{"id":2613,"date":"2020-04-20T09:21:45","date_gmt":"2020-04-20T07:21:45","guid":{"rendered":"http:\/\/vivnetworks.nahouby.cz\/blog_post\/dobra-sprava-pre-affiliate-marketing\/"},"modified":"2020-04-20T09:21:45","modified_gmt":"2020-04-20T07:21:45","slug":"dobra-sprava-pre-affiliate-marketing","status":"publish","type":"post","link":"https:\/\/www.vivnetworks.com\/sk\/dobra-sprava-pre-affiliate-marketing\/","title":{"rendered":"Dobr\u00e1 spr\u00e1va pre Affiliate marketing"},"content":{"rendered":"

V z\u00e1plave negat\u00edvnych spr\u00e1v spojen\u00fdch s d\u00f4sledkami COVID-19 je hne\u010f nieko\u013eko dobr\u00fdch spr\u00e1v pre affiliate. Chcete vedie\u0165 ak\u00e9? Pre\u010do je affiliate na vzostupe a zaber\u00e1 miesto inej platenej reklame? Pre\u010do partneri affiliate programov zar\u00e1baj\u00fa viac? A nakoniec ak\u00e1 je t\u00e1 dobr\u00e1 spr\u00e1va pre VIVnetworks.com a ich business?
\n<\/p>\n

Tak najsk\u00f4r prv\u00e1 ot\u00e1zka; Pre\u010do je affiliate na vzostupe? Ten eShop, ktor\u00fd u\u017e m\u00e1 vybudovan\u00fa sie\u0165 partnerov a dlhodobo s nimi spolupracuje, dnes benefituje z rastu eCommerce, ale len v niektor\u00fdch odvetviach. Pou\u017eijeme tu prevzat\u00fd gram od kolegov z Cognito, ktor\u00fd presne kop\u00edruje aj v\u00fdsledky portf\u00f3lia eShopov v na\u0161ej sieti.<\/p>\n

\"\"<\/p>\n

(zdroj: https:\/\/www.cognito.cz\/business\/jak-pripravit-firmu-na-digitalni-dobu-po-krizi)<\/p>\n

 <\/p>\n

T\u00ed, ktor\u00ed maj\u00fa ve\u013ek\u00fd previs objedn\u00e1vok a niektor\u00ed hl\u00e1sia aj o 100 % vy\u0161\u0161ie tr\u017eby ne\u017e cez Vianoce, tlmia v\u0161etky invest\u00edcie do marketingu, preto\u017ee nezvl\u00e1daj\u00fa vy\u0161\u0161\u00ed po\u010det objedn\u00e1vok. Affiliate je kr\u00e1ten\u00fd ako posledn\u00fd platen\u00fd kan\u00e1l. Kr\u00e1tenie v\u0161ak bolo len na cca 2 t\u00fd\u017edne a teraz u\u017e zasa id\u00fa tieto eShopy naplno. Vo v\u0161eobecnosti v t\u00fdchto d\u0148och rastie Affiliate o cca 80 % medziro\u010dne.<\/p>\n

Ten eShop, ktor\u00fd doposia\u013e nemal Affiliate program, tento zdroj objedn\u00e1vok r\u00fdchlo sp\u00fa\u0161\u0165a, aby zachytil vlnu z\u00e1ujmu partnerov, ktor\u00ed teraz investuj\u00fa do projektov, ktor\u00e9 s\u00fa v kateg\u00f3ri\u00e1ch v pravom hornom kvadrante grafu. Dnes sledujeme zv\u00fd\u0161en\u00fd z\u00e1ujem o na\u0161u sie\u0165 a je to pre tieto eShopy ve\u013emi zauj\u00edmav\u00e1 pr\u00edle\u017eitos\u0165, ktor\u00e1 sa nebude opakova\u0165.<\/p>\n

