{"id":37627,"date":"2023-08-22T15:52:00","date_gmt":"2023-08-22T13:52:00","guid":{"rendered":"https:\/\/www.vivnetworks.com\/?p=37627"},"modified":"2023-09-19T16:32:34","modified_gmt":"2023-09-19T14:32:34","slug":"vidite-pokles-affiliate-trzieb-v-ga4-tu-sa-dozviete-preco-sa-tak-deje","status":"publish","type":"post","link":"https:\/\/www.vivnetworks.com\/sk\/vidite-pokles-affiliate-trzieb-v-ga4-tu-sa-dozviete-preco-sa-tak-deje\/","title":{"rendered":"Vid\u00edte pokles affiliate tr\u017eieb v GA4? Tu sa dozviete pre\u010do sa tak deje"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\" id=\"h-cj-zaznamenal-vyznamne-rozdiely-v-obratoch-ktore-boli-priradene-roznym-kanalom-v-ramci-google-analytics-ga-tieto-rozdiely-su-sposobene-planovanou-zmenou-spolocnosti-google-teda-prechod-e-shopov-na-novu-ga-platformu-google-analytics-4-ga4\">CJ zaznamenal v\u00fdznamn\u00e9 rozdiely v obratoch, ktor\u00e9 boli priraden\u00e9 r\u00f4znym kan\u00e1lom v r\u00e1mci Google Analytics (\u201eGA\u201c). Tieto rozdiely s\u00fa sp\u00f4soben\u00e9 pl\u00e1novanou zmenou spolo\u010dnosti Google, teda prechod e-shopov na nov\u00fa GA platformu Google Analytics 4 (\u201eGA4\u201c).<\/h3>\n\n\n\n<p>V niektor\u00fdch pr\u00edpadoch klienti potvrdzuj\u00fa, \u017ee Google Analytics 4 v\u00fdrazne podhodnocuje pr\u00edjmy \u010fal\u0161\u00edch online kan\u00e1lov mimo Google, ako je affiliate, v porovnan\u00ed s ich predch\u00e1dzaj\u00facou verziou Google Analytics. Tieto rozdiely sa zdaj\u00fa by\u0165 \u0161pecifick\u00e9 pre GA4 a model Google Atrib\u00facia na z\u00e1klade d\u00e1t&nbsp;(\u201e<a href=\"https:\/\/support.google.com\/analytics\/answer\/10596866?hl=sk&amp;sjid=8995496630726130023-EU#zippy=%2Cin-this-article%2Cobsah-tohoto-\u010dl\u00e1nku%2Cobsah-tohto-\u010dl\u00e1nku\" target=\"_blank\" rel=\"noreferrer noopener\">Google Data-Driven Attribution\u201c \u2013 DDA<\/a>). Tieto rozdiely v meran\u00ed nezaznamen\u00e1va CJ v r\u00e1mci trackovacej affiliate platformy, ktor\u00e1 zost\u00e1va konzistentne presn\u00e1 a stabiln\u00e1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pozicia-cj\">Poz\u00edcia CJ<\/h2>\n\n\n\n<p>Google tento probl\u00e9m nepriznal, a preto CJ vytvoril nasleduj\u00faci n\u00e1vod, ktor\u00fd sa na\u0161im klientom pom\u00f4\u017ee orientova\u0165 v intern\u00fdch diskusi\u00e1ch oh\u013eadom GA4. Aj ke\u010f by prechod na GA4 nemal ma\u0165 \u017eiadny vplyv na schopnos\u0165 spolo\u010dnosti CJ sledova\u0165 a zaznamen\u00e1va\u0165 presn\u00e9 \u010d\u00edsla, ktor\u00e9 v sieti generuj\u00fa afiliate partneri. Ch\u00e1peme, \u017ee je d\u00f4le\u017eit\u00e9 vysvetli\u0165 v\u0161etky v\u00fdznamn\u00e9 zmeny v slu\u017ebe Google Analytics v\u0161etk\u00fdm na\u0161im klientom (e-shopom).<\/p>\n\n\n\n<p>Ide o novo vznikaj\u00faci probl\u00e9m, na ktor\u00fd Google doteraz nereagoval. Ako tak\u00fd je tento n\u00e1vod zalo\u017een\u00fd na najlep\u0161om pochopen\u00ed dan\u00e9ho probl\u00e9mu spolo\u010dnos\u0165ou CJ. N\u00e1vod bude \u010falej aktualizovan\u00fd, akon\u00e1hle Google poskytne \u010fal\u0161ie inform\u00e1cie.