{"id":35122,"date":"2022-11-16T14:04:00","date_gmt":"2022-11-16T13:04:00","guid":{"rendered":"https:\/\/www.vivnetworks.com\/?p=35122"},"modified":"2023-08-16T15:54:39","modified_gmt":"2023-08-16T13:54:39","slug":"vivnetworks-bol-kupeny-publicis-groupe-pre-integraciu-s-cj-com","status":"publish","type":"post","link":"https:\/\/www.vivnetworks.com\/sk\/vivnetworks-bol-kupeny-publicis-groupe-pre-integraciu-s-cj-com\/","title":{"rendered":"VIVnetworks bol k\u00fapen\u00fd Publicis Groupe pre integr\u00e1ciu s CJ.com"},"content":{"rendered":"\n

Zobrazi\u0165 pr\u00edspevok<\/a><\/p>\n\n\n\n

Skvel\u00e1 spr\u00e1va pre Affiliate marketing v CEE regi\u00f3ne. Klienti VIVnetworks.com m\u00f4\u017eu od 10.11 2022 z\u00edska\u0165 e\u0161te ove\u013ea viac v\u010faka integr\u00e1cii na\u0161ej firmy do CJ, najv\u00e4\u010d\u0161ej siete pre v\u00fdkonnostn\u00fd marketing vo svete.<\/strong><\/h4>\n\n\n\n

Je to zav\u0155\u0161enie 12 ro\u010dnej spolupr\u00e1ce s na\u0161imi kolegami v CJ, kedy klienti mohli vyu\u017e\u00edva\u0165 ich skvel\u00fa technol\u00f3giu pre svoje affiliate programy. V\u0161etk\u00fdch 1231 eShopov, ktor\u00e9 m\u00e1me k dne\u0161n\u00e9mu d\u0148u v sieti, z\u00edskavaj\u00fa e\u0161te lep\u0161\u00ed support, viac mo\u017enost\u00ed v\u010faka spojeniu s Publicis Groupe<\/a> (CJ je s\u00fa\u010das\u0165ou ich skupiny a teraz aj VIVnetworks). Sme teraz s\u00fa\u010das\u0165ou technologick\u00fdch t\u00edmov, marketingov\u00fdch t\u00edmov a t\u00edmov pre medzin\u00e1rodn\u00fdch klientov. V\u010faka na\u0161ej expert\u00edze v CEE regi\u00f3ne (n\u00e1\u0161 t\u00edm 50+ kolegov hovor\u00ed 16 r\u00f4znymi rodn\u00fdmi jazykmi) m\u00f4\u017eeme zaisti\u0165 najlep\u0161\u00ed servis a lok\u00e1lnu znalos\u0165 v jednotliv\u00fdch krajin\u00e1ch CEE. Navy\u0161e na\u0161i klienti expanduj\u00faci do z\u00e1padnej Eur\u00f3py a \u010falej maj\u00fa k dispoz\u00edcii podobn\u00fd t\u00edm v ka\u017edej krajine. Te\u0161\u00edm sa a\u017e budeme m\u00f4c\u0165 na\u0161im klientom predstavi\u0165 nov\u00e9 mo\u017enosti v spracovan\u00ed d\u00e1t, atrib\u00facii a \u010fal\u0161ie novinky.<\/p>\n\n\n\n

Pre na\u0161ich publisherov (partnerov) sme tak zaistili e\u0161te r\u00fdchlej\u0161\u00ed support, v\u010faka pr\u00edstupu do backendu CJ platformy. Ve\u013ea vec\u00ed teraz m\u00f4\u017eeme vyrie\u0161i\u0165 u n\u00e1s vo VIVnetworks bez pomoci kolegov v CJ. \u010ealej ich m\u00f4\u017eeme podpori\u0165 v spolupr\u00e1ci s ak\u00fdmko\u013evek klientom CJ, kdeko\u013evek na svete. Dost\u00e1vame sa k detailnej\u0161\u00edm inform\u00e1ci\u00e1m o nov\u00fdch mo\u017enostiach publisherov, ktor\u00ed s\u00fa \u00faspe\u0161n\u00ed na in\u00fdch trhoch a na\u0161i CEE partneri sa m\u00f4\u017eu tak in\u0161pirova\u0165 ako rozv\u00edja\u0165 svoj biznis pod\u013ea najnov\u0161\u00edch trendov.<\/p>\n\n\n\n

V neposlednom rade t\u00e1to akviz\u00edcia je skvel\u00e1 pr\u00edle\u017eitos\u0165 pre n\u00e1\u0161 t\u00edm, ktor\u00fd u\u017e tak patr\u00ed medzi svetov\u00fa \u0161pi\u010dku (pod\u013ea slov CJ a ich porovnania vo svete). N\u00e1\u0161 t\u00edm teraz bude prech\u00e1dza\u0165 \u0161koleniami na pokro\u010dilej\u0161ie technol\u00f3gie, aby mohol klientom a partnerom pon\u00faknu\u0165 v\u0161etko, \u010do je v CJ k dispoz\u00edcii.<\/p>\n\n\n\n

