{"id":2152,"date":"2018-01-25T16:49:22","date_gmt":"2018-01-25T15:49:22","guid":{"rendered":"http:\/\/vivnetworks.nahouby.cz\/blog_post\/zhrnutie-roku-2017\/"},"modified":"2018-01-25T16:49:22","modified_gmt":"2018-01-25T15:49:22","slug":"zhrnutie-roku-2017","status":"publish","type":"post","link":"https:\/\/www.vivnetworks.com\/sk\/zhrnutie-roku-2017\/","title":{"rendered":"Zhrnutie roku 2017"},"content":{"rendered":"<p>\u010co sa za cel\u00fd rok 2017 udialo?<br \/>\n<!--more--><\/p>\n<p>Nielen nieko\u013eko \u00faspe\u0161n\u00fdch akci\u00ed, spustenie mnoho zauj\u00edmav\u00fdch affiliate programov a v\u00fdrazn\u00e1 expanzia na zahrani\u010dn\u00e9 trhy, ale aj v\u00ed\u0165azstvo v medzin\u00e1rodnej s\u00fa\u0165a\u017ei. To bol rok 2017 vo VIVnetworks. Po\u010fte sa s nami pozrie\u0165 na preh\u013ead toho najd\u00f4le\u017eitej\u0161ieho, \u010do sa udialo v minulom roku.<\/p>\n<p><strong>Akcie<\/strong><\/p>\n<p>Na jar sme si pre v\u00e1s prichystali jubilejn\u00fa <strong>10. Affiliate konferenciu<\/strong>, na ktorej sa znovu zi\u0161la \u0161pi\u010dka \u010desk\u00e9ho affiliate. Cez 150 \u00fa\u010dastn\u00edkov si vypo\u010dulo 8 zauj\u00edmav\u00fdch predn\u00e1\u0161ok. T\u00e9my boli rozmanit\u00e9, od vyu\u017eitia Google Analytics pre affiliate, cez tvorbu katal\u00f3gov, a\u017e po \u0161pecifik\u00e1 affiliate reklamy na lie\u010diva. Medzi predn\u00e1\u0161aj\u00facimi boli z\u00e1stupcovia inzerentov, \u00faspe\u0161n\u00ed affiliate partneri aj zahrani\u010dn\u00fd re\u010dn\u00edk z Ve\u013ekej Brit\u00e1nie. Cel\u00fd report si m\u00f4\u017eete pre\u010d\u00edta\u0165 <a href=\"http:\/\/www.vivnetworks.com\/blog\/10-affiliate-konference\">tu<\/a>.<\/p>\n<p><img decoding=\"async\" class=\" size-full wp-image-2138\" src=\"http:\/\/vivnetworks.nahouby.cz\/wp-content\/uploads\/2018\/01\/10thac_5.jpg\" alt=\"\" width=\"960\" height=\"640\" srcset=\"https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/01\/10thac_5.jpg 960w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/01\/10thac_5-300x200.jpg 300w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/01\/10thac_5-768x512.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>Na jarn\u00fa konferenciu sme tie\u017e vyhl\u00e1sili prv\u00fd ro\u010dn\u00edk s\u00fa\u0165a\u017ee <strong>Affiliate projekt roku<\/strong>. T\u00fato s\u00fa\u0165a\u017e sme vytvorili, aby sme uk\u00e1zali, \u017ee affiliate m\u00e1 svoju pridan\u00fa hodnotu a \u017ee na tomto princ\u00edpe funguj\u00fa origin\u00e1lne, zauj\u00edmav\u00e9, kvalitne spracovan\u00e9 a profesion\u00e1lne spravovan\u00e9 projekty. Do s\u00fa\u0165a\u017ee sa prihl\u00e1silo 24 zauj\u00edmav\u00fdch a predov\u0161etk\u00fdm kvalitn\u00fdch projektov. D\u00f4kladne vybran\u00e1 porota zlo\u017een\u00e1 zo z\u00e1stupcov v\u00fdznamn\u00fdch inzerentov, ktor\u00ed maj\u00fa bohat\u00e9 sk\u00fasenosti s affiliate marketingom, vybrala tie najlep\u0161ie projekty. Ako cel\u00e9 vyhl\u00e1senie v\u00ed\u0165azov prebehlo sa m\u00f4\u017eete do\u010d\u00edta\u0165 <a href=\"http:\/\/www.vivnetworks.com\/blog\/vysledky-souteze-affiliate-prjektu-roku\">tu<\/a>. A prihlasovanie do <a href=\"http:\/\/www.affiliateprojektroku.cz\/\">\u010fal\u0161ieho ro\u010dn\u00edku s\u00fa\u0165a\u017ee<\/a> je u\u017e v plnom pr\u00fade.