<\/p>\n\n\n\n<p>V tomto n\u00e1vode odkazujeme na dokument\u00e1ciu Google, t\u00fdm zobrazujeme inform\u00e1cie z dokument\u00e1cie spolo\u010dnosti Google t\u00fdkaj\u00facej sa GA4, ktor\u00e1 v\u0161ak nie je \u00fapln\u00e1. V niektor\u00fdch pr\u00edpadoch odkazujeme na dokument\u00e1ciu mimo GA4, ktor\u00e1 je pod\u013ea n\u00e1s st\u00e1le relevantn\u00e1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-preco-k-tymto-nepresnostiam-dochadza\">Pre\u010do k t\u00fdmto nepresnostiam doch\u00e1dza<\/h2>\n\n\n\n<p>Zna\u010dn\u00fd po\u010det probl\u00e9mov je mo\u017en\u00e9 prip\u00edsa\u0165 v\u00fdznamn\u00e9mu roz\u0161\u00edreniu modelu Atrib\u00facia na z\u00e1klade d\u00e1t (DDA) spolo\u010dnosti Google v GA4 a probl\u00e9mom spojen\u00fdm s t\u00fdmto modelom pri jeho pou\u017eit\u00ed na \u010fal\u0161ie kan\u00e1ly mimo Google. Tieto probl\u00e9my rozober\u00e1me v n\u00e1vode ni\u017e\u0161ie:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ak-ste-v-predchadzajucej-verzii-ga-nepouzivali-dda\">Ak ste v predch\u00e1dzaj\u00facej verzii GA nepou\u017e\u00edvali DDA<\/h3>\n\n\n\n<ul>\n<li>V\u00e4\u010d\u0161ina klientov nastavovala v predch\u00e1dzaj\u00facich verzi\u00e1ch Google Analytics report na z\u00e1klade posledn\u00e9ho kliknutia. <a href=\"https:\/\/support.google.com\/analytics\/answer\/10596866?hl=sk&amp;sjid=8360614331239523579-EU#zippy=%2Cin-this-article%2Cobsah-tohoto-\u010dl\u00e1nku%2Cobsah-tohto-\u010dl\u00e1nku\" target=\"_blank\" rel=\"noreferrer noopener\">GA4 namiesto toho nastavuje v\u0161etky \u00fa\u010dty ako predvolen\u00e9 na algoritmick\u00fd model DDA.<\/a><\/li>\n\n\n\n<li>DDA nie je nastaven\u00fd na model pod\u013ea posledn\u00e9ho kliknutia. Vykazuje v\u00fdrazne odli\u0161n\u00fd v\u00fdkon niektor\u00fdch kan\u00e1lov od predch\u00e1dzaj\u00facich nastaven\u00ed riaden\u00fdch posledn\u00fdm kliknut\u00edm. DDA m\u00e1 tie\u017e v\u00fdznamn\u00e9 probl\u00e9my s meran\u00edm kontaktn\u00fdch bodov (touch pointov). Aj hodnoty kan\u00e1lov mimo Google (vr\u00e1tane e-mailu, soci\u00e1lnych siet\u00ed alebo afiliate).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ak-ste-v-predchadzajucej-verzii-ga-pouzivali-dda\">Ak ste v predch\u00e1dzaj\u00facej verzii GA pou\u017e\u00edvali DDA<\/h3>\n\n\n\n<p>Prira\u010fovanie d\u00f4le\u017eitosti pod\u013ea Google DDA sa v GA4 drasticky zmenila. Ich algoritmick\u00fd model bol zmenen\u00fd zo 4 kontaktn\u00fdch bodov (touch pointov) na 50. A t\u00fdm navy\u0161uje meranie kontaktn\u00fdch bodov na ceste pou\u017e\u00edvate\u013ea, ktor\u00e9 uprednost\u0148uj\u00fa (display) a vyh\u013ead\u00e1vanie (search).<\/p>\n\n\n\n<p>To v\u00fdrazne zvy\u0161uje rozsah, v akom DDA manipuluje s va\u0161imi \u00fadajmi o sledovan\u00fdch konverzi\u00e1ch. A tie\u017e rozsah, v akom DDA ovplyv\u0148uj\u00fa va\u0161u atribuciu \u010fal\u0161\u00edch kan\u00e1lov mimo Google.