{"id":36849,"date":"2023-08-22T10:21:28","date_gmt":"2023-08-22T08:21:28","guid":{"rendered":"https:\/\/www.vivnetworks.com\/?p=36849"},"modified":"2023-08-28T11:40:41","modified_gmt":"2023-08-28T09:40:41","slug":"vedeti-o-scadere-a-veniturilor-din-afiliere-in-ga4-iata-de-ce","status":"publish","type":"post","link":"https:\/\/www.vivnetworks.com\/ro\/vedeti-o-scadere-a-veniturilor-din-afiliere-in-ga4-iata-de-ce\/","title":{"rendered":"Vede\u021bi o sc\u0103dere a veniturilor din afiliere \u00een GA4? Iat\u0103 de ce"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\" id=\"h-cj-a-fost-informat-cu-privire-la-modificarile-semnificative-ale-veniturilor-inregistrate-de-diverse-canale-din-google-analytics-ga-cauzate-de-migrarea-planificata-de-google-la-google-analytics-4-ga4\">CJ a fost informat cu privire la modific\u0103rile semnificative ale veniturilor \u00eenregistrate de diverse canale din Google Analytics (&#8222;GA&#8221;), cauzate de migrarea planificat\u0103 de Google la Google Analytics 4 (&#8222;GA4&#8221;).<\/h3>\n\n\n\n<p>Anumi\u021bi clien\u021bii au declarat c\u0103 Google Analytics 4 raporteaz\u0103 \u00een mod semnificativ venituri mai mici pentru canalele care nu apar\u021bin lui Google, cum ar fi cele de afiliere, \u00een compara\u021bie cu versiunea anterioar\u0103 Google Analytics. Aceste erori par a fi specifice versiunii GA4 \u0219i\/sau modelului <a href=\"https:\/\/support.google.com\/analytics\/answer\/10596866?hl=ro&amp;sjid=13088620305603870756-EU#zippy=%2Cin-this-article%2Cobsah-tohoto-\u010dl\u00e1nku%2C\u00een-acest-articol\" target=\"_blank\" rel=\"noreferrer noopener\">Data-Driven Attribution<\/a> (DDA) de la Google. <strong>Nu observ\u0103m aceste modific\u0103ri \u00een cadrul monitoriz\u0103rii sau raport\u0103rii CJ, care r\u0103m\u00e2ne precis\u0103 \u0219i stabil\u0103.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pozi\u021bia-cj\">Pozi\u021bia CJ<\/h2>\n\n\n\n<p>\u00cen\u021belegem c\u0103 Google nu a recunoscut aceast\u0103 problem\u0103, a\u0219a c\u0103 am creat un ghid pentru a-i ajuta pe clien\u021bii no\u0219tri s\u0103 gestioneze conversa\u021biile interne legate de Google Analytics 4. De\u0219i o migrare la GA4 nu ar trebui s\u0103 aib\u0103 niciun efect asupra modului \u00een care CJ poate monitoriza sau raporta valoarea afilia\u021bilor, \u00een\u021belegem c\u0103 este important s\u0103 explica\u021bi orice schimbare semnificativ\u0103 \u00een Google Analytics pentru restul organiza\u021biei dumneavoastr\u0103.<\/p>\n\n\n\n<p>Aceasta este o problem\u0103 relativ nou\u0103, la care Google nu a r\u0103spuns \u00eenc\u0103. Ca atare, acest ghid se bazeaz\u0103 pe modul \u00een care CJ a interpretat aceast\u0103 situa\u021bie. Vom actualiza pe m\u0103sur\u0103 ce Google va furniza mai multe informa\u021bii.<\/p>\n\n\n\n<p>\u00cen cadrul acestui ghid, facem trimitere la documenta\u021bia Google ori de c\u00e2te ori este posibil, pentru a v\u0103 ajuta s\u0103 accesa\u021bi informa\u021bii relevante; cu toate acestea, documenta\u021bia Google referitoare la GA4 nu este complet\u0103. Motiv pentru care \u00een unele cazuri, este posibil s\u0103 facem referire la o documenta\u021bie care nu se axeaz\u0103 pe GA4, dar care, \u00een opinia noastr\u0103, este relevant\u0103.