{"id":63303,"date":"2025-11-12T12:30:06","date_gmt":"2025-11-12T11:30:06","guid":{"rendered":"https:\/\/www.vivnetworks.com\/?p=63303"},"modified":"2025-11-20T13:31:12","modified_gmt":"2025-11-20T12:31:12","slug":"case-study-full-funnel-affiliate-strategy-delivers-exceptional-growth-for-sensilab-and-tummytox-brands-in-eastern-europe","status":"publish","type":"post","link":"https:\/\/www.vivnetworks.com\/en\/case-study-full-funnel-affiliate-strategy-delivers-exceptional-growth-for-sensilab-and-tummytox-brands-in-eastern-europe\/","title":{"rendered":"Case Study: Full-Funnel Affiliate Strategy Fuels Exceptional Growth for Sensilab and TummyTox in Eastern Europe"},"content":{"rendered":"\n<p>In 2025,&nbsp;<a href=\"https:\/\/www.visionhealthcare.eu\/\"><strong>Vision Healthcare NV (VHC)<\/strong><\/a>&nbsp;\u2014 the company behind leading health and wellness brands&nbsp;<a href=\"https:\/\/www.sensilab.com\/\"><strong>Sensilab<\/strong><\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.tummy-tox.com\/\"><strong>TummyTox<\/strong><\/a>&nbsp;\u2014 set out to strengthen its foothold in Eastern Europe\u2019s competitive market.<br>Partnering with&nbsp;<a href=\"https:\/\/www.vivnetworks.com\/en\/\"><strong>CJ VIV Network<\/strong><\/a>, VHC moved beyond a last-click mindset and embraced a full-funnel affiliate strategy.<\/p>\n\n\n\n<p>The goal was clear: expand the affiliate publisher mix to full-funnel \u2014 from content creators to comparison sites \u2014 to build awareness, drive consideration, and ultimately convert high-quality customers. Among the many partners recruited,\u00a0<a href=\"https:\/\/affiliana.eu\/\"><strong>Affiliana s.r.o<\/strong><\/a><strong>.<\/strong>\u00a0stood out as a remarkable success story.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-challenge-expanding-beyond-the-lower-funnel\"><strong>Challenge: Expanding Beyond the Lower Funnel<\/strong><\/h2>\n\n\n\n<p>Sensilab and TummyTox\u2019s affiliate programs were delivering results, but growth was concentrated in lower-funnel activity \u2014 mainly discount-driven publishers focused on conversions.<\/p>\n\n\n\n<p>The challenge was to&nbsp;<strong>shift investment to mid- and upper-funnel publishers<\/strong>&nbsp;capable of introducing the brands to new audiences, telling their stories, and influencing purchase decisions earlier in the customer journey.<\/p>\n\n\n\n<p>This required:<\/p>\n\n\n\n<ul>\n<li>Increasing brand visibility in Eastern European markets where awareness lagged<\/li>\n\n\n\n<li>Growing the share of new-customer revenue<\/li>\n\n\n\n<li>Building a diverse publisher portfolio that could scale profitably long-term<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-solution-building-a-broader-smarter-affiliate-channel\"><strong>Solution: Building a Broader, Smarter Affiliate Channel<\/strong><\/h2>\n\n\n\n<p>With&nbsp;<strong>CJ VIV Network\u2019s expert guidance<\/strong>&nbsp;and support in recruiting the right partners, VHC redesigned its Eastern European affiliate strategy.<\/p>\n\n\n\n<ol start=\"1\">\n<li><strong>Expanding the Publisher Mix<\/strong><br>VHC, together with CJ VIV Network\u2019s account management team, recruited and activated a wide range of partners \u2014 including content publishers, comparison platforms, and influencer meta networks.<\/li>\n\n\n\n<li><strong>Launching Strategic Campaigns<\/strong><br>Product promotions shifted toward higher-margin Sensilab lines, with campaigns tailored to each local market. Partners received localized creative assets and data insights to maximize engagement and conversion.<\/li>\n\n\n\n<li><strong>Leveraging Data for Optimization<\/strong><br>Through&nbsp;<strong>CJ\u2019s advanced analytics<\/strong>, VHC monitored performance by funnel stage and market. Attribution insights ensured that early-funnel publishers were rewarded for influence, not just last-click conversions.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-results-eastern-europe-affiliate-program-nbsp\"><strong>Results: Eastern Europe Affiliate Program&nbsp;<\/strong><\/h2>\n\n\n\n<ul>\n<li><strong>Revenue:<\/strong>&nbsp;+<strong>75% YoY<\/strong>&nbsp;in Eastern Europe, with the region\u2019s share of total affiliate revenue rising from&nbsp;<strong>18% to 23%<\/strong>.<br>By mid-year, both brands had already&nbsp;<strong>exceeded their total 2024 affiliate revenue<\/strong>, with Eastern Europe contributing more than ever before.