{"id":2124,"date":"2018-05-31T09:00:57","date_gmt":"2018-05-31T07:00:57","guid":{"rendered":"http:\/\/vivnetworks.nahouby.cz\/blog_post\/zhrnutie-12-affiliate-konferencie\/"},"modified":"2018-05-31T09:00:57","modified_gmt":"2018-05-31T07:00:57","slug":"zhrnutie-12-affiliate-konferencie","status":"publish","type":"post","link":"https:\/\/www.vivnetworks.com\/sk\/zhrnutie-12-affiliate-konferencie\/","title":{"rendered":"Zhrnutie 12. Affiliate konferencie"},"content":{"rendered":"<p>Affiliate konferencia je najv\u00e4\u010d\u0161ie stretnutie affiliate odborn\u00edkov v \u010ceskej republike a tento rok sa konala u\u017e po dvan\u00e1sty kr\u00e1t.<br \/>\n<!--more--><\/p>\n<p>Affiliate konferencia je najv\u00e4\u010d\u0161ie stretnutie affiliate odborn\u00edkov v \u010ceskej republike a tento rok sa konala u\u017e po dvan\u00e1sty kr\u00e1t. 17. m\u00e1ja 2018 sa v Caf\u00e9 Louvre na N\u00e1rodnej triede v Prahe zi\u0161lo okolo 150 odborn\u00edkov a nad\u0161encov nielen z oblasi affiliate marketingu. Na konferenci\u00ed predn\u00e1\u0161ali odborn\u00edci na SEO, kryptomeny, Facebook marketing a GDPR.<\/p>\n<p>Tento rok sme trochu pozmenili koncepciu cel\u00e9ho d\u0148a, a to tak, \u017ee dopoludnia sme do programu zaradili \u0161tyri workshopy e-shopov, na ktor\u00fdch e-shopy predstavili z\u00e1kulisn\u00e9 inform\u00e1cie, trendy a pl\u00e1ny do bud\u00facna. Workshopu sa z\u00fa\u010dastnili Footshop, Freshlabels, Decathlon a Pilulka.<\/p>\n<p><img decoding=\"async\" class=\" size-full wp-image-2116\" src=\"http:\/\/vivnetworks.nahouby.cz\/wp-content\/uploads\/2018\/05\/navrh_bez_nazvu_0.png\" alt=\"\" width=\"960\" height=\"240\" srcset=\"https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/05\/navrh_bez_nazvu_0.png 960w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/05\/navrh_bez_nazvu_0-300x75.png 300w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/05\/navrh_bez_nazvu_0-768x192.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>Potom v 11:30 zah\u00e1jil konferenciu Robert Studen\u00fd (COO &amp; Founder, VIVnetworks.com), ktor\u00fd v\u0161etk\u00fdch srde\u010dne priv\u00edtal a kon\u0161tatoval, \u017ee affiliate je pre firmy \u010d\u00edm \u010falej d\u00f4le\u017eitej\u0161\u00ed marketingov\u00fd n\u00e1stroj a st\u00e1le viac e-shopov s n\u00edm po\u010d\u00edta a rozv\u00edja ho.<\/p>\n<p>Prv\u00fdm predn\u00e1\u0161aj\u00facim bol Honza Barto\u0161 (\u0160pecialista na facebook marketing), ktor\u00fd predstavil, ako navrhova\u0165 a spravova\u0165 facebookov\u00e9 kampane, ako n\u00e1js\u0165 spr\u00e1vny smer k dosiahnutiu cie\u013eov firmy a odhalil \u010fal\u0161ie mo\u017enosti komunik\u00e1cie. Po \u0148om vyst\u00fapil Ji\u0159\u00ed Krej\u010d\u00edk (konzultant internetov\u00e9ho marketingu s hlavn\u00fdm zameran\u00edm na SEO), ktor\u00fd pribl\u00ed\u017eil, ako na hlasov\u00e9 a vizu\u00e1lne vyh\u013ead\u00e1vanie, ak\u00e1 je jeho bud\u00facnos\u0165 a \u010di s\u00fa e-shopy u\u017e na toto vyh\u013ead\u00e1vanie pripraven\u00e9.<\/p>\n<p><img decoding=\"async\" class=\" size-full wp-image-2118\" src=\"http:\/\/vivnetworks.nahouby.cz\/wp-content\/uploads\/2018\/05\/navrh_bez_nazvu_1_0.png\" alt=\"\" width=\"960\" height=\"338\" srcset=\"https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/05\/navrh_bez_nazvu_1_0.png 960w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/05\/navrh_bez_nazvu_1_0-300x106.png 300w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/05\/navrh_bez_nazvu_1_0-768x270.