{"id":37167,"date":"2023-04-25T13:20:00","date_gmt":"2023-04-25T11:20:00","guid":{"rendered":"https:\/\/www.vivnetworks.com\/?p=37167"},"modified":"2023-09-01T09:04:26","modified_gmt":"2023-09-01T07:04:26","slug":"a-cj-elkeszitette-a-hirdetok-szamara-az-elso-versenytars-osszehasonlitasi-adatok-kollekciojat-a-competitive-benchmarking-ot","status":"publish","type":"post","link":"https:\/\/www.vivnetworks.com\/hu\/a-cj-elkeszitette-a-hirdetok-szamara-az-elso-versenytars-osszehasonlitasi-adatok-kollekciojat-a-competitive-benchmarking-ot\/","title":{"rendered":"A CJ elk\u00e9sz\u00edtette a hirdet\u0151k sz\u00e1m\u00e1ra az els\u0151 versenyt\u00e1rs \u00f6sszehasonl\u00edt\u00e1si adatok kollekci\u00f3j\u00e1t, a Competitive Benchmarking-ot"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\" id=\"h-az-affiliate-marketing-az-egyik-legegyszerubb-modja-a-bevetelszerzesnek-am-neha-akadalyokba-utkozunk-mindenki-tudja-hogy-mindennek-megvannak-az-elonyei-es-hatranyai-beleertve-az-affiliate-marketinget-is-a-2022-es-statisztikak-azonban-egyertelmuen-azt-mutatjak-hogy-ez-a-bevetelszerzesi-modszer-egyre-nepszerubb-nbsp\">Az affiliate marketing az egyik legegyszer\u0171bb m\u00f3dja a bev\u00e9telszerz\u00e9snek, \u00e1m n\u00e9ha akad\u00e1lyokba \u00fctk\u00f6z\u00fcnk. Mindenki tudja, hogy mindennek megvannak az el\u0151nyei \u00e9s h\u00e1tr\u00e1nyai, bele\u00e9rtve az affiliate marketinget is. A 2022-es statisztik\u00e1k azonban egy\u00e9rtelm\u0171en azt mutatj\u00e1k, hogy ez a bev\u00e9telszerz\u00e9si m\u00f3dszer egyre n\u00e9pszer\u0171bb.&nbsp;<\/h4>\n\n\n\n<p>A <a href=\"https:\/\/www.vivnetworks.com\/hu\/a-publicis-groupe-felvasarolta-a-vivnetworks-com-ot-melyet-a-cj-com-mal-egyesit\/\">CJ<\/a> bemutatja az ipar\u00e1g els\u0151 egyedi-leh\u00edv\u00e1sos Competitive Benchmarking kollekci\u00f3j\u00e1t, egy olyan adatk\u00e9szletet, amely sokkal t\u00f6bbet hoz a hirdet\u0151k sz\u00e1m\u00e1ra, mint valaha.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-hirdeto-szamara-nelkulozhetetlenek-a-megfelelo-adatok\"><strong>A hirdet\u0151 sz\u00e1m\u00e1ra n\u00e9lk\u00fcl\u00f6zhetetlenek a megfelel\u0151 adatok<\/strong><\/h2>\n\n\n\n<p>Az adatok nagyon fontosak, mert a megfelel\u0151 adatok fontos k\u00e9rd\u00e9sekre adnak v\u00e1laszt, strat\u00e9gi\u00e1t alak\u00edtanak ki, \u00e9s \u00faj inspir\u00e1l\u00f3 \u00f6tleteket hoznak. De mi lenne, ha olyan adatok \u00e9s inform\u00e1ci\u00f3k lenn\u00e9nek a birtok\u00e1ban, amelyek m\u00e9g magasabb szintre emeln\u00e9k a marketing gondolkod\u00e1st?<\/p>\n\n\n\n<p>Mi van akkor, ha az adatok, amelyekhez hozz\u00e1f\u00e9r, teljesen megv\u00e1ltoztathatj\u00e1k a n\u00e9z\u0151pontj\u00e1t? A CJ bejelentette eddigi legforradalmibb adatmegold\u00e1s\u00e1nak elind\u00edt\u00e1s\u00e1t: a Competitive Benchmarkinget, amely ig\u00e9ny szerint el\u00e9rhet\u0151 minden CJ hirdet\u0151 sz\u00e1m\u00e1ra.