{"id":34457,"date":"2023-03-06T10:51:01","date_gmt":"2023-03-06T09:51:01","guid":{"rendered":"https:\/\/www.vivnetworks.com\/publicis-groupe-je-kupio-vivnetworks-za-integraciju-sa-mrezom-cj-com\/"},"modified":"2023-08-21T13:43:18","modified_gmt":"2023-08-21T11:43:18","slug":"publicis-groupe-je-kupio-vivnetworks-za-integraciju-sa-mrezom-cj-com","status":"publish","type":"post","link":"https:\/\/www.vivnetworks.com\/sr\/publicis-groupe-je-kupio-vivnetworks-za-integraciju-sa-mrezom-cj-com\/","title":{"rendered":"Publicis Groupe je kupio VIVnetworks za integraciju sa mre\u017eom CJ.com"},"content":{"rendered":"\n

Izvrsna vijest za Affiliate marketing u CEE regiji. Klijenti VIVnetworks.com mre\u017ee mogu od 10.11.2022. godine dobiti vi\u0161e pogodnosti, zahvaljuju\u0107i na\u0161oj integraciji sa CJ-om, najve\u0107om mre\u017eom za performance marketing.<\/strong><\/p>\n\n\n\n

Nalazimo se na vrhuncu 12. godi\u0161nje suradnje sa na\u0161im kolegama u CJ-u<\/a>, u kojoj su na\u0161i klijenti mogli koristiti njihovu izvrsnu tehnologiju za svoje affiliate programe. Svih 1231 web trgovina, koje imamo do dana\u0161njeg dana u na\u0161oj mre\u017ei, ovime dobijaju bolji support, vi\u0161e mogu\u0107nosti zahvaljuju\u0107i integraciji sa Publicis Groupe<\/a> (CJ<\/a> je dio njihove skupine, a sada i VIVnetworks). Sada smo dio tehni\u010dkih timova, marketin\u0161kih timova i timova za me\u0111unarodne klijente. Zahvaljuju\u0107i na\u0161im vje\u0161tinama u CEE regiji (na\u0161 tim koji broji 50+ kolega govori 16 maternjih jezika) mo\u017eemo ponuditi najbolju uslugu i lokalno znanje u pojedina\u010dnim zemljama srednje i isto\u010dne Europe. Osim toga, na\u0161i klijenti koji se \u0161ire u zapadnu Europu i \u0161ire imaju sli\u010dan tim u svakoj zemlji. Radujemo se uvo\u0111enju novih mogu\u0107nosti u obradi podataka, atribuciji i drugim novostima.<\/p>\n\n\n\n

Na\u0161im publisherima smo ovime omogu\u0107ili jo\u0161 br\u017ei support, zahvaljuju\u0107i pristupu u backend CJ platforme. Puno stvari sada mo\u017eemo rije\u0161iti interno u VIVnetworksu bez pomo\u0107i kolega u CJ-u. Dalje ih mo\u017eemo podr\u017eati u suradnji s bilo kojim klijentom CJ-a, bilo gdje na svijetu. Dobivamo detaljnije informacije o novim mogu\u0107nostima za publishere koji su uspje\u0161ni na drugim tr\u017ei\u0161tima, a na\u0161i CEE publisheri mogu biti inspirirani kako razvijati svoje poslovanje prema najnovijim trendovima.<\/p>\n\n\n\n

Posljednje, ali ne i najmanje va\u017eno, ova akvizicija je odli\u010dna prilika za na\u0161 tim, koji je ve\u0107 me\u0111u svjetskim vrhom (prema CJ-u i njihovoj usporedbi u svijetu). Na\u0161 tim upravo prolazi obuku o naprednijim tehnologijama kako bi klijentima i partnerima ponudio sve \u0161to je dostupno u CJ-u.<\/p>\n\n\n\n

Vladan Fejnic, Founder & CEO<\/em><\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

Priop\u0107enje za tisak<\/strong><\/h3>\n\n\n
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\"tiskov\u00e1<\/figure><\/div>\n\n\n

Publicis Groupe kupuje \u010de\u0161ku agenciju VIVnetworks i stvara najve\u0107e svjetsko rje\u0161enje za affiliate marketing<\/h2>\n\n\n\n

VIVnetworks, jedna od najve\u0107ih agencija koja se bavi affiliate marketingom u srednjoj i isto\u010dnoj Europi, u\u010dlanjuje se u platformu izvedbenog marketinga CJ komunikacijske grupe Publicis Groupe.<\/em><\/p>\n\n\n\n

