{"id":64003,"date":"2025-11-12T12:30:06","date_gmt":"2025-11-12T11:30:06","guid":{"rendered":"https:\/\/www.vivnetworks.com\/case-study-full-funnel-affiliate-strategie-prinasi-vyjimecny-rust-znackam-sensilab-a-tummytox-ve-vychodni-evrope\/"},"modified":"2025-11-24T11:30:29","modified_gmt":"2025-11-24T10:30:29","slug":"case-study-full-funnel-affiliate-strategija-donosi-izniman-rast-brendovima-sensilab-i-tummytox-u-istocnoj-europi","status":"publish","type":"post","link":"https:\/\/www.vivnetworks.com\/hr\/case-study-full-funnel-affiliate-strategija-donosi-izniman-rast-brendovima-sensilab-i-tummytox-u-istocnoj-europi\/","title":{"rendered":"Case study: Full-funnel affiliate strategija donosi izniman rast za brendove Sensilab i TummyTox u isto\u010dnoj Europi"},"content":{"rendered":"\n

Godine 2025., Vision Healthcare NV (VHC) – operater vode\u0107ih brendova za zdravlje i wellness Sensilab<\/a> i TummyTox<\/a> – odlu\u010dio je oja\u010dati svoju poziciju na konkurentnom isto\u010dnoeuropskom tr\u017ei\u0161tu. U partnerstvu s CJ VIV Networks<\/a>, VHC je\u00a0pre\u0161ao sa strategije samo zadnjeg klika na pristup full-funnel affiliate marketinga<\/strong>.<\/p>\n\n\n\n

Cilj je bio jasan: <\/strong>pro\u0161iriti portfelj publishera unutar full-funnel affiliate strategije – od kreatora sadr\u017eaja do portala za usporedbu cijena- kako bi se izgradila prepoznatljivost robne marke, potaknuo interes i u kona\u010dnici stekli kvalitetni kupci. Me\u0111u mnogim uklju\u010denim publisherima, Affiliana s.r.o. (portal sa sadr\u017eajem Testado, Dobr\u00e1 v\u00edla i Chytr\u00fd v\u00fdb\u011br) pokazala se izuzetno uspje\u0161nom.<\/p>\n\n\n\n

Izazov: Pre\u0107i granicu donjeg dijela funnela<\/strong><\/h2>\n\n\n\n

Affiliate programi za brendove poput Sensilaba i TummyToxa davali su rezultate, ali rast je uglavnom bio usmjeren na dno prodajnog lijevka – publisheri su se usredoto\u010dili na popuste i konverzije. <\/p>\n\n\n\n

Izazov je bio preusmjeriti ulaganja prema sredini i vrhu prodajnog lijevka, gdje publisheri mogu predstaviti brendove novoj publici, ispri\u010dati njihovu pri\u010du i utjecati na odluke kupaca ranije u procesu kupnje.<\/p>\n\n\n\n

To je zahtijevalo:<\/p>\n\n\n\n

    \n
  • Pove\u0107anje vidljivosti brenda na isto\u010dnoeuropskim tr\u017ei\u0161tima gdje je svijest o njemu zaostajala<\/li>\n\n\n\n
  • Pove\u0107anje udjela prihoda od novih kupaca<\/li>\n\n\n\n
  • Izgradnju raznolikog portfelja publishera koji bi bio skalabilan i profitabilan dugoro\u010dno<\/li>\n<\/ul>\n\n\n\n

    Rje\u0161enje: Izgradnja \u0161ireg i pametnijeg affiliate kanala<\/strong><\/h2>\n\n\n\n

    Uz stru\u010dno vodstvo i podr\u0161ku CJ VIV Networksa u regrutiranju pravih publishera, VHC je preradio svoju affiliate strategiju za Isto\u010dnu Europu.<\/p>\n\n\n\n

    1. Pro\u0161irenje portfelja publishera<\/strong><\/p>\n\n\n\n

    VHC je, zajedno s timom CJ VIV Networks, aktivirao \u0161irok raspon partnera – uklju\u010duju\u0107i sontent publishere, platforme za usporedbu i meta mre\u017ee influencera.<\/p>\n\n\n\n

    2. Pokretanje strate\u0161kih kampanja<\/strong><\/p>\n\n\n\n

    Promocija proizvoda usmjerena je na profitabilnije linije Sensilaba, s kampanjama prilago\u0111enim pojedina\u010dnim tr\u017ei\u0161tima. Publisheri su dobili lokalizirane kreativne i podatkovne uvide kako bi maksimizirali anga\u017eman i konverzije.<\/p>\n\n\n\n

    3. Kori\u0161tenje podataka za optimizaciju<\/strong>Koriste\u0107i naprednu analitiku, CJ je pratio uspje\u0161nost VHC-a prema fazi prodajnog toka i tr\u017ei\u0161tu. To\u010dna atribucija osigurala je da su publisheri na vrhu prodajnog toka nagra\u0111eni za utjecaj, a ne samo za posljednji klik.<\/p>\n\n\n\n

    Rezultati: Affiliate program u Isto\u010dnoj Europi<\/strong><\/h2>\n\n\n\n
      \n
    • Prihod<\/strong>: +75% u odnosu na prethodnu godinu, udio regije u ukupnim affiliate prihodima porastao je s 18% na 23%<\/li>\n\n\n\n
    • Do sredine godine, oba brenda su prema\u0161ila ukupne affiliate prihode za 2024., s tim da je Isto\u010dna Europa doprinijela vi\u0161e nego ikad prije.<\/li>\n\n\n\n
    • Klikovi<\/strong>: +27%<\/li>\n\n\n\n
    • Prosje\u010dna vrijednost narud\u017ebe<\/strong>: +12%<\/li>\n\n\n\n
    • ROAS<\/strong>: +55% pobolj\u0161anje na 11<\/li>\n\n\n\n
    • Content publisheri<\/strong>: +366% rast prihoda<\/li>\n\n\n\n
    • Portali za usporedbu<\/strong>: +130% rast prihoda<\/li>\n\n\n\n
    • Udio prihoda od novih kupaca<\/strong>: Porastao s 29% na 39%, volumen narud\u017ebi porastao je za 70% u odnosu na prethodnu godinu<\/li>\n<\/ul>\n\n\n\n
      \"\"<\/figure>\n\n\n\n