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sprievodca-modelu-dda-a-online-zdroje-mimo-google\">Sprievodca modelu DDA a online zdroje mimo Google<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-model-dda-navrhnuty-na-meranie-kanalov-vlastnenych-spolocnostou-google\">Model DDA navrhnut\u00fd na meranie kan\u00e1lov vlastnen\u00fdch spolo\u010dnos\u0165ou Google<\/h3>\n\n\n\n<p>Dokument\u00e1cia DDA uv\u00e1dza, \u017ee je navrhnut\u00fd tak, aby \u201e<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6394265?hl=sk&amp;sjid=8360614331239523579-EU\" target=\"_blank\" rel=\"noreferrer noopener\">sa pozrel na v\u0161etky interakcie\u2026. vo va\u0161ich reklam\u00e1ch vo vyh\u013ead\u00e1van\u00ed, YouTube, obsahov\u00fdch a vyh\u013ead\u00e1vac\u00edch reklam\u00e1ch<\/a>\u201c. Ako je v s\u00fa\u010dasnosti navrhnut\u00fd, DDA presne nesleduje ani nepripisuje tr\u017eby pre kan\u00e1ly mimo Google, vr\u00e1tane e-mailov, vyh\u013ead\u00e1vania (search) alebo afiliate.<\/p>\n\n\n\n<p>To znamen\u00e1, \u017ee pri aplik\u00e1cii na niektor\u00e9 alebo v\u0161etky kan\u00e1ly mimo Google vznikaj\u00fa v r\u00e1mci DDA v\u00fdznamn\u00e9 rozdiely. Tie m\u00f4\u017eu vies\u0165 k ve\u013ek\u00fdm medzer\u00e1m v d\u00e1tach a nepresnostiam v atrib\u00facii tr\u017eieb DDA.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-terminologia-google-pouzita-v-tejto-sekcii\">Terminol\u00f3gia Google pou\u017eit\u00e1 v tejto sekcii:<\/h3>\n\n\n\n<ul>\n<li><strong>Typ konverzie<\/strong> je kateg\u00f3ria konverzi\u00ed \u2013 napr\u00edklad \u201etransakcia elektronick\u00e9ho obchodu\u201c (ecommerce&nbsp;transaction)&nbsp;, \u201etelefonick\u00e1 objedn\u00e1vka\u201c (phone order) alebo \u201estiahnutie aplik\u00e1cie\u201c (app download).<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Konverzn\u00e1 trasa je cesta<\/strong>, ktor\u00fa spotrebite\u013e absolvuje na konverziu \u2013 napr\u00edklad pou\u017e\u00edvate\u013e, ktor\u00fd uvid\u00ed grafick\u00fa reklamu, klikne na affiliate odkaz a potom vykon\u00e1 konverziu (zobrazenie > affiliate > konverzia). V GA4 m\u00f4\u017eu konverzn\u00e9 trasy obsahova\u0165 a\u017e 50 kontaktn\u00fdch bodov a rovnak\u00fd kontaktn\u00fd bod je mo\u017en\u00e9 zapo\u010d\u00edta\u0165 viackr\u00e1t. Napr\u00edklad pou\u017e\u00edvatelia, ktor\u00ed vidia dve grafick\u00e9 reklamy (obsahov\u00e1 reklama > obsahov\u00e1 reklama), sa pova\u017euj\u00fa za pou\u017e\u00edvate\u013eov, ktor\u00ed sa vydali inou konverznou cestou ako pou\u017e\u00edvatelia, ktor\u00ed vidia tri grafick\u00e9 reklamy (obsahov\u00e1 reklama > obsahov\u00e1 reklama > obsahov\u00e1 reklama).