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-de-ce-are-loc-aceasta-schimbare\">De ce are loc aceast\u0103 schimbare<\/h2>\n\n\n\n<p>Se pare c\u0103 un num\u0103r important de probleme se datoreaz\u0103 extinderii semnificative a modelului de atribuire bazat pe date(DDA) de c\u0103tre Google \u00een Google Analytics 4 \u0219i problemelor legate de acest model atunci c\u00e2nd este aplicat la canale non-Google. Analiz\u0103m aceste aspecte \u00een ghidul de mai jos:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-daca-nu-a\u021bi-utilizat-data-driven-attribution-in-versiunea-anterioara-ga\"><strong>Dac\u0103 nu a\u021bi utilizat Data-Driven Attribution \u00een versiunea anterioar\u0103 GA<\/strong><\/h3>\n\n\n\n<ul>\n<li>\u00cen versiunile anterioare ale Google Analytics, majoritatea clien\u021bilor au fost configura\u021bi s\u0103 raporteze pe baza ultimului click &#8211; Last Click. <a href=\"https:\/\/support.google.com\/analytics\/answer\/10596866?hl=ro&amp;sjid=359045328098286015-EU#zippy=%2Cin-this-article%2Cobsah-tohoto-\u010dl\u00e1nku%2C\u00een-acest-articol\" target=\"_blank\" rel=\"noreferrer noopener\">\u00cen schimb, GA4 raporteaz\u0103 implicit toate conturile la modelul de atribuire algoritmic DDA.<\/a><\/li>\n\n\n\n<li>DDA nu este un model bazat pe ultimul click, deci va ar\u0103ta performan\u021be ale canalelor semnificativ diferite fa\u021b\u0103 de configura\u021biile anterioare bazate pe ultimul click. DDA are, de asemenea, probleme semnificative \u00een m\u0103surarea rezultatelor \u0219i evaluarea canalelor non-Google( inclusiv e-mail, social media, \u0219i\/sau afiliere).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-daca-a\u021bi-utilizat-data-driven-attribution-in-versiunea-anterioara-ga\"><strong>Dac\u0103 a\u021bi utilizat Data-Driven Attribution \u00een versiunea anterioar\u0103 GA<\/strong><\/h3>\n\n\n\n<p>Sistemul de evaluare DDA Google s-a schimbat radical \u00een Google Analytics 4. Modelul lor algoritmic a fost modificat de la 4 puncte de interac\u021biune la 50 \u0219i a crescut num\u0103rul de criterii de referin\u021b\u0103 \u00een procesul de testare, care de obicei favorizeaz\u0103 afi\u0219area \u0219i c\u0103utarea.<\/p>\n\n\n\n<p>Acest lucru amplific\u0103 \u00een mod semnificativ modul \u00een care DDA influen\u021beaz\u0103 datele de conversie pe care le monitoriza\u021bi, precum \u0219i m\u0103sura \u00een care problemele DDA cunoscute afecteaz\u0103 atribuirea canalelor non-Google.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ghid-pentru-google-data-driven-attribution-\u0219i-canale-non-google\">Ghid pentru Google Data-Driven Attribution \u0219i canale non-Google<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-dda-a-fost-conceput-pentru-a-masura-canalele-google\">DDA a fost conceput pentru a m\u0103sura canalele Google<\/h3>\n\n\n\n<p>Documenta\u021bia DDA afirm\u0103 c\u0103 sistemul a fost conceput pentru a &#8222;<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6394265?hl=ro&amp;sjid=359045328098286015-EU\" target=\"_blank\" rel=\"noreferrer noopener\">analiza toate interac\u021biunile&#8230;. \u00een c\u0103ut\u0103rile dvs., Youtube, Display \u0219i&nbsp; Discovery Ads<\/a>&#8222;. A\u0219a cum este conceput \u00een prezent, DDA nu urm\u0103re\u0219te sau nu atribuie cu precizie veniturile pentru canalele care nu apar\u021bin Google, inclusiv e-mail, c\u0103utare sau afiliere.