{"id":67629,"date":"2026-05-27T13:07:59","date_gmt":"2026-05-27T11:07:59","guid":{"rendered":"https:\/\/www.vivnetworks.com\/google-shopping-vstupuje-do-15-novych-trhu-vyuzijte-prilezitosti-s-css-partnery\/"},"modified":"2026-06-30T11:38:40","modified_gmt":"2026-06-30T09:38:40","slug":"google-shopping-15-novih-trzista-css-partneri-prilika","status":"publish","type":"post","link":"https:\/\/www.vivnetworks.com\/hr\/google-shopping-15-novih-trzista-css-partneri-prilika\/","title":{"rendered":"Google\u00a0Shopping\u00a0ulazi na 15 novih tr\u017ei\u0161ta: Iskoristite priliku s CSS publisherima"},"content":{"rendered":"\n<p>U 2026. godini dolazi jedna od najzna\u010dajnijih promjena u podru\u010dju performansnog marketinga u Europi \u2013 \u0161irenje\u00a0Google\u00a0Shoppinga (odnosno CSS oglasa) na 15 novih europskih tr\u017ei\u0161ta. Ova ekspanzija predstavlja zna\u010dajnu priliku <a href=\"https:\/\/www.vivnetworks.com\/hr\/affiliate-marketing-s-css-partnerima-kako-pomaze-web-trgovinama-povecati-konverzije-bez-sukoba-s-ppc\/\">za e\u2011trgovine i affiliate publishere<\/a>, osobito one koji se fokusiraju na <strong>Comparison\u00a0Shopping\u00a0Services (CSS)<\/strong>. Iz perspektive affiliate mre\u017ee VIVnetworks, rije\u010d je o trenutku kada ogla\u0161iva\u010di i publisheri mogu zna\u010dajno pove\u0107ati u\u010dinkovitost kampanja na tr\u017ei\u0161tima koja do sada nisu imala potpuno razvijen\u00a0Shopping\u00a0ekosustav.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sto-ekspanzija-google-shoppinga-znaci-za-e-trgovine\"><strong>\u0160to ekspanzija\u00a0Google\u00a0Shoppinga zna\u010di za e\u2011trgovine?<\/strong><\/h2>\n\n\n\n<p>Do sada su e\u2011trgovine u tim regijama \u010desto imale na raspolaganju samo klasi\u010dne tekstualne kampanje. Uvo\u0111enjem\u00a0Shopping\u00a0oglasa otvara se:<\/p>\n\n\n\n<ul>\n<li>vizualna prezentacija proizvoda (slika + cijena + brend)<\/li>\n\n\n\n<li>vi\u0161a kvaliteta prometa (korisnik zna \u0161to kupuje prije klika)<\/li>\n\n\n\n<li>ve\u0107i potencijal konverzije<\/li>\n<\/ul>\n\n\n\n<p>Za e\u2011trgovine koje ve\u0107 dostavljaju u te zemlje, to predstavlja trenutnu priliku za monetizaciju postoje\u0107e potra\u017enje. Za ostale to zna\u010di novi poticaj za cross\u2011border ekspanziju.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-na-koja-se-trzista-google-shopping-siri\"><strong>Na koja se tr\u017ei\u0161ta\u00a0Google\u00a0Shopping\u00a0\u0161iri?<\/strong><\/h2>\n\n\n\n<p>Google\u00a0uvodi\u00a0<a href=\"https:\/\/www.expandeo.com\/blog\/google-shopping-15-new-markets\">Shopping\u00a0oglase na nova tr\u017ei\u0161ta u dvije faze<\/a>, povezane sa sezonalno\u0161\u0107u e\u2011commercea:<\/p>\n\n\n\n<p><strong>1. val (Back-to-School sezona, 8. mjesec 2026):<\/strong><\/p>\n\n\n\n<ul>\n<li>Cipar<\/li>\n\n\n\n<li>Luksemburg<\/li>\n\n\n\n<li>Moldavija<\/li>\n\n\n\n<li>Sjeverna Makedonija<\/li>\n\n\n\n<li>Malta<\/li>\n\n\n\n<li>Lihten\u0161tajn<\/li>\n<\/ul>\n\n\n\n<p><strong>2. val (predbo\u017ei\u0107na sezona, 10.