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-problem-1-google-uznava-potencialne-medzery-v-metodologii-dda\">Probl\u00e9m 1: Google uzn\u00e1va potenci\u00e1lne medzery v metodol\u00f3gii DDA<\/h3>\n\n\n\n<p>Google vo svojej dokument\u00e1cii uv\u00e1dza, \u017ee existuj\u00fa be\u017en\u00e9 scen\u00e1re, kedy nem\u00f4\u017ee poskytn\u00fa\u0165 relevantn\u00e9 a pravdiv\u00e9 merania. To plat\u00ed najm\u00e4 pre zhroma\u017e\u010fovanie k\u013e\u00fa\u010dov\u00fdch metr\u00edk o konverzn\u00fdch cest\u00e1ch.<\/p>\n\n\n\n<p>DDA porovn\u00e1va r\u00f4zne konverzn\u00e9 trasy, aby odvodila hodnotu kan\u00e1lov na tejto trase. Aby to bolo mo\u017en\u00e9, DDA vy\u017eaduje aspo\u0148 400 konverzi\u00ed na jedine\u010dn\u00fa cestu za 30 dn\u00ed. Pokia\u013e tento prah nie je splnen\u00fd, v\u0161etky cesty z\u00e1kazn\u00edka, ktor\u00e9 \u0161li touto trasou\/postupom, s\u00fa z DDA vyraden\u00e9. <a href=\"https:\/\/support.google.com\/analytics\/answer\/3070276?hl=sk&amp;sjid=6376118275612267415-EU#InteractionTypes&amp;zippy=%2Cin-this-article%2Cobsah-tohoto-\u010dl\u00e1nku%2Cobsah-tohto-\u010dl\u00e1nku\" target=\"_blank\" rel=\"noreferrer noopener\">Google potvrdzuje, \u017ee tieto cesty s\u00fa platn\u00e9, ale \u017ee ich model ich nedok\u00e1\u017ee zmera\u0165 (pozri \u201eNedostatok d\u00e1t pre vygenerovanie modelu\u201c\/ \u201eInsufficient data to generate a model\u201c).<\/a><\/p>\n\n\n\n<p>Jednoducho povedan\u00e9, GA4 tieto cesty zahod\u00ed, preto\u017ee model DDA nie je schopn\u00fd dosiahnu\u0165 \u0161tatistickej v\u00fdznamnosti pre dan\u00fa konverzn\u00fa cestu. Preto\u017ee Google tak v\u00fdrazne zv\u00fd\u0161il po\u010det mo\u017en\u00fdch kontaktn\u00fdch bodov v <strong>Google Analytics 4<\/strong>, po\u010det mo\u017en\u00fdch unik\u00e1tnych ciest exponenci\u00e1lne vzr\u00e1stol a pravdepodobnos\u0165, \u017ee nejak\u00e1 cesta povedie k viac ako 400 konverzi\u00e1m, je ove\u013ea ni\u017e\u0161ia ako pri predch\u00e1dzaj\u00facich verzi\u00e1ch GA.<\/p>\n\n\n\n<p><strong>CJ sa pozrel na svoje d\u00e1ta u viac ako 1200 klientov\/e-shopov. Metodol\u00f3gia Google pravdepodobne vyl\u00fa\u010dila ~ 98% affiliate konverzn\u00fdch ciest z modelu DDA.<\/strong> CJ zistil, \u017ee iba 1,4 % konverzn\u00fdch tr\u00e1s obsahuj\u00facich affiliate touch point viedlo k viac ako 400+ konverzi\u00e1m.<\/p>\n\n\n\n<p>Ke\u010f DDA zahod\u00ed tieto platn\u00e9 cesty, u\u017e nie je mo\u017en\u00e9 mera\u0165 pomocou metodiky DDA. Namiesto toho Google pou\u017e\u00edva \u201e<a href=\"https:\/\/support.google.com\/analytics\/answer\/10596866?hl=sk&amp;sjid=11860483899521602759-EU#zippy=%2Cin-this-article%2Cobsah-tohto-\u010dl\u00e1nku\" target=\"_blank\" rel=\"noreferrer noopener\">s\u00fahrnn\u00e9 d\u00e1ta<\/a>\u201c na vytv\u00e1ranie predpokladov o hodnote t\u00fdchto interakci\u00ed a nezdie\u013ea, ako sa tieto predpoklady vytv\u00e1raj\u00fa.