukoba-s-ppc\/"},"modified":"2025-07-28T14:35:51","modified_gmt":"2025-07-28T12:35:51","slug":"affiliate-marketing-s-css-partnerima-kako-pomaze-web-trgovinama-povecati-konverzije-bez-sukoba-s-ppc","status":"publish","type":"post","link":"https:\/\/www.vivnetworks.com\/sr\/affiliate-marketing-s-css-partnerima-kako-pomaze-web-trgovinama-povecati-konverzije-bez-sukoba-s-ppc\/","title":{"rendered":"Afiliate marketing sa CSS publisherima: Kako poma\u017ee e-prodavnicama da pove\u0107aju konverzije bez sukoba sa PPC-om"},"content":{"rendered":"\n

Ukoliko \u017eelite da napravite ekspanziju van Adria regije, affiliate \u0107e vam sigurno pomo\u0107i, s\u00a0obzirom da pla\u0107ate proviziju samo jako dodje do prodaje, a dobra vest je da na ostalim tr\u017ei\u0161tima Evrope, van Adria regije, postoji mogu\u0107nost CSS promocije koja donosi odli\u010dne rezultate.<\/p>\n\n\n\n

Sve vi\u0161e ogla\u0161iva\u010da u na\u0161oj mre\u017ei VIVnetworks.com<\/a> \/ CJ.com<\/a> otkriva profitabilnost i pove\u0107an promet putem affiliate publishera koji vode kampanje u Google Shopping-u (tzv. CSS). Jasna prednost je nulti rizik, bez po\u010detnih tro\u0161kova, ve\u0107 se pla\u0107a provizija samo za stvarnu konverziju. Me\u0111utim, neke e-prodavnice se opiru ovom modelu i radije pla\u0107aju zna\u010dajan novac agencijama unapred, bez jasnog rezultata. U ovom \u010dlanku poku\u0161a\u0107emo da objasnimo za\u0161to je potrebno sara\u0111ivati sa CSS publisherima u affiliate marketingu \u2013 i za\u0161to je to \u010desto efikasnije od tradicionalnih pristupa.<\/p>\n\n\n\n

\u0160ta je CSS i kako funkcioni\u0161e u okviru Google-a i Microsoft Ads-a?<\/strong><\/h3>\n\n\n\n

CSS (Comparison Shopping Services) je usluga koja omogu\u0107ava ogla\u0161iva\u010dima da prikazuju proizvode na Google Shopping-u (i sli\u010dno u Microsoft Ads-u) preko alternativnih partnera umesto direktnog kori\u0161\u0107enja Google Merchant Center-a. U EU, ovaj model je rezultat antimonopolske odluke Evropske komisije, koja je imala za cilj pove\u0107anje konkurencije u oblasti oglasa za proizvode.<\/p>\n\n\n\n

    \n
  • Google CSS kampanje:<\/strong>\u00a0Omogu\u0107ava e-prodavnicama da reklamiraju svoje proizvode preko sertifikovanih CSS publishera. Prednost je u tome \u0161to Google pru\u017ea do 20% cenovne prednosti na aukcijama za ogla\u0161iva\u010de koji koriste CSS publishere u pore\u0111enju sa direktnim ogla\u0161avanjem putem Google Shoppinga.<\/li>\n<\/ul>\n\n\n\n
      \n
    • Microsoft Ads:<\/strong>\u00a0Nudi sli\u010dan model gde publisheri mogu da upravljaju kampanjama proizvoda i dovedu jo\u0161 dodatni izvor traffica i konverzija u e-prodavnice.<\/li>\n<\/ul>\n\n\n\n
      \"\"
      Primer pretrage proizvoda u Google Shopping-u. Izvor: screenGoogle.com<\/figcaption><\/figure>\n\n\n\n

      Za\u0161to uklju\u010diti CSS publishere u affiliate program<\/strong><\/h3>\n\n\n\n

