CPL – Cost Per Lead

CPL (Cost Per Lead), also Pay Per Lead, is a commission method in which a publisher is paid a flat amount when an online registration, membership, or subscription is filled out and submitted to an advertiser by a publisher-referred visitor.

Affiliate blog VIVnetworks.com

Retailers boost affiliate marketing sales on Black Friday 2019: almost 160 million CZK in revenue

The pre-Christmas madness called Black Friday is slowly becoming a tradition in the Czech Republic, as well as online shopping in general. By using the right online marketing tools, retailers can significantly increase their revenue. One of these tools is affiliate marketing - and the results of this year's Black Friday campaigns of the retailers in the largest affiliate network in Czech Republic and Slovakia, are in.

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