<\/p>\n<p><img decoding=\"async\" class=\" size-full wp-image-2140\" src=\"http:\/\/vivnetworks.nahouby.cz\/wp-content\/uploads\/2018\/01\/img_1102_1_3.jpg\" alt=\"\" width=\"960\" height=\"720\" srcset=\"https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/01\/img_1102_1_3.jpg 960w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/01\/img_1102_1_3-300x225.jpg 300w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/01\/img_1102_1_3-768x576.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>V druhej polovici prebehla konferencia v Bratislave, 11. Affiliate konferencia v Prahe aj s\u00e9ria affiliate workshopov s inzerentami. Nov\u00fd \u0161kolsk\u00fd rok sme na\u0161tartovali s Affiliate konferenciou v Bratislave, kde si \u00fa\u010dastn\u00edci vypo\u010duli predn\u00e1\u0161ky o affiliate marketingu v segmente m\u00f3dy zo strany inzerenta aj partnera, o tvorbe obsahu a o \u010fal\u0161\u00edch zauj\u00edmav\u00fdch t\u00e9mach.<\/p>\n<p>Na za\u010diatku novembra prebehla jesenn\u00e1 <strong>11. Affiliate konferencia<\/strong>, ktor\u00e1 sa trochu viac zamerala na vyu\u017eitie soci\u00e1lnych m\u00e9di\u00ed v affiliate marketingu. \u010eal\u0161\u00edmi prebrat\u00fdmi t\u00e9mami boli mimo in\u00e9ho aj UX, brandbuilding a ve\u013emi aktu\u00e1lna t\u00e9ma GDPR. Na na\u0161om blogu m\u00f4\u017eete n\u00e1js\u0165 kr\u00e1tke <a href=\"http:\/\/www.vivnetworks.com\/blog\/shrnuti-11-affiliate-konference\">zhrnutie<\/a> tejto akcie.<\/p>\n<p><img decoding=\"async\" class=\" size-full wp-image-2142\" src=\"http:\/\/vivnetworks.nahouby.cz\/wp-content\/uploads\/2018\/01\/2017-11-01_11.31.26-2_3.jpg\" alt=\"\" width=\"960\" height=\"767\" srcset=\"https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/01\/2017-11-01_11.31.26-2_3.jpg 960w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/01\/2017-11-01_11.31.26-2_3-300x240.jpg 300w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/01\/2017-11-01_11.31.26-2_3-768x614.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>Po konferenci\u00ed sme spustili <strong>s\u00e9riu workshopov <\/strong>s na\u0161imi inzerentami, kedy si partneri mohli pr\u00eds\u0165 vypo\u010du\u0165 zauj\u00edmav\u00e9 inform\u00e1cie priamo od z\u00e1stupcov e-shopov, ktor\u00e9 im pomohli v rozvinut\u00ed affiliate projektov. Prv\u00fd workshop prebehol s inzerentom Firmy.cz, \u010fal\u0161ie workshopy viedli z\u00e1stupcovia firiem Conrad, Vemzu, Adrop, Deodoma a \u010fal\u0161\u00ed. Tento rok pokra\u010dujeme s \u010fal\u0161\u00edmi workshopmi nielen u n\u00e1s, ale aj na Slovensku. O minul\u00fdch a chystan\u00fdch workshopoch sa dozviete viac <a href=\"http:\/\/affiliateworkshop.cz\/\">tu<\/a>.