<\/p>\n\n\n\n<p>Acest lucru presupune c\u0103 exist\u0103 probleme semnificative care apar \u00een cadrul DDA atunci c\u00e2nd se aplic\u0103 la anumite sau la toate canalele non-Google. Acest lucru ar putea duce la mari diferen\u021be de date \u0219i la erori \u00een atribuirea veniturilor de c\u0103tre DDA.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-terminologia-google-utilizata-in-aceasta-sec\u021biune\"><strong>Terminologia Google utilizat\u0103 \u00een aceast\u0103 sec\u021biune:<\/strong><\/h3>\n\n\n\n<ul>\n<li><strong>Tipul de conversie<\/strong> este o categorie de conversii &#8211; de exemplu, o &#8222;tranzac\u021bie \u00een comer\u021bul electronic&#8221;, o &#8222;comand\u0103 telefonic\u0103&#8221; sau&nbsp; &#8222;desc\u0103rcarea unei&nbsp; aplica\u021bii&#8221;.<\/li>\n\n\n\n<li><strong>Calea de conversie<\/strong> este traseul parcurs de un utilizator p\u00e2n\u0103 la conversie &#8211; de exemplu, un utilizator care vede un anun\u021b publicitar, face click pe un link de afiliere, apoi converte\u0219te (afi\u0219are &gt; afiliere &gt; conversie). \u00cen Google Analytics 4, c\u0103ile de conversie pot con\u021bine p\u00e2n\u0103 la 50 de puncte de interac\u021biune, iar acela\u0219i punct de interac\u021biune poate fi contabilizat de mai multe ori. De exemplu, se consider\u0103 c\u0103 utilizatorii care v\u0103d dou\u0103 anun\u021buri de tip display (display&gt;display) au parcurs un traseu de conversie diferit de cel al unei persoane care vede trei anun\u021buri de tip display (display &gt; display &gt; display).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-problema-1-google-recunoa\u0219te-poten\u021bialele-diferen\u021be-in-metodologia-dda\"><strong>Problema 1: Google recunoa\u0219te poten\u021bialele diferen\u021be \u00een metodologia DDA<\/strong><\/h3>\n\n\n\n<p>Google afirm\u0103 \u00een documenta\u021bia sa c\u0103 exist\u0103 situa\u021bii obi\u0219nuite \u00een care nu poate furniza indicatori pentru date valide. Acest lucru se aplic\u0103 \u00een special la colectarea datelor esen\u021biale privind c\u0103ile de conversie.<\/p>\n\n\n\n<p>DDA compar\u0103 diferite c\u0103i de conversie pentru a deduce valoarea canalelor din cadrul acelei c\u0103i. Pentru a face acest lucru, DDA are nevoie de cel pu\u021bin 400 de conversii per cale unic\u0103 pe parcursul a 30 de zile. Dac\u0103 acest prag nu este atins, toate traseele care au urmat acea cale sunt eliminate din DDA. <a href=\"https:\/\/support.google.com\/analytics\/answer\/3070276?hl=ro&amp;sjid=359045328098286015-EU#InteractionTypes&amp;zippy=%2Cin-this-article%2Cobsah-tohoto-\u010dl\u00e1nku%2Cneste-artigo%2Csis\u00e4llys%2C\u00een-acest-articol\" target=\"_blank\" rel=\"noreferrer noopener\">Google recunoa\u0219te c\u0103 aceste trasee sunt valide, dar c\u0103 modelul lor nu le poate m\u0103sura (a se vedea \u201cInsufficient data to generate a model\u201d)<\/a>.<\/p>\n\n\n\n<p>Mai simplu spus, GA4 elimin\u0103 aceste trasee deoarece modelul DDA nu poate atinge semnifica\u021bia statistic\u0103 pentru acea cale de conversie. Deoarece Google a crescut at\u00e2t de mult num\u0103rul de puncte de interac\u021biune posibile \u00een <strong>GA4<\/strong>, num\u0103rul de trasee unice posibile a crescut exponen\u021bial, iar probabilitatea ca orice traseu s\u0103 duc\u0103 la peste 400 de conversii este mult mai mic\u0103 fa\u021b\u0103 de versiunile anterioare ale GA.