{"id":63679,"date":"2025-11-06T09:09:00","date_gmt":"2025-11-06T08:09:00","guid":{"rendered":"https:\/\/www.vivnetworks.com\/jak-ai-meni-online-nakupy\/"},"modified":"2025-11-21T11:09:29","modified_gmt":"2025-11-21T10:09:29","slug":"kako-ai-mijenja-online-kupovinu","status":"publish","type":"post","link":"https:\/\/www.vivnetworks.com\/hr\/kako-ai-mijenja-online-kupovinu\/","title":{"rendered":"Kako ve\u0161ta\u010dka inteligencija menja online kupovinu: \u0160ta to zna\u010di za affiliate marketing?"},"content":{"rendered":"\n<p>Kupovina koju pokre\u0107e ve\u0161ta\u010dka inteligencija, <a href=\"https:\/\/junction.cj.com\/article\/buy-on-llms-what-marketers-need-to-know\">ili modeli velikih jezika (LLM)<\/a>, postaje stvarnost. OpenAI je objavio da ChatGPT sada omogu\u0107ava korisnicima ne samo da pretra\u017euju proizvode, ve\u0107 i da kupuju direktno iz interfejsa za \u0107askanje. Funkcija trenutnog pla\u0107anja, izgra\u0111ena na Agentic Commerce Protocol-u i Stripe-u, omogu\u0107ava kupovinu od prodavaca na Etsy-ju, a uskoro i od preko milion ogla\u0161iva\u010da na Shopify-u. Preko 700 miliona ljudi koristi ChatGPT svake nedelje da bi prona\u0161li proizvode koji im se svi\u0111aju i re\u0161ili svakodnevne zadatke. Ovo \u010dini ve\u0161ta\u010dku inteligenciju ne samo mestom otkrivanja, ve\u0107 i mestom konverzije. \u0160ta ovo zna\u010di za affiliate marketing?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-vestacka-inteligencija-crpi-uvide-od-affiliate-publishera\">Ve\u0161ta\u010dka inteligencija crpi uvide od affiliate publishera<\/h3>\n\n\n\n<p>Affiliate marketing nikada nije bio samo kliktanje. To je deo izgradnje poverenja u brend ili odre\u0111eni proizvod, \u0161to poma\u017ee ljudima da donose odluke:<\/p>\n\n\n\n<ul>\n<li>Recenzije obja\u0161njavaju razlike izme\u0111u proizvoda, predstavljaju ih i tako\u0111e grade prepoznatljivost brenda<\/li>\n\n\n\n<li>Uporedjiva\u010di i katalozi prikazuju najbolji izbor izme\u0111u proizvoda i e-prodavnica<\/li>\n\n\n\n<li>Cashback i coupon publisheri pru\u017eaju potpun pregled opcija i ube\u0111uju neodlu\u010dne kupce<\/li>\n<\/ul>\n\n\n\n<p>Prema internoj analizi CJ-a, ve\u0107ina izvora koje ChatGPT koristi za informacije o proizvodu dolazi od pridru\u017eenih publishera. Danas, pridru\u017eeni sadr\u017eaj hrani sloj ve\u0161ta\u010dke inteligencije za dono\u0161enje odluka za online kupovine.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-vestacka-inteligencija-menja-putovanje-kupca\"><strong>Ve\u0161ta\u010dka inteligencija menja putovanje kupca<\/strong><\/h3>\n\n\n\n<p>Tradicionalno putovanje kupca uklju\u010divalo je otkrivanje, upore\u0111ivanje i kupovinu na razli\u010ditim mestima. Zahvaljuju\u0107i ve\u0161ta\u010dkoj inteligenciji i protokolima poput ACP-a, ovi koraci su kombinovani u jedan interfejs.<\/p>\n\n\n\n<p>Pridru\u017eeni prodavac ne gubi na zna\u010daju &#8211; naprotiv, njegova uloga se \u0161iri. Sadr\u017eaj, recenzije i cenovne informacije \u0107e i dalje oblikovati odluke, ali sada je potrebno direktno povezati uticaj sa transakcijom, \u010dak i ako se ne dogodi klasi\u010dni klik.