Klijenti \u0107e imati koristi od me\u0111unarodno funkcionalne platforme za izvedbu i lokaliziranih usluga povjerenja koje poti\u010du transformaciju poslovanja.<\/em><\/p>\n\n\n\n

<\/p>\n\n\n\n

Minhen; 14. studenoga 2022. – Publicis Groupe [Euronext Paris FR0000130577, CAC 40] danas najavljuje akviziciju \u010de\u0161ke organizacije VIVnetworks, vode\u0107e affiliate marketing agenturi u srednjoj i isto\u010dnoj Europi. Sa portfolijem od 900 klijenata iz 27 zemalja, poma\u017ee VIVnetworks brendovima iz e-commerca osna\u017eivati njihovu aktivnost u podru\u010dju performance marketinga ka dostignu\u0107u ve\u0107eg broja prodaja i br\u017eeg rasta. U srednjoj i isto\u010dnoj Europi i globalno.<\/p>\n\n\n\n

Sveukupna svjetska potro\u0161nja na reklame u affiliate marketingu iznosi 14 milijardi dolara, a taj iznos jo\u0161 uvijek raste. <\/h3>\n\n\n\n

O\u010dekuje se, da \u0107e u 2024. godini, taj iznos dosti\u0107i 15,7 milijardi dolara. Affiliate marketing sve vi\u0161e postaje bitan dio trenutnog prodajnog ekosistema, u kojem dolazi do spajanja tehnologije i publishera sa ciljem stvaranja isplativog uklju\u010divanja u proces kupnje i podr\u017eavanja profitabilnog rasta.<\/p>\n\n\n\n

VIVnetworks \u0107e se u\u010dlaniti u CJ, globalnu platformu performance marketinga komunikacijske grupe Publicis Groupe. <\/h3>\n\n\n\n

Zajedni\u010dki \u0107e ponuditi najve\u0107e svjetsko rje\u0161enje za performance orijentiran affiliate marketing. U suradnji sa Profiterio i CItrusAd, koje je Publicis Groupe takodjer nedavno kupio, te sa rje\u0161enjem za identite Epsolon, ova oja\u010dana kompetencija povezanog marketinga pove\u0107at \u0107e ukupnu ponudu organizacije Publicis Groupe. Jedan od razloga je taj \u0161to \u0107e koristiti njihove detaljne informacije o potro\u0161a\u010dima i proizvodima kako bi pru\u017eio personalizirane ponude, nagrade i preporuke tijekom cijelog shopping putovanja. Uz Power of One pristup, Publicis Groupe \u0107e svojim klijentima ponuditi i me\u0111unarodno funkcioniranje i dokazani pristup najboljim uslugama i tehnologijama u podru\u010dju affiliate marketinga.<\/p>\n\n\n\n

Kombinirane mogu\u0107nosti CJ-a i VIVnetworks-a stvoriti \u0107e jedinstvene mogu\u0107nosti za globalne brendove i publishere da se aktiviraju i rastu na tr\u017ei\u0161tima CEE-a, istovremeno poma\u017eu\u0107i onima koji se \u0161ire iz regije na me\u0111unarodna tr\u017ei\u0161ta. Tako\u0111er \u0107e slu\u017eiti kao regionalno sredi\u0161te za ogla\u0161iva\u010de, publishere i agencije, pru\u017eaju\u0107i strate\u0161ke savjete putem namjenskih timova usmjerenih na znanost o podacima, proizvode, razvoj, razvoj publishera i prevenciju prijevara. Istovremeno, do\u0107i \u0107e do slu\u017ebenog spajanja dviju tvrtki koje sura\u0111uju dugi niz godina i zajedno stvaraju nagra\u0111ivane programe u podru\u010dju affiliate marketinga.<\/p>\n\n\n\n

VIVnetworks \u0107e se integrirati u ponudu CJ-a za kontinentalnu Europu i djelovat \u0107e pod vodstvom Tobiasa Allgeyera (vi\u0161eg potpredsjednika EMEA-e) sa sjedi\u0161tem u M\u00fcnchenu. Osniva\u010di VIVnetworks-a Vladan Hejnic (CEO) i Robert Studen\u00fd (COO) pridru\u017eit \u0107e se izvr\u0161nom menad\u017ementu CJ-a za srednju i isto\u010dnu Europu.<\/p>\n\n\n\n