<\/p>\n\n\n\n<p>Konverzn\u00e9 trasy z kan\u00e1lov vlastnen\u00fdch spolo\u010dnos\u0165ou Google, ako je obsahov\u00e1 a vyh\u013ead\u00e1vacia \u010das\u0165 s v\u00e4\u010d\u0161ou pravdepodobnos\u0165ou prekro\u010dia tento prah interakcie, a preto je menej pravdepodobn\u00e9, \u017ee bud\u00fa ich cesty DDA ignorovan\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-problem-2-interakcie-s-kanalmi-google-mozu-byt-uprednostnovane-v-ga4\">Probl\u00e9m 2: Interakcie s kan\u00e1lmi Google m\u00f4\u017eu by\u0165 uprednost\u0148ovan\u00e9 v GA4<\/h3>\n\n\n\n<p>Interakci\u00e1m kan\u00e1lov vlastnen\u00fdch spolo\u010dnos\u0165ou Google je pravdepodobnej\u0161ie priraden\u00e1 hodnota v DDA. Google zhroma\u017e\u010fuje viac \u00fadajov o interakci\u00e1ch s reklamami pre kan\u00e1ly vlastnen\u00e9 spolo\u010dnos\u0165ou Google, ktor\u00e9 poskytuj\u00fa funkcie meracej interakcie s Googlom s v\u00e4\u010d\u0161ou konzistentnos\u0165ou a preferenciami ako kan\u00e1ly, ktor\u00e9 nepatria Googlu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-google-zobrazenie-amp-meranie-videi\">Google Zobrazenie &amp; meranie vide\u00ed<\/h3>\n\n\n\n<p>Zatia\u013e \u010do DDA zah\u0155\u0148a \u00fadaje o zobrazeniach a prezret\u00fdch vide\u00ed zo svojich vlastn\u00fdch kan\u00e1lov, <a href=\"https:\/\/support.google.com\/analytics\/answer\/9691421?hl=sk&amp;sjid=11860483899521602759-EU#zippy=%2Cin-this-article%2Cobsah-tohoto-\u010dl\u00e1nku%2Cobsah-tohto-\u010dl\u00e1nku\" target=\"_blank\" rel=\"noreferrer noopener\">Google ignoruje v\u0161etky d\u00e1ta o zobrazeniach a vide\u00e1ch z kan\u00e1lov mimo Google.<\/a><\/p>\n\n\n\n<p>Zahrnutie \u00fadajov o zobrazeniach a vide\u00e1ch iba od Googlu vytv\u00e1ra ove\u013ea viac kontaktn\u00fdch bodov pre kan\u00e1ly vlastnen\u00e9 spolo\u010dnos\u0165ou Google ako kan\u00e1ly, ktor\u00e9 nepatria Googlu. To vytv\u00e1ra v\u00fdznamn\u00fd potenci\u00e1l pre skreslenie v\u00fdsledkov DDA.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-google-meranie-kliknuti-click-measurement\">Google meranie kliknut\u00ed (click measurement)<\/h3>\n\n\n\n<p>Prekliky na Google s\u00fa zaznamen\u00e1van\u00e9 pomocou \u201eGoogle Click Identifier\u201c (GCLID), \u010do je jedine\u010dn\u00fd parameter, ktor\u00fd je dostupn\u00fd <strong>iba<\/strong> pre kan\u00e1ly Google a je mo\u017en\u00e9 ho \u201eautomaticky ozna\u010di\u0165\u201c na ak\u00e9ko\u013evek odkazy vlastnen\u00e9 spolo\u010dnos\u0165ou Google.<\/p>\n\n\n\n<p><a href=\"https:\/\/support.google.com\/analytics\/answer\/1733663?hl=sk&amp;sjid=11860483899521602759-EU#zippy=%2Cin-this-article%2Cobsah-tohoto-\u010dl\u00e1nku%2Cobsah-tohto-\u010dl\u00e1nku\" target=\"_blank\" rel=\"noreferrer noopener\">Google popisuje automaticky ozna\u010dovan\u00e9 (auto-tagged )\u00a0prekliky ako poskytovanie \u201epodrobnej\u0161\u00edch preh\u013eadov\u201c a \u201eodstr\u00e1nenie ch\u00fdb\u201c<\/a> (\u201emore detailed reporting\u201d and \u201celiminating errors\u201d.)