Vladan Hejnic, Founder & CEO<\/p>\n\n\n\n

###<\/p>\n\n\n\n

P\u00ed\u0161u o n\u00e1s<\/h3>\n\n\n\n

Mam.sk<\/a><\/p>\n\n\n\n

Mediar.sk<\/a><\/p>\n\n\n\n

Feedit.sk<\/a><\/p>\n\n\n\n

Mediaguru.cz<\/a><\/p>\n\n\n\n

CJ.com<\/a><\/p>\n\n\n\n

###<\/p>\n\n\n\n

Tla\u010dov\u00e1 spr\u00e1va<\/h3>\n\n\n\n
\"tiskov\u00e1
tiskov\u00e1 zpr\u00e1va Publicis Groupe_hlavi\u010dka<\/figcaption><\/figure><\/div>\n\n\n\n

Publicis Groupe kupuje \u010desk\u00fa agent\u00faru VIVnetworks a vytv\u00e1ra najv\u00e4\u010d\u0161ie svetov\u00e9 rie\u0161enie pre affiliate marketing<\/strong><\/h2>\n\n\n\n

VIVnetworks, jedna z najv\u00e4\u010d\u0161\u00edch agent\u00far zameran\u00fdch na affiliate marketing v strednej a v\u00fdchodnej Eur\u00f3pe, sa za\u010dlen\u00ed do platformy v\u00fdkonnostn\u00e9ho marketingu CJ komunika\u010dnej skupiny Publicis Groupe.<\/em><\/h3>\n\n\n\n

Klienti bud\u00fa \u0165a\u017ei\u0165 z medzin\u00e1rodne funguj\u00facej v\u00fdkonnostnej platformy a lokalizovan\u00fdch d\u00f4veryhodn\u00fdch slu\u017eieb, ktor\u00e9 poh\u00e1\u0148aj\u00fa transform\u00e1ciu obchodu.<\/em><\/p>\n\n\n\n

Mn\u00edchov; 14. novembra 2022<\/strong> \u2013 Publicis Groupe [Euronext Paris FR0000130577, CAC 40]<\/strong> dnes oznamuje akviz\u00edciu \u010deskej spolo\u010dnosti VIVnetworks popredn\u00fd affiliate marketing agent\u00fary v strednej a v\u00fdchodnej Eur\u00f3pe. S portf\u00f3liom viac ako 900 klientov z 27 kraj\u00edn pom\u00e1ha VIVnetworks zna\u010dk\u00e1m v e-commerce posil\u0148ova\u0165 ich aktivity v oblasti v\u00fdkonnostn\u00e9ho marketingu na dosiahnutie vy\u0161\u0161\u00edch predajov a r\u00fdchlej\u0161ieho rastu. V strednej a v\u00fdchodnej Eur\u00f3pe aj glob\u00e1lne.<\/p>\n\n\n\n

Celosvetov\u00e9 v\u00fddavky na reklamu v r\u00e1mci affiliate marketingu predstavuj\u00fa 14 mili\u00e1rd dol\u00e1rov a \u010falej rast\u00fa. O\u010dak\u00e1va sa, \u017ee v roku 2024 dosiahnu 15,7 miliardy dol\u00e1rov. Affiliate marketing sa st\u00e1le viac st\u00e1va d\u00f4le\u017eitou s\u00fa\u010das\u0165ou predajn\u00e9ho eoskyst\u00e9mu, v ktorom doch\u00e1dza k prel\u00ednaniu technol\u00f3gi\u00ed a partnerstiev s cie\u013eom vytvori\u0165 v\u00fdhodn\u00e9 zapojenie do n\u00e1kupn\u00e9ho procesu a podpori\u0165 ziskov\u00fd rast.<\/p>\n\n\n\n