<\/p>\n<p><img decoding=\"async\" class=\" size-full wp-image-2144\" src=\"http:\/\/vivnetworks.nahouby.cz\/wp-content\/uploads\/2018\/01\/affilwork1_3.jpg\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/01\/affilwork1_3.jpg 640w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/01\/affilwork1_3-300x225.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><strong>V\u00ed\u0165azstvo IPMA 2017<\/strong><\/p>\n<p>Najv\u00e4\u010d\u0161\u00edm ocenen\u00edm roku 2017 sa stalo na\u0161e v\u00ed\u0165azstvo v medzin\u00e1rodnej s\u00fa\u0165a\u017ei <a href=\"http:\/\/performancemarketingawards.co.uk\/2018\/\">Performance Marketing Awards<\/a>, ktor\u00e1 ka\u017edoro\u010dne oce\u0148uje tie najlep\u0161ie siete, agent\u00fary, programy a kampane na poli performance marketingu. S kampa\u0148ou pre Zoot.cz sme zv\u00ed\u0165azili v kateg\u00f3ri\u00ed &bdquo;Najlep\u0161ie riaden\u00fd affiliate program vo v\u00fdchodnej Eur\u00f3pe&ldquo;. Vyjadrenie marketingov\u00e9ho riadite\u013ea Zootu si m\u00f4\u017eete pre\u010d\u00edta\u0165 v na\u0161om <a href=\"http:\/\/www.vivnetworks.com\/blog\/vivnetworkscom-s-affiliate-kampani-pro-zoot-vyhrali-soutez-pmi-awards\">\u010dl\u00e1nku<\/a>.<\/p>\n<p><img decoding=\"async\" class=\" size-full wp-image-2146\" src=\"http:\/\/vivnetworks.nahouby.cz\/wp-content\/uploads\/2018\/01\/cjaffilzootwin_4.png\" alt=\"\" width=\"643\" height=\"429\" srcset=\"https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/01\/cjaffilzootwin_4.png 643w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/01\/cjaffilzootwin_4-300x200.png 300w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/><\/p>\n<p><strong>Nov\u00ed inzerenti<\/strong><\/p>\n<p>Behom roku sme spustili mnoho zauj\u00edmav\u00fdch programov ve\u013ek\u00fdch \u010desk\u00fdch aj zahrani\u010dn\u00fdch e-shopov. Posilnili sme najm\u00e4 v segmente zdravia, kde u n\u00e1s svoj affiliate program uviedli lek\u00e1rne <a href=\"http:\/\/www.vivnetworks.com\/affiliate-katalog\/drmaxcz\">Dr.Max<\/a> a <a href=\"http:\/\/www.vivnetworks.com\/affiliate-katalog\/benucz\">Benu<\/a>. Pre kateg\u00f3riu &bdquo;dom a z\u00e1hrada&ldquo; sme spustili zn\u00e1me zna\u010dky <a href=\"http:\/\/www.vivnetworks.com\/affiliate-katalog\/asko-nabytekcz\">Asko n\u00e1bytok<\/a>, <a href=\"http:\/\/www.vivnetworks.com\/affiliate-katalog\/sikocz\">Siko k\u00fapelne a kuchyne<\/a> a medzi in\u00fdmi aj <a href=\"http:\/\/www.vivnetworks.com\/affiliate-katalog\/scanquiltcz\">Scanquilt<\/a> a <a href=\"http:\/\/www.vivnetworks.com\/affiliate-katalog\/bonamicz\">Bonami<\/a>. Medzi \u010fal\u0161ie novo-otvoren\u00e9 programy patr\u00ed aj <a href=\"http:\/\/www.vivnetworks.com\/affiliate-katalog\/gantcz\">Gant<\/a>, <a href=\"http:\/\/www.vivnetworks.com\/affiliate-katalog\/alpineprocz\">Alpinepro<\/a> alebo <a