<\/p>\n\n\n\n<p><strong>CJ a analizat datele noastre pentru peste 1.200 de clien\u021bi. Metodologia Google ar putea exclude ~98% din c\u0103ile de conversie ale afilia\u021bilor prin modelul s\u0103u DDA<\/strong>. CJ a observat c\u0103 doar 1,4% din traseele de conversie care con\u021bin un punct de interac\u021biune afiliat au avut ca rezultat 400+ conversii.<\/p>\n\n\n\n<p>Atunci c\u00e2nd DDA respinge aceste trasee valide, ele nu mai sunt m\u0103surate folosind metodologia DDA. \u00cen schimb, Google <a href=\"https:\/\/support.google.com\/analytics\/answer\/10596866?hl=ro&amp;sjid=359045328098286015-EU#zippy=%2Cin-this-article%2C\u00een-acest-articol\" target=\"_blank\" rel=\"noreferrer noopener\">utilizeaz\u0103 &#8222;date agregate<\/a>&#8221; pentru a face presupuneri cu privire la valoarea acelor interac\u021biuni \u0219i nu \u00eemp\u0103rt\u0103\u0219e\u0219te modul \u00een care sunt f\u0103cute aceste presupuneri.<\/p>\n\n\n\n<p>C\u0103ile de conversie din canalele cu volum mare de interac\u021biuni(adic\u0103 canalele de\u021binute de Google, cum ar fi display \u0219i search) au mai multe \u0219anse s\u0103 treac\u0103 acest prag de conversie \u0219i, prin urmare, este mai pu\u021bin probabil ca aceste trasee s\u0103 fie ignorate de DDA.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-problema-2-interac\u021biunile-cu-canalele-google-pot-avea-prioritate-in-ga4\"><strong>Problema 2: Interac\u021biunile cu canalele Google pot avea prioritate \u00een GA4<\/strong><\/h3>\n\n\n\n<p>Interac\u021biunile cu canalele de\u021binute de Google au mai multe \u0219anse s\u0103 primeasc\u0103 prioritate \u00een DDA. Google colecteaz\u0103 mai multe date privind interac\u021biunile cu reclamele pentru canalele proprii Google \u0219i ofer\u0103 func\u021bii care m\u0103soar\u0103 interac\u021biunile Google cu mai mult\u0103 consecven\u021b\u0103 \u0219i preferin\u021b\u0103 dec\u00e2t canalele non-Google.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-masurarea-impresiilor-\u0219i-a-video-urilor-google\"><strong>M\u0103surarea impresiilor \u0219i a video-urilor Google<\/strong><\/h3>\n\n\n\n<p>\u00cen timp ce DDA include date de impresii \u0219i vizualiz\u0103ri video de pe canalele proprii, <a href=\"https:\/\/support.google.com\/analytics\/answer\/9691421?hl=ro&amp;sjid=359045328098286015-EU#zippy=%2Cin-this-article%2Cobsah-tohoto-\u010dl\u00e1nku%2C\u00een-acest-articol\" target=\"_blank\" rel=\"noreferrer noopener\">Google ignor\u0103 toate datele de impresii \u0219i video de pe canalele non-Google.<\/a><\/p>\n\n\n\n<p>Includerea datelor de impresie \u0219i video numai de la Google creeaz\u0103 mult mai multe puncte de interac\u021biune pentru canalele de\u021binute de Google dec\u00e2t pentru canalele non-Google. Acest lucru creeaz\u0103 un poten\u021bial semnificativ de influen\u021bare a rezultatelor DDA.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-masurarea-click-urilor-google\"><strong>M\u0103surarea click-urilor Google<\/strong><\/h3>\n\n\n\n<p>Click-urile Google sunt \u00eenregistrate cu ajutorul Google Click Identifier (GCLID), un parametru unic care este disponibil numai pentru canalele Google \u0219i care poate fi &#8222;auto-tagged&#8221; pe orice link de\u021binut de Google.