{"id":40934,"date":"2023-11-20T14:25:46","date_gmt":"2023-11-20T13:25:46","guid":{"rendered":"https:\/\/www.vivnetworks.com\/jak-privest-zakazniky-na-vas-web-a-zvysit-prodeje-behem-black-friday\/"},"modified":"2023-11-23T18:16:25","modified_gmt":"2023-11-23T17:16:25","slug":"ako-priviest-zakaznikov-na-vas-web-a-zvysit-predaj-pocas-black-friday","status":"publish","type":"post","link":"https:\/\/www.vivnetworks.com\/sk\/ako-priviest-zakaznikov-na-vas-web-a-zvysit-predaj-pocas-black-friday\/","title":{"rendered":"Ako privies\u0165 z\u00e1kazn\u00edkov na v\u00e1\u0161 web a zv\u00fd\u0161i\u0165 predaj po\u010das Black Friday"},"content":{"rendered":"\n

Black Friday, zn\u00e1my tie\u017e ako „\u010dierny piatok“, je jedn\u00fdm z ob\u013e\u00faben\u00fdch sviatkov v roku. V \u010ceskej republike sa trad\u00edcia Black Friday stala ve\u013emi popul\u00e1rnou, a to v\u010faka rast\u00facemu trendu online nakupovania. CJ<\/a> | VIVnetworks zaznamenal minul\u00fd rok 2022 obrat 5 449 786\u00a0EUR po\u010das Black Friday v\u00edkendu. Tento obrat v porovnan\u00ed s v\u00fdsledkami pred\u013a\u017een\u00fdch v\u00edkendov v okt\u00f3bri a novembri vzr\u00e1stol o 153 %. Za tieto v\u00edkendy bol priemern\u00fd obrat 2 158 132 EUR.<\/strong><\/p>\n\n\n\n

Tento rok Black Friday pripad\u00e1 na 24.novembra a to je skvel\u00e1 pr\u00edle\u017eitos\u0165 pre partnerov, ako zdie\u013ea\u0165 inform\u00e1cie o t\u00fdch najlep\u0161\u00edch ak\u010dn\u00fdch ponuk\u00e1ch a z\u00e1rove\u0148 z\u013eav\u00e1ch pre svojich u\u017e\u00edvate\u013eov.<\/strong><\/p>\n\n\n\n

\u010cierny piatok je k\u013e\u00fa\u010dov\u00fdm okamihom aj pre e-shopy (inzerentov), ktor\u00ed sa akt\u00edvne zap\u00e1jaj\u00fa a pripravuj\u00fa svojim z\u00e1kazn\u00edkom zauj\u00edmav\u00e9 mo\u017enos\u0165ou zliav na r\u00f4zny sortiment produktov<\/strong>. T\u00fdmto sp\u00f4sobom nab\u00e1daj\u00fa z\u00e1kazn\u00edka ku k\u00fape cenovo zv\u00fdhodnen\u00e9ho produktu na svojom e-shope.<\/p>\n\n\n\n

Affiliate marketing v tom v\u00fdrazne m\u00f4\u017ee pom\u00f4c\u0165<\/h2>\n\n\n\n

Jeden zo sp\u00f4sobov, ktor\u00fd zv\u00fd\u0161i tr\u017eby po\u010das Black Friday je vyu\u017ei\u0165 affiliate program, ktor\u00fd v\u00e1m pom\u00f4\u017ee pril\u00e1ka\u0165 nov\u00fdch z\u00e1kazn\u00edkov na v\u00e1\u0161 e-shop a t\u00fdm zv\u00fd\u0161ite konverzn\u00fd pomer. V\u010faka affiliate marketingu sa m\u00f4\u017eete zintenz\u00edvni\u0165 spolupr\u00e1cu s partnermi ako s\u00fa recenzin\u00e9 weby, blogeri, webov\u00e9 str\u00e1nky s kup\u00f3nmi a z\u013eavami, \u010do v\u00e1m dodato\u010dne zv\u00fd\u0161i obrat e-shopu. Pomocou affiliate marketingu m\u00f4\u017eete zapoji\u0165 aj influencery, ktor\u00ed prirodzenou cestou prived\u00fa na v\u00e1\u0161 web \u010fal\u0161\u00edch z\u00e1kazn\u00edkov, a to v\u010faka osobn\u00e9mu spojeniu s komunitou.<\/p>\n\n\n\n

