{"id":67296,"date":"2026-05-27T13:08:05","date_gmt":"2026-05-27T11:08:05","guid":{"rendered":"https:\/\/www.vivnetworks.com\/?p=67296"},"modified":"2026-05-27T13:30:33","modified_gmt":"2026-05-27T11:30:33","slug":"google-shopping-enters-15-new-markets-take-advantage-of-the-opportunity-with-css-partners","status":"publish","type":"post","link":"https:\/\/www.vivnetworks.com\/en\/google-shopping-enters-15-new-markets-take-advantage-of-the-opportunity-with-css-partners\/","title":{"rendered":"Google Shopping Enters 15 New Markets: Leverage the Opportunity with a CSS Partner"},"content":{"rendered":"\n<p>In 2026, one of the most significant changes in performance marketing in Europe is coming\u2014the expansion of Google Shopping (or CSS advertising) into 15 new European markets.&nbsp;<\/p>\n\n\n\n<p>This expansion represents a major opportunity for e-commerce stores and affiliate partners, especially those focused on Comparison Shopping Services (CSS). For the VIV Networks affiliate network, this marks a moment when both advertisers and publishers can significantly boost campaign performance in markets that previously lacked a fully developed Shopping ecosystem.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-does-the-google-shopping-expansion-mean-for-e-shops\"><strong>What Does the Google Shopping Expansion Mean for E\u2011shops?<\/strong><\/h2>\n\n\n\n<p>Until now, many e\u2011shops in these regions were limited to traditional text ads. With the introduction of Shopping Ads, several key advantages open up:<\/p>\n\n\n\n<ul>\n<li>Visual product presentation (image + price + brand)<\/li>\n\n\n\n<li>Higher traffic quality (users know what they are buying before clicking)<\/li>\n\n\n\n<li><a href=\"https:\/\/newlightdigital.com\/blog\/google-shopping-ads-expand-across-15-new-european-markets\/\">Stronger conversion potential\u00a0<\/a><\/li>\n<\/ul>\n\n\n\n<p>For e\u2011shops already shipping to these countries, this is an immediate opportunity to monetize existing demand. For others, it provides a new impulse for cross-border expansion.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-which-countries-are-included\"><strong>Which Countries Are Included?<\/strong><\/h2>\n\n\n\n<p>Google is rolling out&nbsp;<a href=\"https:\/\/www.expandeo.com\/blog\/google-shopping-15-new-markets\">Shopping Ads<\/a>&nbsp;in two phases aligned with key e\u2011commerce seasons:<\/p>\n\n\n\n<p><strong>Wave 1 (Back-to-School season \u2013 August 2026):<\/strong><\/p>\n\n\n\n<ul>\n<li>Cyprus<\/li>\n\n\n\n<li>Luxembourg<\/li>\n\n\n\n<li>Moldova<\/li>\n\n\n\n<li>North Macedonia<\/li>\n\n\n\n<li>Malta<\/li>\n\n\n\n<li>Liechtenstein<\/li>\n<\/ul>\n\n\n\n<p><strong>Wave 2 (Pre-Christmas season \u2013 October\/November 2026):<\/strong><\/p>\n\n\n\n<ul>\n<li>Bulgaria<\/li>\n\n\n\n<li>Croatia<\/li>\n\n\n\n<li>Lithuania<\/li>\n\n\n\n<li>Slovenia<\/li>\n\n\n\n<li>Serbia<\/li>\n\n\n\n<li>Bosnia and Herzegovina<\/li>\n\n\n\n<li>Montenegro<\/li>\n\n\n\n<li>Estonia<\/li>\n\n\n\n<li>Latvia<\/li>\n<\/ul>\n\n\n\n<p>For many of these countries, this&nbsp;<a href=\"https:\/\/ppcnewsfeed.com\/ppc-news\/2026-03\/google-expands-shopping-ads-15-european-markets\/\">will be the first opportunity to display product ads<\/a>&nbsp;with images directly in search results, significantly changing how users shop online.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-key-role-of-css-partners-in-new-markets\"><strong>The Key Role of CSS Partners in New Markets<\/strong><\/h2>\n\n\n\n<p>As in other European markets, Google Shopping operates under the CSS (Comparison Shopping Services) model:<\/p>\n\n\n\n<ul>\n<li>Advertisers do not advertise directly through Google but via a CSS provider<\/li>\n\n\n\n<li>Google, as the default CSS, keeps part of the cost-per-click<\/li>\n\n\n\n<li>Working with an external CSS partner can eliminate this disadvantage\u00a0<\/li>\n<\/ul>\n\n\n\n<p>It&nbsp;<a href=\"https:\/\/www.channable.com\/blog\/everything-you-need-to-know-about-google-css-partners\">is commonly stated<\/a>&nbsp;that using a CSS partner can provide up to approximately 20% higher bidding power compared to Google\u2019s default CSS.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-affiliate-model-css-a-combination-that-makes-sense\"><strong>Affiliate Model + CSS: A Combination That Makes Sense<\/strong><\/h2>\n\n\n\n<p>At VIV Networks, we have already described the advantages of involving&nbsp;<a href=\"https:\/\/www.vivnetworks.com\/en\/affiliate-marketing-with-css-partners-how-it-helps-e-shops-increase-conversions-without-conflicts-with-ppc\/\">CSS publishers in affiliate programs<\/a>. Here is a summary of the key benefits:<\/p>\n\n\n\n<p><strong>1. Risk-Free Performance Model<\/strong><\/p>\n\n\n\n<p>The e\u2011shop pays only for completed orders (CPA model), without needing to invest in PPC management upfront.&nbsp;<\/p>\n\n\n\n<p><strong>2. Lower CPC and Higher Efficiency<\/strong><\/p>\n\n\n\n<p>Thanks to CSS auction advantages, partners can achieve lower cost-per-click and higher returns.&nbsp;<\/p>\n\n\n\n<p><strong>3. Expanded Reach Without Cannibalization<\/strong><\/p>\n\n\n\n<p>CSS publishers complement existing PPC campaigns and allow e\u2011shops to occupy more positions in search results.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>The expansion of Google Shopping into new markets is not just a technical update\u2014it is a strategic opportunity.<\/p>\n\n\n\n<p>E\u2011shops and affiliate partners that prepare early, leverage CSS partners, and integrate affiliate performance models will gain a significant competitive advantage in these emerging markets.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2026, one of the most significant changes in performance marketing in Europe is coming\u2014the expansion of Google Shopping (or [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":67300,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","_uag_custom_page_level_css":"","footnotes":""},"categories":[1140],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Shopping Expansion: A Growth Opportunity in 15 New Countries | VIVnetworks.com<\/title>\n<meta name=\"description\" content=\"Google Shopping expands into 15 new countries. 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