\/11. mjesec 2026):<\/strong><\/p>\n\n\n\n<ul>\n<li>Bugarska<\/li>\n\n\n\n<li>Hrvatska<\/li>\n\n\n\n<li>Litva<\/li>\n\n\n\n<li>Slovenija<\/li>\n\n\n\n<li>Srbija<\/li>\n\n\n\n<li>Bosna i Hercegovina<\/li>\n\n\n\n<li>Crna Gora<\/li>\n\n\n\n<li>Estonija<\/li>\n\n\n\n<li>Latvija<\/li>\n<\/ul>\n\n\n\n<p>Za mnoga od tih tr\u017ei\u0161ta to je prva prilika za prikazivanje produktnih oglasa sa slikama izravno u pretra\u017eivanju, \u0161to zna\u010dajno mijenja na\u010din na koji korisnici kupuju online.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-kljucna-uloga-css-publishera-na-novim-trzistima\">Klju\u010dna uloga CSS publishera na novim tr\u017ei\u0161tima<\/h2>\n\n\n\n<p>Kao i na drugim europskim tr\u017ei\u0161tima,\u00a0Google\u00a0Shopping\u00a0ovdje funkcionira na principu CSS-a (Comparison\u00a0Shopping\u00a0Services).<\/p>\n\n\n\n<p>To zna\u010di da:<\/p>\n\n\n\n<ul>\n<li>ogla\u0161iva\u010di ne ogla\u0161avaju izravno preko\u00a0Googlea, ve\u0107 putem CSS pru\u017eatelja<\/li>\n\n\n\n<li>Google kao zadani CSS zadr\u017eava dio cijene po kliku<\/li>\n\n\n\n<li>suradnja s vanjskim CSS publisherom mo\u017ee eliminirati taj nedostatak<\/li>\n<\/ul>\n\n\n\n<p>Obi\u010dno se navodi da kori\u0161tenjem CSS publishera ogla\u0161iva\u010d mo\u017ee ostvariti do pribli\u017eno 20 % ve\u0107u bidding snagu u odnosu na&nbsp;Google&nbsp;CSS.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-affiliate-model-css-kombinacija-koja-ima-smisla\"><strong>Affiliate model + CSS: kombinacija koja ima smisla<\/strong><\/h2>\n\n\n\n<p>U VIVnetworks ve\u0107 smo opisali prednosti uklju\u010divanja CSS publishera u affiliate programe. Donosimo sa\u017eetak klju\u010dnih benefita:<\/p>\n\n\n\n<ol start=\"1\">\n<li><strong>Performance model bez rizika<\/strong><br>E\u2011trgovina pla\u0107a samo za realizirane narud\u017ebe (CPA model), bez potrebe za po\u010detnim ulaganjima u PPC upravljanje.<\/li>\n\n\n\n<li><strong>Ni\u017ei CPC i ve\u0107a u\u010dinkovitost<\/strong><br>Zahvaljuju\u0107i prednostima CSS aukcije, partneri mogu ostvariti ni\u017ee tro\u0161kove po kliku i ve\u0107u isplativost.<\/li>\n\n\n\n<li><strong>Pro\u0161irenje dosega bez kanibalizacije<\/strong><br>CSS publisheri djeluju kao dodatak postoje\u0107im PPC kampanjama \u2013 omogu\u0107uju zauzimanje vi\u0161e pozicija u rezultatima pretra\u017eivanja.<\/li>\n\n\n\n<li><strong>Specijalizacija na u\u010dinke<\/strong><br>Za razliku od \u0161iroko orijentiranih agencija, CSS publisheri fokusirani su isklju\u010divo na produktne kampanje i optimizaciju u\u010dinka.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-zasto-je-ekspanzija-na-nova-trzista-idealna-prilika-za-affiliate\"><strong>Za\u0161to je ekspanzija na nova tr\u017ei\u0161ta idealna prilika za affiliate?<\/strong><\/h2>\n\n\n\n<p>Nova tr\u017ei\u0161ta imaju jedno klju\u010dno obilje\u017eje: zapo\u010dinju \u201eod nule\u201c.<\/p>\n\n\n\n<p>To zna\u010di:<\/p>\n\n\n\n<ul>\n<li>niska konkurencija u aukciji<\/li>\n\n\n\n<li>ni\u017ei CPC<\/li>\n\n\n\n<li>prostor za brzo prikupljanje podataka i optimizaciju<\/li>\n\n\n\n<li>prednost za \u201efirst movere\u201c<\/li>\n<\/ul>\n\n\n\n<p>U praksi se pokazuje da ogla\u0161iva\u010di koji rano u\u0111u na nova&nbsp;Shopping&nbsp;tr\u017ei\u0161ta stje\u010du dugoro\u010dnu prednost kroz podatke, kvalitetu i u\u010dinkovitost kampanja.