<\/p>\n\n\n\n<p><a href=\"https:\/\/support.google.com\/analytics\/answer\/1733663?hl=ro&amp;sjid=359045328098286015-EU#zippy=%2Cin-this-article%2Cobsah-tohoto-\u010dl\u00e1nku%2C\u00een-acest-articol\" target=\"_blank\" rel=\"noreferrer noopener\">Google descrie click-urile auto-tagged ca \u0219i cum ofer\u0103 &#8222;o raportare mai detaliat\u0103&#8221; \u0219i &#8222;elimin\u0103 erorile&#8221;<\/a>. Cu toate acestea, Google cere canalelor non-Google s\u0103 utilizeze solu\u021bia lor mai pu\u021bin fiabil\u0103 de &#8222;manual tagging&#8221;(cunoscut\u0103 \u00een mod obi\u0219nuit sub numele de Parametrii UTM) pentru identificarea click-urilor \u00een GA4. Aceast\u0103 alegere de concept \u00eenseamn\u0103 c\u0103 GA4 urm\u0103re\u0219te click-urile de pe canalele Google \u00eentr-un mod mai fiabil \u0219i mai detaliat dec\u00e2t click-urile de pe alte canale.<\/p>\n\n\n\n<p>Atunci c\u00e2nd apare un click al utilizatorului \u00een care sunt prezen\u021bi &#8222;gclid&#8221; \u0219i parametrii UTM, <a href=\"https:\/\/support.google.com\/analytics\/answer\/10723328?hl=ro&amp;sjid=359045328098286015-EU\" target=\"_blank\" rel=\"noreferrer noopener\">GA4 ignor\u0103 parametrii UTM<\/a> \u0219i favorizeaz\u0103 &#8222;gclid&#8221;. Acest lucru \u00eenseamn\u0103 c\u0103, atunci c\u00e2nd exist\u0103 o ambiguitate cu privire la faptul c\u0103 un canal non-Google sau un canal Google a condus o interac\u021biune, canalul Google va c\u00e2\u0219tiga \u00eentotdeauna.<\/p>\n\n\n\n<p>\u00cen versiunile anterioare ale Google Analytics, <a href=\"https:\/\/support.google.com\/analytics\/answer\/1033981?hl=ro&amp;sjid=359045328098286015-EU#zippy=%2Cin-this-article%2Cobsah-tohoto-\u010dl\u00e1nku%2C\u00een-acest-articol\" target=\"_blank\" rel=\"noreferrer noopener\">exista op\u021biunea de a dezactiva aceast\u0103 tendin\u021b\u0103 de auto-tagging<\/a> \u0219i de a v\u0103 asigura c\u0103 Google contabilizeaz\u0103 \u00een permanen\u021b\u0103 datele privind click-urile non-Google(a se vedea \u201cYou need to use auto-tagging for non-Analytics purposes\u201d). Ei au recunoscut c\u0103 aceast\u0103 op\u021biune a fost necesar\u0103 pentru a &#8222;evita neconcordan\u021bele datelor&#8221; \u00een produsele lor Analytics. Google a eliminat aceast\u0103 op\u021biune esen\u021bial\u0103 \u00een GA4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-perspectiva-cj-cum-se-aplica-acest-lucru-la-programul-dvs-de-afiliere\">Perspectiva CJ: Cum se aplic\u0103 acest lucru la programul dvs. de afiliere?<\/h2>\n\n\n\n<p>Proiectul actual Google privind GA4\/DDA con\u021bine influen\u021be inerente \u0219i imposibil de evitat \u00een favoarea canalelor de\u021binute de Google. Propria documenta\u021bie Google face aluzie la aceste tendin\u021be. Datele CJ indic\u0103 faptul c\u0103 DDA nu este \u00een m\u0103sur\u0103 s\u0103 furnizeze evalu\u0103ri fiabile privind canalul de afiliere.<\/p>\n\n\n\n<p>Cu metodologia actual\u0103, nu ar trebui s\u0103 utiliza\u021bi modelul Data-Driven Attribution de la Google pentru a m\u0103sura canalul de afiliere, \u00een special dac\u0103 utiliza\u021bi versiunea actualizat\u0103 DDA \u00een GA4.