<\/p>\n\n\n\n<p>Studije pokazuju da \u0107e ljudi proveriti 3-7 izvora pre nego \u0161to izvr\u0161e kupovinu, a 10+ za skuplje proizvode. I 66% potro\u0161a\u010da proverava odgovore pomo\u0107u ve\u0161ta\u010dke inteligencije pre nego \u0161to obave kupovinu. Ve\u0161ta\u010dka inteligencija \u0107e biti deo putovanja, ali ne i celo putovanje. Ljudi \u0107e i dalje tra\u017eiti proverene, ljudski napisane informacije. Affiliate ostaje centralni element ovog procesa.<\/p>\n\n\n\n<p>Pored toga, LLM \u0107e verovatno pove\u0107ati ukupni obim online kupovina \u2013 smanjuju\u0107i barijere, dovode\u0107i nove kupce i pove\u0107avaju\u0107i u\u010destalost kupovine.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-kako-meriti-uticaj-affiliate-a-u-eri-vestacke-inteligencije\"><strong>Kako meriti uticaj affiliate-a u eri ve\u0161ta\u010dke inteligencije<\/strong><\/h3>\n\n\n\n<p>\u010cak i kada se kupovina seli u okru\u017eenje ve\u0161ta\u010dke inteligencije, primenjuju se principi affiliate-a:<\/p>\n\n\n\n<ul>\n<li>ID-ovi doga\u0111aja iz prethodnih interakcija se i dalje mogu pratiti<\/li>\n\n\n\n<li>CJ nudi\u00a0<strong>Customer Journey Reporting<\/strong>\u00a0i\u00a0<strong>CJ Influence<\/strong>, koji mere uticaj na svim kanalima<\/li>\n\n\n\n<li>Otvoreni protokoli poput ACP-a \u0107e vam omogu\u0107iti da pove\u017eete izvore informacija sa transakcijom<\/li>\n<\/ul>\n\n\n\n<p>Cilj je nagraditi publishere za uticaj na odluke, \u010dak i kada se kupovine obavljaju u interfejsu ve\u0161ta\u010dke inteligencije.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-sta-ovo-znaci-za-brendove-i-publishere\"><strong>\u0160ta ovo zna\u010di za brendove i publishere?<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.vivnetworks.com\/hr\/\">Affiliate marketing<\/a> se tak st\u00e1v\u00e1 <strong>kl\u00ed\u010dov\u00fdm prvkem propojen\u00e9ho obchodu<\/strong>, kde se objevov\u00e1n\u00ed, vliv a n\u00e1kup spojuj\u00ed do jednoho z\u00e1\u017eitku.&nbsp;<\/p>\n\n\n\n<ul>\n<li>Affiliate je i dalje deo izgradnje poverenja izme\u0111u otkrivanja i kupovine.<\/li>\n\n\n\n<li>Ve\u0161ta\u010dka inteligencija ubrzava putovanje kupca, ali affiliate osigurava kvalitet odluke.<\/li>\n\n\n\n<li>Budu\u0107nost je merenje uticaja tokom celog putovanja i povezivanje sa transakcijom.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.vivnetworks.com\/hr\/\">Affiliate marketing<\/a> stoga postaje klju\u010dni element povezane prodavnice, gde se otkrivanje, uticaj i kupovina kombinuju u jedno iskustvo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kupovina koju pokre\u0107e ve\u0161ta\u010dka inteligencija, ili modeli velikih jezika (LLM), postaje stvarnost. OpenAI je objavio da ChatGPT sada omogu\u0107ava korisnicima [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":63971,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[1276],"tags":[1277,1777,1791],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kako ve\u0161ta\u010dka inteligencija menja online kupovinu: \u0160ta to zna\u010di za affiliate marketing? | VIVnetworks.com<\/title>\n<meta name=\"description\" content=\"Kupovina putem AI je stvarnost. 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