D\u00f4le\u017eit\u00e9<\/strong>:<\/p>\n\n\n\n

S pr\u00edpravou kampan\u00ed na BF je nutn\u00e9 za\u010da\u0165 minim\u00e1lne na za\u010diatku okt\u00f3bra, preto\u017ee aj affiliate partneri chystaj\u00fa svoje strat\u00e9gie a je nutn\u00e9 aby ste im s predstihom poskytli obsah, ktor\u00fd budete chcie\u0165 pri BF zdie\u013ea\u0165. V\u0161etko je mo\u017en\u00e9 komunikova\u0165 cez svojho Affiliate mana\u017e\u00e9ra, ktor\u00e9ho m\u00e1te v sieti pridelen\u00e9ho.<\/p>\n\n\n\n

\u010co je potrebn\u00e9 urobi\u0165 na strane e-shopu, aby bol atrakt\u00edvny ako pre koncov\u00e9ho pou\u017e\u00edvate\u013ea tak pre affiliate partnerov a t\u00fdm mohli obe strany zv\u00fd\u0161i\u0165 konverzie? M\u00e1me pre v\u00e1s p\u00e1r \u00fa\u010dinn\u00fdch tipov, ako to dosiahnu\u0165:<\/p>\n\n\n\n

Vytvorte s predstihom kampa\u0148 s Black Friday ponukou<\/h2>\n\n\n\n

1. Cie\u013e a strat\u00e9gia<\/h3>\n\n\n\n

Ne\u017e sa pust\u00edte do BlackFriday kampane, je potrebn\u00e9 si ujasni\u0165, ak\u00e1 bude va\u0161a strat\u00e9gia a \u010do chcete dosiahnu\u0165 po\u010das dn\u00ed BlackFriday. Mo\u017enost\u00ed je viac napr. z\u00edska\u0165 nov\u00fdch z\u00e1kazn\u00edkov, posilni\u0165 svoju zna\u010dku, vypreda\u0165 z\u00e1soby at\u010f. Je d\u00f4le\u017eit\u00e9, aby ste mali jasn\u00fa v\u00edziu, ktor\u00e1 v\u00e1m zaist\u00ed \u00faspech. Pr\u00edklady kampan\u00ed, ktor\u00e9 sa oplat\u00ed pon\u00faknu\u0165 affiliate partnerom nielen pri Black Friday:<\/p>\n\n\n\n

    \n
  1. poskytnutie kup\u00f3nu na dopravu zadarmo<\/li>\n\n\n\n
  2. poskytnutie exkluz\u00edvnych z\u013eavov\u00fdch kup\u00f3nov<\/li>\n\n\n\n
  3. obratov\u00e9 bonusy<\/li>\n\n\n\n
  4. poskytnutie tovaru do s\u00fa\u0165a\u017e\u00ed, ktor\u00e9 organizuj\u00fa affiliate partneri<\/li>\n\n\n\n
  5. bonus pre partnera pri odbere z\u00e1kazn\u00edkov do newslettera alebo pripojen\u00ed vernostn\u00e9ho programu (obohat\u00edte si datab\u00e1zu pred Vianocami a m\u00f4\u017eete nov\u00fdch z\u00e1kazn\u00edkov motivova\u0165 k opakovan\u00e9mu n\u00e1kupu).<\/li>\n<\/ol>\n\n\n\n

    2. Kto s\u00fa va\u0161i z\u00e1kazn\u00edci<\/h3>\n\n\n\n

    Cie\u013eov\u00e9 skupiny m\u00f4\u017eu by\u0165 r\u00f4zne. M\u00f4\u017eete sa zamera\u0165 na va\u0161ich vern\u00fdch z\u00e1kazn\u00edkov, na z\u00e1kazn\u00edkov h\u013eadaj\u00facich z\u013eavy alebo aj na z\u00e1kazn\u00edkov, ktor\u00ed h\u013eadaj\u00fa dar\u010deky na Vianoce. Nesmiete zabudn\u00fa\u0165, ak\u00e9 s\u00fa ich preferencie a ich n\u00e1kupn\u00e9 spr\u00e1vanie. Pod\u013ea t\u00fdchto krit\u00e9ri\u00ed \u013eahko stanov\u00edte exkluz\u00edvne ak\u010dn\u00e9 ponuky. Vyu\u017eite silu e-mailov\u00e9ho marketingu a oslovte svojich z\u00e1kazn\u00edkov vo va\u0161ej datab\u00e1ze pomocou pesonovan\u00fdch pon\u00fak na Black Friday. Vytvorte personalizovan\u00fd p\u00fatav\u00fd obsah, kde informujte o svojich ak\u010dn\u00fdch ponuk\u00e1ch pri Black Friday. Rovnako tak m\u00f4\u017eete oslovi\u0165 \u010fal\u0161\u00edch potenci\u00e1lnych affiliate partnerov, ktor\u00fdch v newsletteri vyzvnete k spolupr\u00e1ci. Takto osloven\u00ed partneri s\u00fa va\u0161i z\u00e1kazn\u00edci, ktor\u00ed s Vami maj\u00fa pozit\u00edvnu sk\u00fasenos\u0165 a je pre nich prirodzen\u00e9 V\u00e1m pom\u00f4c\u0165 s affiliate marketingom.<\/p>\n\n\n\n

