{"id":2064,"date":"2016-07-28T16:14:04","date_gmt":"2016-07-28T14:14:04","guid":{"rendered":"http:\/\/vivnetworks.nahouby.cz\/blog_post\/predaj-nabytku-on-line-alebo-vyuzite-moznost-inspirovat\/"},"modified":"2016-07-28T16:14:04","modified_gmt":"2016-07-28T14:14:04","slug":"predaj-nabytku-on-line-alebo-vyuzite-moznost-inspirovat","status":"publish","type":"post","link":"https:\/\/www.vivnetworks.com\/sk\/predaj-nabytku-on-line-alebo-vyuzite-moznost-inspirovat\/","title":{"rendered":"Predaj n\u00e1bytku on-line alebo Vyu\u017eite mo\u017enos\u0165 in\u0161pirova\u0165"},"content":{"rendered":"

Predaj n\u00e1bytku cez internet je na ve\u013ekom vzostupe \u2013 pod\u013ea Asoci\u00e1cie \u010desk\u00fdch n\u00e1bytk\u00e1rov \u010dinil minul\u00fd rok podiel n\u00e1bytku predan\u00e9ho on-line s\u00edce len 7% celkov\u00fdch tr\u017eieb, ni\u010dmenej rast obratu zo samotn\u00e9ho on-linu sa pohybuje v desiatkach aj stovk\u00e1ch percent ro\u010dne.
\n<\/p>\n

Predaj n\u00e1bytku cez internet je na ve\u013ekom vzostupe – pod\u013ea Asoci\u00e1cie \u010desk\u00fdch n\u00e1bytk\u00e1rov \u010dinil minul\u00fd rok podiel n\u00e1bytku predan\u00e9ho on-line s\u00edce len 7% celkov\u00fdch tr\u017eieb, ni\u010dmenej rast obratu zo samotn\u00e9ho on-linu sa pohybuje v desiatkach aj stovk\u00e1ch percent ro\u010dne<\/strong> ( napr. \u010disto internetov\u00fd obchod MT-n\u00e1bytok minul\u00fd rok svoje tr\u017eby zdvojn\u00e1sobil). Celkovo utratili \u010cesi za n\u00e1bytok na internete v roku 2015 cez 2,4 mld. K\u010d<\/strong>.<\/p>\n

Zatia\u013e \u010do n\u00e1bytk\u00e1rsky gigant IKEA pon\u00faka (a e\u0161te zhruba \u010fal\u0161ie 2 roky pon\u00faka\u0165 bude) namiesto klasick\u00e9ho e-shopu iba slu\u017ebu „Klikni a vyzdvihni“ (e\u0161te ku v\u0161etk\u00e9mu spoplatnen\u00fa \u010diastkou 500 K\u010d), ostatn\u00e9 ve\u013ek\u00e9 re\u0165azce u\u017e svoje e-shopy \u00faspe\u0161ne prev\u00e1dzkuj\u00fa<\/strong>. Ide napr\u00edklad o Sconto<\/a>, Asko n\u00e1bytok, JENA-n\u00e1bytok<\/a>, M\u00f6belix alebo Jysk. \u010eal\u0161ie re\u0165azce sa na vstup do on-linu pripravuj\u00fa – XXXLutz alebo Kika.<\/p>\n

Nakupovanie n\u00e1bytku cez internet m\u00e1 svoje chyby, s ktor\u00fdmi by mal ka\u017ed\u00fd affiliate partner po\u010d\u00edta\u0165. Prv\u00fdm probl\u00e9mom m\u00f4\u017ee by\u0165 doba doru\u010denia<\/strong>. Zatia\u013e \u010do u be\u017en\u00e9ho tovaru (elektro, m\u00f3da, potraviny) sme zvyknut\u00ed na doru\u010denie behom 1-2 dn\u00ed, u n\u00e1bytku si mus\u00ed z\u00e1kazn\u00edk chv\u00ed\u013eu po\u010dka\u0165. Doru\u010dovacia doba sa pohybuje okolo 2 t\u00fd\u017ed\u0148ov u tovaru skladom, ak tovar skladom nie je, po\u010dk\u00e1 si z\u00e1kazn\u00edk 6-8 t\u00fd\u017ed\u0148ov.<\/p>\n

\"\"<\/p>\n

Druhou drobnou nev\u00fdhodou m\u00f4\u017ee by\u0165 cena dopravy<\/strong>. Zatia\u013e \u010do botasky alebo mobiln\u00fd telef\u00f3n n\u00e1m e-shop \u010dasto doru\u010d\u00ed \u00faplne zadarmo alebo za cenu do troch eur, u n\u00e1bytku s dopravou zdarma sa rozhodne ned\u00e1 po\u010d\u00edta\u0165. Ceny za\u010d\u00ednaj\u00fa na 16,- €<\/strong> a kon\u010dia a\u017e niekde u 80,-€ (pod\u013ea hmotnosti a hodnoty tovaru). K cene za dopravu potom e\u0161te mu\u0161\u00ed z\u00e1kazn\u00edk pripo\u010d\u00edta\u0165 cenu za v\u00fdnos<\/strong>, \u010do s\u00fa \u010fal\u0161ie eur\u00e1.
Niektor\u00e9 e-shopy av\u0161ak u\u017e umo\u017e\u0148uj\u00fa osobn\u00fd odber (\u010di u\u017e v centr\u00e1lnom sklade – ASKO, alebo v akejko\u013evek z predajn\u00ed – JENA).<\/p>\n