      1. Ni\u017ei CPC i ve\u0107i povra\u0107aj investicije (ROI)<\/strong><\/p>\n\n\n\n

      Zahvaljuju\u0107i gore pomenutoj prednosti u aukcijama, CSS publisheri mogu posti\u0107i ni\u017ee tro\u0161kove po kliku (CPC), \u0161to pove\u0107ava efikasnost kampanja i donosi e-prodavnici vi\u0161e konverzija za manje novca.<\/p>\n\n\n\n

      2. Pro\u0161irenje dometa bez kanibalizacije<\/strong><\/p>\n\n\n\n

      CSS publisheri \u010desto koriste sopstvene websitove i strategije koje dopunjuju postoje\u0107e kampanje e-prodavnice. Zahvaljuju\u0107i tome, e-prodavnica mo\u017ee zauzeti vi\u0161e pozicija u rezultatima pretrage i pove\u0107ati svoju vidljivost.<\/p>\n\n\n\n

      3. Model orijentisan na u\u010dinak<\/strong><\/p>\n\n\n\n

      U okviru affiliate saradnje, e-prodavnica pla\u0107a publisheru proviziju samo za ostvarenu prodaju. To zna\u010di nulti rizik i bez po\u010detnih tro\u0161kova.<\/p>\n\n\n\n

      4. CSS publisheri = specijalisti za rezultate<\/strong><\/p>\n\n\n\n

      Dok ve\u0107ina e-prodavnica upravlja kampanjama interno ili preko agencija koje imaju PPC, Meta, emailing i druge kanale kao deo \u0161ireg portfolija usluga, CSS publisheri se specijalizuju isklju\u010divo za u\u010dinkovitost kampanje u pretra\u017eiva\u010dima proizvoda.<\/strong><\/p>\n\n\n\n

      Njihovo znanje, fokus i alati za optimizaciju su \u010desto na vi\u0161em nivou od onih agencija koje se bave PPC-om kao jednim od mnogih usluga. Rezultat je ve\u0107a efikasnost i ni\u017ei tro\u0161kovi konverzije<\/strong> \u2013 sve bez fiksnih tro\u0161kova. <\/p>\n\n\n\n

      5. Nema sukoba sa va\u0161im sopstvenim PPC kampanjama<\/strong><\/p>\n\n\n\n

      Strah da \u0107e CSS publisher \u201epobediti\u201c sopstvene kampanje e-prodavnice je uobi\u010dajen, ali neosnovan. I Google i Microsoft imaju mehanizme koji obezbe\u0111uju fer aukcije. \u0160tavi\u0161e, ako publisher dovede kupca jeftinije ili efikasnije, to je korisno za e-prodavnicu.\u00a0<\/p>\n\n\n\n

      Zaklju\u010dak: Sinergija, a ne konkurencija<\/strong><\/h3>\n\n\n\n

      Uklju\u010divanje CSS publishera u affiliate program nije pretnja, ve\u0107 prilika. E-prodavnica dobija jo\u0161 jedan prodajni kanal koji je vo\u0111en u\u010dinkom, bez fiksnih tro\u0161kova i sa potencijalom da pove\u0107a ukupni promet za unapred odre\u0111ene provizije i samim tim unapred odre\u0111eni PNO. <\/p>\n\n\n\n

      Dok agencije \u010desto upravljaju kampanjama kao jednom od mnogih usluga,\u00a0CSS publisheri su profesionalci koji su isklju\u010divo posve\u0107eni ovoj vrsti promocije.<\/strong>\u00a0I upravo tu le\u017ei njihova snaga \u2013 u dubokoj stru\u010dnosti, specijalizaciji i orijentaciji na u\u010dinak.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Ukoliko \u017eelite da napravite ekspanziju van Adria regije, affiliate \u0107e vam sigurno pomo\u0107i, s\u00a0obzirom da pla\u0107ate proviziju samo jako dodje […]<\/p>\n","protected":false},"author":3,"featured_media":60922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[1132,1280],"tags":[1680],"yoast_head":"\nPrednosti suradnje internetskih trgovina s CSS partnerima u affiliate programu | VIVnetworks.com<\/title>\n<meta name=\"description\" content=\"Otkrijte prednosti suradnje s CSS partnerima u affiliate marketingu. 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