{"id":2366,"date":"2019-06-24T11:02:34","date_gmt":"2019-06-24T09:02:34","guid":{"rendered":"http:\/\/vivnetworks.nahouby.cz\/blog_post\/szukacie-affiliate-managera-oto-kogo-nalezy-wybrac\/"},"modified":"2019-06-24T11:02:34","modified_gmt":"2019-06-24T09:02:34","slug":"szukacie-affiliate-managera-oto-kogo-nalezy-wybrac","status":"publish","type":"post","link":"https:\/\/www.vivnetworks.com\/pl\/szukacie-affiliate-managera-oto-kogo-nalezy-wybrac\/","title":{"rendered":"Szukacie Affiliate managera? Oto kogo nale\u017cy wybra\u0107."},"content":{"rendered":"

Mo\u017ce mened\u017cerowie Affiliate b\u0119d\u0105 mieli mi to za z\u0142e, ale b\u0105d\u017amy szczerzy: wi\u0119kszo\u015b\u0107 z nich nie nadaje si\u0119 do tego zawodu.<\/span><\/p>\n

Mo\u017ce mened\u017cerowie Affiliate b\u0119d\u0105 mieli mi to za z\u0142e, ale b\u0105d\u017amy szczerzy: wi\u0119kszo\u015b\u0107 z nich nie nadaje si\u0119 do tego zawodu. Niestety … Powinni pozosta\u0107 w marketingu, a nie bra\u0107 si\u0119 za Afiliacj\u0119. Afiliacja ma z marketingiem jedynie wsp\u00f3ln\u0105 nazw\u0119 (affiliate marketing) i niekt\u00f3re niezb\u0119dne elementy, takie jak formaty reklam. Prosz\u0119 marketingowcom odebra\u0107 odpowiedzialno\u015b\u0107 za marketing afiliacyjny, w wi\u0119kszo\u015bci przypadk\u00f3w tylko mu szkodz\u0105. Wyja\u015bni\u0119 dlaczego. Marketing partnerski dotyczy wsp\u00f3\u0142pracy. Podczas gdy marketing skupia si\u0119 "g\u0142\u00f3wnie" na negocjowaniu najlepszych warunk\u00f3w dla reklamodawcy, za ile b\u0119dzie kupowa\u0107 on odpowiednich u\u017cytkownik\u00f3w. Wida\u0107 tu najwi\u0119ksz\u0105 r\u00f3\u017cnic\u0119, kt\u00f3ra nast\u0119pnie odzwierciedla atmosfer\u0119, w jakiej afiliacja pracuje z reklamodawcami. W skr\u00f3cie s\u0105 to pracownicy, kt\u00f3rzy maj\u0105 to w\u015br\u00f3d swoich obowi\u0105zk\u00f3w vs. ci, kt\u00f3rzy faktycznie robi\u0105 dobry affiliate. Wi\u0119c wszystko by\u0142o tu nie tak od samego pocz\u0105tku.<\/span><\/p>\n

Je\u015bli zgodzimy si\u0119, \u017ce marketing partnerski opiera si\u0119 na d\u0142ugotrwa\u0142ej wsp\u00f3\u0142pracy, to dok\u0142adnie pasuje do sposobu, w jaki dzia\u0142 biznesowy pr\u00f3buje pozyska\u0107 partner\u00f3w biznesowych, kt\u00f3rzy kupuj\u0105 lub sprzedaj\u0105 ich produkty i b\u0119d\u0105 lojalni wobec nich, poniewa\u017c maj\u0105 t\u0119 sam\u0105 motywacj\u0119- sprzeda\u0107. Oto moja rada: wybierz handlowca, kt\u00f3ry mo\u017ce pozyska\u0107 nowych klient\u00f3w, kt\u00f3rzy s\u0105 partnerami afiliacyjnymi. O produktach czy minimum wiedzy marketingowej mo\u017cna si\u0119 nauczy\u0107, to tylko kwestia szkolenia i staranno\u015bci pracownika. Bycie przedsi\u0119biorc\u0105 z krwi i ko\u015bci jest o wiele wa\u017cniejsze ni\u017c do\u015bwiadczenie w marketingu online. A ten idealny marketingowiec? Wrodzone cechy to biznesowa dusza, etyka (uczciwo\u015b\u0107), rado\u015b\u0107 z komunikowania si\u0119 z lud\u017ami. Czego powinien si\u0119 zatem nauczy\u0107?<\/span><\/p>\n

Jak najwi\u0119cej o swojej firmie – o tym, co sprzedaje, kim jest typowy klient, dlaczego ludzie kupuj\u0105 te produkty, o formatach reklam (co to jest plik XML lub widget), troch\u0119 o SEO i PPC. Wydawcy b\u0119d\u0105 oczekiwa\u0107 porady, jak promowa\u0107 sw\u00f3j biznes, co dzia\u0142a w marketingu internetowym, a co nie. Wydawcy b\u0119d\u0105 te\u017c potrzebowa\u0107 tre\u015bci, czyli tego, co mog\u0105 napisa\u0107 o danych produktach. Porada dla firm\/ reklamodawc\u00f3w? Je\u015bli znajdziesz kogo\u015b z biznesow\u0105 dusz\u0105, mo\u017cesz zaoferowa\u0107 mu wynagrodzenie w wysoko\u015bci % prowizji wyp\u0142aconej jego wydawcom. To zmotywuje go do pozyskania jak najwi\u0119kszej liczby najlepszych wydawc\u00f3w. Sp\u00f3jrzmy na to w podsumowaniu: znajd\u017a w\u0142a\u015bciwego handlowca, utw\u00f3rz afiliacj\u0119 w dziale sprzeda\u017cy, wynagradzaj na podstawie wyp\u0142acanych prowizji.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Mo\u017ce mened\u017cerowie Affiliate b\u0119d\u0105 mieli mi to za z\u0142e, ale b\u0105d\u017amy szczerzy: wi\u0119kszo\u015b\u0107 z nich nie nadaje si\u0119 do tego […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[276,992],"tags":[],"yoast_head":"\nSzukacie Affiliate managera? Oto kogo nale\u017cy wybra\u0107. | VIVnetworks.com Sp. z o.o.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vivnetworks.com\/pl\/szukacie-affiliate-managera-oto-kogo-nalezy-wybrac\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Szukacie Affiliate managera? Oto kogo nale\u017cy wybra\u0107.\" \/>\n<meta property=\"og:description\" content=\"Mo\u017ce mened\u017cerowie Affiliate b\u0119d\u0105 mieli mi to za z\u0142e, ale b\u0105d\u017amy szczerzy: wi\u0119kszo\u015b\u0107 z nich nie nadaje si\u0119 do tego zawodu.Mo\u017ce mened\u017cerowie Affiliate b\u0119d\u0105\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vivnetworks.com\/pl\/szukacie-affiliate-managera-oto-kogo-nalezy-wybrac\/\" \/>\n<meta property=\"og:site_name\" content=\"VIVnetworks.com Sp. z o.o.\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-24T09:02:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2022\/01\/Logo-VIVnetworks-400x200-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"VIVnetworks.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"VIVnetworks.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.vivnetworks.com\/pl\/szukacie-affiliate-managera-oto-kogo-nalezy-wybrac\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vivnetworks.com\/pl\/szukacie-affiliate-managera-oto-kogo-nalezy-wybrac\/\"},\"author\":{\"name\":\"VIVnetworks.com\",\"@id\":\"https:\/\/www.vivnetworks.com\/pl\/#\/schema\/person\/b60023a46e6d12a0dbe5afbfffee402e\"},\"headline\":\"Szukacie Affiliate managera? 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