{"id":2836,"date":"2020-06-23T10:56:41","date_gmt":"2020-06-23T08:56:41","guid":{"rendered":"http:\/\/vivnetworks.nahouby.cz\/blog_post\/lacoste-ziskava-klucovu-vyhodu-spolupracou-s-obsahovymi-partnermi-po-svojom-prechode-do-siete-cj-com\/"},"modified":"2020-06-23T10:56:41","modified_gmt":"2020-06-23T08:56:41","slug":"lacoste-ziskava-klucovu-vyhodu-spolupracou-s-obsahovymi-partnermi-po-svojom-prechode-do-siete-cj-com","status":"publish","type":"post","link":"https:\/\/www.vivnetworks.com\/sk\/lacoste-ziskava-klucovu-vyhodu-spolupracou-s-obsahovymi-partnermi-po-svojom-prechode-do-siete-cj-com\/","title":{"rendered":"Lacoste z\u00edskava k\u013e\u00fa\u010dov\u00fa v\u00fdhodu spolupr\u00e1cou s obsahov\u00fdmi partnermi po svojom prechode do siete CJ.com"},"content":{"rendered":"<p>Zna\u010dka Lacoste si vybrala sie\u0165 CJ.com k tomu, aby navrhla a uskuto\u010dnila \u0161k\u00e1lovate\u013en\u00fa affiliate strat\u00e9giu, zameran\u00fa na budovanie image \u0161pi\u010dkovej zna\u010dky pre z\u00edskanie z\u00e1kazn\u00edkov luxusn\u00e9ho tovaru.<br \/>\n<!--more--><\/p>\n<p><strong>Stru\u010dn\u00e9 v\u00fdsledky:<\/strong><\/p>\n<p>Po\u010das 6 mesiacov od spustenia programu v sieti CJ, zna\u010dka Lacoste dosiahla:<\/p>\n<ul>\n<li>\n<p><strong>60%<\/strong> n\u00e1rast akt\u00edvnych affiliate partnerov celkovo.<\/p>\n<\/li>\n<li>\n<p>Do programu sa zapojilo dvakr\u00e1t viac obsahov\u00fdch partnerov.<\/p>\n<\/li>\n<li>\n<p>Prebehlo o <strong>33 %<\/strong> viac kampan\u00ed s obsahov\u00fdmi partnermi, k tomu pomohla ve\u013ek\u00e1 propag\u00e1cia v online m\u00e9di\u00e1ch.<\/p>\n<\/li>\n<li>\n<p><strong>28 %<\/strong> n\u00e1v\u0161tev na str\u00e1nkach Lacoste prostredn\u00edctvom affiliate, priviedli obsahov\u00ed partneri<\/p>\n<\/li>\n<li>\n<p>Obsahov\u00ed partneri zv\u00fd\u0161ili konverzie z\u00e1kazn\u00edkov v pomere o viac ako 32 %, ne\u017e je priemer programu.<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Zadanie:<\/strong><br \/>Po v\u00fdberovom riaden\u00ed affiliate siete si zna\u010dka Lacoste vybrala CJ.com ako svoju affiliate sie\u0165, aby e\u0161te viac podporila image zna\u010dky.<br \/>CJ vytvoril premyslen\u00fa a efekt\u00edvnu migr\u00e1ciu partnerov, ktor\u00e1 zah\u0155\u0148ala strategicky na\u010dasovan\u00e9 kampane pred spusten\u00edm Affiliate programu.<br \/>Zna\u010dka Lacoste dostala mo\u017enos\u0165 vyu\u017ei\u0165 inovat\u00edvne sp\u00f4soby ako zacieli\u0165 na z\u00e1kazn\u00edkov kupuj\u00facich za pln\u00fa cenu a zvl\u00e1\u0161\u0165 mala z\u00e1ujem o pr\u00edstup ku k\u013e\u00fa\u010dov\u00fdm obsahov\u00fdm partnerom cj.com. T\u00fato spolupr\u00e1cu ich predch\u00e1zdaj\u00faca sie\u0165 nepon\u00fakala.<\/p>\n<p><strong>Hlavn\u00e9 body:<br \/>Cie\u013e 1: Rast pr\u00edjmov z affiliate programov prostredn\u00edctvom spolupr\u00e1ce s partnermi, zodpovedaj\u00faca v\u00edzia a poslanie zna\u010dky<\/strong><br \/>T\u00fdm CJ poskytol zna\u010dke Lacoste program Content Certified, ktor\u00fd im umo\u017enil okam\u017eit\u00fd pr\u00edstup k unik\u00e1tnej obsahovej sieti s viac ne\u017e 2 000 \u0161pi\u010dkov\u00fdmi influencermi a obsahov\u00fdmi str\u00e1nkami.