href=\"http:\/\/www.vivnetworks.com\/affiliate-katalog\/bambulecz\">Bambule<\/a>. V tomto roku spust\u00edme mnoho \u010fal\u0161\u00edch zauj\u00edmav\u00fdch inzerentov, v najbli\u017e\u0161ej dobe to bud\u00fa napr\u00edklad parfum\u00e9rie Sephora a Marionaud. V po\u013esku sme na konci roku spustili program jednej z najv\u00e4\u010d\u0161\u00edch n\u00e1kupn\u00fdch gal\u00e9ri\u00ed Mall.pl a tie\u017e sme podp\u00edsali zmluvu o partnerstve s najv\u00e4\u010d\u0161\u00edm po\u013esk\u00fdm porovn\u00e1va\u010dom cien Ceneo.<\/p>\n<p><strong>Expanzia<\/strong><\/p>\n<p>Behom roku 2017 sme <strong>e\u0161te viac expandovali na zahrani\u010dn\u00e9 trhy<\/strong>, predov\u0161etk\u00fdm v\u00fdchodnej Eur\u00f3py. Teraz m\u00e1me v na\u0161ej sieti <strong>68 zahrani\u010dn\u00fdch inzerentov<\/strong>. Medzi krajiny, v ktor\u00fdch funguj\u00fa na\u0161e affiliate programy patr\u00ed Nemecko, Franc\u00fazsko, USA, Ve\u013ek\u00e1 Brit\u00e1nia, \u0160panielsko, Portugalsko, Po\u013esko, Ma\u010farsko, Rumunsko, Ukrajina, Bielorusko, Srbsko, Chorv\u00e1tsko a Gr\u00e9cko. S \u010d\u00edm samozrejme s\u00favis\u00ed posilnenie t\u00edmu &#8212;&#8211;. Prijali sme kolegov pre po\u013esk\u00fd, ma\u010farsk\u00fd, rumunsk\u00fd a gr\u00e9cky trh. V\u010faka n\u00e1\u0161mu zahrani\u010dn\u00e9mu t\u00edmu m\u00f4\u017eeme inzerentom zaru\u010di\u0165 prvotriednu spr\u00e1vu na v\u0161etk\u00fdch trhoch, kde sme spustili affiliate programy. Medzi na\u0161e najv\u00e4\u010d\u0161ie \u00faspechy v zahrani\u010d\u00ed ur\u010dite patr\u00ed zv\u00fd\u0161enie obratu v Po\u013esku o cel\u00fdch 100% na kr\u00e1snych 12 mili\u00f3nov eur. Nepodarilo sa n\u00e1m zrealizova\u0165 vstup na Stredn\u00fd v\u00fdchod. Spracovali sme si d\u00f4kladn\u00fa anal\u00fdzu na z\u00e1klade ktorej sme us\u00fadili s expanziou t\u00fdmto smerom po\u010dka\u0165. Po novom sa zameriavame na Taliansko a D\u00e1nsko. Seri\u00f3zne uva\u017eujeme o vstupe do Ju\u017enej Ameriky, Ruska a \u010c\u00edny.<\/p>\n<p><img decoding=\"async\" class=\" size-full wp-image-2148\" src=\"http:\/\/vivnetworks.nahouby.cz\/wp-content\/uploads\/2018\/01\/mapka_4.png\" alt=\"\" width=\"786\" height=\"345\" srcset=\"https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/01\/mapka_4.png 786w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/01\/mapka_4-300x132.png 300w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/01\/mapka_4-768x337.png 768w\" sizes=\"(max-width: 786px) 100vw, 786px\" \/><\/p>\n<p><strong>2017 v \u010d\u00edslach<\/strong><\/p>\n<p>Rok 2017 bol pre n\u00e1s ve\u013emi \u00faspe\u0161n\u00fd. Od za\u010diatku roka <strong>celkov\u00e1 hodnota objedn\u00e1vok, ktor\u00e9 sme sprostredkovali vzr\u00e1stla o 57%<\/strong>. Ako ka\u017ed\u00fd rok, najsilnej\u0161\u00edmi mesiacmi bol november a december. Objem objedn\u00e1vok medzi okt\u00f3brom a novembrom sa zdvojn\u00e1sobil. Taktie\u017e <strong>priemern\u00e1 hodnota jednej objedn\u00e1vky<\/strong> bola