{"id":16728,"date":"2022-02-09T04:01:55","date_gmt":"2022-02-09T03:01:55","guid":{"rendered":"https:\/\/www.vivnetworks.com\/?p=16728"},"modified":"2023-03-06T10:53:54","modified_gmt":"2023-03-06T09:53:54","slug":"pouzdani-tracking-jamstvo-je-dobro-funkcionirajuceg-affiliate-programa","status":"publish","type":"post","link":"https:\/\/www.vivnetworks.com\/hr\/pouzdani-tracking-jamstvo-je-dobro-funkcionirajuceg-affiliate-programa\/","title":{"rendered":"Pouzdani tracking jamstvo je dobro funkcioniraju\u0107eg affiliate programa"},"content":{"rendered":"\n<p>Pripremili smo odgovore na naj\u010de\u0161\u0107a pitanja vezana uz tracking, njegovu provedbu i funkcioniranja. U ovom \u010dlanku nau\u010diti \u0107ete koje napredne metode mjerenja koristimo. Tehnologija, a posebno tracking, najva\u017eniji su dio cijelog affiliate programa (AP).<\/p>\n\n\n\n<h3 class=\"has-medium-font-size wp-block-heading\" id=\"zasto-nam-je-potreban-tracking\"><strong>Za\u0161to nam je potreban tracking?<\/strong><\/h3>\n\n\n\n<p>Tracking je kamen temeljac ispravnog rada AP-a. Bez funkcionalnog trackinga narud\u017ebe se ne bilje\u017ee u CJ sustavu, a niti provizija publisherima koji su doveli kupce ogla\u0161iva\u010du.&nbsp;<\/p>\n\n\n\n<h3 class=\"has-medium-font-size wp-block-heading\" id=\"koje-vrste-pracenja-koristimo\"><strong>Koje vrste pra\u0107enja koristimo?<\/strong><\/h3>\n\n\n\n<p>Trenutno je najpouzdanija verzija S2S trackinga (tj. na serveru ogla\u0161iva\u010da), koju koristimo od ljeta 2020. godine, u kombinaciji s mjerenjem u korisnikovom pregledniku (tzv. Universal Tag). Ovu kombinaciju najvi\u0161e preporu\u010dujemo. Da bi pra\u0107enje funkcioniralo, mo\u017ee se implementirati samo S2S ili samo Universal Tag, ali time ogla\u0161iva\u010d gubi funkcionalnost i\/ili smanjuje pouzdanost mjerenja koju ova kombinacija mjerenja nudi.&nbsp;<\/p>\n\n\n\n<h3 class=\"has-medium-font-size wp-block-heading\" id=\"da-li-je-moguce-koristiti-google-tag-manager-za-implementaciju\"><strong>Da li je mogu\u0107e koristiti Google Tag Manager za implementaciju?<\/strong><\/h3>\n\n\n\n<p>Implementacija putem Google Tag Managera samo je jedna od opcija. Konkretno, ova opcija postoji za Universal Tag. Ukoliko ogla\u0161iva\u010d ne koristi GTM,&nbsp; tracking mo\u017eete implementirati u kod stranice. Za obje varijante pripremili smo detaljnu dokumentaciju.&nbsp;<\/p>\n\n\n\n<h3 class=\"has-medium-font-size wp-block-heading\" id=\"zasto-implementiramo-s2s-i-universal-tag\"><strong>Za\u0161to implementiramo S2S i Universal Tag?<\/strong><\/h3>\n\n\n\n<p>Zajedno S2S i Universal Tag nude trenutno najpouzdaniju razinu mjerenja na svijetu. Obje vrste pra\u0107enja odra\u017eavaju promjene u zakonodavstvu koje se odnose na pohranu kola\u010di\u0107a koje vrijede u mnogim zemljama EU ve\u0107 nekoliko godina. Nadopunjuju se kako bi se zabilje\u017eile narud\u017ebe koje se mo\u017eda ne\u0107e evidentirati kori\u0161tenjem samo jedne od metoda. Istodobno, djeluju kao rezerva ako jedan od oblika mjerenja prestane raditi. Osim toga, Universal Tag dodaje va\u017enu funkcionalnost \u010dine\u0107i dostupna nova izvje\u0161\u0107a o atribuciji koja \u0107emo pokrenuti tijekom 2022.&nbsp;<\/p>\n\n\n\n<h3 class=\"has-medium-font-size wp-block-heading\" id=\"zasto-se-universal-tag-mora-implementirati-na-svaku-stranicu\"><strong>Za\u0161to se Universal Tag mora implementirati na svaku stranicu?<\/strong><\/h3>\n\n\n\n<p>Universal Tag sastoji se od dva dijela &#8211; Site Taga i Conversion Taga. Kako bi Universal Tag ispravno radio, dio Site Tag mora biti implementiran na sve stranice do kojih bi posjetitelj weba mogao do\u0107i. Izuzetak je stranica za potvrdu narud\u017eba na kojoj trebate implementirati Conversion Tag.