{"id":2050,"date":"2015-10-13T10:53:09","date_gmt":"2015-10-13T08:53:09","guid":{"rendered":"http:\/\/vivnetworks.nahouby.cz\/blog_post\/neviete-si-rady-s-youtubermi-zapojte-ich-do-affilu\/"},"modified":"2015-10-13T10:53:09","modified_gmt":"2015-10-13T08:53:09","slug":"neviete-si-rady-s-youtubermi-zapojte-ich-do-affilu","status":"publish","type":"post","link":"https:\/\/www.vivnetworks.com\/sk\/neviete-si-rady-s-youtubermi-zapojte-ich-do-affilu\/","title":{"rendered":"Neviete si rady s Youtubermi? Zapojte ich do affilu!"},"content":{"rendered":"

Na v\u010deraj\u0161ej konferenci\u00ed Marketing Monday nazvanej Youtuberi vs. Zna\u010dky padlo mnoho zauj\u00edmav\u00e9ho o tom, ako s Youtubermi spolupracova\u0165. D\u00e1va\u0165 im viac vo\u013enosti alebo menej?
\n<\/p>\n

Na v\u010deraj\u0161ej konferenci\u00ed Marketing Monday nazvanej Youtuberi vs. Zna\u010dky<\/strong> padlo mnoho zauj\u00edmav\u00e9ho o tom, ako s Youtubermi spolupracova\u0165. D\u00e1va\u0165 im viac vo\u013enosti alebo menej? Jak nastavi\u0165 mantinely spolupr\u00e1ce? Ako zariadi\u0165, aby sa e-shopu alebo zna\u010dke spolupracuj\u00faci Youtuber nevymkol z r\u00fak?<\/p>\n

U\u017e samotn\u00fd n\u00e1zov konferencie trochu napovedal, \u017ee spolupr\u00e1ca s Youtubermi je pre s\u00fa\u010dasn\u00fdch market\u00e9rov zna\u010diek a e-shopov vlastne svojho druhu s\u00faboj s neist\u00fdm v\u00fdsledkom<\/strong>. Youtuberi maj\u00fa silu, tak\u017ee s nimi spolupracova\u0165 chceme, na druh\u00fa stranu ale nevieme ako nato, jak s nimi komunikova\u0165, ako ich zauja\u0165. Jak teda zaru\u010di\u0165, \u017ee v\u00fdsledok bude win win, teda pre obe strany pozit\u00edvny? Je to jednoduch\u00e9 – zainteresujte Youtubera na v\u00fdsledku kampane<\/strong>. Ako? Zapojte ho do svojho affiliate programu.<\/p>\n

Affiliate funguje na tom princ\u00edpe, \u017ee e-shop (klient) plat\u00ed prov\u00edziu z ka\u017edej uskuto\u010dnenej objedn\u00e1vky<\/strong>. V spolupr\u00e1ci s Youtubermi sa teda jedn\u00e1 o nesmierne atrakt\u00edvny sp\u00f4sob spolupr\u00e1ce pre obe strany. Youtuber dostane produkt, ktor\u00fd zarad\u00ed do svojho videa. To ale nie je v\u0161etko. V\u010faka affiliate odkazu a trackingu na strane e-shopu dostane naviac vyplaten\u00fa prov\u00edziu (v %) z hodnoty ka\u017edej objedn\u00e1vky, ktor\u00fa privedie. M\u00e1 teda ve\u013ek\u00fa motiv\u00e1ciu predstavi\u0165 produkt tak, aby sa predal, preto\u017ee na tom, ko\u013eko produktov sa pred\u00e1, z\u00e1vis\u00ed jeho celkov\u00fd z\u00e1robok z kampane. A zad\u00e1vate\u013e reklamy je k\u013eudn\u00fd, preto\u017ee vie, \u017ee jeho z\u00e1ujem (teda preda\u0165) sa zhoduje so z\u00e1ujmom Youtubera<\/strong> a ned\u00f4jde preto k \u017eiadnej katastrofe (by\u0165 nato\u010den\u00e9 na 3 kamery s vyu\u017eit\u00edm dronu).<\/p>\n