      Posebna napomena: Affilianina iznimna izvedba publishera Affiliana<\/strong><\/h2>\n\n\n\n

      Affiliana s.r.o., publishere koji je specijaliziran za marketing sadr\u017eaja i usporedbe, upravlja vode\u0107im platformama kao \u0161to su Testado i Chytr\u00fd V\u00fdb\u00e1r, koje pru\u017eaju kvalitetne recenzije proizvoda i sadr\u017eaj.<\/p>\n\n\n\n

      Zahvaljuju\u0107i preporuci affiliate menad\u017eera CJ VIVnetworksa, Affiliana je brzo postala klju\u010dni pokreta\u010d rasta.<\/p>\n\n\n\n

      U 4. mjesecu 2025. VHC je produbio suradnju \u2014 podijelio je popis prioritetnih Sensilab proizvoda i koordinirao vi\u0161e od 100 lokaliziranih usporednih \u010dlanaka diljem \u010ce\u0161ke, Slova\u010dke, Hrvatske i Slovenije.<\/p>\n\n\n\n

      Rezultati Affiliane<\/strong>:<\/h2>\n\n\n\n
        \n
      • Prihod<\/strong>: +103% u odnosu na prethodnu godinu, dosegnuv\u0161i \u0161estocifreni godi\u0161nji prihod od affiliate publishera<\/li>\n\n\n\n
      • Klikovi<\/strong>: +26%<\/li>\n\n\n\n
      • Udio narud\u017ebi novih kupaca<\/strong>: Porastao s 54% na 63%, gotovo utrostru\u010den me\u0111ugodi\u0161nji rast narud\u017ebi<\/li>\n\n\n\n
      • Uspje\u0161nost<\/strong>: Na putu prema odr\u017eivim \u0161estocifrenim godi\u0161njim rezultatima od jednog publishera<\/li>\n<\/ul>\n\n\n\n

        Kako CSO VIVnetworks i na\u0161i partneri ocjenjuju suradnju<\/strong><\/h3>\n\n\n\n

        CJ VIVnetworks \u2013 Mirko Zapletal, CSO za Isto\u010dnu Europu:<\/strong><\/p>\n\n\n\n

        \u201eNa\u0161e uspje\u0161no partnerstvo s Vision Healthcareom i Affilianom pokazuje snagu strate\u0161kog affiliate marketinga. Zahvaljuju\u0107i raznolikim suradnjama s publisherima, maksimizirali smo svoj doseg i pripremili se za daljnji rast.\u201c<\/p>\n\n\n\n

        Affiliana (Testado) \u2013 Petra Kvapilov\u00e1, direktorica prodaje i marketinga:<\/strong><\/p>\n\n\n\n

        \u201eSuradnja s VHC-om i VIV Networks bila je temeljna promjena. Zajedno smo oja\u010dali poziciju brenda Sensilab na tr\u017ei\u0161tu i postigli izniman rast zahvaljuju\u0107i pametnom sadr\u017eaju i affiliate strategijama.\u201c<\/p>\n\n\n\n

        Vision Healthcare NV \u2013 Eva Morh\u00e1\u010dov\u00e1, voditeljica affiliate marketinga:<\/strong><\/p>\n\n\n\n

        \u201eNa\u0161a suradnja s VIVNetworks i Affilianom bila je klju\u010dna za uspjeh brenda Sensilab u Isto\u010dnoj Europi. Rezultati govore sami za sebe – i radujemo se daljnjem \u0161irenju, posebno s TummyToxom, dok nastavljamo ja\u010dati brend Sensilab.\u201c<\/p>\n\n\n\n

        Zaklju\u010dak<\/strong><\/h2>\n\n\n\n

        \u0160irenjem baze publishera i nagra\u0111ivanjem uspje\u0161nosti tijekom cijelog korisni\u010dkog iskustva, VHC je transformirao svoj affiliate kanal u isto\u010dnoj Europi.<\/p>\n\n\n\n

        Uspjeh Affiliane pokazuje \u0161to je mogu\u0107e kada se strate\u0161ka suradnja kombinira s izvr\u0161enjem temeljenim na podacima.<\/p>\n\n\n\n

        S ovim \u010dvrstim temeljima, VHC je spreman replicirati model s TummyToxom i dodatno u\u010dvrstiti svoju vode\u0107u poziciju u regiji.<\/p>\n","protected":false},"excerpt":{"rendered":"

        Godine 2025., Vision Healthcare NV (VHC) – operater vode\u0107ih brendova za zdravlje i wellness Sensilab i TummyTox – odlu\u010dio je […]<\/p>\n","protected":false},"author":3,"featured_media":63751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[1129,1276],"tags":[1794,1795],"yoast_head":"\nFull-funnel affiliate strategija donosi rast, \u0161to dokazuje na\u0161a studija slu\u010daja | VIVnetworks.com<\/title>\n<meta name=\"description\" content=\"Studija slu\u010daja: Vision Healthcare u suradnji s CJ VIV Networks promijenila je affiliate strategiju s last-click modela na full-funnel pristup.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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