VIVnetworks sa za\u010dlen\u00ed do CJ, glob\u00e1lnej platformy v\u00fdkonnostn\u00e9ho marketingu komunika\u010dnej skupiny Publicis Groupe. Spolo\u010dne poskytn\u00fa najv\u00e4\u010d\u0161ie svetov\u00e9 rie\u0161enie pre v\u00fdkonnostne orientovan\u00fd affiliate marketing. V spolupr\u00e1ci s platformami Profitero a CitrusAd, ktor\u00e9 Publicis Groupe taktie\u017e v poslednom \u010dase k\u00fapila, rovnako ako s jej rie\u0161en\u00edm pre identitu Epsilon, zv\u00fd\u0161i t\u00e1to posilnen\u00e1 kompetencie v oblasti affiliate marketingu celkov\u00fa ponuku Publicis Groupe v oblasti obchodu (commerce). Aj preto, \u017ee bude pre poskytovanie personalizovanej ponuky, odmien a odpor\u00fa\u010dan\u00ed naprie\u010d celou n\u00e1kupnou cestou vyu\u017e\u00edva\u0165 ich detailn\u00e9 inform\u00e1cie o spotrebite\u013eoch a produktoch. V\u010faka pr\u00edstupu Power of One tie\u017e Publicis Groupe pon\u00fakne svojim klientom medzin\u00e1rodne funguj\u00faci a overen\u00fd pr\u00edstup k najlep\u0161\u00edm slu\u017eb\u00e1m a technol\u00f3gi\u00e1m v oblasti affiliate marketingu.<\/p>\n\n\n\n

Spojen\u00e9 schopnosti CJ a VIVnetworks vytvoria jedine\u010dn\u00e9 pr\u00edle\u017eitosti pre glob\u00e1lne zna\u010dky a vydavate\u013ea na aktiv\u00e1ciu a rast na trhoch strednej a v\u00fdchodnej Eur\u00f3py a s\u00fa\u010dasne pom\u00f4\u017ee t\u00fdm, ktor\u00ed z regi\u00f3nu expanduj\u00fa na medzin\u00e1rodn\u00e9 trhy. Bude tie\u017e sl\u00fa\u017ei\u0165 ako region\u00e1lny h\u00fab \u201eCenter of Excelence\u201c pre inzerentov, vydavate\u013eov a agent\u00fary, ktor\u00fdm bude poskytova\u0165 strategick\u00e9 poradenstvo prostredn\u00edctvom osobitn\u00fdch t\u00edmov zameran\u00fdch na d\u00e1ta science, produkty, v\u00fdvoj, rozvoj publisherov a prevenciu podvodov. Z\u00e1rove\u0148 d\u00f4jde k ofici\u00e1lnemu spojeniu dvoch spolo\u010dnost\u00ed, ktor\u00e9 vz\u00e1jomne spolupracuj\u00fa u\u017e nieko\u013eko rokov a spolo\u010dne vytv\u00e1raj\u00fa oce\u0148ovan\u00e9 programy v oblasti affiliate marketingu.<\/p>\n\n\n\n

VIVnetworks sa za\u010dlen\u00ed do ponuky CJ pre kontinent\u00e1lnu Eur\u00f3pu a bude fungova\u0165 pod veden\u00edm Tobiasa Allgeyera (Senior Vice President EMEA) so s\u00eddlom v Mn\u00edchove. Zakladatelia VIVnetworks Vladan Hejnic (CEO) a Robert Studen\u00fd (COO) sa pripoja k v\u00fdkonn\u00e9mu mana\u017ementu CJ pre stredn\u00fa a v\u00fdchodn\u00fa Eur\u00f3pu.<\/p>\n\n\n\n

Mayuresh Kshetramade<\/strong>, CEO, CJ, povedal: <\/h3>\n\n\n\n

\u201ePred desiatimi rokmi sme v CJ za\u010dali spolupracova\u0165 s agent\u00farou VIVnetworks, aby sme vyu\u017eili ich rozsiahle sk\u00fasenosti v oblasti affiliate marketingu v strednej a v\u00fdchodnej Eur\u00f3pe. S pote\u0161en\u00edm m\u00f4\u017eem poveda\u0165, \u017ee t\u00e1to spolupr\u00e1ca je na\u010falej ve\u013emi \u00faspe\u0161n\u00e1. VIVnetworks v tomto regi\u00f3ne nielen \u017ee rozv\u00edjala svoje expertn\u00e9 slu\u017eby, ale pom\u00e1hala tu tie\u017e formova\u0165 cel\u00e9 affiliate odvetv\u00ed. Teraz sa pod jednotnou hlavi\u010dkou CJ spolo\u010dnosti VIVnetworks a CJ naplno prepoja, aby na\u0161im klientom \u2013 inzerentom, vydavate\u013eom a agent\u00faram pomohli v\u00ed\u0165azi\u0165 v oblasti obchodu s vyu\u017eit\u00edm bezkonkuren\u010dn\u00fdch region\u00e1lnych a glob\u00e1lnych znalost\u00ed v oblasti v\u00fdkonnostn\u00e9ho marketingu, ktor\u00e9 s\u00fa podporen\u00e9 na\u0161imi medzin\u00e1rodne uzn\u00e1van\u00fdmi schopnos\u0165ami v oblasti d\u00e1t, technol\u00f3gi\u00ed a partnerstva.\u201c<\/em><\/p>\n\n\n\n

Vladan Hejnic<\/strong>, zakladate\u013e a CEO, VIVnetworks povedal: <\/h3>\n\n\n\n

