{"id":2181,"date":"2018-01-25T16:49:22","date_gmt":"2018-01-25T15:49:22","guid":{"rendered":"http:\/\/vivnetworks.nahouby.cz\/blog_post\/a-2017-es-ev-osszefoglalasa\/"},"modified":"2018-01-25T16:49:22","modified_gmt":"2018-01-25T15:49:22","slug":"a-2017-es-ev-osszefoglalasa","status":"publish","type":"post","link":"https:\/\/www.vivnetworks.com\/hu\/a-2017-es-ev-osszefoglalasa\/","title":{"rendered":"A 2017-es \u00e9v \u00f6sszefoglal\u00e1sa"},"content":{"rendered":"<p>Mi minden t\u00f6rt\u00e9nt 2017-ben?<br \/>\n<!--more--><\/p>\n<p>Nemcsak sok sikeresen rendezv\u00e9ny, de sz\u00e1mtalan \u00e9rdekes affiliate program elind\u00edt\u00e1sa \u00e9s viszonylag nagy terjeszked\u00e9s a k\u00fclf\u00f6ldi piacokra, \u00e9 snem utols\u00f3 sorban gy\u0151zelem egy nemzetk\u00f6zi versenyen. EZ volt a 2017-es \u00e9v a VIVnetworks.com-ban. Tartson vel\u00fck, \u00e9s n\u00e9zze meg az \u00f6sszes fontos esem\u00e9nyt, ami az el\u0151z\u0151 \u00e9vben megt\u00f6rt\u00e9nt.<\/p>\n<p><strong>Rendezv\u00e9nyek<\/strong><\/p>\n<p>Tavasszal rendezt\u00fck meg a jubileumi 10. affiliate konferenci\u00e1t, amin a legjobb cseh affiliate szakemberek vettek r\u00e9szt. 150 r\u00e9sztvev\u0151 8 \u00e9rdekes \u00e9l\u0151ad\u00e1st hallgatott meg. Sok \u00e9rdekes t\u00e9m\u00e1r\u00f3l is sz\u00f3 esett, a Google Analytics haszn\u00e1lat\u00e1r\u00f3l, katal\u00f3gusok szerkeszt\u00e9s\u00e9n kereszt\u00fcl, eg\u00e9szen a gy\u00f3gyszeres affiliate programokig. Az el\u0151ad\u00f3k k\u00f6zt hirdet\u0151k k\u00e9pvisel\u0151i voltak, sikeres affilaite partnerek \u00e9s egy k\u00fclf\u00f6ldi el\u0151ad\u00f3 Nagy-Britanni\u00e1b\u00f3l. Az eg\u00e9sz cikket <a href=\"http:\/\/www.vivnetworks.com\/blog\/10-affiliate-konference\">itt<\/a> olvashatja el.<\/p>\n<p><img decoding=\"async\" class=\" size-full wp-image-2169\" src=\"http:\/\/vivnetworks.nahouby.cz\/wp-content\/uploads\/2018\/01\/10thac_6.jpg\" alt=\"\" width=\"960\" height=\"640\" srcset=\"https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/01\/10thac_6.jpg 960w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/01\/10thac_6-300x200.jpg 300w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/01\/10thac_6-768x512.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>A tavaszi konferenci\u00e1n kihirdett\u00fck az els\u0151 alkalommal megrendezett <strong>\u00c9v affiliate projekt<\/strong> versenyt. Ezt a versenyt azzal a sz\u00e1nd\u00e9kkal rendezt\u00fck meg, hogy megmutassuk, hogy az affiliatenek megvan az \u00e9rt\u00e9ke, \u00e9s hogy ezen az alapon sok eredeti, \u00e9rdekes, min\u0151s\u00e9gesen feldolgozott, \u00e9s professzion\u00e1lisan kezelt projekt m\u0171k\u00f6dik. E versenybe 24 figyelemrem\u00e9lt\u00f3 \u00e9s min\u0151s\u00e9ges projekt jelentkezett. A zs\u0171ri gondosan kiv\u00e1lasztott sikeres hirdet\u0151kb\u0151l lett \u00f6ssze\u00e1ll\u00edtva, akik sz\u00e1mtalan tapasztalattal rendelkeznek az affiliate marketing vil\u00e1g\u00e1b\u00f3l. Hogy hogyan zajlott le a kihirdet\u00e9s, azt <a href=\"http:\/\/www.vivnetworks.com\/blog\/vysledky-souteze-affiliate-prjektu-roku\">itt<\/a> olvashatj\u00e1k el. K\u00f6zben elind\u00edtottuk a jelentkez\u00e9st a <a href=\"http:\/\/www.affiliateprojektroku.cz\/\">k\u00f6vetkez\u0151 ilyen verseny\u00fcnkbe<\/a>.