{"id":67888,"date":"2026-07-16T16:00:48","date_gmt":"2026-07-16T14:00:48","guid":{"rendered":"https:\/\/www.vivnetworks.com\/de-la-cupoane-expirate-la-economii-reale-viardigital-affiliate-marketing\/"},"modified":"2026-07-28T17:08:19","modified_gmt":"2026-07-28T15:08:19","slug":"de-la-cupoane-expirate-la-economii-reale-viardigital-affiliate-marketing","status":"publish","type":"post","link":"https:\/\/www.vivnetworks.com\/en\/de-la-cupoane-expirate-la-economii-reale-viardigital-affiliate-marketing\/","title":{"rendered":"De la cupoane expirate la economii reale: cum VIARdigital construie\u0219te \u00eencredere prin affiliate marketing"},"content":{"rendered":"\n

\u00centr-un ecosistem e-commerce tot mai competitiv, utilizatorii caut\u0103 cele mai bune oferte, iar brandurile investesc \u00een canale de promovare eficiente. \u00cen acest context, \u00eencrederea devine un factor esen\u021bial. Affiliate marketing-ul are un avantaj important: este un model bazat pe performan\u021b\u0103. Advertiserii pl\u0103tesc doar pentru rezultate concrete, cum ar fi v\u00e2nz\u0103rile generate \u0219i clien\u021bii noi. Pentru ca acest ecosistem s\u0103 func\u021bioneze, fiecare parte trebuie s\u0103 aduc\u0103 valoare. Advertiserii ofer\u0103 promo\u021bii competitive \u0219i comunicare activ\u0103. Publisherii genereaz\u0103 trafic relevant \u0219i con\u021binut de calitate. Re\u021belele de afiliere conecteaz\u0103 partenerii potrivi\u021bi.<\/p>\n\n\n\n

Un exemplu interesant este VIARdigital. Proiectul a pornit din Rom\u00e2nia cu o misiune clar\u0103: s\u0103 transforme experien\u021ba utiliz\u0103rii cupoanelor de reducere \u00eentr-una bazat\u0103 pe \u00eencredere \u0219i beneficii reale. Bogdan Arhip este co-fondatorul VIARdigital, platforma care dezvolt\u0103 o nou\u0103 genera\u021bie de site-uri de cupoane. Obiectivul este simplu: economii reale pentru cump\u0103r\u0103tori \u0219i v\u00e2nz\u0103ri reale pentru comercian\u021bi.<\/p>\n\n\n\n

Totul a \u00eenceput cu Cuponescu.ro. Ideea s-a n\u0103scut dintr-o frustrare personal\u0103. Multe site-uri afi\u0219eaz\u0103 cupoane expirate sau incorecte, ceea ce a afectat \u00eencrederea utilizatorilor \u00een aceast\u0103 categorie. Bogdan a ales o abordare diferit\u0103: doar cupoane testate \u0219i active. Astfel, utilizatorii revin pentru c\u0103 \u0219tiu c\u0103 ofertele func\u021bioneaz\u0103.<\/p>\n\n\n\n

Modelul s-a dovedit un succes. De aici a ap\u0103rut ambi\u021bia de a-l extinde la nivel interna\u021bional. Ast\u0103zi, VIARdigital este prezent pe \u0219ase pie\u021be: Rom\u00e2nia, Bulgaria, Grecia, Polonia, Fran\u021ba \u0219i Statele Unite. Toate platformele sunt construite pe acelea\u0219i principii de transparen\u021b\u0103 \u0219i \u00eencredere.<\/p>\n\n\n\n

\n

\u00cenainte de a intra \u00een industria de affiliate marketing, Bogdan a petrecut peste 15 ani \u00een business development \u0219i parteneriate de canal pentru companii software. Aceast\u0103 experien\u021b\u0103 \u00eei influen\u021beaz\u0103 \u0219i ast\u0103zi modul \u00een care construie\u0219te rela\u021bii cu advertiserii \u0219i re\u021belele de afiliere.<\/p>\n<\/blockquote>\n\n\n\n

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Interviu cu Bogdan Arhip, co-fondator VIARdigital<\/strong>:<\/span><\/h3>\n\n\n\n

Cum a\u021bi identificat oportunitatea de a construi acest proiect?<\/strong><\/h4>\n\n\n\n

