The pre-Christmas madness called Black Friday is slowly becoming a tradition in the Czech Republic, as well as online shopping in general. By using the right online marketing tools, retailers can significantly increase their revenue. One of these tools is affiliate marketing - and the results of this year's Black Friday campaigns of the retailers in the largest affiliate network in Czech Republic and Slovakia, are in.Full article
CPM – Cost per Mille, also Cost Per Thousand, is a commission method in which an advertiser pays a set amount for every 1000 impressions served. For example, a website charges $1,000 per ad and reports 100,000 visits have a CPM of $10.