The pre-Christmas madness called Black Friday is slowly becoming a tradition in the Czech Republic, as well as online shopping in general. By using the right online marketing tools, retailers can significantly increase their revenue. One of these tools is affiliate marketing - and the results of this year's Black Friday campaigns of the retailers in the largest affiliate network in Czech Republic and Slovakia, are in.Full article
CR (Conversion Rate) is the percentage of visitors to an advertiser's site perform the desired action, which is usually a sale.
In the context of a commission payment, the conversion rate is critical to determining the publisher's earnings, in addition to the commission rate and the average order value.
The conversion rate is influenced by an advertiser, not a publisher. A high conversion rate means an advertiser is able to turn the visitors the partner sends them into customers.