{"id":37589,"date":"2022-11-15T13:23:00","date_gmt":"2022-11-15T12:23:00","guid":{"rendered":"https:\/\/www.vivnetworks.com\/?p=37589"},"modified":"2023-09-18T13:34:27","modified_gmt":"2023-09-18T11:34:27","slug":"vivnetworks-a-fost-achizitionata-de-publicis-groupe-pentru-a-fi-integrata-cu-cj-com","status":"publish","type":"post","link":"https:\/\/www.vivnetworks.com\/ro\/vivnetworks-a-fost-achizitionata-de-publicis-groupe-pentru-a-fi-integrata-cu-cj-com\/","title":{"rendered":"VIVnetworks a fost achizi\u021bionat\u0103 de Publicis Groupe pentru a fi integrat\u0103 cu CJ.com"},"content":{"rendered":"\n

Ve\u0219ti bune pentru marketingul afiliat din regiunea CEE, clien\u021bii VIVnetworks.com pot beneficia de un c\u00e2\u0219tig \u0219i mai mare \u00eencep\u00e2nd cu 10.11.2022 datorit\u0103 integr\u0103rii companiei VIVnetworks \u00een CJ, cea mai mare re\u021bea de marketing de performan\u021b\u0103 din lume.<\/em><\/strong><\/h3>\n\n\n\n

Este punctul culminant al celor 12 ani de colaborare cu colegii no\u0219tri din CJ<\/a>, \u00een care clien\u021bii au putut folosi o tehnologie performant\u0103 pentru programele lor de afiliere. Toate cele 1231 de magazine electronice pe care le avem \u00een re\u021beaua noastr\u0103 p\u00e2n\u0103 \u00een prezent beneficiaz\u0103 de un sprijin mai bun \u0219i de mai multe op\u021biuni datorit\u0103 conect\u0103rii cu Publicis Groupe <\/a>(CJ<\/a> este parte integrant\u0103 a grupului \u0219i, implicit incepand de acum si VIVnetworks). Acum facem parte din echipa tehnologic\u0103, de marketing \u0219i din echipele care gestioneaz\u0103 rela\u021biile cu clien\u021bii interna\u021bionali. Datorit\u0103 experien\u021bei noastre \u00een regiunea CEE \u0219i a echipei noastre de peste 50 de colegi vorbitori de 16 limbi diferite putem asigura cele mai bune servicii locale \u00een fiecare \u021bar\u0103 din CEE. \u00cen plus, clien\u021bii no\u0219tri care se extind \u00een Europa de Vest \u0219i dincolo de aceasta au la dispozi\u021bie o echip\u0103 similar\u0103 \u00een fiecare \u021bar\u0103.\u00a0<\/p>\n\n\n\n

Asigur\u0103m un suport \u0219i mai rapid pentru partenerii no\u0219tri, datorit\u0103 accesului la platforma CJ. Multe lucruri pot fi acum rezolvate direct la VIVnetworks, f\u0103r\u0103 ajutorul colegilor no\u0219tri din CJ. Mai mult, \u00eei putem sprijini \u00een colaborare cu orice client CJ, oriunde \u00een lume. Dispunem de informa\u021bii detaliate despre noile posibilit\u0103\u021bi ale advertiserilor care au succes pe alte pie\u021be, iar partenerii no\u0219tri din CEE pot fi inspira\u021bi s\u0103 \u00ee\u0219i dezvolte afacerile \u00een conformitate cu cele mai recente tendin\u021be.<\/p>\n\n\n\n

Nu \u00een ultimul r\u00e2nd, aceast\u0103 achizi\u021bie este o mare oportunitate pentru echipa noastr\u0103, care este deja una dintre cele mai bune din lume(conform CJ). Echipa noastr\u0103 va urma acum cursuri de specializare pe cele mai avansate tehnologii pentru a putea oferi clien\u021bilor \u0219i partenerilor cele mai bune instrumente disponibile \u00een CJ.<\/p>\n\n\n\n

Vladan Hejnic, <\/p>\n\n\n\n

Fondator \u0219i CEO<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

Comunicat de pres\u0103<\/h3>\n\n\n
\n
\"\"<\/figure><\/div>\n\n\n

Publicis Groupe achizi\u021bioneaz\u0103 agen\u021bia ceh\u0103 VIVnetworks \u0219i creeaz\u0103 cea mai mare re\u021bea de marketing afiliat din lume<\/strong><\/h3>\n\n\n\n