<\/p>\n\n\n\n<p>Za ekspanziju na nova tr\u017ei\u0161ta, ali i za pove\u0107anje u\u010dinka na postoje\u0107im tr\u017ei\u0161tima, s CSS publisherima sura\u0111uju i najve\u0107e e\u2011trgovine. U okviru affiliate programa s CSS publisherima u na\u0161oj mre\u017ei sura\u0111uju, primjerice, Notino, Nature\u2019s Finest, Sensilab, Brainmarket, Metalshop, Byrokko, Libristo, Goldentree i Footshop.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-kako-iskoristiti-ovu-priliku-u-okviru-vivnetworks\"><strong>Kako iskoristiti ovu priliku u okviru VIVnetworks<\/strong><\/h2>\n\n\n\n<p>Iz perspektive affiliate mre\u017ee preporu\u010dujemo e\u2011trgovinama:<\/p>\n\n\n\n<p><strong>-uklju\u010diti CSS publishere u affiliate program<\/strong><\/p>\n\n\n\n<ul>\n<li>aktivno kontaktirati publishere specijalizirane za\u00a0Google\u00a0Shopping<\/li>\n\n\n\n<li>omogu\u0107iti im testiranje novih tr\u017ei\u0161ta<\/li>\n<\/ul>\n\n\n\n<p><strong>-koristiti kombinaciju PPC + affiliate<\/strong><\/p>\n\n\n\n<ul>\n<li>gledati na CSS ne kao konkurenciju, ve\u0107 kao dodatni performansni kanal<\/li>\n<\/ul>\n\n\n\n<p><strong>-pripremiti kvalitetan feed i lokalizaciju<\/strong><\/p>\n\n\n\n<ul>\n<li>produktni feedovi na lokalnom jeziku<\/li>\n\n\n\n<li>to\u010dne cijene, valute i logistika<\/li>\n<\/ul>\n\n\n\n<p><strong>&#8211; pravovremeno testirati nova tr\u017ei\u0161ta<\/strong><\/p>\n\n\n\n<ul>\n<li>idealno prije sezonskog vrhunca<\/li>\n\n\n\n<li>prikupljati podatke uz ni\u017eu konkurenciju<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sazetak\"><strong>Sa\u017eetak<\/strong><\/h2>\n\n\n\n<p>Ekspanzija\u00a0Google\u00a0Shoppinga na 15 novih tr\u017ei\u0161ta predstavlja jednu od najve\u0107ih prilika posljednjih godina u podru\u010dju performansnog marketinga u Europi. Za e\u2011trgovine to zna\u010di ulazak na nova tr\u017ei\u0161ta s visokim konverzijskim potencijalom i mogu\u0107nost u\u010dinkovitijeg ogla\u0161avanja putem CSS-a. Affiliate marketing pritom predstavlja idealno okru\u017eenje za uklju\u010divanje CSS publishera, uz dodatnu prednost skalabilnog performansnog kanala bez rizika.<\/p>\n\n\n\n<p>VIVnetworks u tom kontekstu vidi CSS publishere kao klju\u010dne igra\u010de koji mogu pomo\u0107i e\u2011trgovinama da brzo i u\u010dinkovito iskoriste potencijal novih tr\u017ei\u0161ta \u2013 i pretvore ovu ekspanziju u stvarni rast prihoda.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>U 2026. godini dolazi jedna od najzna\u010dajnijih promjena u podru\u010dju performansnog marketinga u Europi \u2013 \u0161irenje\u00a0Google\u00a0Shoppinga (odnosno CSS oglasa) na [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":67208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","_uag_custom_page_level_css":"","footnotes":""},"categories":[1276],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0160irenje Google Shoppinga: prilika za rast na 15 novih tr\u017ei\u0161ta | VIVnetworks.com<\/title>\n<meta name=\"description\" content=\"Google Shopping se \u0161iri na 15 novih tr\u017ei\u0161ta. 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