Oportunitatea a venit din propria mea experien\u021b\u0103 ca utilizator de cupoane. De prea multe ori am dat de coduri expirate, informa\u021bii vechi sau pur \u0219i simplu eronate \u2014 iar asta genereaz\u0103 exact frustrarea \u0219i feedback-ul negativ care \u00eenv\u0103luje \u00eentreaga categorie a site-urilor de cupoane. Am realizat c\u0103 problema nu e cererea, ci calitatea: utilizatorii vor s\u0103 economiseasc\u0103, dar nu au \u00eencredere c\u0103 vor reu\u0219i. Aici am v\u0103zut deschiderea. Am pornit \u00een Rom\u00e2nia cu Cuponescu.ro, construit pe un principiu simplu: utilizatorul se \u00eentoarce pentru c\u0103 ultima dat\u0103 c\u00e2nd a folosit un cupon de la noi, a func\u021bionat. Asta e cea mai puternic\u0103 form\u0103 de marketing pe care o po\u021bi avea \u2014 \u00eencrederea c\u0103 merit\u0103 s\u0103 verifici \u00eent\u00e2i la noi \u00eenainte de orice cump\u0103r\u0103tur\u0103 online.<\/p>\n\n\n\n

Odat\u0103 ce am v\u0103zut c\u0103 modelul func\u021bioneaz\u0103 \u00een Rom\u00e2nia, am realizat c\u0103 aceea\u0219i problem\u0103 \u0219i aceea\u0219i oportunitate exist\u0103 \u00een \u00eentreaga regiune. A\u0219a s-a n\u0103scut VIARdigital, proiectul-umbrel\u0103 prin care ducem acelea\u0219i principii \u00een mai multe \u021b\u0103ri. Ast\u0103zi suntem activi \u00een \u0219ase pie\u021be: Rom\u00e2nia (cuponescu.ro<\/a>) , Bulgaria (kuponovo.bg<\/a>), Grecia (kouponakis.gr<\/a>), Polonia (rabatarnia.pl<\/a>), Fran\u021ba (codedereduc.fr<\/a>) \u0219i Statele Unite (brokebutsmart.com<\/a>). Fiecare construit\u0103 pe aceea\u0219i idee: cupoane verificate, beneficiu real, \u00eencredere care aduce utilizatorul \u00eenapoi.<\/p>\n\n\n\n

\n\n\n\n

Care a fost cea mai mare provocare \u00een primul an de activitate?<\/strong><\/h4>\n\n\n\n

Prioritizarea. C\u00e2nd construie\u0219ti un business nou, ai resurse limitate \u0219i nesf\u00e2r\u0219it de multe lucruri care par urgente \u2014 con\u021binut, SEO, rela\u021bii cu re\u021belele, advertising, social media. Cea mai grea parte a fost s\u0103 decid constant unde merit\u0103 s\u0103 pun timpul \u0219i bugetul ca s\u0103 ob\u021bin trac\u021biune real\u0103, nu doar activitate. Str\u00e2ns legat de asta a fost \u0219i calibrarea bugetelor de cheltuieli: c\u00e2t investe\u0219ti \u00een cre\u0219tere f\u0103r\u0103 s\u0103 arzi resurse \u00eenainte s\u0103 vin\u0103 primele rezultate. A fost un exerci\u021biu permanent de echilibru \u00eentre r\u0103bdare \u0219i disciplin\u0103 financiar\u0103 \u2014 cu at\u00e2t mai mult cu c\u00e2t replic\u0103m modelul \u00een mai multe \u021b\u0103ri simultan, unde fiecare pia\u021b\u0103 are propriul ritm \u0219i propriile costuri de pornire.<\/p>\n\n\n\n

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Ce face diferen\u021ba dintre un advertiser bun \u0219i unul excelent din punctul de vedere al unui publisher?<\/strong><\/h4>\n\n\n\n

Comunicarea activ\u0103. Un advertiser bun \u00ee\u021bi d\u0103 acces la program; unul excelent te trateaz\u0103 ca pe un partener \u2014 te anun\u021b\u0103 din timp despre promo\u021bii, \u00ee\u021bi trimite coduri noi, \u00ee\u021bi ofer\u0103 materiale actualizate. Pentru noi, con\u021binutul proasp\u0103t este inima acestui tip de promovare. F\u0103r\u0103 un flux constant de oferte \u0219i coduri noi, o pagin\u0103 de magazin devine rapid static\u0103 \u0219i \u00ee\u0219i pierde valoarea at\u00e2t pentru utilizator, c\u00e2t \u0219i pentru advertiser. Cei mai buni advertiseri \u00een\u021beleg \u0219i un alt lucru: trimitem trafic care converte\u0219te de 2-3 ori mai bine dec\u00e2t media magazinului, pentru c\u0103 utilizatorul ajunge la ei deja decis s\u0103 cumpere. Acel partener care comunic\u0103 activ valorific\u0103 la maximum exact acest tip de trafic.<\/p>\n\n\n\n