VIVnetworks, una dintre cele mai mari agen\u021bii de marketing afiliat din Europa Central\u0103 \u0219i de Est, va fi integrat\u0103 \u00een platforma de marketing de performan\u021b\u0103 CJ a Publicis Groupe.<\/em><\/p>\n\n\n\n

Clien\u021bii vor beneficia de o solu\u021bie f\u0103r\u0103 frontiere, perfect adaptat\u0103 nevoilor de performan\u021b\u0103 \u0219i de servicii localizate, de \u00eencredere, care stimuleaz\u0103 procesul de transformare a comer\u021bului.<\/em><\/p>\n\n\n\n

M\u00fcnchen; 14 noiembrie 2022 – Publicis Groupe [Euronext Paris FR0000130577, CAC 40]<\/strong> anun\u021b\u0103 ast\u0103zi achizi\u021bionarea VIVnetworks, cea mai important\u0103 agen\u021bie de marketing afiliat din Europa Central\u0103 \u0219i de Est. Cu un portofoliu de clien\u021bi de peste 900 de comercian\u021bi din 27 de \u021b\u0103ri, VIVnetworks ajut\u0103 brandurile de comer\u021b electronic s\u0103-\u0219i extind\u0103 eforturile de performance marketing pentru a genera mai multe v\u00e2nz\u0103ri online \u0219i pentru a sus\u021bine dezvoltarea at\u00e2t \u00een Europa Central\u0103 \u0219i de Est, c\u00e2t \u0219i la nivel global.<\/p>\n\n\n\n

Cheltuielile globale de publicitate \u00een cadrul marketingului afiliat sunt de 14 miliarde de dolari, fiind \u00een cre\u0219tere. Preconiz\u0103rile indic\u0103 faptul c\u0103 acestea vor ajunge la 15,7 miliarde de dolari \u00een 2024. Marketingul afiliat devine din ce \u00een ce mai mult o parte important\u0103 a ecosistemului de v\u00e2nz\u0103ri, \u00een care tehnologiile \u0219i parteneriatele se \u00eembin\u0103 pentru a crea un angajament benefic \u00een procesul de cump\u0103rare \u0219i pentru a stimula o cre\u0219tere profitabil\u0103.<\/p>\n\n\n\n

VIVnetworks va fi integrat\u0103 cu CJ, platforma global\u0103 de performance marketing a Publicis Groupe.<\/strong><\/h3>\n\n\n\n

Lucr\u00e2nd \u00een tandem cu entit\u0103\u021bile recent achizi\u021bionate de Publicis Groupe, Profitero \u0219i CitrusAd, precum \u0219i cu solu\u021bia sa de top, Epsilon, aceast\u0103 capacitate extins\u0103 de marketing afiliat va completa oferta general\u0103 din sectorul commerce a Grupului. Astfel solu\u021biile integrate vor valorifica informa\u021biile aprofundate despre consumatori \u0219i produse pentru a oferi mai mult\u0103 valoare personalizat\u0103, recompense \u0219i recomand\u0103ri \u00een toate punctele de contact ale c\u0103l\u0103toriei de achizi\u021bie. Datorit\u0103 abord\u0103rii Power of One, Publicis Groupe va oferi, de asemenea, clien\u021bilor s\u0103i un acces func\u021bional la nivel interna\u021bional \u0219i dovedit la cele mai bune servicii \u0219i tehnologii din domeniul marketingului afiliat.<\/p>\n\n\n\n

Resursele asociate oferite de CJ \u0219i VIVnetworks vor crea oportunit\u0103\u021bi unice pentru brandurile \u0219i publisherii globali de a activa \u0219i de a se dezvolta pe pie\u021bele din Europa Central\u0103 \u0219i de Est, sprijinindu-i \u00een acela\u0219i timp pe cei din regiune s\u0103 se extind\u0103 la nivel interna\u021bional. Aceasta va servi, de asemenea, ca un centru regional de excelen\u021b\u0103 pentru profesioni\u0219tii din domeniul publicit\u0103\u021bii, publisheri \u0219i agen\u021bii pentru a oferi consultan\u021b\u0103 strategic\u0103 prin intermediul echipelor dedicate de Data Science, product & publisher development, inginerie \u0219i prevenire a fraudei. Mai mult, va reuni oficial dou\u0103 companii care colaboreaz\u0103 \u0219i creeaz\u0103 \u00eempreun\u0103 programe de marketing afiliat premiate de zeci de ani.<\/p>\n\n\n\n