\u201eIntegr\u00e1cia VIVnetworks do CJ prin\u00e1\u0161a spojenie odborn\u00fdch znalost\u00ed. CJ je glob\u00e1lna v\u00fdkonnostn\u00e1 sie\u0165 a technologick\u00e1 platforma s lok\u00e1lnou expert\u00edzou po celom svete. T\u00edm VIVnetworks pripojen\u00edm k CJ jej kompetencie \u010falej posiln\u00ed a stane sa hlavnou silou v strednej a v\u00fdchodnej Eur\u00f3pe, z \u010doho bud\u00fa \u0165a\u017ei\u0165 klienti VIV, CJ aj glob\u00e1lni klienti Publicis Groupe. Popri schopnosti CJ pon\u00faknu\u0165 na\u0161im inzerentn\u00fdm partnerom ak\u010dn\u00fd preh\u013ead o trendoch, best-practices a znalostiach o lok\u00e1lnych trhoch po celom svete z\u00edskaj\u00fa na\u0161i inzerenti prostredn\u00edctvom expertn\u00fdch t\u00edmov CJ aj lep\u0161\u00ed pr\u00edstup k know-how Publicis Grupe v oblasti transform\u00e1cie obchodu \u2013 napr\u00edklad v oblasti data science, produktov, v\u00fdvoja, rozvoja publisherov a prevencie podvodov.\u201c<\/em><\/p>\n\n\n\n

O Publicis Groupe \u2013 The Power of One<\/strong><\/h3>\n\n\n\n

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] je glob\u00e1lny l\u00edder v oblasti komunik\u00e1cie. Klientom pon\u00faka komplexn\u00e9 slu\u017eby od poradenstva po realiz\u00e1ciu v oblasti marketingovej aj biznisovej transform\u00e1cie. Publicis Groupe je v\u00fdznamn\u00fdm partnerom svojich klientov pri transform\u00e1cii s cie\u013eom posilni\u0165 personaliz\u00e1ciu vo ve\u013ekom rozsahu. Skupina sa opiera o desa\u0165 expert\u00edz s\u00fastreden\u00fdch do \u0161tyroch hlavn\u00fdch oblast\u00ed aktiv\u00edt: komunik\u00e1cia, m\u00e9di\u00e1, d\u00e1ta a technol\u00f3gie. V\u010faka jednotnej a pru\u017enej organiza\u010dnej \u0161trukt\u00fare maj\u00fa jej klienti \u013eahk\u00fd pr\u00edstup ku v\u0161etk\u00fdm odborn\u00fdm znalostiam na v\u0161etk\u00fdch trhoch. Publicis Groupe m\u00e1 zast\u00fapenie vo viac ako 100 krajin\u00e1ch a zamestn\u00e1va pribli\u017ene 96 000 profesion\u00e1lov.<\/p>\n\n\n\n

\"tiskov\u00e1
tiskov\u00e1 zpr\u00e1va Publicis Groupe_pati\u010dka<\/figcaption><\/figure><\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Zobrazi\u0165 pr\u00edspevok Skvel\u00e1 spr\u00e1va pre Affiliate marketing v CEE regi\u00f3ne. Klienti VIVnetworks.com m\u00f4\u017eu od 10.11 2022 z\u00edska\u0165 e\u0161te ove\u013ea viac […]<\/p>\n","protected":false},"author":3,"featured_media":26652,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[1030,1035],"tags":[1039,1040,1037,1038],"yoast_head":"\nVIVnetworks bol k\u00fapen\u00fd Publicis Groupe pre integr\u00e1ciu s CJ.com | VIVnetworks.com<\/title>\n<meta name=\"description\" content=\"VIVnetworks, p\u0159edn\u00ed affiliate marketingov\u00e1 agentura, se integruje s platformou v\u00fdkonnostn\u00edho marketingu Publicis Groupe, CJ.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vivnetworks.com\/sk\/vivnetworks-bol-kupeny-publicis-groupe-pre-integraciu-s-cj-com\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VIVnetworks bol k\u00fapen\u00fd Publicis Groupe pre integr\u00e1ciu s CJ.com\" \/>\n<meta property=\"og:description\" content=\"Zobrazi\u0165 pr\u00edspevok Skvel\u00e1 spr\u00e1va pre Affiliate marketing v CEE regi\u00f3ne. Klienti VIVnetworks.com m\u00f4\u017eu od 10.11 2022 z\u00edska\u0165 e\u0161te ove\u013ea viac v\u010faka integr\u00e1cii\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vivnetworks.com\/sk\/vivnetworks-bol-kupeny-publicis-groupe-pre-integraciu-s-cj-com\/\" \/>\n<meta property=\"og:site_name\" content=\"VIVnetworks.com\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-16T13:04:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-16T13:54:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2022\/11\/Publicis-blog-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"VIVnetworks.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta 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