<\/p>\n\n\n\n<h3 class=\"has-medium-font-size wp-block-heading\" id=\"zasto-su-nam-potrebne-cijene-bez-pdv-a\"><strong>Za\u0161to su nam potrebne cijene bez PDV-a?<\/strong><\/h3>\n\n\n\n<p>CJ sustav ne ocjenjuje je li iznos s PDV-om ili bez njega, pretpostavlja da je iznos ispravan i da se od njega obra\u010dunava provizija za publishera. Kada bi se koristio iznos s PDV-om, provizija bi se tako\u0111er obra\u010dunavala od poreza, \u0161to je u na\u010delu pogre\u0161no. Zbog toga je kori\u0161tenje cijena bez PDV-a standardno i publisheri su na to navikli. Ovo zna\u010di da kada publisher vidi postotak provizije u uvjetima, o\u010dekuje da \u0107e biti od cijene bez PDV-a. Potrebno je bez PDV-a navesti sve financijske podatke, kao \u0161to su cijene proizvoda, ali i vrijednosti popusta. Za Ogla\u0161iva\u010de koji imaju implementirani tracking putem GTM-a, imamo korisne \u0161ablone u dokumentaciji: na primjer, putem koje se mogu vrijednosti o\u010distiti od PDV-a ako nisu dostupne prema zadanim postavkama. Za Ogla\u0161iva\u010de kod kojih je tracking implementiran izravno u kod, potrebno je pojedina\u010dno kodiranje.&nbsp;<\/p>\n\n\n\n<h3 class=\"has-medium-font-size wp-block-heading\" id=\"zasto-zelimo-pohraniti-id-klika-na-serveru\"><strong>Za\u0161to \u017eelimo pohraniti ID klika na serveru?<\/strong><\/h3>\n\n\n\n<p>Promjena zakonodavsta u \u010ce\u0161koj Republici koja vrijedi od 1. sije\u010dnja 2022. godine sada zahtjeva da web stranica uvijek mora tra\u017eiti dopu\u0161tenje od posjetitelja da pohrani kola\u010di\u0107e ili druge zapise na posjetiteljev ure\u0111aj. Pohranjivanje ID-a klika na serveru dio je rje\u0161enja za osiguravanje funkcionalnog mjerenja, pa \u010dak i u slu\u010dajevima kada posjetitelj web stranice nije pristao na pohranjivanje kola\u010di\u0107a.<\/p>\n\n\n\n<h3 class=\"has-medium-font-size wp-block-heading\" id=\"kako-tracking-moze-prestati-raditi\"><strong>Kako tracking mo\u017ee prestati raditi?<\/strong><\/h3>\n\n\n\n<p>Ovisi o vrsti implementacije. Ako se tracking implementira u kodu stranice i do\u0111e do velikih promjena, mjerenje mo\u017ee prestati raditi. Pod tim podrazumijevamo, na primjer, promjene koda stranice, a\u017euriranje ili redizajn web stranice. Ako je pra\u0107enje implementirano pomo\u0107u Google Tag Managera, implementacija je ne\u0161to \u201cizdr\u017eljivija\u201d. Tu ovisi o promjenama u podatkovnom sloju s kojim GTM radi. Ako bi bitni podaci o narud\u017ebi &#8211; kao \u0161to su cijena, koli\u010dina proizvoda&nbsp; &#8211; \u201cispali\u201d iz podatkovnog sloja, to bi dovelo do slanja nepotpunih ili neto\u010dnih informacija u sustav i posljedi\u010dno ne bi bilo ni\u010dega \u0161to bi moglo odrediti to\u010dnu vrijednost provizije za publishera.&nbsp;<\/p>\n\n\n\n<p>Od svog osnutka, <a href=\"https:\/\/www.cj.com\" target=\"_blank\" rel=\"noreferrer noopener\">CJ.com<\/a> je najbolja svjetska tehnologija za affiliate marketing, a zahvaljuju\u0107i tisu\u0107ama developera koji neprestano pobolj\u0161avaju razinu pra\u0107enja, kao i samu tehnologiju, svi ogla\u0161iva\u010di (web trgovine) i publisheri imaju prednosti ove tehnologije na raspolaganju.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pripremili smo odgovore na naj\u010de\u0161\u0107a pitanja vezana uz tracking, njegovu provedbu i funkcioniranja. U ovom \u010dlanku nau\u010diti \u0107ete koje napredne [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":16729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[276],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pouzdani tracking jamstvo je dobro funkcioniraju\u0107eg affiliate programa<\/title>\n<meta name=\"description\" content=\"U ovom \u010dlanku nau\u010diti \u0107ete koje napredne metode mjerenja koristimo. 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