CPA – Cost per Action

CPA (Cost per Action) is a metric for online advertising where a rate is set for every action that is taken by a user. Examples of cost-per-action (CPA) transactions are (CPC) cost per click, (CPL) cost per lead, and (CPS) cost per sale.

Affiliate blog VIVnetworks.com

Retailers boost affiliate marketing sales on Black Friday 2019: almost 160 million CZK in revenue

The pre-Christmas madness called Black Friday is slowly becoming a tradition in the Czech Republic, as well as online shopping in general. By using the right online marketing tools, retailers can significantly increase their revenue. One of these tools is affiliate marketing - and the results of this year's Black Friday campaigns of the retailers in the largest affiliate network in Czech Republic and Slovakia, are in.

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