{"id":26731,"date":"2022-11-15T16:50:47","date_gmt":"2022-11-15T15:50:47","guid":{"rendered":"https:\/\/www.vivnetworks.com\/?p=26731"},"modified":"2023-08-21T12:44:12","modified_gmt":"2023-08-21T10:44:12","slug":"vivnetworks-zostal-kupiony-przez-publicis-groupe-w-celu-integracji-z-cj-com","status":"publish","type":"post","link":"https:\/\/www.vivnetworks.com\/pl\/vivnetworks-zostal-kupiony-przez-publicis-groupe-w-celu-integracji-z-cj-com\/","title":{"rendered":"VIVnetworks zosta\u0142 kupiony przez Publicis Groupe w celu integracji z CJ.com"},"content":{"rendered":"\n

\u015awietna wiadomo\u015b\u0107 dla marketingu afiliacyjnego w regionie CEE. Od 10.11.2022 klienci VIVnetworks.com mog\u0105 zyska\u0107 jeszcze wi\u0119cej, dzi\u0119ki integracji naszej firmy z CJ, najwi\u0119ksz\u0105 sieci\u0105 marketingu efektywno\u015bciowego na \u015bwiecie.<\/strong><\/em><\/h3>\n\n\n\n

<\/p>\n\n\n\n

Jest to zwie\u0144czenie 12 lat wsp\u00f3\u0142pracy z naszymi kolegami z CJ, gdzie klienci mogli u\u017cywa\u0107 ich wspania\u0142ej technologii w swoich programach partnerskich. Wszystkie 1231 sklep\u00f3w internetowych, kt\u00f3re do tej pory mamy w sieci, otrzymuj\u0105 jeszcze lepsze wsparcie, wi\u0119cej opcji dzi\u0119ki po\u0142\u0105czeniu z Publicis Groupe (CJ jest cz\u0119\u015bci\u0105 grupy, a od teraz r\u00f3wnie\u017c VIVnetworks). Jeste\u015bmy teraz cz\u0119\u015bci\u0105 zespo\u0142\u00f3w technologicznych, marketingowych i zespo\u0142\u00f3w ds. Klient\u00f3w Mi\u0119dzynarodowych. Dzi\u0119ki naszemu do\u015bwiadczeniu w regionie Europy \u015arodkowo-Wschodniej (nasz zesp\u00f3\u0142 ponad 50 pracownik\u00f3w m\u00f3wi\u0105cy 16 r\u00f3\u017cnymi j\u0119zykami ojczystymi) mo\u017cemy zapewni\u0107 najlepsz\u0105 obs\u0142ug\u0119 i lokaln\u0105 wiedz\u0119 w poszczeg\u00f3lnych krajach Europy \u015arodkowo-Wschodniej. Ponadto nasi klienci rozszerzaj\u0105cy swoj\u0105 dzia\u0142alno\u015b\u0107 na Europ\u0119 Zachodni\u0105 i poza ni\u0105 maj\u0105 do dyspozycji podobny zesp\u00f3\u0142 w ka\u017cdym innym kraju.<\/p>\n\n\n\n

Nie mog\u0119 si\u0119 doczeka\u0107 wprowadzenia naszych klient\u00f3w w nowe mo\u017cliwo\u015bci w zakresie przetwarzania danych, atrybucji itp. Zapewnili\u015bmy tym samym jeszcze szybsze wsparcie dla naszych wydawc\u00f3w (partner\u00f3w), dzi\u0119ki dost\u0119powi do zaplecza platformy CJ. Wiele rzeczy mo\u017cna teraz rozwi\u0105za\u0107 tutaj , w VIVnetworks, bez pomocy naszych koleg\u00f3w z CJ. Ponadto mo\u017cemy ich wspiera\u0107 we wsp\u00f3\u0142pracy z dowolnym klientem CJ, w dowolnym miejscu na \u015bwiecie. Dostajemy coraz bardziej szczeg\u00f3\u0142owe informacje o nowych mo\u017cliwo\u015bciach wydawc\u00f3w, kt\u00f3rzy odnosz\u0105 sukcesy na innych rynkach, a nasi partnerzy z Europy \u015arodkowo-Wschodniej mog\u0105 inspirowa\u0107 si\u0119 do rozwijania swojego biznesu zgodnie z najnowszymi trendami. Wreszcie ta akwizycja to wielka szansa dla naszego zespo\u0142u, kt\u00f3ry ju\u017c teraz nale\u017cy do \u015bwiatowej czo\u0142\u00f3wki (wed\u0142ug CJ i ich \u015bwiatowej por\u00f3wnywarki). Nasz zesp\u00f3\u0142 przejdzie teraz szkolenia z bardziej zaawansowanych technologii, aby m\u00f3c zaoferowa\u0107 klientom i partnerom wszystko to, co jest dost\u0119pne w CJ.<\/p>\n\n\n\n