\u00a0. Google v\u0161ak vy\u017eaduje, aby kan\u00e1ly mimo Google na identifik\u00e1ciu kliknut\u00ed v GA4 pou\u017e\u00edvali svoje menej spo\u013eahliv\u00e9 rie\u0161enie \u201eru\u010dn\u00e9ho zna\u010dkovania\u201c-\u00a0\u201cmanual tagging\u201d\u00a0(be\u017ene zn\u00e1me ako pou\u017e\u00edvanie UTM parametrov). T\u00e1to vo\u013eba znamen\u00e1, \u017ee GA4 sleduje kliknutia na kan\u00e1loch Google spo\u013eahlivej\u0161ie a podrobnej\u0161ie ako kliknutia na in\u00e9 kan\u00e1ly.<\/p>\n\n\n\n<p>Ke\u010f sa kliknutie pou\u017e\u00edvate\u013ea realizuje tam, kde s\u00fa pr\u00edtomn\u00e9 parametre \u201eGCLID\u201c a UTM, <a href=\"https:\/\/support.google.com\/analytics\/answer\/10723328?hl=sk&amp;sjid=11860483899521602759-EU\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics 4 ignoruje parametre UTM<\/a> a uprednost\u0148uje \u201eGCLID\u201c. To znamen\u00e1, \u017ee v pr\u00edpade nejasnost\u00ed oh\u013eadom toho, \u010di k interakcii viedol kan\u00e1l mimo Google alebo kan\u00e1l Google, v\u017edy vyhr\u00e1 kan\u00e1l Google.<\/p>\n\n\n\n<p>V predch\u00e1dzaj\u00facich verzi\u00e1ch Google Analytics <a href=\"https:\/\/support.google.com\/analytics\/answer\/1033981?hl=sk&amp;sjid=11860483899521602759-EU#zippy=%2Cin-this-article%2Cobsah-tohoto-\u010dl\u00e1nku%2Cobsah-tohto-\u010dl\u00e1nku\" target=\"_blank\" rel=\"noreferrer noopener\">existovala mo\u017enos\u0165 vypn\u00fa\u0165 toto skreslenie automatick\u00e9ho zna\u010dkovania<\/a> a zabezpe\u010di\u0165, aby Google v\u017edy zapo\u010d\u00edtaval \u00fadaje o kliknutiach mimo Google (pozri \u201eAutomatick\u00e9 zna\u010dkovanie mus\u00edte pou\u017e\u00edva\u0165 na \u00fa\u010dely mimo slu\u017eby Analytics\u201c). Uznali, \u017ee t\u00e1to mo\u017enos\u0165 je nutn\u00e1, aby sa \u201evyhli nezrovnalostiam v d\u00e1tach\u201c v ich Google Analytics. Google t\u00fato z\u00e1sadn\u00fa mo\u017enos\u0165 v GA4 odstr\u00e1nil.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pohlad-cj-ako-tieto-zmeny-ovplyvnia-data-vasho-affiliate-programu\">Poh\u013ead CJ: Ako tieto zmeny ovplyvnia d\u00e1ta v\u00e1\u0161ho affiliate programu?<\/h2>\n\n\n\n<p>S\u00fa\u010dasn\u00e9 nastavenie Google pre GA4\/DDA je cielen\u00e9 uprednost\u0148ovanie kan\u00e1lov vlastnen\u00fdm spolo\u010dnos\u0165ou Google. Vlastn\u00e1 dokument\u00e1cia spolo\u010dnosti Google na tak\u00e9to uprednost\u0148ovanie a nadr\u017eovanie odkazuje. \u00dadaje CJ nazna\u010duj\u00fa, \u017ee DDA nie je schopn\u00fd poskytova\u0165 spo\u013eahliv\u00e9 meranie affiliate kan\u00e1la.<\/p>\n\n\n\n<p>So s\u00fa\u010dasnou metodikou by ste na meranie affiliate kan\u00e1la nemali pou\u017e\u00edva\u0165 model Google DDA, najm\u00e4 ak pou\u017e\u00edvate aktualizovan\u00fa verziu DDA v Google Analytics 4.