Druhou ot\u00e1zkou je pre\u010do partneri teraz zar\u00e1baj\u00fa viac ne\u017e inokedy. Vo v\u0161eobecnosti sa d\u00e1 poveda\u0165, \u017ee v kateg\u00f3ri\u00e1ch prav\u00e9ho horn\u00e9ho kvadrantu je h\u013eadate\u013enos\u0165 tovaru omnoho vy\u0161\u0161ia a je vidie\u0165, \u017ee \u00fatraty sa skuto\u010dne v t\u00fdchto kateg\u00f3ri\u00e1ch presunuli do eShopov. \u013dudia jednoducho st\u00e1le nakupuj\u00fa, ale dnes maj\u00fa otvoren\u00e9 len eShopy. V eShopoch vid\u00edme obrovsk\u00fd rast prvo-objedn\u00e1vok. Bude z\u00e1le\u017ea\u0165 na tom, ak\u00fd z\u00e1\u017eitok bud\u00fa ma\u0165 nov\u00ed nakupuj\u00faci a \u010di u on-line n\u00e1kupov zostan\u00fa. To sa dozvieme do mesiaca po otvoren\u00ed off-line obchodov. Je teda vidie\u0165, \u017ee ten z partnerov, ktor\u00fd v minulosti investoval do SEO a vie dobre nak\u00fapi\u0165 traffic, napr\u00edklad na Facebooku a n\u00e1sledne si vyhodnocuje ka\u017ed\u00e9ho n\u00e1v\u0161tevn\u00edka, ktor\u00e9mu prirad\u00ed dynamick\u00e9 ID a zo CJ.com potom sleduje, ak\u00e9 objedn\u00e1vky dan\u00fd n\u00e1v\u0161tevn\u00edk realizoval, ten dnes zvy\u0161uje svoj pr\u00edjem o viac ne\u017e 250 %. Jeden pr\u00edbeh za v\u0161etky. S\u00fa inzerenti, ktor\u00ed pon\u00fakaj\u00fa aj dvojn\u00e1sobn\u00fa prov\u00edziu za nov\u00e9ho z\u00e1kazn\u00edka (niekedy definovan\u00e9 ako ktoko\u013evek, kto napr. 6 mesiacov u eShopu nenak\u00fapil) a pr\u00e1ve v\u010faka dobe, kedy ve\u013ea nov\u00fdch n\u00e1v\u0161tevn\u00edkov eShopov po prv\u00fdkr\u00e1t nakupuje je zauj\u00edmav\u00e9 tento traffic vyhodnocova\u0165 u partnera. Jeden partner, vlastniaci recenzn\u00e9 weby propagoval produkty dvoch eShopov z oblasti kozmetiky (NOTINO a Lekarna.cz). Za 14 dn\u00ed sa jeho pr\u00edjem zv\u00fd\u0161il o 165 % pri trafficu len o 41 % v\u00e4\u010d\u0161om. T\u00e1 zmena v pr\u00edjmoch nastala, ke\u010f zistil odkia\u013e k nemu nov\u00ed n\u00e1v\u0161tevn\u00edci, ktor\u00ed generuj\u00fa v t\u00fdchto eShopoch prvoobjedn\u00e1vky, pr\u00edch\u00e1dzaj\u00fa a tento zdroj posilnil. Jeho pr\u00edjmy z t\u00fdchto dvoch eShopov boli obvykle 1 554 EUR a dnes s\u00fa okolo 4 070 – 4 255 EUR mesa\u010dne (e\u0161te nepozn\u00e1me v\u00fdsledky za cel\u00fd mesiac n\u00fadzov\u00e9ho stavu).<\/p>\n

Na \u010do sa dnes m\u00f4\u017eete v spolupr\u00e1ci s eShopmi zamera\u0165 je v skvelom \u010dl\u00e1nku s aktu\u00e1lnymi tipmi, ktor\u00fd si m\u00f4ete za 5 min. pre\u010d\u00edta\u0165 tu:
https:\/\/www.vivnetworks.com\/sk\/blog\/tipy-trendy\/online-predaje-medzirocne-rastu-o-desiatky-az-stovky-percent<\/a><\/p>\n

