{"id":53365,"date":"2024-10-07T08:44:23","date_gmt":"2024-10-07T06:44:23","guid":{"rendered":"https:\/\/www.vivnetworks.com\/blizi-se-black-friday-2024-pripravte-se-na-29-listopadu\/"},"modified":"2024-10-14T13:46:52","modified_gmt":"2024-10-14T11:46:52","slug":"blizi-sa-black-friday-2024-pripravte-sa-na-29-novembra","status":"publish","type":"post","link":"https:\/\/www.vivnetworks.com\/sk\/blizi-sa-black-friday-2024-pripravte-sa-na-29-novembra\/","title":{"rendered":"Bl\u00ed\u017ei sa Black Friday 2024: Pripravte sa na 29. novembra!"},"content":{"rendered":"\n<p>Black Friday, ozna\u010dovan\u00fd ako &#8222;\u010dierny piatok&#8220;, je jedn\u00fdm z najv\u00fdznamnej\u0161\u00edch obchodn\u00fdch dn\u00ed v roku, ke\u010f obchody pon\u00fakaj\u00fa v\u00fdrazn\u00e9 z\u013eavy a akcie. V tomto \u010dl\u00e1nku sa zameriame na porovnanie v\u00fdsledkov po\u010das Black Friday v posledn\u00fdch rokoch.<\/p>\n\n\n\n<p>Pre publisherov, ktor\u00ed sa zaoberaj\u00fa zobrazovan\u00edm kampan\u00ed inzerentov pomocou <strong>afiliate marketingu<\/strong>, je <strong>Black Friday <\/strong>najd\u00f4le\u017eitej\u0161\u00edm obdob\u00edm roka. K\u013e\u00fa\u010dov\u00e9 obdobie za\u010d\u00edna u\u017e v septembri, ke\u010f na\u0161i affiliate mana\u017e\u00e9ri naprie\u010d regi\u00f3nom CEE (Stredn\u00e1 a v\u00fdchodn\u00e1 Eur\u00f3pa) akt\u00edvne komunikuj\u00fa s inzerentmi o pl\u00e1novan\u00fdch kampaniach. Publisheri sa pripravuj\u00fa na spustenie kampan\u00ed po\u010das cel\u00e9ho novembra. Vrcholom je z\u013eavov\u00fd v\u00edkend spojen\u00fd s <strong>Black Friday<\/strong>, ktor\u00fd v roku <strong>2024 pripad\u00e1 na 29. novembra<\/strong>.<\/p>\n\n\n\n<p>Je v\u0161ak d\u00f4le\u017eit\u00e9 si uvedomi\u0165, \u017ee napr\u00edklad v <strong>Rumunsku<\/strong> sa oslavuje u\u017e sk\u00f4r, konkr\u00e9tne <strong>15. novembra 2024<\/strong>. T\u00e1to region\u00e1lna odli\u0161nos\u0165 vy\u017eaduje od publisherov v tomto trhu prisp\u00f4sobenie ich <strong>afiliat kampan\u00ed<\/strong>, aby mohli maxim\u00e1lne vyu\u017ei\u0165 lok\u00e1lne n\u00e1kupn\u00e9 hor\u00fa\u010dky a dosiahnu\u0165 optim\u00e1lne v\u00fdsledky.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-black-friday-porovnanie-vysledkov-cj-vivnetworks-com-za-roky-2022-a-2023\">Black Friday: Porovnanie v\u00fdsledkov CJ|VIVnetworks.com za roky 2022 a 2023<\/h2>\n\n\n\n<p>Tabu\u013eka ni\u017e\u0161ie ukazuje obraty inzerentov v na\u0161ej sieti po\u010das novembrov\u00fdch v\u00edkendov (piatok a\u017e nede\u013ea), kedy Black Friday pripadol na 24.11.2023. D\u00e1ta ukazuj\u00fa, \u017ee obraty postupne r\u00e1stli ka\u017ed\u00fd t\u00fd\u017ede\u0148, a vrcholom n\u00e1kupnej aktivity bol pr\u00e1ve v\u00edkend s Black Friday.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"283\" src=\"https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2024\/10\/Vysledky-BF2024-EUR-1024x283.png\" alt=\"\" class=\"wp-image-53503\" srcset=\"https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2024\/10\/Vysledky-BF2024-EUR-1024x283.png 1024w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2024\/10\/Vysledky-BF2024-EUR-300x83.png 300w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2024\/10\/Vysledky-BF2024-EUR-768x212.png 768w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2024\/10\/Vysledky-BF2024-EUR-1536x425.png 1536w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2024\/10\/Vysledky-BF2024-EUR.png 1721w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\"><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-vysledky-2023-narast-o-85-oproti-2022\"><strong>V\u00fdsledky 2023: N\u00e1rast o 85 % oproti 2022<\/strong><\/h3>\n\n\n\n<p>V na\u0161ej sieti sme po\u010das novembrov\u00fdch piatkov a\u017e nede\u013eou pred Black Friday zaznamenali priemern\u00fd obrat 3 839 577 EUR. To predstavuje n\u00e1rast o 85 % oproti rovnak\u00e9mu obdobiu v roku 2022, kedy priemern\u00fd obrat dosiahol 2 096 380 EUR. Tento v\u00fdrazn\u00fd rast dokazuje efektivitu dobre pripraven\u00fdch <strong>affiliate marketingov\u00fdch kampan\u00ed<\/strong>, optimalizovan\u00fdch pre <strong>n\u00e1v\u0161tevnos\u0165 webov\u00fdch str\u00e1nok<\/strong> a vy\u0161\u0161iu <strong>konverziu<\/strong>.