    3. V \u010dom ste lep\u0161\u00ed ako konkurencia<\/h3>\n\n\n\n

    Odpovedzte si na ot\u00e1zku, v \u010dom ste lep\u0161\u00ed od konkurencie? Je to v\u00e1\u0161 z\u00e1kazn\u00edcky servis? Exkluz\u00edvna z\u013eava alebo v\u00e1\u0161 sortiment produktov? M\u00f4\u017eete sa zapoji\u0165 aj do zodpovednej marketingovej kampane, ktor\u00e1 berie oh\u013ead na \u017eivotn\u00e9 prostredie alebo m\u00f4\u017eete vytv\u00e1ra\u0165 in\u00e9 dobro\u010dinn\u00e9 aktivity. V\u0161etko odpor\u00fa\u010dame zdie\u013ea\u0165 so svojimi affiliate partnermi, ktor\u00ed Va\u0161u misiu pom\u00f4\u017eu \u010falej \u0161\u00edri\u0165.<\/p>\n\n\n\n

    4. Vizualiz\u00e1cia webu a grafika<\/h3>\n\n\n\n

    Pou\u017e\u00edvajte kreat\u00edvy ako s\u00fa obr\u00e1zky, gify alebo vide\u00e1 pre Black Friday kampa\u0148 v najvy\u0161\u0161ej kvalite. Grafiku nezab\u00fadajte optimalizova\u0165 aj pre u\u017e\u00edvate\u013eov na mobiln\u00fdch telef\u00f3noch. <\/strong>\u010c\u00edm atrakt\u00edvnej\u0161ie vizu\u00e1lne prvky budete ma\u0165, t\u00fdm je v\u00e4\u010d\u0161ia pravdepodobnos\u0165, \u017ee vzbud\u00edte z\u00e1ujem o v\u00e1\u0161 web. Ak chcete, aby sa v\u00e1\u0161 web zobrazoval organicky, nezab\u00fadaj na popisky pri obr\u00e1zkoch pre SEO optimaliz\u00e1ciu.<\/p>\n\n\n\n

    5. Retargeting na Black Friday<\/h3>\n\n\n\n

    Z\u00edskajte sp\u00e4\u0165 straten\u00e9 predaje, pripome\u0148te sa pomocou znovu zacielen\u00fdch rekl\u00e1m a pripome\u0148te n\u00e1kupn\u00fd ko\u0161\u00edk svojim potenci\u00e1lnym z\u00e1kazn\u00edkom, ktor\u00ed predt\u00fdm prejavili z\u00e1ujem o va\u0161e produkty, ale z nejak\u00e9ho d\u00f4vodu nedokon\u010dili n\u00e1kup. V na\u0161ej sieti disponujeme s radom partnerov, ktor\u00ed pou\u017e\u00edvaj\u00fa retargeting v prospech zapojen\u00e9ho e-shopu.<\/p>\n\n\n\n