T\u00e1 skvel\u00e1 spr\u00e1va predov\u0161etk\u00fdm pre VIVnetworks.com a jeho partnerov a eShopy je, \u017ee 1.4.2020 (…a nie, nie je to prvoapr\u00edlov\u00fd vtip) CJ by Conversant, najv\u00e4\u010d\u0161ia affiliate sie\u0165 na svete, preh\u013abila partnerstvo s na\u0161ou spolo\u010dnos\u0165ou a podp\u00edsala s nami exkluz\u00edvnu zmluvu na \u010fal\u0161\u00edch 10 rokov.<\/strong> Na\u0161ej spolo\u010dnosti to umo\u017e\u0148uje aj na\u010falej vyu\u017e\u00edva\u0165 najdokonalej\u0161iu technol\u00f3giu pre affiliate, ktor\u00e1 nem\u00e1 v CEE regi\u00f3ne konkurenciu a prin\u00e1\u0161a to so sebou aj z\u00e1ruky transparentnosti affiliate businessu v na\u0161ich krajin\u00e1ch. Ako je zn\u00e1me, tak pr\u00e1ve tieto hodnoty s\u00fa zakorenen\u00e9 v na\u0161ej DNA. Sme transparentn\u00fdm arbitrom medzi partnerom a eShopom, nem\u00e1me \u017eiadne in\u00e9 z\u00e1ujmy a nevlastn\u00edme partnersk\u00fd projekt. To s\u00fa na\u0161e hodnoty, ktor\u00e9 u\u017e viac ne\u017e 10 rokov propagujeme v CEE regi\u00f3ne.<\/p>\n

CJ tento rok pr\u00edde s mnoh\u00fdmi technologick\u00fdmi novinkami, ktor\u00e9 bud\u00fa z oblasti presn\u00e9ho merania, analytiky a \u010fal\u0161\u00edch foriem spolupr\u00e1ce medzi partnerom a eShopom. Hl\u00e1sime sa s eShopmi ako “Early adopters”, aby sme na\u0161u \u00farove\u0148 technickej dokonalosti \u010do najsk\u00f4r e\u0161te znovu zv\u00fd\u0161ili.<\/p>\n","protected":false},"excerpt":{"rendered":"

V z\u00e1plave negat\u00edvnych spr\u00e1v spojen\u00fdch s d\u00f4sledkami COVID-19 je hne\u010f nieko\u013eko dobr\u00fdch spr\u00e1v pre affiliate. Chcete vedie\u0165 ak\u00e9? Pre\u010do je […]<\/p>\n","protected":false},"author":9,"featured_media":2614,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[299],"tags":[],"yoast_head":"\nDobr\u00e1 spr\u00e1va pre Affiliate marketing | VIVnetworks.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vivnetworks.com\/sk\/dobra-sprava-pre-affiliate-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dobr\u00e1 spr\u00e1va pre Affiliate marketing\" \/>\n<meta property=\"og:description\" content=\"V z\u00e1plave negat\u00edvnych spr\u00e1v spojen\u00fdch s d\u00f4sledkami COVID-19 je hne\u010f nieko\u013eko dobr\u00fdch spr\u00e1v pre affiliate. 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z\u00e1plave negat\u00edvnych spr\u00e1v spojen\u00fdch s d\u00f4sledkami COVID-19 je hne\u010f nieko\u013eko dobr\u00fdch spr\u00e1v pre affiliate. Chcete vedie\u0165 ak\u00e9? Pre\u010do je […]","_links":{"self":[{"href":"https:\/\/www.vivnetworks.com\/sk\/wp-json\/wp\/v2\/posts\/2613"}],"collection":[{"href":"https:\/\/www.vivnetworks.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vivnetworks.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vivnetworks.com\/sk\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vivnetworks.com\/sk\/wp-json\/wp\/v2\/comments?post=2613"}],"version-history":[{"count":0,"href":"https:\/\/www.vivnetworks.com\/sk\/wp-json\/wp\/v2\/posts\/2613\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vivnetworks.com\/sk\/wp-json\/wp\/v2\/media\/2614"}],"wp:attachment":[{"href":"https:\/\/www.vivnetworks.com\/sk\/wp-json\/wp\/v2\/media?parent=2613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vivnetworks.com\/sk\/wp-json\/wp\/v2\/categories?post=2613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vivnetworks.com\/sk\/wp-json\/wp\/v2\/tags?post=2613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}