<\/li>\n\n\n\n<li><strong>Clicks:<\/strong>&nbsp;+27%<\/li>\n\n\n\n<li><strong>Average Order Value:<\/strong>&nbsp;+12%<\/li>\n\n\n\n<li><strong>ROAS:<\/strong>&nbsp;Improved by +55% to 11<\/li>\n\n\n\n<li><strong>Content Partners:<\/strong>&nbsp;+366% revenue growth<\/li>\n\n\n\n<li><strong>Comparison Shopping Sites:<\/strong>&nbsp;+130% revenue growth<\/li>\n\n\n\n<li><strong>New-Customer Revenue Share:<\/strong>&nbsp;Increased from&nbsp;<strong>29% to 39%<\/strong>, with order volumes up&nbsp;<strong>70% YoY<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"908\" height=\"542\" src=\"https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2025\/11\/image.png\" alt=\"\" class=\"wp-image-63283\" srcset=\"https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2025\/11\/image.png 908w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2025\/11\/image-300x179.png 300w, https:\/\/www.vivnetworks.com\/wp-content\/uploads\/2025\/11\/image-768x458.png 768w\" sizes=\"(max-width: 908px) 100vw, 908px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-spotlight-affiliana-s-standout-performance\"><strong>Spotlight: Affiliana\u2019s Standout Performance<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/affiliana.eu\/\"><strong>Affiliana s.r.o<\/strong><\/a><strong>.&nbsp;<\/strong>a content and comparison marketing specialist, operates top-tier platforms like&nbsp;<a href=\"https:\/\/www.testado.cz\/\"><strong>Testado<\/strong><\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.chytryvyber.cz\/\"><strong>Chytr\u00fd V\u00fdb\u011br<\/strong><\/a>, delivering impactful product reviews and content.<br>Introduced by&nbsp;<strong>CJ VIV Network\u2019s account manager<\/strong>, Affiliana quickly became a key growth driver.<\/p>\n\n\n\n<p>In April 2025, VHC deepened the partnership \u2014 sharing a curated list of priority Sensilab products and coordinating over&nbsp;<strong>100 localized comparison articles<\/strong>&nbsp;across Czechia, Slovakia, Croatia, and Slovenia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-affiliana-results\"><strong>Affiliana Results:<\/strong><\/h2>\n\n\n\n<ul>\n<li><strong>Revenue:<\/strong>&nbsp;+103% YoY, reaching six-figure annual affiliate revenue<\/li>\n\n\n\n<li><strong>Clicks:<\/strong>&nbsp;+26%<\/li>\n\n\n\n<li><strong>New-Customer Order Share:<\/strong>&nbsp;Jumped from 54% to 63%, with nearly 3\u00d7 order growth YoY<\/li>\n\n\n\n<li><strong>Performance:<\/strong>&nbsp;On track for sustained six-figure annual results from a single publisher<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-our-partners-say\"><strong>What Our Partners Say<\/strong><\/h3>\n\n\n\n<p><strong>CJ VIV Network<\/strong>&nbsp;\u2013&nbsp;<em>Mirko Zapletal, CSO Eastern Europe:<\/em><\/p>\n\n\n\n<p>\u201cOur successful partnership with Vision Healthcare and Affiliana underscores the power of strategic affiliate marketing. By fostering diverse publisher relationships, we\u2019ve maximized reach and positioned for continued growth.\u201d<\/p>\n\n\n\n<p><strong>Affiliana (Testado)<\/strong>&nbsp;\u2013&nbsp;<em>Petra Kvapilov\u00e1, Sales &amp; Marketing Officer:<\/em><\/p>\n\n\n\n<p>\u201cWorking with VHC and VIV Network has been a game changer. Together, we\u2019ve elevated Sensilab\u2019s market position and achieved outstanding growth through smart content and affiliate strategies.\u201d<\/p>\n\n\n\n<p><strong>Vision Healthcare NV<\/strong>&nbsp;\u2013&nbsp;<em>Eva Morh\u00e1\u010dov\u00e1, Head of Affiliate Marketing:<\/em><\/p>\n\n\n\n<p>\u201cOur collaboration with VIV Network and Affiliana has been key to Sensilab\u2019s success in Eastern Europe. The results speak for themselves \u2014 and we\u2019re excited to expand further, especially with TummyTox, while continuing to strengthen the Sensilab brand.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><strong><strong>Conclusion<\/strong><\/strong><\/h2>\n\n\n\n<p>By expanding its publisher base and rewarding performance across the full customer journey,&nbsp;<strong>VHC has transformed its affiliate channel in Eastern Europe<\/strong>.<br>Affiliana\u2019s success highlights what\u2019s possible when strategic collaboration meets data-driven execution.<\/p>\n\n\n\n<p>With this strong foundation, VHC is ready to&nbsp;<strong>replicate the model with TummyTox<\/strong>&nbsp;and further cement its leadership in the region.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2025,&nbsp;Vision Healthcare NV (VHC)&nbsp;\u2014 the company behind leading health and wellness brands&nbsp;Sensilab&nbsp;and&nbsp;TummyTox&nbsp;\u2014 set out to strengthen its foothold in [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":63752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[1123,1140],"tags":[1763,1764],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Full-Funnel Affiliate Strategy Fuels Growth shows our Case study | VIVnetworks.com<\/title>\n<meta name=\"description\" content=\"Full-funnel strategy case study: Vision Healthcare and CJ VIV Networks transformed affiliate marketing moving beyond last-click attribution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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