<\/p>\n\n\n\n<p>Pre viac inform\u00e1ci\u00ed o tom, ako \u010do najlep\u0161ie pripravi\u0165 affiliate kampane na Black Friday. Pre\u010d\u00edtajte si n\u00e1\u0161 \u010dl\u00e1nok: <a href=\"https:\/\/www.vivnetworks.com\/sk\/ako-priviest-zakaznikov-na-vas-web-a-zvysit-predaj-pocas-black-friday\/\">7 tipov, ako pripravi\u0165 afiliate kampane.<\/a><\/p>\n\n\n\n<p>Po\u010das Black Friday v\u00edkendu 2023 dosiahol kumulovan\u00fd obrat v na\u0161ej sieti e-shopov 7 299 062 EUR. Samotn\u00fd de\u0148 Black Friday priniesol takmer 2 849 472 EUR. V porovnan\u00ed s rokom 2022, ke\u010f v\u00edkend priniesol <strong>5 293 884 EUR<\/strong>, to znamen\u00e1 <strong>n\u00e1rast o 38 %<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-predikcia-pre-black-friday-2024-ocakavany-rast-o-25\"><strong>Predikcia pre Black Friday 2024: O\u010dak\u00e1van\u00fd Rast o 25 %<\/strong><\/h3>\n\n\n\n<p>Rok 2024 bude \u010fal\u0161\u00edm d\u00f4le\u017eit\u00fdm m\u00ed\u013enikom. Na z\u00e1klade doteraj\u0161\u00edch trendov a 20% rastu na\u0161ej siete o\u010dak\u00e1vame po\u010das Black Friday 2024 \u010fal\u0161\u00ed n\u00e1rast o 25 %.Affiliate mana\u017e\u00e9ri v spolupr\u00e1ci s e-shopmi u\u017e teraz nastavuj\u00fa nov\u00e9 kampane a zameriavaj\u00fa sa na optimaliz\u00e1ciu pre zv\u00fd\u0161enie konverzi\u00ed a zlep\u0161enie z\u00e1kazn\u00edckej sk\u00fasenosti.O\u010dak\u00e1vame, \u017ee tohtoro\u010dn\u00e1 sez\u00f3na prinesie \u010fal\u0161ie rekordn\u00e9 v\u00fdsledky.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-preco-je-dolezite-mat-kampane-pripravene-vcas\"><strong>Pre\u010do je d\u00f4le\u017eit\u00e9 ma\u0165 kampane pripraven\u00e9 v\u010das?<\/strong><\/h2>\n\n\n\n<p>Pokia\u013e e\u0161te nem\u00e1te pripraven\u00e9 kampane alebo nie ste s\u00fa\u010das\u0165ou najv\u00e4\u010d\u0161ej afiliate siete, prich\u00e1dzate o k\u013e\u00fa\u010dov\u00e9 pr\u00edle\u017eitosti. Dobre napl\u00e1novan\u00e9 kampane, vr\u00e1tane efekt\u00edvnych <strong>PPC rekl\u00e1m a SEO optimaliz\u00e1cie<\/strong>, s\u00fa nevyhnutn\u00e9 pre maximaliz\u00e1ciu trhov nie len po\u010das <strong>Black Friday<\/strong>, ale aj po\u010das celej predviano\u010dnej sez\u00f3ny.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.vivnetworks.com\/sk\/affiliate-marketing-pre-inzerentov\/\">Ne\u010dakajte a pripojte sa k n\u00e1m e\u0161te dnes!<\/a> Sledujte na\u0161e webov\u00e9 str\u00e1nky a soci\u00e1lne siete, kde budeme zdie\u013ea\u0165 aktualizovan\u00e9 v\u00fdsledky z Black Friday 2024 a \u010fal\u0161ie d\u00f4le\u017eit\u00e9 inform\u00e1cie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday, ozna\u010dovan\u00fd ako &#8222;\u010dierny piatok&#8220;, je jedn\u00fdm z najv\u00fdznamnej\u0161\u00edch obchodn\u00fdch dn\u00ed v roku, ke\u010f obchody pon\u00fakaj\u00fa v\u00fdrazn\u00e9 z\u013eavy a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":53486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[1087,1125,1169],"tags":[1377,1378,1379,1127,1170,1374,1376],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bl\u00ed\u017ei sa Black Friday 2024: Pripravte sa na 29. novembra! | VIVnetworks.com<\/title>\n<meta name=\"description\" content=\"Pre publisherov, ktor\u00ed sa zaoberaj\u00fa zobrazovan\u00edm kampan\u00ed inzerentov pomocou afiliate marketingu, je Black Friday najd\u00f4le\u017eitej\u0161\u00edm obdob\u00edm roka.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vivnetworks.com\/sk\/blizi-sa-black-friday-2024-pripravte-sa-na-29-novembra\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bl\u00ed\u017ei sa Black Friday 2024: Pripravte sa na 29. novembra!\" \/>\n<meta property=\"og:description\" content=\"Black Friday, ozna\u010dovan\u00fd ako &quot;\u010dierny piatok&quot;, je jedn\u00fdm z najv\u00fdznamnej\u0161\u00edch obchodn\u00fdch dn\u00ed v roku, ke\u010f obchody pon\u00fakaj\u00fa v\u00fdrazn\u00e9 z\u013eavy a akcie. 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