{"id":34447,"date":"2022-01-19T12:36:45","date_gmt":"2022-01-19T11:36:45","guid":{"rendered":"https:\/\/www.vivnetworks.com\/zasto-oglasivaci-placaju-polog\/"},"modified":"2022-01-19T12:36:45","modified_gmt":"2022-01-19T11:36:45","slug":"zasto-oglasivaci-placaju-polog","status":"publish","type":"post","link":"https:\/\/www.vivnetworks.com\/sr\/zasto-oglasivaci-placaju-polog\/","title":{"rendered":"Za\u0161to ogla\u0161iva\u010di u na\u0161oj mre\u017ei, koja koristi CJ.com platformu pla\u0107aju polog?<\/strong>"},"content":{"rendered":"\n

Od po\u010detka rada na\u0161e mre\u017ee VIVnetworks.com (2009), koja koristi cj.com<\/a> tehnologiju, ogla\u0161iva\u010di (web trgovine) pla\u0107aju unaprijed dogovoreni polog u affiliate (proviznoj) tehnologiji. To je isti princip kao pla\u0107anje PPC reklame u ra\u010dunu Google Adsence.<\/p>\n\n\n\n

Ovo biznis pravilo ima svoje prednosti i mane. Idemo ih zajedno protuma\u010diti.<\/p>\n\n\n\n

Prije nego \u0161to po\u010dnemo va\u017eno je naglasiti da bez obzira \u0161to platite polog ovo i nadalje ostaju va\u0161e financije, to je i dalje va\u0161 novac. CJ.com niti VIV nikada neispla\u0107uju nikakve provizije partnerima prije nego \u0161to to odobri ogla\u0161iva\u010d. Ogla\u0161iva\u010d uvijek ima pregled i kontrolu nad svim ovim financijama, koje su spojene sa affiliateom. U slu\u010daju da ogla\u0161iva\u010d \u017eeli zatvoriti affiliate program, sve preostale financije od ovog pologa su mu vra\u0107ene.<\/p>\n\n\n\n

Polog je neophodno platiti unaprijed, i to ve\u0107 prije aktiviranja ra\u010duna. Ovo je na\u0161 uvjet za aktiviranje programa u affiliate mre\u017ei cj.com.<\/p>\n\n\n\n

\u0160to ovo zna\u010di za publishera<\/strong><\/h3>\n\n\n\n

Ako ogla\u0161iva\u010d ima unaprijed pla\u0107en polog, onda affiliate publisher ima 100% sigurnost, da \u0107e njegova zarada (koju ostvaruje tako \u0161to preko njega klijent realizira kupnju) biti ispla\u0107ena. Novac je pripremljen na ra\u010dunu ogla\u0161iva\u010da u tehnologiji  cj.com<\/a>, te se koristi isklju\u010divo za ispla\u0107ivanje odobrenih provizija publisherima. <\/p>\n\n\n\n

Ovim novcem mo\u017ee ogla\u0161iva\u010d ispla\u0107ivati publisherima i jednokratne bonuse za specijalnu propagaciju i razne akcije, koje bude unaprijed dogovarao sa publisherima. Ovaj princip ispla\u0107ivanja pokazao nam se ve\u0107 vi\u0161e puta kao jako koristan. Na primjer, kada je bankrotirao portal za popuste Slever i Nakupvakci, ili kada su web trgovine Kulina.cz, Kara i Pietro Filipi pale u nesolventnost. U svim primjerima publisheri su dobili zara\u0111ene provizije (zahvaljuju\u0107i pla\u0107enom depozitu). Na\u017ealost, tako\u0111er smo napravili i gre\u0161ku, te 2019. godine nismo insistirali na pla\u0107anju pologa od tvrtke ZOOT, koja je u to vrijeme u\u0161la u moratorij na nesolventnost. Tada smo mi odlu\u010dili preuzeti odgovornost, te smo publisherima isplatili provizije iz vlastitih sredstava. Povijesno gledano, mi smo jedina mre\u017ea na CZ i SK tr\u017ei\u0161tu  koja je uvijek pla\u0107ala provizije publisherima \u010dak i za tvrtke u ste\u010daju.<\/p>\n\n\n\n

\u0160to ovo zna\u010di za ogla\u0161iva\u010da<\/strong><\/h3>\n\n\n\n

Posjedovanjem depozitnog ra\u010duna ogla\u0161iva\u010d jam\u010di solventnost, spremnost, pravednost i po\u0161tivanje na\u010dela affiliate suradnje. Iznos pologa prati dodijeljeni affiliate menad\u017eer, koji je u komunikaciji s klijentom i temelji se na povijesnoj prodaji za prethodni mjesec i<\/p>\n\n\n\n

uzimaju\u0107i u obzir razdoblje koje \u0107e uslijediti (sezona, Bo\u017ei\u0107, Crni petak itd.), unaprijed \u0107e se dogovoriti o iznosu koji \u0107e ogla\u0161iva\u010d platiti za nadoplatu pologa.<\/p>\n\n\n\n

Neugodna situacija za obje strane, i publishera i ogla\u0161iva\u010da, doga\u0111a se kada je polog iscrpljen i ogla\u0161iva\u010d ne plati polog na vrijeme. Ta se situacija doga\u0111a naj\u010de\u0161\u0107e u ovim slu\u010dajevima:<\/p>\n\n\n\n

