{"id":36760,"date":"2023-08-22T13:14:00","date_gmt":"2023-08-22T11:14:00","guid":{"rendered":"https:\/\/www.vivnetworks.com\/?p=36760"},"modified":"2024-07-29T11:38:21","modified_gmt":"2024-07-29T09:38:21","slug":"%d1%81%d0%bf%d0%b0%d0%b4-%d0%b2-%d0%bf%d1%80%d0%be%d0%b4%d0%b0%d0%b6%d0%b1%d0%b8%d1%82%d0%b5-%d0%be%d1%82-%d0%b0%d1%84%d0%b8%d0%bb%d0%b8%d0%b5%d0%b9%d1%82-%d0%b2-ga4-%d1%89%d0%b5-%d0%b2%d0%b8-%d0%ba","status":"publish","type":"post","link":"https:\/\/www.vivnetworks.com\/bg\/%d1%81%d0%bf%d0%b0%d0%b4-%d0%b2-%d0%bf%d1%80%d0%be%d0%b4%d0%b0%d0%b6%d0%b1%d0%b8%d1%82%d0%b5-%d0%be%d1%82-%d0%b0%d1%84%d0%b8%d0%bb%d0%b8%d0%b5%d0%b9%d1%82-%d0%b2-ga4-%d1%89%d0%b5-%d0%b2%d0%b8-%d0%ba\/","title":{"rendered":"\u0421\u043f\u0430\u0434 \u0432 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438\u0442\u0435 \u043e\u0442 \u0430\u0444\u0438\u043b\u0438\u0435\u0439\u0442 \u0432 GA4? \u0429\u0435 \u0432\u0438 \u043a\u0430\u0436\u0435\u043c \u0437\u0430\u0449\u043e"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\" id=\"h-cj-\u0440\u0430\u0437\u0431\u0440\u0430-\u0437\u0430-\u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u043d\u0438-\u0440\u0430\u0437\u043b\u0438\u043a\u0438-\u0432-\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438\u0442\u0435-\u043f\u0440\u0438\u043f\u0438\u0441\u0430\u043d\u0438-\u043d\u0430-\u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438-\u043a\u0430\u043d\u0430\u043b\u0438-\u0432-google-analytics-ga-\u0442\u0435\u0437\u0438-\u0440\u0430\u0437\u043b\u0438\u043a\u0438-\u0441\u0435-\u0434\u044a\u043b\u0436\u0430\u0442-\u043d\u0430-\u043f\u043b\u0430\u043d\u0438\u0440\u0430\u043d\u0438\u044f-\u043f\u0440\u0435\u0445\u043e\u0434-\u043a\u044a\u043c-\u043d\u043e\u0432\u0430\u0442\u0430-\u0432\u0435\u0440\u0441\u0438\u044f-\u043d\u0430-google-analytics-4-ga4\"><strong>CJ \u0440\u0430\u0437\u0431\u0440\u0430 \u0437\u0430 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u043d\u0438 \u0440\u0430\u0437\u043b\u0438\u043a\u0438 \u0432 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438\u0442\u0435, \u043f\u0440\u0438\u043f\u0438\u0441\u0430\u043d\u0438 \u043d\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u043a\u0430\u043d\u0430\u043b\u0438 \u0432 Google <strong>Analytics<\/strong> (GA). \u0422\u0435\u0437\u0438 \u0440\u0430\u0437\u043b\u0438\u043a\u0438 \u0441\u0435 \u0434\u044a\u043b\u0436\u0430\u0442 \u043d\u0430 \u043f\u043b\u0430\u043d\u0438\u0440\u0430\u043d\u0438\u044f \u043f\u0440\u0435\u0445\u043e\u0434 \u043a\u044a\u043c \u043d\u043e\u0432\u0430\u0442\u0430 \u0432\u0435\u0440\u0441\u0438\u044f \u043d\u0430 Google Analytics 4 (GA4)<\/strong><\/h3>\n\n\n\n<p>\u0412 \u043d\u044f\u043a\u043e\u0438 \u0441\u043b\u0443\u0447\u0430\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435 \u0441\u044a\u043e\u0431\u0449\u0430\u0432\u0430\u0442, \u0447\u0435 \u043d\u043e\u0432\u0430\u0442\u0430 \u0432\u0435\u0440\u0441\u0438\u044f \u043d\u0430 Google Analytics \u043e\u0442\u0447\u0438\u0442\u0430 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u043d\u043e \u043f\u043e-\u043d\u0438\u0441\u043a\u0438 \u043f\u0440\u0438\u0445\u043e\u0434\u0438 \u043e\u0442 \u043a\u0430\u043d\u0430\u043b\u0438 \u0438\u0437\u0432\u044a\u043d Google, \u043a\u0430\u0442\u043e \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 \u0430\u0444\u0438\u043b\u0438\u0435\u0439\u0442, \u043e\u0442\u043a\u043e\u043b\u043a\u043e\u0442\u043e \u043f\u0440\u0435\u0434\u0438\u0448\u043d\u0430\u0442\u0430 \u0432\u0435\u0440\u0441\u0438\u044f. \u0422\u0435\u0437\u0438 \u0440\u0430\u0437\u043b\u0438\u043a\u0438 \u0438\u0437\u0433\u043b\u0435\u0436\u0434\u0430 \u0441\u0430 \u0441\u043f\u0435\u0446\u0438\u0444\u0438\u0447\u043d\u0438 \u0437\u0430 GA4 \u0438 \u0437\u0430 \u043c\u043e\u0434\u0435\u043b\u0430 <a href=\"https:\/\/support.google.com\/analytics\/answer\/10596866?hl=cs&amp;sjid=11988054611532378008-EU#zippy=%2Cin-this-article%2Cobsah-tohoto-%C4%8Dl%C3%A1nku\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/support.google.com\/analytics\/answer\/10596866?hl=bg&amp;sjid=16464024133980684275-EU#zippy=%2Cin-this-article%2Cobsah-tohoto-\u010dl\u00e1nku%2C\u0161iame-straipsnyje%2C\u0432-\u0442\u0430\u0437\u0438-\u0441\u0442\u0430\u0442\u0438\u044f\" target=\"_blank\" rel=\"noreferrer noopener\">Google Data-Driven Attribution<\/a> \u2013 DDA.<strong> \u041d\u0435 \u0432\u0438\u0436\u0434\u0430\u043c\u0435 \u0442\u0430\u043a\u0438\u0432\u0430 \u0440\u0430\u0437\u043b\u0438\u043a\u0438 \u0432 \u043f\u0440\u043e\u0441\u043b\u0435\u0434\u044f\u0432\u0430\u043d\u0435\u0442\u043e \u0438\u043b\u0438 \u043e\u0442\u0447\u0438\u0442\u0430\u043d\u0435\u0442\u043e \u043d\u0430 CJ, \u043a\u043e\u0435\u0442\u043e \u043e\u0441\u0442\u0430\u0432\u0430 \u0441\u0442\u0430\u0431\u0438\u043b\u043d\u043e \u0438 \u0442\u043e\u0447\u043d\u043e.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u043f\u043e\u0437\u0438\u0446\u0438\u044f\u0442\u0430-\u043d\u0430-cj\">\u041f\u043e\u0437\u0438\u0446\u0438\u044f\u0442\u0430 \u043d\u0430 CJ<\/h2>\n\n\n\n<p>Google \u043d\u0435 \u043f\u0440\u0438\u0437\u043d\u0430\u0432\u0430 \u0442\u043e\u0437\u0438 \u043f\u0440\u043e\u0431\u043b\u0435\u043c, \u0437\u0430\u0442\u043e\u0432\u0430 CJ \u0441\u044a\u0437\u0434\u0430\u0434\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u0438, \u043a\u043e\u0438\u0442\u043e \u0434\u0430 \u043f\u043e\u043c\u043e\u0433\u043d\u0430\u0442 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u0434\u0430 \u0441\u0435 \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u0430\u0442 \u0432 GA4. \u0412\u044a\u043f\u0440\u0435\u043a\u0438 \u0447\u0435 \u043f\u0440\u0435\u0445\u043e\u0434\u044a\u0442 \u043a\u044a\u043c GA4 <strong>\u043d\u044f\u043c\u0430 \u0435\u0444\u0435\u043a\u0442<\/strong> \u0432\u044a\u0440\u0445\u0443 \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 CJ \u0434\u0430 \u043f\u0440\u043e\u0441\u043b\u0435\u0434\u044f\u0432\u0430 \u0438 \u0437\u0430\u043f\u0438\u0441\u0432\u0430 \u043e\u0431\u043e\u0440\u043e\u0442\u0430, \u043a\u043e\u0438\u0442\u043e \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440\u0438\u0442\u0435 \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0430\u0442, \u0437\u0430 \u043d\u0430\u0441 \u0435 \u0432\u0430\u0436\u043d\u043e \u0434\u0430 \u043e\u0431\u044f\u0441\u043d\u0438\u043c \u043f\u0440\u043e\u043c\u0435\u043d\u0438\u0442\u0435 \u0432 Google Analytics \u043d\u0430 \u043d\u0430\u0448\u0438\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 (\u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0442\u0435 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0438).