    6. Akt\u00edvne komunikujte cez soci\u00e1lne siete<\/h3>\n\n\n\n

    Nezab\u00fadajte akt\u00edvne komunikova\u0165 s va\u0161ou komunitou, spustite Black Friday s\u00fa\u0165a\u017e alebo edukat\u00edvne \u017eiv\u00fd prenos o va\u0161ich produktoch. Soci\u00e1lne siete s\u00fa skvelou pr\u00edle\u017eitos\u0165ou, ako m\u00f4\u017eete komunikova\u0165<\/strong> aj so svojimi potenci\u00e1lnymi z\u00e1kazn\u00edkmi. Vytv\u00e1rajte zauj\u00edmav\u00fd a p\u00fatav\u00fd obsah, ktor\u00fd bude na Black Friday odkazova\u0165 na v\u00e1\u0161 web. Vytvorte zauj\u00edmav\u00e9 prov\u00edzie alebo stimuly pre influencery, ktor\u00ed sa stoto\u017enia s Va\u0161imi produktmi a pom\u00f4\u017eu V\u00e1m propagova\u0165 tovar cez affiliate program na svojich soci\u00e1lnych sie\u0165ach.<\/p>\n\n\n\n

    7.Aplik\u00e1cia<\/h3>\n\n\n\n

    Spustite atrakt\u00edvne ponuky aj vo Va\u0161ej aplik\u00e1cii! Nezabudnite aplik\u00e1ciu zapoji\u0165 aj do affiliate programu, partneri V\u00e1m pom\u00f4\u017eu privies\u0165 nov\u00fdch z\u00e1kazn\u00edkov do aplik\u00e1cie alebo pom\u00f4\u017eu prebudi\u0165 t\u00fdch spiacich. Prov\u00edzie v aplik\u00e1ci\u00e1ch sa m\u00f4\u017eu samozrejme l\u00ed\u0161i\u0165 oproti prov\u00edzi\u00e1m na webe.<\/p>\n\n\n\n

    E\u0161te nem\u00e1te affiliate kan\u00e1l? Pripojte sa<\/a> do najv\u00e4\u010d\u0161ej affiliate siete na svete!<\/p>\n","protected":false},"excerpt":{"rendered":"

    Black Friday, zn\u00e1my tie\u017e ako „\u010dierny piatok“, je jedn\u00fdm z ob\u013e\u00faben\u00fdch sviatkov v roku. V \u010ceskej republike sa trad\u00edcia Black […]<\/p>\n","protected":false},"author":9,"featured_media":40941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[1087,1125],"tags":[1170,1171],"yoast_head":"\nAko privies\u0165 z\u00e1kazn\u00edkov na v\u00e1\u0161 web a zv\u00fd\u0161i\u0165 predaj po\u010das Black Friday | VIVnetworks.com<\/title>\n<meta name=\"description\" content=\"Tento rok Black Friday pripad\u00e1 na 24.novembra a to je skvel\u00e1 pr\u00edle\u017eitos\u0165 pre partnerov, ako zdie\u013ea\u0165 inform\u00e1cie o t\u00fdch najlep\u0161\u00edch ak\u010dn\u00fdch\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vivnetworks.com\/sk\/ako-priviest-zakaznikov-na-vas-web-a-zvysit-predaj-pocas-black-friday\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ako privies\u0165 z\u00e1kazn\u00edkov na v\u00e1\u0161 web a zv\u00fd\u0161i\u0165 predaj po\u010das Black Friday\" \/>\n<meta property=\"og:description\" content=\"Black Friday, zn\u00e1my tie\u017e ako "\u010dierny piatok", je jedn\u00fdm z ob\u013e\u00faben\u00fdch sviatkov v roku. V \u010ceskej republike sa trad\u00edcia Black Friday stala ve\u013emi popul\u00e1rnou,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vivnetworks.com\/sk\/ako-priviest-zakaznikov-na-vas-web-a-zvysit-predaj-pocas-black-friday\/\" \/>\n<meta property=\"og:site_name\" content=\"VIVnetworks.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-20T13:25:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-23T17:16:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2023\/11\/SK-Blog-_-Jak-privest-zakazniky-na-vas-web-a-zvysit-prodeje-behem-Black-Friday.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"VIVnetworks.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"VIVnetworks.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 min\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.vivnetworks.com\/sk\/ako-priviest-zakaznikov-na-vas-web-a-zvysit-predaj-pocas-black-friday\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vivnetworks.com\/sk\/ako-priviest-zakaznikov-na-vas-web-a-zvysit-predaj-pocas-black-friday\/\"},\"author\":{\"name\":\"VIVnetworks.com\",\"@id\":\"https:\/\/www.vivnetworks.com\/sk\/#\/schema\/person\/2d8bf13ceea7af42811a414691060ff3\"},\"headline\":\"Ako privies\u0165 z\u00e1kazn\u00edkov na v\u00e1\u0161 web a zv\u00fd\u0161i\u0165 predaj po\u010das Black 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