{"id":53788,"date":"2024-10-18T13:52:53","date_gmt":"2024-10-18T11:52:53","guid":{"rendered":"https:\/\/www.vivnetworks.com\/?p=53788"},"modified":"2024-10-21T10:27:24","modified_gmt":"2024-10-21T08:27:24","slug":"vec-4-godinu-u-nizu-nasa-tvrtka-cj-vivnetworks-dio-je-cro-commerce-konferencije","status":"publish","type":"post","link":"https:\/\/www.vivnetworks.com\/hr\/vec-4-godinu-u-nizu-nasa-tvrtka-cj-vivnetworks-dio-je-cro-commerce-konferencije\/","title":{"rendered":"Ve\u0107 4. godinu u nizu na\u0161a tvrtka CJ VIVnetworks dio je CRO Commerce konferencije"},"content":{"rendered":"\n<p>Veliko hvala Udruzi @eCommerce.hr na odli\u010dnoj organizaciji i suradnji, kao i svim partnerima s kojima smo imali priliku sastati se na konferenciji na na\u0161em \u0161tandu. <strong>Drago nam je da interesovanje za affiliate prodajnim kanalom iz godine u godinu raste u Adria regiji.<\/strong><\/p>\n\n\n\n<p>Ove godine smo u okviru <a href=\"http:\/\/vivnetworks.com\">CJ VIVnetworks<\/a> prezentacije na konferenciji imali priliku ugostiti eshop <strong>Golden Tree Europe<\/strong>, na \u010delu s dragom <a href=\"https:\/\/www.linkedin.com\/in\/tja\u0161a-langerholc-5655ba79\/\">@Tja\u0161a Langerholc<\/a>, koja nam je predstavila ecommerce i affiliate iskustvo Golden Tree. Tako su posjetitelji konferencije na konkretnom primjeru Golden Tree Europe \u010duli affiliate case study iz prve ruke.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-istaknuto-je-5-glavnih-tocki-koje-karakterisu-uspjesne-affiliate-programe-e-trgovina-kako-slijedi\">Istaknuto je 5 glavnih to\u010dki koje karakteri\u0161u uspje\u0161ne affiliate programe e-trgovina, kako slijedi:<\/h2>\n\n\n\n<ul>\n<li>odlu\u010divanje o podjeli provizije i atribucija<\/li>\n\n\n\n<li>postavka trackinga<\/li>\n\n\n\n<li>izbor affiliate publishera<\/li>\n\n\n\n<li>brand security<\/li>\n\n\n\n<li>komunikacija s affiliate menad\u017eerom i publisherima.<\/li>\n<\/ul>\n\n\n\n<p><br>Golden Tree Europe u CJ sistemu ima provizije od 8 do 23%, ovisno od definirane situacije u affiliate programu, na primjer da li affiliate publisher donosi novog kupca ili postoje\u0107eg, da li je kori\u0161ten kod za popust ili ne. Za dobro funkcioniranje affiliate prodajnog kanala nephodna je transparentna tehnologija, kao \u0161to je CJ affiliate mre\u017ea, u okviru koje Golden Tree prati rezultate promocije i optimalizuje proviziju i affiliate prodajni kanal. S tim u vezi, analiziraju\u0107i rezultate, Golden Tree Europe spremni su dogovoriti s uspje\u0161nim publisherima pove\u0107anu proviziju u zamjenu za top pozicioniranja promocije, a sve u cilju postizanja jo\u0161 boljih rezultata. Pametne e-trgovine, kao \u0161to je Golden Tree, trude se koristiti sve vrste publishera u svom affiliate programu, kao \u0161to su kuponski, cashback portali, programi lojalnosti, content promocije, portali za usporedbu cijena, katalozi, tehnolo\u0161ki publisheri.<\/p>\n\n\n\n<p>Kao rezultat gore pomenutog, Golden Tree Europe affiliate program ima konstantan rast na tjednoj bazi, a to na 11 tr\u017ei\u0161ta, a uskoro \u0107e otvoriti i jo\u0161 2, uklju\u010duju\u0107i HR affiliate program.<\/p>\n\n\n\n<p>Affiliate je svuda na putu konverzije kupca i pozitivno uti\u010de na samu konverziju, donosi eshopu nove kupce, pove\u0107an promet, a publisher koji promovira eshop zaradjuje proviziju. Prakti\u010dno ne postoji rizik, jer ako ima prodaje plati se provizija.<\/p>\n\n\n\n<p>Iako Golden Tree Europe affiliate program postoji tek od 4. mjeseca 2024. godine u <a href=\"http:\/\/cj.com\">CJ sistemu<\/a>, do sada ostvaruje vi\u0161e od 4% sveukupnog rezultata eshopa, uz tendenciju stalnog daljnjeg rasta, a do godinu dana od otvaranja affiliate programa cilj nam je da u Golden Tree affiliate ima udio od oko 10%.<\/p>\n\n\n\n<p>Ukoliko ste zainteresirani dobiti vi\u0161e informacija o affiliateu, pi\u0161ite nam na email: <a href=\"mailto:marina.kostkova@vivnetworks.com\">marina.kostkova@vivnetworks.com<\/a><\/p>\n\n\n\n<p>Veselimo se uspje\u0161nim affiliate suradnjama u Adria regiji \ud83d\udc4d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2024\/10\/9123c5d4-f2f8-4427-8cb4-7c74c736a0dd-819x1024.jpg\" alt=\"\" class=\"wp-image-53789\" srcset=\"https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2024\/10\/9123c5d4-f2f8-4427-8cb4-7c74c736a0dd-819x1024.jpg 819w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2024\/10\/9123c5d4-f2f8-4427-8cb4-7c74c736a0dd-240x300.jpg 240w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2024\/10\/9123c5d4-f2f8-4427-8cb4-7c74c736a0dd-768x960.jpg 768w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2024\/10\/9123c5d4-f2f8-4427-8cb4-7c74c736a0dd.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Veliko hvala Udruzi @eCommerce.hr na odli\u010dnoj organizaciji i suradnji, kao i svim partnerima s kojima smo imali priliku sastati se [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":53802,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[940,1129,1276],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ve\u0107 4. godinu u nizu na\u0161a tvrtka CJ VIVnetworks dio je CRO Commerce konferencije | VIVnetworks.com<\/title>\n<meta name=\"description\" content=\"Ve\u0107 4. godinu u nizu na\u0161a tvrtka CJ VIVnetworks dio je CRO Commerce konferencije. 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