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-adatok-amelyek-megvaltoztatjak-az-affiliate-marketingrol-alkotott-velemenyet\"><strong>Adatok, amelyek megv\u00e1ltoztatj\u00e1k az affiliate marketingr\u0151l alkotott v\u00e9lem\u00e9ny\u00e9t<\/strong><\/h2>\n\n\n\n<p>A CJ m\u00e1r r\u00e9g\u00f3ta egyed\u00fcl\u00e1ll\u00f3 helyzetben van ahhoz, hogy ilyen hat\u00e9kony \u00f6sszehasonl\u00edt\u00f3 elemz\u00e9st tudjon ny\u00fajtani \u2013 t\u00f6bb ezer hirdet\u0151vel \u00e9s t\u00f6bb mint 100 000 akt\u00edv publisherrel olyan kiv\u00e1l\u00f3 min\u0151s\u00e9g\u0171 adatokat kap, amelyekkel senki m\u00e1s nem rendelkezik. A CJ most remek lehet\u0151s\u00e9get kapott arra, hogy ezt az egyed\u00fcl\u00e1ll\u00f3, hasznos\u00edthat\u00f3 adatforr\u00e1st egy kiv\u00e9telesen nagyszer\u0171 adatcsapattal p\u00e1ros\u00edtsa, amely \u00e9rti az \u00fcgyfeleket \u00e9s azok ig\u00e9nyeit.&nbsp;<\/p>\n\n\n\n<p>Ezek a dinamikus adatok olyan kritikus \u00fczleti k\u00e9rd\u00e9sekre adnak v\u00e1laszt, amelyeket m\u00e1shol nem lehet megv\u00e1laszolni.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-nezzen-meg-nehany-fontos-kerdest-amelyekre-valaszt-kaphat-a-competitive-benchmarking-segitsegevel\"><strong>N\u00e9zzen meg n\u00e9h\u00e1ny fontos k\u00e9rd\u00e9st, amelyekre v\u00e1laszt kaphat a Competitive Benchmarking seg\u00edts\u00e9g\u00e9vel:<\/strong><\/h2>\n\n\n\n<ul>\n<li><strong>Szektor:<\/strong> Hogyan teljes\u00edt az webshopom az \u00e9n szektoromhoz viszony\u00edtva? Jobban teljes\u00edtek az AOV, a konverzi\u00f3s ar\u00e1ny vagy a bev\u00e9tel ter\u00e9n?<\/li>\n\n\n\n<li><strong>Affiliate m\u00e9diapartnerek:<\/strong> Hogyan teljes\u00edt az XY publisher a programomban a kateg\u00f3ri\u00e1m t\u00f6bbi hirdet\u0151j\u00e9hez k\u00e9pest?<\/li>\n\n\n\n<li><strong>Publisher t\u00edpusok:<\/strong> Hogyan viszonyulnak az egyes publisher t\u00edpusok az azonos kateg\u00f3ri\u00e1ba tartoz\u00f3 t\u00f6bbi hirdet\u0151h\u00f6z?<\/li>\n\n\n\n<li><strong>Glob\u00e1lis helyzet:<\/strong> Milyen a teljes\u00edtm\u00e9nyem a k\u00fcl\u00f6nb\u00f6z\u0151 orsz\u00e1gokban a versenyt\u00e1rsakhoz k\u00e9pest?<\/li>\n\n\n\n<li><strong>Nemzetk\u00f6zi terjeszked\u00e9s:<\/strong> Hogyan \u00e1llnak a versenyt\u00e1rsak a piacon, ahol terjeszked\u00fcnk, \u00e9s hogyan teljes\u00edt\u00fcnk mi most?<\/li>\n\n\n\n<li><strong>Nemzetk\u00f6zi publisherek:<\/strong> Meg\u00e1llapodtunk az affiliate egy\u00fcttm\u0171k\u00f6d\u00e9sben egy olyan publisherrel, akinek van \u00e9rdekelts\u00e9ge az \u00faj piacunkon is. Hogyan alakul a teljes\u00edtm\u00e9nye a kateg\u00f3ri\u00e1m t\u00f6bbi hirdet\u0151j\u00e9hez k\u00e9pest?<\/li>\n\n\n\n<li><strong>Indexelt n\u00f6veked\u00e9s:<\/strong> Milyen gyorsan n\u00f6vekszik a versenyt\u00e1rsak teljes\u00edtm\u00e9nye bizonyos r\u00e9gi\u00f3kban vagy bizonyos t\u00edpus\u00fa publisherekkel?&nbsp;<\/li>\n\n\n\n<li><strong>M\u00faltb\u00e9li teljes\u00edtm\u00e9ny:<\/strong> Hogyan alakult az affilate programom teljes\u00edtm\u00e9nye \u00e9vr\u0151l \u00e9vre?