Acupofstyle<\/strong><\/p>\n

\"\"<\/strong><\/p>\n

Rovnako ako tento syst\u00e9m funguje v rade zamestnan\u00ed (fixn\u00fd plat + bonusy pod\u013ea v\u00fdkonu) m\u00f4\u017ee fungova\u0165 aj v spolupr\u00e1ci s Youtubermi. Youtuber dostane zdarma produkt do videa, pr\u00edpadne aj nejak\u00fa jednorazov\u00fa ni\u017e\u0161iu \u010diastku ako fix + prov\u00edzia z predaja, ktor\u00e9 s\u00fa z\u00e1visl\u00e9 \u010disto na tom, ako propag\u00e1ciu produktu zvl\u00e1dne.<\/p>\n

Affiliate kampane s youtubermi sa n\u00e1m v\u00fdborne osved\u010dili napr\u00edklad v m\u00f3de, kozmetike alebo elektre<\/strong>. Nie je ale jedin\u00fd d\u00f4vod, aby nefungovali aj v \u010fal\u0161\u00edch segmentoch. Jedinou podmienkou je pred\u00e1va\u0165 slu\u017ebu\/produkt on-line a ma\u0165 svoj affiliate program (viac inform\u00e1ci\u00ed v sekci\u00ed pre inzerentov<\/a>).<\/p>\n

Makyna<\/strong><\/p>\n

\"\"<\/strong><\/p>\n

Pod\u013ea toho, ako blogger t\u00e9mu spracuje, sa odv\u00edja jeho z\u00e1robok. Nem\u00e1 teda d\u00f4vod, aby v s\u00faboji elektrobicyklu s autom nechal zv\u00ed\u0165azi\u0165 auto, ak potrebuje, aby sa pred\u00e1val eBicykel. Nem\u00e1 d\u00f4vod hovori\u0165, \u017ee „tieto botasky asi ni\u010d moc nevydr\u017eia“, ak potrebuje aby si ich div\u00e1ci k\u00fapili. Akon\u00e1hle je Youtuber zainteresovan\u00fd na v\u00fdsledku, m\u00e1 r\u00e1zom rovnak\u00fa motiv\u00e1ciu ako e-shop, klient, zad\u00e1vate\u013e alebo akoko\u013evek inak nazveme \u010dloveka, ktor\u00fd (si) ho plat\u00ed.<\/p>\n

\u010eal\u0161ou v\u00fdhodou affiliate programu je, \u017ee spolupr\u00e1ca so v\u0161etk\u00fdmi Youtubermi funguje v rovnakom re\u017eime, rovnak\u00fdm sp\u00f4sobom. Nemus\u00edte uzaviera\u0165 zmluvy s ka\u017ed\u00fdm zvl\u00e1\u0161\u0165, zvl\u00e1\u0161\u0165 fakturova\u0165. Akon\u00e1hle dohodnete podmienky spolupr\u00e1ce, prov\u00edzie syst\u00e9m po\u010d\u00edta aj vypl\u00e1ca za v\u00e1s, vy u\u017e sa o ni\u010d nestar\u00e1te. \u010casto sa st\u00e1va, \u017ee ke\u010f vloggerovi affiliate spolupr\u00e1ca vyhovuje, pokra\u010duje v nej aj po skon\u010den\u00ed prvotnej kampane<\/strong>. Odkazuje teda vo svojich vide\u00e1ch na e-shop aj ke\u010f od nej u\u017e \u017eiadne \u010fal\u0161ie veci nedostal. Pre\u010do? Preto\u017ee vie, \u017ee prov\u00edzia z predaja mu jeho aktivitu zaplat\u00ed.<\/p>\n

\u010co vy na to?<\/strong><\/p>\n

Viac o affiliate kampaniach a mo\u017enostiach spustenia affiliate programu aj pre v\u00e1\u0161 e-shop sa dozviete na tomto webe v sekci\u00ed pre inzerentov<\/a>, alebo mi nap\u00ed\u0161te na magdalena.vojtova@vivnetworks.com<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Na v\u010deraj\u0161ej konferenci\u00ed Marketing Monday nazvanej Youtuberi vs. Zna\u010dky padlo mnoho zauj\u00edmav\u00e9ho o tom, ako s Youtubermi spolupracova\u0165. D\u00e1va\u0165 im […]<\/p>\n","protected":false},"author":6,"featured_media":2051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[299],"tags":[149,152,153],"yoast_head":"\nNeviete si rady s Youtubermi? Zapojte ich do affilu! | VIVnetworks.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vivnetworks.com\/sk\/neviete-si-rady-s-youtubermi-zapojte-ich-do-affilu\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neviete si rady s Youtubermi? 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