<\/p>\n<p><img decoding=\"async\" class=\" size-full wp-image-2171\" src=\"http:\/\/vivnetworks.nahouby.cz\/wp-content\/uploads\/2018\/01\/img_1102_1_4.jpg\" alt=\"\" width=\"960\" height=\"720\" srcset=\"https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/01\/img_1102_1_4.jpg 960w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/01\/img_1102_1_4-300x225.jpg 300w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/01\/img_1102_1_4-768x576.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>Az \u00e9v m\u00e1sodik fel\u00e9ben Pozsonyban tartottunk konferenci\u00e1t, zsin\u00f3rban 11.-et Pr\u00e1g\u00e1ban \u00e9s t\u00f6bb affiliate workshoppot a hirdet\u0151kkel. Az \u00faj iskol\u00e9vet a Pozsonyi affiliate konferenci\u00e1val kezdt\u00fck meg, ahol a r\u00e9sztvev\u0151k affiliate marketing el\u0151ad\u00e1sokat hallgathattak meg, m\u00e9gpedig a divat r\u00e9szlegr\u0151l, ahogy hirdet\u0151, \u00fagy a partner oldal\u00e1r\u00f3l is.<\/p>\n<p>November elej\u00e9n megrendez\u00e9sre ker\u00fclt a <strong>11. affiliate konferencia<\/strong>, amely kicsit jobban \u00f6sszpontos\u00edtott a k\u00f6z\u00f6ss\u00e9gi h\u00e1l\u00f3k haszn\u00e1lat\u00e1ra az affiliate marketingben. T\u00f6bbi m\u00e1s t\u00e9ma is volt r\u00e9szletezve, mint p\u00e9ld\u00e1ul a UX, brandbuilding, vagy a GDPR. Oldalunkon megtal\u00e1l egy r\u00f6vid <a href=\"http:\/\/www.vivnetworks.com\/blog\/shrnuti-11-affiliate-konference\">\u00f6sszefoglal\u00e1st<\/a> e rendezv\u00e9nyr\u0151l.<\/p>\n<p><img decoding=\"async\" class=\" size-full wp-image-2173\" src=\"http:\/\/vivnetworks.nahouby.cz\/wp-content\/uploads\/2018\/01\/2017-11-01_11.31.26-2_4.jpg\" alt=\"\" width=\"960\" height=\"767\" srcset=\"https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/01\/2017-11-01_11.31.26-2_4.jpg 960w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/01\/2017-11-01_11.31.26-2_4-300x240.jpg 300w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/01\/2017-11-01_11.31.26-2_4-768x614.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>Konferencia ut\u00e1n helyet kaptak a <strong>workshoppok<\/strong> a mi hirdet\u0151inkel, ahol a partnerek sok inform\u00e1ci\u00f3val lehettek gazdagabbak egyenesen az e-shoppok k\u00e9pvisel\u0151it\u0151l. Els\u0151 a sorban a Firmy.cz hirdet\u0151 volt, tov\u00e1bb\u00e1 a Conrad, Vemzu, Adrop, Decodoma, stb. Ebben az \u00e9vben is folytassuk a workshoppokat nem csak n\u00e1lunk, de Szlov\u00e1ki\u00e1ban is. A megrendezett workshoppokr\u00f3l <a href=\"http:\/\/affiliateworkshop.cz\/\">itt<\/a> tudhat meg t\u00f6bbet.<\/p>\n<p><img decoding=\"async\" class=\" size-full wp-image-2175\" src=\"http:\/\/vivnetworks.nahouby.cz\/wp-content\/uploads\/2018\/01\/affilwork1_4.jpg\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/01\/affilwork1_4.jpg 640w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/01\/affilwork1_4-300x225.