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Ce tip de suport din partea re\u021belei v-a ajutat cel mai mult \u00een dezvoltarea proiectului?<\/strong><\/h4>\n\n\n\n

Intermedierea rela\u021biilor cu advertiseri pe care nu reu\u0219eam s\u0103-i contact\u0103m direct. Au fost programe la care u\u0219a p\u0103rea \u00eenchis\u0103 \u2014 fie nu primeam r\u0103spuns, fie nu ajungeam la persoana potrivit\u0103. Re\u021beaua a deschis acele conversa\u021bii, iar ast\u0103zi unele dintre ele sunt printre cele mai performante colabor\u0103ri ale noastre. Pe m\u0103sur\u0103 ce ne extindem \u00een mai multe \u021b\u0103ri, acest rol devine \u0219i mai valoros: o re\u021bea cu prezen\u021b\u0103 regional\u0103 \u0219i echipe locale ne ajut\u0103 s\u0103 intr\u0103m pe pie\u021be noi mult mai rapid dec\u00e2t am putea singuri, cu acces la advertiseri relevan\u021bi \u00een fiecare \u021bar\u0103. Acel rol de \u201econnector” al re\u021belei a avut un impact dispropor\u021bionat de mare fa\u021b\u0103 de efortul implicat.<\/p>\n\n\n\n

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Ce provoc\u0103ri tehnice \u00eent\u00e2lni\u021bi cel mai des \u00een colaborarea cu advertiserii?<\/strong><\/h4>\n\n\n\n

Cele mai frecvente sunt legate de tracking \u0219i atribuire. V\u0103d des situa\u021bii \u00een care deduplicarea comenzilor nu e clar\u0103, \u00eent\u00e2rzieri mari \u00een validarea tranzac\u021biilor sau ferestre de cookie scurte care nu reflect\u0103 realist comportamentul de cump\u0103rare. La asta se adaug\u0103 feed-uri de produse incomplete sau actualizate rar, ceea ce ne \u00eengreuneaz\u0103 men\u021binerea ofertelor corecte \u00een timp real. Iar cea mai mare provocare, de departe, r\u0103m\u00e2ne lipsa tracking-ului \u00een aplica\u021biile mobile.<\/p>\n\n\n\n

\"Bogdan<\/figure>\n\n\n\n
\n\n\n\n

Ce \u00eembun\u0103t\u0103\u021biri tehnice a\u021bi dori s\u0103 vede\u021bi implementate mai des de advertiseri?<\/strong><\/h4>\n\n\n\n

Tracking-ul \u00een aplica\u021biile mobile. Tot mai mul\u021bi advertiseri \u00ee\u0219i promoveaz\u0103 intens propriile aplica\u021bii \u0219i \u00eemping utilizatorii spre instalare, dar nu exist\u0103 atribuire pentru ce fac acei useri odat\u0103 ajun\u0219i \u00een aplica\u021bie. Practic, noi trimitem trafic de calitate care converte\u0219te \u2014 doar c\u0103 \u00een app conversia devine invizibil\u0103, iar publisherul nu este creditat pentru v\u00e2nzare. Pe m\u0103sur\u0103 ce ponderea comer\u021bului mobil cre\u0219te, aceast\u0103 lips\u0103 devine din ce \u00een ce mai costisitoare pentru publisheri. Implementarea unui deep-link tracking corect, al\u0103turi de o m\u0103surare server-to-server solid\u0103, ar fi cea mai valoroas\u0103 \u00eembun\u0103t\u0103\u021bire tehnic\u0103 pe care un advertiser o poate face pentru parteneri ca noi.<\/p>\n\n\n\n

<\/p>\n\n\n\n

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Ce categorii sau tipuri de oferte genereaz\u0103 cele mai bune rezultate \u00een prezent?<\/strong><\/h4>\n\n\n\n

Codurile de reducere cu valoare real\u0103. Un discount autentic, semnificativ \u2014 nu o promo\u021bie pus\u0103 doar de dragul de a avea ceva afi\u0219at. Utilizatorii recunosc imediat diferen\u021ba dintre un \u201ebeneficiu real\u201d \u0219i o reducere cosmetic\u0103, iar primul tip genereaz\u0103 conversii \u0219i \u00eencredere, \u00een timp ce al doilea erodeaz\u0103 exact reputa\u021bia pe care \u00eencerc\u0103m s\u0103 o construim. Pe scurt: cantitatea de oferte conteaz\u0103 mai pu\u021bin dec\u00e2t calitatea \u0219i valoarea real\u0103 a fiec\u0103rui cod.<\/p>\n\n\n\n

