After extreme declines due to the pandemy in the Travel category (flights, travel deals, tickets, camping equipment and such) and the Fashion category, things are looking up - at least for Fashion. The decline in this category began to slightly reverse in the CEE region.Full article
CR (Conversion Rate) is the percentage of visitors to an advertiser's site perform the desired action, which is usually a sale.
In the context of a commission payment, the conversion rate is critical to determining the publisher's earnings, in addition to the commission rate and the average order value.
The conversion rate is influenced by an advertiser, not a publisher. A high conversion rate means an advertiser is able to turn the visitors the partner sends them into customers.