<\/li>\n\n\n\n<li><strong>\u00c9vk\u00f6zi v\u00e1ltoz\u00e1sok:<\/strong> Hogyan fejl\u0151dik a kateg\u00f3ri\u00e1m a tavalyi \u00e9vhez k\u00e9pest? A teljes\u00edtm\u00e9ny n\u00f6veked\u00e9s\u00e9t szezon\u00e1lis trendek vagy k\u00fcl\u00f6nleges esem\u00e9nyek okozt\u00e1k?<\/li>\n\n\n\n<li><strong>Versenyt\u00e1rsakkal val\u00f3 \u00f6sszehasonl\u00edt\u00e1s:<\/strong> Mennyi a sz\u00e1zal\u00e9kos n\u00f6veked\u00e9s\/cs\u00f6kken\u00e9s a programom k\u00fcl\u00f6nb\u00f6z\u0151 prom\u00f3ci\u00f3s t\u00edpusaiban a tavalyi \u00e9vhez k\u00e9pest? M\u00e1s, mint a versenyt\u00e1rsaim\u00e9?<\/li>\n\n\n\n<li><strong>Eszk\u00f6zt\u00edpusok:<\/strong> t\u00f6rt\u00e9nt-e elmozdul\u00e1s a teljes\u00edtm\u00e9nyben a mobileszk\u00f6z\u00f6k\u00f6n? Miben k\u00fcl\u00f6nb\u00f6znek az eszk\u00f6ztrendek a versenyt\u00e1rsaimt\u00f3l?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-hogyan-juthatnak-ezekhez-a-fontos-adatokhoz\">Hogyan juthatnak ezekhez a fontos adatokhoz?<\/h2>\n\n\n\n<p><strong>A kezdet egyszer\u0171:<\/strong><\/p>\n\n\n\n<ul>\n<li>L\u00e1sd: <em>Benchmarking<\/em> az <em>Insights<\/em> men\u00fcpont alatt az <em>Advanced Analysis<\/em> men\u00fcpont alatt.<\/li>\n\n\n\n<li>V\u00e1lassza ki a kateg\u00f3ri\u00e1t &#8211; szektort, amellyel szeretn\u00e9 \u00f6sszehasonl\u00edtani teljes\u00edtm\u00e9ny\u00e9t, v\u00e1lassza ki a megtekinteni k\u00edv\u00e1nt inform\u00e1ci\u00f3kat \u00e9s azok megjelen\u00edt\u00e9si m\u00f3dj\u00e1t.<\/li>\n\n\n\n<li>\u00d6sszpontos\u00edtson az olyan adatokra, mint a bev\u00e9tel, a kattint\u00e1sok, az effekt\u00edv jutal\u00e9kkulcs (EPC), az \u00e1tlagos kos\u00e1r\u00e9rt\u00e9k (AOV) \u00e9s m\u00e9g sok m\u00e1s.<\/li>\n<\/ul>\n\n\n\n<p>Megtekintheti b\u00e1rmely kor\u00e1bbi id\u0151szak adatait, sz\u0171rheti az adatokat publisher, besorol\u00e1s (t\u00edpus, kateg\u00f3ria), \u00fcgyf\u00e9lorsz\u00e1g, eszk\u00f6zt\u00edpus \u00e9s b\u00f6ng\u00e9sz\u0151 szerint, valamint megjelen\u00edtheti az eredm\u00e9nyeket \u00e9s grafikonokat az indexel\u00e9s, a m\u00e9retez\u00e9s vagy a kumulat\u00edv trendek rugalmass\u00e1g\u00e1nak k\u00f6sz\u00f6nhet\u0151en. Ez a forradalmian \u00faj Competitive Benchmarking: lehet\u0151v\u00e9 teszi, hogy megel\u0151zze a versenyt\u00e1rsakat. Hasonl\u00edtsa \u00f6ssze az adatokat, \u00e9s dolgozzon vel\u00fck.&nbsp;<\/p>\n\n\n\n<p>Hat\u00e1rozottan nagyszer\u0171 \u00faj lehet\u0151s\u00e9g, csak a CJ.com-on! <\/p>\n\n\n\n<p>Szerz\u0151 &#8211; ford\u00edt\u00e1s a cj.com blogr\u00f3l, az eredeti anyag itt tal\u00e1lhat\u00f3:<\/p>\n\n\n\n<p><a href=\"https:\/\/junction.cj.com\/article\/cj-launches-the-industrys-first-on-demand-competitive-benchmarking-suite  \">https:\/\/junction.cj.com\/article\/cj-launches-the-industrys-first-on-demand-competitive-benchmarking-suite  <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Az affiliate marketing az egyik legegyszer\u0171bb m\u00f3dja a bev\u00e9telszerz\u00e9snek, \u00e1m n\u00e9ha akad\u00e1lyokba \u00fctk\u00f6z\u00fcnk. Mindenki tudja, hogy mindennek megvannak az