  1. Affiliate menad\u017eer zajedno s ogla\u0161iva\u010dem pogre\u0161no procjene iznos pologa koji je potreban, s obzirom na situaciju s kupnjom na tr\u017ei\u0161tu.<\/li>
  2. Sa strane ogla\u0161iva\u010da do\u0111e do nepla\u0107anja fakture na vrijeme, \u0161to je mogu\u0107e iz vi\u0161e razloga (godi\u0161nji odmor, promjena kontaktne osobe, praznici koji su spojeni sa vikendom itd.), te zbog toga polog padne na nulu.\u00a0<\/li>
  3. U program se zahvaljuju\u0107i konstantnom radu na\u0161ih menad\u017eera prijavi jako puno\u00a0 publishera u kratkom roku, te je polog potro\u0161en prije nego se stigne doplatiti.<\/li><\/ol>\n\n\n\n

    U svakom slu\u010daju dolazi upozorenje na e-mail, koji je ogla\u0161iva\u010d naveo u svom ra\u010dunu, te dobija obavijest da se njegov ra\u010dun pribli\u017eava nuli i da je potrebno uplatiti polog. Sveukupno ogla\u0161iva\u010d dobija 5 e-mail notifikacija, te u slu\u010daju da ne uplati i dalje polog, dolazi do deaktivacije affiliate programa.<\/p>\n\n\n\n

    \u0160to ovo zna\u010di u praksi<\/strong><\/h3>\n\n\n\n

    Publisheri uklju\u010deni u program primit \u0107e obavijest da je program deaktiviran zbog niskog pologa.  To ogla\u0161iva\u010da dovodi u situaciju da nas publisheri po\u010dinju kontaktirati i pitati trebaju li prestati sura\u0111ivati s ogla\u0161iva\u010dem ili je rije\u010d o operativnoj pogre\u0161ci.<\/p>\n\n\n\n

    Dodijeljeni affiliate menad\u017eer svakodnevno prati iznos pologa na ra\u010dunima pojedina\u010dnih ogla\u0161iva\u010da i pravodobno upozorava kolege s ogla\u0161iva\u010deve strane na pla\u0107anje. U 90% slu\u010dajeva se radi o ljudskoj pogre\u0161ci, koju poku\u0161amo ispraviti u \u0161to najkre\u0107em mogu\u0107em roku.  U ve\u0107ini slu\u010dajeva, affiliate menad\u017eer sprje\u010dava ovu situaciju i na vrijeme obavje\u0161tava publishere da mo\u017ee do\u0107i do problema s deaktivacijom. Affiliate publisheri imaju dvije mogu\u0107nosti.  Na temelju komunikacije s affiliate manad\u017eerom, oni odlu\u010duju ili prekinuti promociju ogla\u0161iva\u010da i prije\u0107i u drugu web trgovinu (konkurenciju), ili \u010dekati dok klijent ne plati polog kako bi im affiliate menad\u017eer mogao uplatiti nepla\u0107ene provizije od trenutka deaktivacije.<\/p>\n\n\n\n

    Deaktiviranje affiliate programa gubitak je povjerenja u ogla\u0161iva\u010da, a mo\u017ee biti i financijski gubitak za affiliate publishera, stoga stalno apeliramo na ogla\u0161iva\u010de da zadr\u017ee polog u pozitivnom stanju. U slu\u010daju prekidanja suradnje preostali polog se vra\u0107e na bankovni ra\u010dun ogla\u0161iva\u010da.<\/p>\n\n\n\n

    Depozitno ispla\u0107ivanje affiliate publishera je dugoro\u010dni provjereni model suradnje, koji koristimo vi\u0161e od 20 godina, te na taj na\u010din osiguravamo affiliate publishere. <\/p>\n","protected":false},"excerpt":{"rendered":"

    Od po\u010detka rada na\u0161e mre\u017ee VIVnetworks.com (2009), koja koristi cj.com tehnologiju, ogla\u0161iva\u010di (web trgovine) pla\u0107aju unaprijed dogovoreni polog u affiliate (proviznoj) tehnologiji. To je isti princip kao pla\u0107anje PPC reklame u ra\u010dunu Google Adsence.<\/p>\n","protected":false},"author":45,"featured_media":15845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[],"tags":[1020],"yoast_head":"\nZa\u0161to ogla\u0161iva\u010di u na\u0161oj mre\u017ei, koja koristi CJ.com platformu pla\u0107aju polog? | VIVnetworks.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vivnetworks.com\/sr\/zasto-oglasivaci-placaju-polog\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Za\u0161to ogla\u0161iva\u010di u na\u0161oj mre\u017ei, koja koristi CJ.com platformu pla\u0107aju polog?\" \/>\n<meta property=\"og:description\" content=\"Od po\u010detka rada na\u0161e mre\u017ee VIVnetworks.com (2009), koja koristi cj.com tehnologiju, ogla\u0161iva\u010di (web trgovine) pla\u0107aju unaprijed dogovoreni polog u affiliate (proviznoj) tehnologiji. 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