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>Po obede vyst\u00fapil Dominik Stroukal (CEO spolo\u010dnosti Bitcoin consulting), ktor\u00fd pribl\u00ed\u017eil v\u00fdhody a nev\u00fdhody kryptomien a ako sa daj\u00fa kryptomeny prepoji\u0165 s affiliate. \u010ealej mal predn\u00e1\u0161ku Luk\u00e1\u0161 Balek (Organiz\u00e1tor GDPRlive.cz), ktor\u00fd n\u00e1s zozn\u00e1mil s faktami o GDPR, uk\u00e1zal praktick\u00e9 pr\u00edklady zmien v s\u00favislosti s t\u00fdmto nariaden\u00edm a vysvetlil ako sa k GDPR postavil CJ.com. Po Luk\u00e1\u0161ovi vyst\u00fapil Petr Nov\u00e1k (Travel Bible), ktor\u00fd predstavil, ako s kolegom vybudoval projekt Travel Bible, ak\u00e9 s\u00fa travel trendy a \u010do pl\u00e1nuje do bud\u00facna.<\/p>\n<p><img decoding=\"async\" class=\" size-full wp-image-2120\" src=\"http:\/\/vivnetworks.nahouby.cz\/wp-content\/uploads\/2018\/05\/navrh_bez_nazvu_2_0.png\" alt=\"\" width=\"960\" height=\"338\" srcset=\"https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/05\/navrh_bez_nazvu_2_0.png 960w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/05\/navrh_bez_nazvu_2_0-300x106.png 300w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/05\/navrh_bez_nazvu_2_0-768x270.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>Po coffeebreaku nasledovala predn\u00e1\u0161ka Daniela Nytry (konzultant v obore marketingu so zameran\u00edm na automatiz\u00e1ciu predaja, inbound marketing a SEO), ktor\u00fd vysvet\u013eoval ako AMP (Accelerated Mobile Pages Project) m\u00f4\u017ee pom\u00f4c\u0165 v\u00e1\u0161mu webu. Vysvetlil, o \u010do sa jedn\u00e1, a ako d\u00f4le\u017eit\u00e1 funkcia pre na\u010d\u00edtanie webu r\u00fdchlos\u0165ou blesku to je. Ako posledn\u00fd predstavil Ji\u0159\u00ed \u0160tastn\u00fd (affiliate and marketplace executive v NOTINO) ako v NOTINO pracuj\u00fa s affiliate marketingom, ak\u00e9 produkty v ak\u00fdch krajin\u00e1ch sa pred\u00e1vaj\u00fa cez affil najviac a nazna\u010dil pl\u00e1ny do bud\u00facna.<\/p>\n<p><img decoding=\"async\" class=\" size-full wp-image-2122\" src=\"http:\/\/vivnetworks.nahouby.cz\/wp-content\/uploads\/2018\/05\/navrh_bez_nazvu_3_0.png\" alt=\"\" width=\"960\" height=\"338\" srcset=\"https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/05\/navrh_bez_nazvu_3_0.png 960w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/05\/navrh_bez_nazvu_3_0-300x106.png 300w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/05\/navrh_bez_nazvu_3_0-768x270.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>Po predn\u00e1\u0161kach mohli \u00fa\u010dastn\u00edci sledova\u0165 zvy\u0161ok hokejov\u00e9ho z\u00e1pasu na Majstrovstv\u00e1ch sveta v hokeji 2018, \u010cesko &ndash; USA, ktor\u00fd \u010cesi nakoniec bohu\u017eia\u013e prehrali.<\/p>\n<p>Afterparty a networking sa pretiahli do ve\u010dern\u00fdch hod\u00edn, kedy sa \u00fa\u010dastn\u00edci konferencie mohli lep\u0161ie spozna\u0165 a prebra\u0165 v\u0161etko pri poh\u00e1ri v\u00edna.<\/p>\n<p>\u010eakujeme \u00fa\u010dastn\u00edkom konferencie za feedback a skvel\u00fa atmosf\u00e9ru. Te\u0161\u00edme sa na jese\u0148 2018, kedy op\u00e4\u0165 bude s\u00fa\u010das\u0165ou konferencie aj vyhl\u00e1senie v\u00fdsledkov Affiliate projekt roku 2018!<\/p>\n<p>VIVnetworks.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Affiliate konferencia je najv\u00e4\u010d\u0161ie stretnutie affiliate odborn\u00edkov v \u010ceskej republike a tento rok sa konala u\u017e po dvan\u00e1sty kr\u00e1t.<\/p>\n","protected":false},"author":3,"featured_media":2125,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[276,934],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zhrnutie 12. 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