Na druh\u00fa stranu, ke\u010f si kupujete seda\u010dku za 1 000,- € tak u\u017e v\u00e1s p\u00e1r eur za dopravu asi, pravda, nerozhod\u00ed.<\/p>\n

Ke\u010f u\u017e sme pri tom, pre affiliate partnerov je nespornou v\u00fdhodou vysok\u00e1 priemern\u00e1 hodnota ko\u0161\u00edku (cca 300,- €) a t\u00fdm aj vysok\u00e1 priemern\u00e1 prov\u00edzia<\/strong>.<\/p>\n

\u010eal\u0161ou v\u00fdhodou tohto segmentu je, \u017ee po m\u00f3de sa tu tie\u017e otv\u00e1ra ve\u013ek\u00fd priestor pre affiliate weby, ktor\u00e9 poskytuj\u00fa z\u00e1kazn\u00edkom in\u0161pir\u00e1ciu<\/strong>, tipy a n\u00e1pady. Ide o segment, kde z\u00e1kazn\u00edk nevyber\u00e1 \u00faplne konkr\u00e9tny produkt, a nerozhoduje sa tak k n\u00e1kupu v konkr\u00e9tnom e-shope len pod\u013ea ceny. Pri zaria\u010fovan\u00ed dom\u00e1cnosti sa \u010dlovek r\u00e1d nech\u00e1va in\u0161pirova\u0165 (podobne ako v m\u00f3de) a nakupuje potom viac impulz\u00edvne ne\u017e je tomu napr\u00edklad v elektre a inde.<\/p>\n

\"\"<\/p>\n

Ke\u010f vyber\u00e1te mobil alebo po\u010d\u00edta\u010d, ve\u013emi ve\u013ek\u00fd priestor pre in\u0161pir\u00e1ciu nen\u00e1jdete. Vyberiete si pod\u013ea parametrov konkr\u00e9tny typ, pre\u010d\u00edtate p\u00e1r recenzi\u00ed a potom u\u017e idete len po cene (v\u00e4\u010d\u0161inou cez cenov\u00fd zrovn\u00e1va\u010d). Ak ale vyber\u00e1te seda\u010dku do ob\u00fdva\u010dky, radi sa nech\u00e1te in\u0161pirova\u0165. Ke\u010f u\u017e potom pr\u00eddete k rozhodnutiu, \u017ee sa v\u00e1m domov hod\u00ed biela ko\u017een\u00e1 seda\u010dka, budete s\u00edce porovn\u00e1va\u0165 viac bielych ko\u017een\u00fdch seda\u010diek medzi sebou, ale ka\u017ed\u00e1 bude v\u017edy trochu in\u00e1 a nakoniec zvol\u00edte t\u00fa, ktor\u00e1 v\u00e1s najviac zaujme<\/strong> alebo najlep\u0161ie spln\u00ed va\u0161e po\u017eiadavky. Pr\u00e1ve n\u00e1bytok a celkovo segment „home“ m\u00e1 teda v sebe pre affiliate ve\u013ek\u00fd potenci\u00e1l.<\/p>\n

V sieti CJ.com maj\u00fa affiliate partneri na v\u00fdber hne\u010f z nieko\u013ek\u00fdch programov:<\/h3>\n

N\u00c1BYTOK<\/strong><\/p>\n

Sconto<\/a>
JENA-n\u00e1bytek<\/a>
Butlers<\/a>
Kare-shop<\/a>
Kasa<\/a> (z\u00e1hradn\u00fd n\u00e1bytok)
Prod\u011bti<\/a> (detsk\u00fd n\u00e1bytok)<\/p>\n

BYTOV\u00c9 DOPLNKY<\/strong><\/p>\n

ZOOT<\/a>
Craftholic<\/a>
Different<\/a>
HomeIn<\/a>
OTTO<\/a>
Stylove-hodiny<\/a><\/p>\n

Vybran\u00e9 d\u00e1ta o stave trhu \u010derpan\u00e9 z MarketingSalesMedia (30\/2016)<\/p>\n","protected":false},"excerpt":{"rendered":"

Predaj n\u00e1bytku cez internet je na ve\u013ekom vzostupe \u2013 pod\u013ea Asoci\u00e1cie \u010desk\u00fdch n\u00e1bytk\u00e1rov \u010dinil minul\u00fd rok podiel n\u00e1bytku predan\u00e9ho on-line […]<\/p>\n","protected":false},"author":6,"featured_media":2065,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[299],"tags":[224,225,184,185],"yoast_head":"\nPredaj n\u00e1bytku on-line alebo Vyu\u017eite mo\u017enos\u0165 in\u0161pirova\u0165 | VIVnetworks.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vivnetworks.com\/sk\/predaj-nabytku-on-line-alebo-vyuzite-moznost-inspirovat\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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