Compania VIVnetworks va fi integrat\u0103 \u00een CJ pentru Europa continental\u0103 \u0219i va func\u021biona sub conducerea lui Tobias Allgeyer (Senior Vice President EMEA), cu sediul la M\u00fcnchen. Fondatorii VIVnetworks, Vladan Hejnic (CEO) \u0219i Robert Studen\u00fd (COO), se vor al\u0103tura conducerii executive a CJ pentru Europa Central\u0103 \u0219i de Est.<\/p>\n\n\n\n

Mayuresh Kshetramade, CEO, CJ, a declarat:<\/strong><\/h3>\n\n\n\n

\u201c\u00cen urm\u0103 cu un deceniu, CJ a \u00eenceput s\u0103 colaboreze cu VIVnetworks pentru a valorifica vasta expertiz\u0103 a agen\u021biei \u00een marketingul afiliat \u00een Europa Central\u0103 \u0219i de Est. Sunt \u00eenc\u00e2ntat s\u0103 spun c\u0103 acest parteneriat continu\u0103 s\u0103 fie un succes imens. VIVnetworks nu numai c\u0103 a dezvoltat expertiz\u0103 \u00een regiune, ci a maturizat industria de marketing afiliat. Acum, sub umbrela unificat\u0103 a CJ, VIVnetworks \u0219i CJ se vor uni pentru a ajuta clien\u021bii no\u0219tri \u2013 profesioni\u0219ti din domeniul publicit\u0103\u021bii, publisheri \u0219i agen\u021bii \u2013 s\u0103 c\u00e2\u0219tige \u00een lumea comer\u021bului, oferindu-le acces la o expertiz\u0103 de neegalat \u00een performance marketing la nivel regional \u0219i global, sus\u021binut\u0103 de capacit\u0103\u021bile noastre de renume interna\u021bional \u00een date, tehnologie \u0219i parteneriate<\/em>\u201d.<\/p>\n\n\n\n

Vladan Hejnic, fondator \u0219i CEO, VIVnetworks, a declarat:<\/strong><\/h3>\n\n\n\n

\u201cIntegrarea VIVnetworks \u00een cadrul CJ marcheaz\u0103 o fuziune de experien\u021b\u0103. CJ este o re\u021bea global\u0103 de performance marketing \u0219i o platform\u0103 tehnologic\u0103 cu experien\u021b\u0103 local\u0103. Prin aderarea la CJ, echipa VIVnetworks va dezvolta aceast\u0103 expertiz\u0103, devenind un punct forte \u00een Europa Central\u0103 \u0219i de Est \u00een beneficiul VIV, CJ \u0219i clien\u021bilor globali ai Publicis Groupe. \u00cen plus fa\u021b\u0103 de capacitatea CJ de a oferi agen\u021biilor de advertising din grup insights ac\u021bionabile cu privire la tendin\u021be, cele mai bune practici \u0219i know-how local, brandurile noastre vor avea \u0219i mai mult acces la procesul de transformare a comer\u021bului \u00een care este implicat Publicis Groupe prin intermediul echipelor de exper\u021bi ale CJ \u00een Data Science, product & publisher development, inginerie \u0219i prevenire a fraudei\u201d.<\/p>\n\n\n\n

Despre Publicis Groupe – The Power of One<\/strong><\/p>\n\n\n\n

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] este lider mondial \u00een domeniul comunic\u0103rii, oferind clien\u021bilor servicii complete \u00een domeniul marketingului \u0219i al transform\u0103rii afacerilor, de la consultan\u021b\u0103 la implementare. Cu o expertiz\u0103 solid\u0103 \u00een toate verticalele de business relevante, Publicis Groupe asigur\u0103, prin modelul s\u0103u de business \u2013 Power Of One \u2013 un management fluid al resurselor \u0219i competen\u021belor alocate fiec\u0103rui client \u00een parte. Publicis Groupe este prezent \u00een peste 100 de \u021b\u0103ri \u0219i are aproximativ 96.000 de angaja\u021bi.<\/p>\n\n\n

\n
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