najv\u00e4\u010d\u0161ia v t\u00fdchto mesiacoch, a to<strong> 1788 K\u010d<\/strong>. Naopak najslab\u0161\u00edm mesiacom bol febru\u00e1r. Prov\u00edzia pre partnerov najviac r\u00e1stla v segmente elektro, kde sa od minul\u00e9ho roka priemern\u00e1 prov\u00edzia z 1 objedn\u00e1vky zdvihla o 27%. <strong>Najpred\u00e1vanej\u0161ou kateg\u00f3riou po cel\u00fd rok zostali n\u00e1kupn\u00e9 gal\u00e9rie<\/strong>, po nich nasleduje kr\u00e1sa, na tre\u0165om mieste je m\u00f3da a za nimi elektro. Tie najd\u00f4le\u017eitej\u0161ie \u010d\u00edsla minul\u00e9ho roka sme zhrnuli do infografiky ni\u017e\u0161ie.<\/p>\n<p><img decoding=\"async\" class=\" size-full wp-image-2150\" src=\"http:\/\/vivnetworks.nahouby.cz\/wp-content\/uploads\/2018\/01\/2017_ve_vivnetworks_4_0.png\" alt=\"\" width=\"800\" height=\"2000\" srcset=\"https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/01\/2017_ve_vivnetworks_4_0.png 800w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/01\/2017_ve_vivnetworks_4_0-120x300.png 120w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/01\/2017_ve_vivnetworks_4_0-410x1024.png 410w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/01\/2017_ve_vivnetworks_4_0-768x1920.png 768w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/01\/2017_ve_vivnetworks_4_0-614x1536.png 614w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>\u010eakujeme v\u0161etk\u00fdm na\u0161im inzerentom a partnerom za priaze\u0148 v roku 2017! A prajeme v\u0161etk\u00fdm e\u0161te \u00faspe\u0161nej\u0161\u00ed rok 2018.<\/p>\n<p>T\u00edm VIVnetworks.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u010co sa za cel\u00fd rok 2017 udialo?<\/p>\n","protected":false},"author":3,"featured_media":2153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[276],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zhrnutie roku 2017 | VIVnetworks.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vivnetworks.com\/sk\/zhrnutie-roku-2017\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zhrnutie roku 2017\" \/>\n<meta property=\"og:description\" content=\"\u010co sa za cel\u00fd rok 2017 udialo? Nielen nieko\u013eko \u00faspe\u0161n\u00fdch akci\u00ed, spustenie mnoho zauj\u00edmav\u00fdch affiliate programov a v\u00fdrazn\u00e1 expanzia na zahrani\u010dn\u00e9 trhy, ale\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vivnetworks.com\/sk\/zhrnutie-roku-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"VIVnetworks.com\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-25T15:49:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/08\/2017_ve_vivnetworks.com_3_0.png\" \/>\n\t<meta property=\"og:image:width\" content=\"190\" \/>\n\t<meta property=\"og:image:height\" content=\"159\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"VIVnetworks.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"VIVnetworks.com\" \/>\n\t<meta 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