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><strong>IMPA 2017 gy\u0151zelem<\/strong><\/p>\n<p>Legnagyobb d\u00edj 2017-ben a nemzetk\u00f6zi Performance Marketing Award-on aratott gy\u0151zelm\u00fcnk volt, amely minden \u00e9v d\u00edjazza a legjobb h\u00e1l\u00f3zatokat, programokat \u00e9s kamp\u00e1nyokat a performance marketing ter\u00e9n. A Zoot.cz kamp\u00e1nyal diadalmaskodtunl a Legjobban ir\u00e1ny\u00edtott affiliate program kateg\u00f3ri\u00e1ban. A Zoot marketing igazgat\u00f3nak a nyilatkozat\u00e1t a mi <a href=\"http:\/\/www.vivnetworks.com\/blog\/vivnetworkscom-s-affiliate-kampani-pro-zoot-vyhrali-soutez-pmi-awards\">cikk\u00fcnkben<\/a> olvashatja el.<\/p>\n<p><img decoding=\"async\" class=\" size-full wp-image-2177\" src=\"http:\/\/vivnetworks.nahouby.cz\/wp-content\/uploads\/2018\/01\/cjaffilzootwin_5.png\" alt=\"\" width=\"643\" height=\"429\" srcset=\"https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/01\/cjaffilzootwin_5.png 643w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/01\/cjaffilzootwin_5-300x200.png 300w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/><\/p>\n<p><strong>\u00daj hirdet\u0151k<\/strong><\/p>\n<p>\u00c9vk\u00f6zben sok \u00faj, figyelemrem\u00e9lt\u00f3 programot nyitottunk meg, ahogy Csehorsz\u00e1gban \u00fagy k\u00fclf\u00f6ld\u00f6n is. Az eg\u00e9szs\u00e9g kateg\u00f3ria meger\u0151s\u00f6d\u00f6tt, a Dr. Max \u00e9s a Benu gy\u00f3gyszert\u00e1r is csatlakoztak hozz\u00e1nk. A H\u00e1z &amp; Kert kateg\u00f3ri\u00e1ba az Asko n\u00e1bytek, Siko koupelny a kuchyne, Scanquilt \u00e9s a Bonami lett a h\u00e1l\u00f3zatunk r\u00e9szese. T\u00f6bbi \u00faj program k\u00f6z\u00e9 sorolhatjuk m\u00e9g a GANT-ot, Alpinepro-t vagy a Bambule-t. Ebben az \u00e9vben tov\u00e1bbra is tervez\u00fcnk sok \u00e9rdekes hirdet\u0151t ill programot, m\u00e9gpedig a Sephora \u00e9s a Marionaud parf\u00fcm\u00e9ri\u00e1kat. Lengyelorsz\u00e1gban pedig elind\u00edtottuk az egyik legnagyobb bev\u00e1s\u00e1rl\u00f3i gall\u00e9ri\u00e1t &ndash; Mall.pl \u00e9s ugyan\u00fagy al\u00e1\u00edrtunk egy szerz\u0151d\u00e9st a legnagyobb lengyel \u00e1r\u00f6sszehasonl\u00edt\u00f3val &ndash; Ceneo.<\/p>\n<p><strong>Terjeszked\u00e9s<\/strong><\/p>\n<p>2017-es \u00e9v folyam\u00e1n <strong>m\u00e9g jobban terjeszkedt\u00fcnk a k\u00fclf\u00f6ldi piacokra<\/strong>, f\u0151leg Kelet-Eur\u00f3p\u00e1ban. Jelenleg <strong>68 k\u00fclf\u00f6ldi hirdet\u0151vel<\/strong> rendelkez\u00fcnk. Az orsz\u00e1gok k\u00f6z\u00e9, ahol tev\u00e9kenyked\u00fcnk, tartozik N\u00e9metorsz\u00e1g, Franciaorsz\u00e1g, USA, Nagy-Britannia, Spanyolorsz\u00e1g, Portug\u00e1lia, Lengyelorsz\u00e1g, Magyarorsz\u00e1g, Rom\u00e1nia, Ukrajna, Feh\u00e9roroszorsz\u00e1g, Szerbia, Horv\u00e1torsz\u00e1g \u00e9s v\u00e9g\u00fcl G\u00f6r\u00f6gorsz\u00e1g. Mindegyik orsz\u00e1gra rendelkez\u00fcnk alkalmazottal, aki legal\u00e1bb az egyik eml\u00edtett orsz\u00e1gokb\u00f3l (nyelvekb\u0151l) anyanyelvi szinten besz\u00e9li. \u00daj koll\u00e9g\u00e1kkal rendelkez\u00fcnk a lengyel, magyar, rom\u00e1n \u00e9s g\u00f6r\u00f6g piacra. A mi k\u00fclf\u00f6ldi csapatunknak k\u00f6sz\u00f6nhet\u0151en be tudjuk biztos\u00edtani a lehet\u0151 legjobb kezel\u00e9st \u00e9s t\u00e1j\u00e9kosztat\u00e1st az \u00fajdons\u00e1gokr\u00f3l. A legnagyobb sikereink k\u00f6z\u00e9 tartozik a forgalom n\u00f6vel\u00e9se Lengyelorsz\u00e1gban, pontosan 100 %-kal &ndash; kerek 12 milli\u00f3 eur\u00f3ra. \u00dajabban az Olaszorsz\u00e1gra \u00e9s D\u00e1ni\u00e1ra \u00f6sszpontos\u00edtunk. Gondolkozunk m\u00e9g D\u00e9l-Amerik\u00e1n, Oroszorsz\u00e1gon \u00e9s K\u00edn\u00e1n.