<br \/>Pre zaistenie medi\u00e1lneho pokrytia a propag\u00e1cie od infuencerov, t\u00edm CJ pou\u017e\u00edva svoj vlastn\u00fd n\u00e1stroj na akviz\u00edciu, ktor\u00fd sleduje spr\u00e1vanie u\u017e\u00edvate\u013eov, h\u013ead\u00e1 spr\u00e1vne publikum z k\u013e\u00fa\u010dov\u00fdch obsahov\u00fdch str\u00e1nok a infuencerov pre cie\u013eov\u00fa skupinu zna\u010dky Lacoste, \u010do smerovalo tie\u017e ku spolupr\u00e1ci s online \u010dasopismi ako Esquire, Men&rsquo;s Journal a Golf Digest.<\/p>\n<p>T\u00edm CJ vyu\u017e\u00edva mo\u017enos\u0165 automaticky nastavi\u0165 lep\u0161ie sadzby prov\u00edzi\u00ed pre vybran\u00e9 kateg\u00f3rie produktov k tomu, aby z\u00edskal pokrytie na \u0161pi\u010dkov\u00fdch weboch. Naposledy bola t\u00e1to mo\u017enos\u0165 pou\u017eit\u00e1 v kateg\u00f3ri\u00ed obuv, k naviazaniu spolupr\u00e1ce a zaistenie propag\u00e1cie od m\u00f3dnych arbitrov ako s\u00fa SoleLinks a SneakerShouts.<\/p>\n<p>Pou\u017eit\u00e9 rie\u0161enia CJ: Content Certified Network, Item Based Commissioning, Placements Marketplace, Content Expertise&nbsp;<\/p>\n<p><strong>Cie\u013e 2: Zefekt\u00edvnenie kampan\u00ed, zalo\u017een\u00fdch na d\u00e1tach v affiliate programe zna\u010dky Lacoste<\/strong><br \/>T\u00edm CJ dod\u00e1va ka\u017ed\u00fd t\u00fd\u017ede\u0148 podrobn\u00e9 predikovan\u00e9 progn\u00f3zy, aby poskytol presn\u00e9 odkady v\u00fdkonu oh\u013eadom o\u010dak\u00e1van\u00fdch invest\u00edci\u00ed do affiliate programu.<br \/>Vyplatenie prov\u00edzie pod\u013ea typu partnera a druhu propag\u00e1cie umo\u017e\u0148uje t\u00edmu CJ starostlivo vybra\u0165 ku spolupr\u00e1ci zo sub-siete konkr\u00e9tne obsahov\u00e9 str\u00e1nky zodpovedaj\u00face poslaniu zna\u010dky a t\u00fdm aj zaisti\u0165 \u00faspory n\u00e1kladov prostredn\u00edctvom efekt\u00edvnej invest\u00edcie.<br \/>T\u00edm CJ analyzuje rozdiely v konkurencieschopnosti a publ\u00edk partnera pomocou Data Science a pou\u017e\u00edva v\u00fdsledky k odha\u013eovaniu pr\u00edle\u017eitost\u00ed k spolupr\u00e1ci s obsahov\u00fdmi partnermi.<br \/><strong>Pou\u017eit\u00e9 \u0159ie\u0161enia CJ: <\/strong>PID Commissioning, Data Science, Content Expertise<\/p>\n<p>\u010eal\u0161ie inform\u00e1cie o spolupr\u00e1ci s Lacoste v sieti CJ z\u00edskate na adrese CJ_Lacoste@cj.com alebo sa m\u00f4\u017eete priamo pripoji\u0165 do programu prostredn\u00edctvom rozhrania affiliate siete CJ.com.<\/p>\n<p>Zdroj: CJ.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zna\u010dka Lacoste si vybrala sie\u0165 CJ.com k tomu, aby navrhla a uskuto\u010dnila \u0161k\u00e1lovate\u013en\u00fa affiliate strat\u00e9giu, zameran\u00fa na budovanie image \u0161pi\u010dkovej [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":1003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[299],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lacoste z\u00edskava k\u013e\u00fa\u010dov\u00fa v\u00fdhodu spolupr\u00e1cou s obsahov\u00fdmi partnermi po svojom prechode do siete CJ.com | VIVnetworks.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vivnetworks.com\/sk\/lacoste-ziskava-klucovu-vyhodu-spolupracou-s-obsahovymi-partnermi-po-svojom-prechode-do-siete-cj-com\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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