el\u0151nyei [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":37241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[1067,959],"tags":[1083,854],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A CJ elk\u00e9sz\u00edtette a hirdet\u0151k sz\u00e1m\u00e1ra az els\u0151 versenyt\u00e1rs \u00f6sszehasonl\u00edt\u00e1si adatok kollekci\u00f3j\u00e1t, a Competitive Benchmarking-ot | VIVnetworks.com<\/title>\n<meta name=\"description\" content=\"Megtekintheti b\u00e1rmely kor\u00e1bbi id\u0151szak adatait, sz\u0171rheti az adatokat publisher, besorol\u00e1s (t\u00edpus, kateg\u00f3ria), \u00fcgyf\u00e9lorsz\u00e1g, eszk\u00f6zt\u00edpus \u00e9s\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vivnetworks.com\/hu\/a-cj-elkeszitette-a-hirdetok-szamara-az-elso-versenytars-osszehasonlitasi-adatok-kollekciojat-a-competitive-benchmarking-ot\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A CJ elk\u00e9sz\u00edtette a hirdet\u0151k sz\u00e1m\u00e1ra az els\u0151 versenyt\u00e1rs \u00f6sszehasonl\u00edt\u00e1si adatok kollekci\u00f3j\u00e1t, a Competitive Benchmarking-ot\" \/>\n<meta property=\"og:description\" content=\"Az affiliate marketing az egyik legegyszer\u0171bb m\u00f3dja a bev\u00e9telszerz\u00e9snek, \u00e1m n\u00e9ha akad\u00e1lyokba \u00fctk\u00f6z\u00fcnk. 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content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"VIVnetworks.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.vivnetworks.com\/hu\/a-cj-elkeszitette-a-hirdetok-szamara-az-elso-versenytars-osszehasonlitasi-adatok-kollekciojat-a-competitive-benchmarking-ot\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vivnetworks.com\/hu\/a-cj-elkeszitette-a-hirdetok-szamara-az-elso-versenytars-osszehasonlitasi-adatok-kollekciojat-a-competitive-benchmarking-ot\/\"},\"author\":{\"name\":\"VIVnetworks.com\",\"@id\":\"https:\/\/www.vivnetworks.com\/hu\/#\/schema\/person\/2d8bf13ceea7af42811a414691060ff3\"},\"headline\":\"A CJ elk\u00e9sz\u00edtette a hirdet\u0151k sz\u00e1m\u00e1ra az els\u0151 versenyt\u00e1rs \u00f6sszehasonl\u00edt\u00e1si adatok kollekci\u00f3j\u00e1t, a Competitive Benchmarking-ot\",\"datePublished\":\"2023-04-25T11:20:00+00:00\",\"dateModified\":\"2023-09-01T07:04:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.vivnetworks.com\/hu\/a-cj-elkeszitette-a-hirdetok-szamara-az-elso-versenytars-osszehasonlitasi-adatok-kollekciojat-a-competitive-benchmarking-ot\/\"},\"wordCount\":873,\"publisher\":{\"@id\":\"https:\/\/www.vivnetworks.com\/hu\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.vivnetworks.com\/hu\/a-cj-elkeszitette-a-hirdetok-szamara-az-elso-versenytars-osszehasonlitasi-adatok-kollekciojat-a-competitive-benchmarking-ot\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2023\/04\/Blog-_-CJ-pripravil-pro-inzerenty-prvni-kolekci-konkurencnich-srovnavacich-dat-Competitive-Benchmarking-2.png\",\"keywords\":[\"Competitive Benchmarking-ot\",\"Affiliate 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