<\/p>\n<p><img decoding=\"async\" class=\" size-full wp-image-2179\" src=\"http:\/\/vivnetworks.nahouby.cz\/wp-content\/uploads\/2018\/01\/mapka_5.png\" alt=\"\" width=\"786\" height=\"345\" srcset=\"https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/01\/mapka_5.png 786w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/01\/mapka_5-300x132.png 300w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/01\/mapka_5-768x337.png 768w\" sizes=\"(max-width: 786px) 100vw, 786px\" \/><\/p>\n<p><strong>2017 sz\u00e1mokban<\/strong><\/p>\n<p>A 2017-es \u00e9v nagyon sikeres volt sz\u00e1munkra. A rendel\u00e9s \u00e9rt\u00e9ke, amelyet k\u00f6zbes\u00edtett\u00fcnk, <strong>57%-kal n\u00f6vekedett<\/strong>. \u00dagy mint minden \u00e9vben, most is november \u00e9s december voltak a leger\u0151sebb h\u00f3napok. E k\u00e9t h\u00f3nap alatt megdupl\u00e1zodott a rendel\u00e9sek mennyis\u00e9ge.&nbsp; Ugyan\u00fagy <strong>az \u00e1tlagos rendel\u00e9si \u00e9rt\u00e9k<\/strong> is e k\u00e9t h\u00f3napban volt a legmagasabb, m\u00e9gpedig 1788 cseh korona. A leggyeng\u00e9bb h\u00f3nap pedig a febru\u00e1r volt. Jutal\u00e9kok f\u0151leg az elektro kateg\u00f3ri\u00e1ban n\u00f6vekedtek, az az 27%-kal. <strong>Legsikeresebb kateg\u00f3ria a bev\u00e1s\u00e1rl\u00f3i gall\u00e9ri\u00e1k voltak<\/strong>, ut\u00e1na sz\u00e9ps\u00e9g, harmadik divat \u00e9s elektro.<\/p>\n<p>K\u00f6s\u00f6znj\u00fck a hirdet\u0151knek \u00e9s partnereknek a bizalmat az eg\u00e9sz 2017-es \u00e9v folyam\u00e1n \u00e9s k\u00edv\u00e1nunk m\u00e9gsikeresebb 2018-as \u00e9vet !<\/p>\n<p>VIVnetworks.com csapat<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mi minden t\u00f6rt\u00e9nt 2017-ben?<\/p>\n","protected":false},"author":3,"featured_media":2182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[276],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A 2017-es \u00e9v \u00f6sszefoglal\u00e1sa | VIVnetworks.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vivnetworks.com\/hu\/a-2017-es-ev-osszefoglalasa\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A 2017-es \u00e9v \u00f6sszefoglal\u00e1sa\" \/>\n<meta property=\"og:description\" content=\"Mi minden t\u00f6rt\u00e9nt 2017-ben? Nemcsak sok sikeresen rendezv\u00e9ny, de sz\u00e1mtalan \u00e9rdekes affiliate program elind\u00edt\u00e1sa \u00e9s viszonylag nagy terjeszked\u00e9s a k\u00fclf\u00f6ldi\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vivnetworks.com\/hu\/a-2017-es-ev-osszefoglalasa\/\" \/>\n<meta property=\"og:site_name\" content=\"VIVnetworks.com\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-25T15:49:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2018\/08\/2017_ve_vivnetworks.com_3_1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"190\" \/>\n\t<meta property=\"og:image:height\" content=\"159\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"VIVnetworks.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"VIVnetworks.com\" 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