<\/p>\n\n\n\n<p>CJ m\u00e1 k dispoz\u00edcii robustn\u00e9 n\u00e1stroje na meranie hodnoty v\u00e1\u0161ho affiliate kan\u00e1lu, vr\u00e1tane zaznamen\u00e1vania <a href=\"https:\/\/junction.cj.com\/article\/cross-channel-customer-journey-is-key-to-proving-how-affiliate-amplifies-all-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">z\u00e1kazn\u00edckej cesty z\u00e1kazn\u00edkov naprie\u010d kan\u00e1lmi<\/a>, n\u00e1strojov na pr\u00edrastok \u010fal\u0161\u00edch kan\u00e1lov, <a href=\"https:\/\/www.vivnetworks.com\/sk\/cj-pripravil-pre-inzerentov-prvu-kolekciu-konkurencnych-porovnavacich-dat-competitive-benchmarking\/\">konkuren\u010dn\u00e9ho benchmarkingu<\/a> a \u010fal\u0161\u00edch. Dostupn\u00e9 n\u00e1stroje na platforme CJ je mo\u017en\u00e9 pou\u017ei\u0165 na spo\u013eahliv\u00e9 odvodenie hodnoty affiliate kan\u00e1lu, va\u0161ich partnerov a va\u0161ich strat\u00e9gi\u00ed<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-odporucanie-nbsp-google-analytics-4-zladenie-metodologie\">Odpor\u00fa\u010danie&nbsp;Google Analytics 4: Zladenie metodol\u00f3gie<\/h2>\n\n\n\n<p>Pre klientov, ktor\u00ed chc\u00fa porozumie\u0165 jedine\u010dn\u00e9mu poh\u013eadu na v\u00fdkon v\u0161etk\u00fdch kan\u00e1lov pomocou Google Analytics 4, je v s\u00fa\u010dasnosti najspo\u013eahlivej\u0161ia metodol\u00f3gia od Googlu posledn\u00e9 kliknutie (last click).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ak-bola-vasa-predchadzajuca-verzia-google-analytics-nastavena-na-posledne-kliknutie\">Ak bola va\u0161a predch\u00e1dzaj\u00faca verzia Google Analytics nastaven\u00e1 na posledn\u00e9 kliknutie:<\/h3>\n\n\n\n<p>Uistite sa, \u017ee va\u0161e aktu\u00e1lne nastavenie Google Analytics 4 je tie\u017e nastaven\u00e9 na Posledn\u00e9 kliknutie. Ak chcete z\u00edska\u0165 pr\u00edstup k tomuto nastaveniu, prihl\u00e1ste sa do Google Analytics. Prejdite do \u010dasti Spr\u00e1vca > Nastavenie atrib\u00facie a upravte svoj atribu\u010dn\u00fd <strong>model a okno konverzi\u00ed<\/strong> na \u201eposledn\u00e9 kliknutie\u201c.<\/p>\n\n\n\n<p>Zatia\u013e \u010do zobrazenie posledn\u00e9ho kliknutia GA4 st\u00e1le podlieha nespr\u00e1vnemu meraniu kliknut\u00ed mimo Google (pozri \u201eGoogle meranie kliknut\u00ed\u201c vy\u0161\u0161ie). Met\u00f3da priradenia posledn\u00e9ho kliknutia bude spo\u013eahlivej\u0161ia a menej n\u00e1chyln\u00e1 na chybn\u00e9 zaznamen\u00e1vanie ako DDA.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ak-ste-v-predchadzajucej-verzii-ga-pouzivali-dda-0\">Ak ste v predch\u00e1dzaj\u00facej verzii GA pou\u017e\u00edvali DDA:<\/h3>\n\n\n\n<p>V s\u00fa\u010dasnej dobe neexistuje \u017eiadna met\u00f3da, ktor\u00e1 by sa dala do s\u00faladu s predch\u00e1dzaj\u00facou metodol\u00f3giou Google. Porovnanie nov\u00fdch d\u00e1t s predch\u00e1dzaj\u00facimi \u010d\u00edslami DDA nie je mo\u017en\u00e9. Zmeny spolo\u010dnosti Google sp\u00f4sobili zna\u010dn\u00e9 nezrovnalosti v zobrazovan\u00fdch hodnot\u00e1ch medzi t\u00fdmito dvoma verziami.<\/p>\n\n\n\n<p>Akon\u00e1hle bude k dispoz\u00edcii viac \u00fadajov, CJ vyd\u00e1 \u010fal\u0161iu pr\u00edru\u010dku osved\u010den\u00fdch postupov pri implement\u00e1cii GA4\/DDA. Zatia\u013e nie je ur\u010den\u00e9 stanovisko k tomu, \u010di m\u00f4\u017eeme prekona\u0165 obmedzenia DDA nato\u013eko, aby bolo mo\u017en\u00e9 presne mera\u0165 kan\u00e1ly mimo Google.