Vladan Hejnic, Founder & CEO<\/em><\/p>\n\n\n\n

###<\/p>\n\n\n\n

CJ.com<\/a><\/p>\n\n\n\n

Brief.pl<\/a><\/p>\n\n\n\n

Ad Monkey<\/a><\/p>\n\n\n\n

###<\/p>\n\n\n\n

Press Report<\/h3>\n\n\n
\n
\"\"<\/figure><\/div>\n\n\n

Publicis Groupe Acquires VIVnetworks to Create World\u2019s Largest Performance-Driven Affiliate Marketing Solution<\/strong><\/strong><\/h3>\n\n\n\n

VIVnetworks, the leading Central and Eastern European affiliate marketing agency, will integrate with Publicis Groupe\u2019s performance marketing platform, CJ.<\/p>\n\n\n\n

Clients will benefit from a borderless, seamless performance platform and localized, trusted service that drives commerce transformation.<\/p>\n\n\n\n

November 14, 2022, Munich<\/strong> \u2013 Publicis Groupe<\/a> [Euronext Paris FR0000130577, CAC 40]<\/strong> today announces the acquisition of VIVnetworks<\/a>, the leading affiliate marketing agency in Central and Eastern Europe. With a client portfolio of over 900 merchants across 27 countries, VIVnetworks helps ecommerce brands scale their performance marketing efforts to drive more online sales and unlock growth in Central and Eastern Europe, and globally.<\/p>\n\n\n\n

Global ad spend across affiliate marketing efforts is $14 billion and growing, expected to be $15.7 billion in 2024. Affiliate marketing has increasingly become an important part of the commerce ecosystem, converging technology and partnerships to create valuable shopping engagement and drive profitable growth.<\/p>\n\n\n\n

VIVnetworks will be integrated with Publicis Groupe\u2019s global performance marketing platform, CJ<\/a>, to provide the world\u2019s largest performance-driven affiliate marketing solution. Working in tandem with Publicis Groupe\u2019s recently acquired entities, Profitero<\/a> and CitrusAd<\/a>, as well as its leading identity solution Epsilon<\/a>, this expanded affiliate marketing capability will supercharge the Groupe\u2019s overall commerce offering and leverage in-depth consumer and product intelligence to deliver more personalized value, rewards, and recommendations across all touchpoints of the purchase journey. Publicis Groupe\u2019s Power of One approach will also give clients borderless and seamless access to best-in-class services and technology in the affiliate marketing industry.

The combined capability of CJ and VIVnetworks will create unique opportunities for global brands and publishers to activate and grow within Central and Eastern European markets while simultaneously supporting those within the region to expand internationally. It will also serve as a regional center of excellence for advertisers, publishers, and agencies to provide strategic guidance via dedicated data science, product, engineering, publisher development, and fraud prevention teams. Further, it will officially combine two companies that have been collaborating and creating award-winning affiliate marketing programs together for decades.

VIVnetworks will be integrated into CJ\u2019s continental European offering and operate under the leadership of Tobias Allgeyer, Senior Vice President EMEA, based in Munich. VIVnetworks\u2019 founders, Vladan Hejnic, CEO, and Robert Studen\u00fd, COO will join CJ\u2019s executive management for Central and Eastern Europe.<\/p>\n\n\n\n


Mayuresh Kshetramade, CEO, CJ said:<\/strong><\/p>\n\n\n\n

\n

\u201cA decade ago, CJ started partnering with VIVnetworks to harness the agency\u2019s vast expertise in affiliate marketing within Central and Eastern Europe. I\u2019m pleased to say that continues to be a huge success. VIVnetworks have not only operated and developed expertise in the region, they\u2019ve matured the affiliate industry. Now, under CJ\u2019s unified umbrella, VIVnetworks and CJ will fully combine to help our clients\u2014advertisers, publishers, and agencies\u2014win in commerce with unparalleled regional and global performance marketing expertise supported by our internationally renowned capabilities in data, technology, and partnerships.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Vladan Hejnic, Founder and CEO, VIVnetworks said:<\/strong><\/p>\n\n\n\n

\n

\u201cThe integration of VIVnetworks within CJ marks a merging of expertise. CJ is a global performance network and technology platform with local expertise worldwide. By joining CJ, the VIVnetworks team will enhance that expertise, becoming a core strength in Central and Eastern Europe to benefit VIV, CJ, and Publicis Groupe\u2019s global clients. In addition to CJ\u2019s ability to offer our advertising brands action-based insight on trends, best practices, and local-level knowledge around the world, our brands will gain greater access to Publicis Groupe\u2019s commerce transformation through CJ\u2019s expert teams\u2014data science, product, engineering, publisher development, and fraud prevention to name a few.\u201d<\/p>\n<\/blockquote>\n\n\n\n

About Publicis Groupe – The Power of One<\/h4>\n\n\n\n

Publicis Groupe<\/a> [Euronext Paris FR0000130577, CAC 40] is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients\u2019 transformation to enhance personalization at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data, and Technology. Through a unified and fluid organization, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 96,000 professionals.<\/p>\n\n\n\n

www.publicisgroupe.com<\/a> | Twitter: @PublicisGroupe<\/a> | Facebook<\/a> | LinkedIn<\/a> | YouTube<\/a> | Viva la Difference!<\/em><\/p>\n\n\n

\n
\"\"<\/figure><\/div>","protected":false},"excerpt":{"rendered":"

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