Mayuresh Kshetramade<\/strong><\/em>, izvr\u0161ni direktor CJ-a, rekao je:<\/em><\/em> <\/h3>\n\n\n\n

„Prije deset godina, mi u CJ-u po\u010deli smo sura\u0111ivati s VIVnetworksom kako bismo iskoristili njihovo veliko iskustvo u podru\u010dju affiliate marketinga u srednjoj i isto\u010dnoj Europi. Sa zadovoljstvom mogu re\u0107i da je ova suradnja i dalje vrlo uspje\u0161na. VIVnetworks ne samo da je razvio svoje stru\u010dne usluge u ovoj regiji, ve\u0107 je tako\u0111er pomogao u oblikovanju cijele affiliate industrije. Sada, pod jedinstvenim CJ-om, VIVnetworks i CJ \u0107e se udru\u017eiti kako bi pomogli na\u0161im ogla\u0161iva\u010dima, publisherima i agencijama da osvoje poslovanje s nenadma\u0161nom regionalnom i globalnom stru\u010dno\u0161\u0107u u performance marketingu, potpomognutom na\u0161im me\u0111unarodno priznatim mogu\u0107nostima podataka, tehnologije i partnerstva.“<\/em><\/p>\n\n\n\n

Vladan Hejnic<\/strong>, osniva\u010d i izvr\u0161ni direktor VIVnetworksa je izjavio: <\/em><\/h3>\n\n\n\n

„Integracija VIVnetworksa u CJ objedinjuje stru\u010dnost. CJ je globalna performance mre\u017ea i tehnolo\u0161ka platforma s lokalnom stru\u010dno\u0161\u0107u \u0161irom svijeta. Pridru\u017eivanjem CJ-u, VIVnetworks tim dodatno oja\u010dava svoje kompetencije i postaje glavna snaga u srednjoj i isto\u010dnoj Europi, od \u010dega \u0107e koristi imati globalni klijenti VIV-a, CJ-a i Publicis Groupe. Osim mogu\u0107nosti CJ-a da na\u0161im publisherima i ogla\u0161iva\u010dima ponudi djelotvoran uvid u trendove, najbolje prakse i znanje lokalnih tr\u017ei\u0161ta \u0161irom svijeta, na\u0161i ogla\u0161iva\u010di tako\u0111er \u0107e dobiti bolji pristup znanju o poslovnoj transformaciji Publicis Groupe putem CJ-ovih stru\u010dnih timova – kao \u0161to su znanost o podacima, proizvoda, razvoja, razvoja publishera i prevencija prijevara.“<\/em><\/p>\n\n\n\n

O Publicis Groupe-u – The Power of One<\/strong><\/p>\n\n\n\n

Publicis Groupe  [Euronext Paris FR0000130577, CAC 40] je globalni lider u podru\u010dju komunikacije. Klijentima nudi kompletnu uslugu od savjetovanja do realizacije u podru\u010dju marketinga i poslovne transformacije. Publicis Groupe je zna\u010dajan partner svojim klijentima prilikom tranformacije sa ciljem osna\u017eenja personalizacije u velikim razmjerima. Skupina se oslanja na deset stru\u010dnih znanja koncentriranih u \u010detiri glavna podru\u010dja djelovanja: komunikaciji, medijima, podacima i tehnologiji. Zahvaljuju\u0107i ujedna\u010denoj i fleksibilnoj organizacijskoj strukturi, njegovi klijenti imaju jednostavan pristup svoj stru\u010dnosti na svim tr\u017ei\u0161tima. Publicis Groupe zastupljen je u vi\u0161e od 100 zemalja i zapo\u0161ljava oko 96.000 profesionalaca.<\/p>\n\n\n

\n
\"tiskov\u00e1
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Izvrsna vijest za Affiliate marketing u CEE regiji. Klijenti VIVnetworks.com mre\u017ee mogu od 10.11.2022. godine dobiti vi\u0161e pogodnosti, zahvaljuju\u0107i na\u0161oj […]<\/p>\n","protected":false},"author":45,"featured_media":26651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[1025,1026],"tags":[],"yoast_head":"\nPublicis Groupe je kupio VIVnetworks za integraciju sa mre\u017eom CJ.com | VIVnetworks.com<\/title>\n<meta name=\"description\" content=\"Publicis Groupe: Izvrsna vijest za Affiliate marketing u CEE regiji. 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