<\/p>\n\n\n\n<p>CJ are la dispozi\u021bie instrumente solide pentru m\u0103surarea valorii canalului de afiliere, raportul <a href=\"https:\/\/junction.cj.com\/article\/cross-channel-customer-journey-is-key-to-proving-how-affiliate-amplifies-all-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Cross-Channel Customer Journey<\/a>, instrumentele Channel Incrementality, <a href=\"https:\/\/www.vivnetworks.com\/ro\/cj-lanseaza-primul-instrument-benchmarking-competitiv-din-industrie\/\">Benchmarking competitiv<\/a> \u0219i multe altele. Aceste instrumente sunt disponibile \u00een platform\u0103 \u0219i pot fi utilizate pentru a vizualiza \u00een mod fiabil valoarea canalului, a partenerilor \u0219i a strategiilor dvs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ga4-cele-mai-bune-practici-sincronizarea-metodologiei\"><strong>GA4 Cele mai bune practici: Sincronizarea metodologiei<\/strong><\/h2>\n\n\n\n<p>Pentru clien\u021bii care doresc s\u0103 aib\u0103 o perspectiv\u0103 c\u00e2t mai clar\u0103 cu privire la performan\u021ba tuturor canalelor folosind GA4, ultimul click este \u00een prezent cea mai fiabil\u0103 metodologie furnizat\u0103 de Google.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-daca-versiunea-anterioara-google-analytics-a-fost-setata-pe-last-click\"><strong>Dac\u0103 versiunea anterioar\u0103 Google Analytics a fost setat\u0103 pe Last Click:<\/strong><\/h3>\n\n\n\n<p>Asigura\u021bi-v\u0103 c\u0103 set\u0103rile actuale GA4 sunt setate, de asemenea, pe Last Click. Pentru a accesa aceast\u0103 setare, conecta\u021bi-v\u0103 la Google Analytics \u0219i accesa\u021bi Admin &gt; Attribution Settings, apoi seta\u021bi modelul de atribuire \u0219i fereastra de conversie la &#8222;last click&#8221;.<\/p>\n\n\n\n<p>\u00cen timp ce afi\u0219area Last Click din GA4 este \u00een continuare supus\u0103 unor m\u0103sur\u0103tori eronate a click-urilor non-Google (consulta\u021bi &#8222;M\u0103surarea click-urilor Google&#8221; de mai sus), metoda de atribuire a ultimului click va fi mai sigur\u0103 \u0219i mai pu\u021bin susceptibil\u0103 la erori de raportare dec\u00e2t DDA.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-daca-a\u021bi-utilizat-dda-in-versiunea-anterioara-ga\"><strong>Dac\u0103 a\u021bi utilizat DDA \u00een versiunea anterioar\u0103 GA:<\/strong><\/h3>\n\n\n\n<p>Nu exist\u0103 nicio metod\u0103 actual\u0103 care s\u0103 se alinieze la metodologia anterioar\u0103 Google. Nu este posibil\u0103 o compara\u021bie cu cifrele DDA anterioare. Modific\u0103rile Google au cauzat discrepan\u021be semnificative \u00een cifrele raportate \u00eentre cele dou\u0103 versiuni.<\/p>\n\n\n\n<p>\u2014&#8211;&#8211;<br><strong><em>CJ va publica un alt ghid pentru cele mai bune practici de implementare GA4\/DDA pe m\u0103sur\u0103 ce vor fi disponibile mai multe date. Nu avem \u00eenc\u0103 o pozi\u021bie cu privire la posibilitatea de a elimina limit\u0103rile DDA suficient de mult pentru a m\u0103sura cu acurate\u021be canalele non-Google<\/em><\/strong><em>.<\/em><\/p>\n\n\n\n<p><a href=\"https:\/\/junction.cj.com\/article\/this-is-why-youre-seeing-a-drop-in-affiliate-traffic-since-migrating-to-ga4\">https:\/\/junction.cj.com\/article\/this-is-why-youre-seeing-a-drop-in-affiliate-traffic-since-migrating-to-ga4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CJ a fost informat cu privire la modific\u0103rile semnificative ale veniturilor \u00eenregistrate de diverse canale din Google Analytics (&#8222;GA&#8221;), cauzate [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":36850,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[1007,1019,1076],"tags":[1075],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vede\u021bi o sc\u0103dere a veniturilor din afiliere \u00een GA4? 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