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Exist\u0103 mituri despre site-urile de cupoane pe care a\u021bi dori s\u0103 le demonta\u021bi?<\/strong><\/h4>\n\n\n\n

Cel mai persistent mit este c\u0103 \u201enu exist\u0103 cupoane valide\u201d \u0219i c\u0103 nu ob\u021bii un beneficiu real. Este o percep\u021bie alimentat\u0103 tocmai de site-urile care afi\u0219eaz\u0103 coduri vechi sau expirate. Acesta este chiar motivul pentru care am pornit proiectul: s\u0103 demonstr\u0103m c\u0103 utilizatorii pot ob\u021bine un beneficiu economic real \u0219i verificabil prin Cuponescu.ro \u2014 \u0219i, prin VIARdigital, \u00een fiecare \u021bar\u0103 \u00een care intr\u0103m. Fiecare cod testat care func\u021bioneaz\u0103 este o dovad\u0103 \u00eempotriva acestui mit \u2014 \u0219i, \u00een timp, asta reconstruie\u0219te \u00eencrederea \u00eentr-o \u00eentreag\u0103 categorie.<\/p>\n\n\n\n

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Exist\u0103 un moment \u00een care a\u021bi realizat c\u0103 proiectul are un poten\u021bial real de cre\u0219tere?<\/strong><\/h4>\n\n\n\n

C\u00e2nd au \u00eenceput s\u0103 vin\u0103 primele comisioane. Dincolo de glum\u0103, acela a fost momentul de validare: dovada c\u0103 modelul func\u021bioneaz\u0103, c\u0103 utilizatorii chiar cump\u0103r\u0103 prin recomand\u0103rile noastre \u0219i c\u0103 advertiserii primesc v\u00e2nz\u0103ri reale. Primul comision nu este doar despre bani \u2014 este confirmarea c\u0103 tot ce construiser\u0103m p\u00e2n\u0103 atunci avea o cerere real\u0103 \u00een spate. Al doilea moment de acest fel a fost c\u00e2nd am replicat modelul \u00een afara Rom\u00e2niei \u0219i am v\u0103zut c\u0103 func\u021bioneaz\u0103 la fel de bine pe o pia\u021b\u0103 complet diferit\u0103. Atunci am \u0219tiut c\u0103 nu construim doar un site, ci un model care se poate scala.<\/p>\n\n\n\n

\n\n\n\n

Ce tendin\u021be urm\u0103ri\u021bi cel mai atent \u00een e-commerce \u0219i performance marketing?<\/strong><\/h4>\n\n\n\n

Urm\u0103resc c\u00e2teva direc\u021bii \u00een mod special. Prima este cre\u0219terea rolului AI-ului \u00een descoperirea produselor: tot mai mul\u021bi utilizatori \u00eencep c\u0103ut\u0103rile prin asisten\u021bi conversa\u021bionali \u0219i LLM-uri \u00een loc de Google, iar OpenAI a anun\u021bat deja func\u021bii de cump\u0103rare direct \u00een ChatGPT. Asta va schimba fundamental modul \u00een care site-urile de cupoane sunt g\u0103site, indexate \u0219i citate \u2014 \u0219i este ceva pentru care ne preg\u0103tim activ. A doua este mutarea comer\u021bului c\u0103tre mobil \u0219i aplica\u021bii, cu tot ce \u00eenseamn\u0103 asta pentru tracking \u0219i atribuire. A treia este consolidarea atribuirii dincolo de last-click. Peste toate astea, tendin\u021ba de fond pe care miz\u0103m cel mai mult este nevoia de \u00eencredere. \u00centr-un peisaj tot mai aglomerat \u0219i automatizat, brandul care ofer\u0103 constant un beneficiu real va c\u00e2\u0219tiga \u2014 \u0219i exact pe asta construim VIARdigital, pia\u021b\u0103 cu pia\u021b\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00centr-un ecosistem e-commerce tot mai competitiv, utilizatorii caut\u0103 cele mai bune oferte, iar brandurile investesc \u00een canale de promovare eficiente. […]<\/p>\n","protected":false},"author":30,"featured_media":67858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[1140],"tags":[],"yoast_head":"\nMarketing afiliat \u0219i cupoane reale: povestea de succes VIARdigital | VIVnetworks.com<\/title>\n<meta name=\"description\" content=\"Marketing afiliat, cupoane verificate \u0219i economii reale. 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