<\/p>\n\n\n\n<p><a href=\"https:\/\/junction.cj.com\/article\/this-is-why-youre-seeing-a-drop-in-affiliate-traffic-since-migrating-to-ga4\">https:\/\/junction.cj.com\/article\/this-is-why-youre-seeing-a-drop-in-affiliate-traffic-since-migrating-to-ga4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CJ zaznamenal v\u00fdznamn\u00e9 rozdiely v obratoch, ktor\u00e9 boli priraden\u00e9 r\u00f4znym kan\u00e1lom v r\u00e1mci Google Analytics (\u201eGA\u201c). Tieto rozdiely s\u00fa sp\u00f4soben\u00e9 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37628,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[1030,1035,1087],"tags":[1037,1038,1039,1088],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vid\u00edte pokles affiliate tr\u017eieb v GA4? Tu sa dozviete pre\u010do sa tak deje | VIVnetworks.com<\/title>\n<meta name=\"description\" content=\"Google Analytics 4 v\u00fdrazne podhodnocuje pr\u00edjmy \u010fal\u0161\u00edch kan\u00e1lov mimo Google, ako je affiliate, v porovnan\u00ed s ich predch\u00e1dzaj\u00facou verziou GA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vivnetworks.com\/sk\/vidite-pokles-affiliate-trzieb-v-ga4-tu-sa-dozviete-preco-sa-tak-deje\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vid\u00edte pokles affiliate tr\u017eieb v GA4? Tu sa dozviete pre\u010do sa tak deje\" \/>\n<meta property=\"og:description\" content=\"CJ zaznamenal v\u00fdznamn\u00e9 rozdiely v obratoch, ktor\u00e9 boli priraden\u00e9 r\u00f4znym kan\u00e1lom v r\u00e1mci Google Analytics (\u201eGA\u201c). Tieto rozdiely s\u00fa sp\u00f4soben\u00e9 pl\u00e1novanou\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vivnetworks.com\/sk\/vidite-pokles-affiliate-trzieb-v-ga4-tu-sa-dozviete-preco-sa-tak-deje\/\" \/>\n<meta property=\"og:site_name\" content=\"VIVnetworks.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-22T13:52:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-19T14:32:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2023\/09\/Blog-_-Vidite-pokles-affiliate-trzeb-v-GA4_-Zde-se-dozvite-proc-se-tak-deje.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"VIVnetworks.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"VIVnetworks.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 min\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.vivnetworks.com\/sk\/vidite-pokles-affiliate-trzieb-v-ga4-tu-sa-dozviete-preco-sa-tak-deje\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vivnetworks.com\/sk\/vidite-pokles-affiliate-trzieb-v-ga4-tu-sa-dozviete-preco-sa-tak-deje\/\"},\"author\":{\"name\":\"VIVnetworks.com\",\"@id\":\"https:\/\/www.vivnetworks.com\/sk\/#\/schema\/person\/b60023a46e6d12a0dbe5afbfffee402e\"},\"headline\":\"Vid\u00edte pokles affiliate tr\u017eieb v GA4? 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