<\/p>\n\n\n\n<p>\u0422\u043e\u0432\u0430 \u0435 \u043d\u043e\u0432\u043e\u0432\u044a\u0437\u043d\u0438\u043a\u043d\u0430\u043b \u043f\u0440\u043e\u0431\u043b\u0435\u043c, \u043d\u0430 \u043a\u043e\u0439\u0442\u043e Google \u0432\u0441\u0435 \u043e\u0449\u0435 \u043d\u0435 \u0435 \u0440\u0435\u0430\u0433\u0438\u0440\u0430\u043b. \u0417\u0430\u0442\u043e\u0432\u0430 \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u0438\u0442\u0435 \u0441\u0430 \u043e\u0442 \u0433\u043b\u0435\u0434\u043d\u0430 \u0442\u043e\u0447\u043d\u0430 \u043d\u0430 CJ \u0438 \u0435\u0432\u0435\u043d\u0442\u0443\u0430\u043b\u043d\u043e \u0449\u0435 \u0431\u044a\u0434\u0430\u0442 \u0430\u043a\u0442\u0443\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0438, \u043a\u043e\u0433\u0430\u0442\u043e Google \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438 \u043f\u043e\u0432\u0435\u0447\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f.<\/p>\n\n\n\n<p>\u0412 \u0442\u0435\u0437\u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u0438 \u043f\u0440\u0435\u043f\u0440\u0430\u0449\u0430\u043c\u0435 \u043a\u044a\u043c \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f\u0442\u0430 \u043d\u0430 Google, \u0432\u044a\u043f\u0440\u0435\u043a\u0438 \u0447\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f\u0442\u0430 \u0437\u0430 GA4 \u043d\u0435 \u0435 \u0438\u0437\u0447\u0435\u0440\u043f\u0430\u0442\u0435\u043b\u043d\u0430. \u0412 \u043d\u044f\u043a\u043e\u0438 \u0441\u043b\u0443\u0447\u0430\u0438 \u0441\u0435 \u043f\u043e\u0437\u043e\u0432\u0430\u0432\u0430\u043c\u0435 \u043d\u0430 \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f \u0438\u0437\u0432\u044a\u043d GA4, \u0437\u0430 \u043a\u043e\u044f\u0442\u043e \u0441\u043c\u044f\u0442\u0430\u043c\u0435, \u0447\u0435 \u043f\u0440\u043e\u0434\u044a\u043b\u0436\u0430\u0432\u0430 \u0434\u0430 \u0432\u0430\u0436\u0438.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u0437\u0430\u0449\u043e-\u0441\u0435-\u043f\u043e\u043b\u0443\u0447\u0430\u0432\u0430\u0442-\u0442\u0435\u0437\u0438-\u043d\u0435\u0442\u043e\u0447\u043d\u043e\u0441\u0442\u0438\">\u0417\u0430\u0449\u043e \u0441\u0435 \u043f\u043e\u043b\u0443\u0447\u0430\u0432\u0430\u0442 \u0442\u0435\u0437\u0438 \u043d\u0435\u0442\u043e\u0447\u043d\u043e\u0441\u0442\u0438<\/h2>\n\n\n\n<p>\u041c\u043d\u043e\u0433\u043e \u043e\u0442 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438\u0442\u0435 \u0441\u0435 \u0434\u044a\u043b\u0436\u0430\u0442 \u043d\u0430 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u043d\u043e\u0442\u043e \u0440\u0430\u0437\u0448\u0438\u0440\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u043c\u043e\u0434\u0435\u043b\u0430 &#8222;\u0423\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u043d\u043e \u043e\u0442 \u0434\u0430\u043d\u043d\u0438 \u043f\u0440\u0438\u043f\u0438\u0441\u0432\u0430\u043d\u0435&#8220; (Data-Driven Attribution, \u043f\u043e-\u043d\u0430\u0442\u0430\u0442\u044a\u043a \u0441\u044a\u043a\u0440\u0430\u0442\u0435\u043d\u043e DDA) \u0432 GA4 \u0438 \u043f\u0440\u0435\u0434\u0438\u0437\u0432\u0438\u043a\u0430\u0442\u0435\u043b\u0441\u0442\u0432\u0430\u0442\u0430 \u043f\u0440\u0438 \u043f\u0440\u0438\u043b\u0430\u0433\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0442\u043e\u0437\u0438 \u043c\u043e\u0434\u0435\u043b \u043a\u044a\u043c \u043a\u0430\u043d\u0430\u043b\u0438 \u0438\u0437\u0432\u044a\u043d Google. \u0420\u0430\u0437\u0433\u043b\u0435\u0436\u0434\u0430\u043c\u0435 \u0442\u0435\u0437\u0438 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u043f\u043e-\u0434\u043e\u043b\u0443:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u0430\u043a\u043e-\u0432-\u043f\u0440\u0435\u0434\u0438\u0448\u043d\u0430-\u0432\u0435\u0440\u0441\u0438\u044f-\u043d\u0430-ga-\u043d\u0435-\u0441\u0442\u0435-\u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043b\u0438-dda\">\u0410\u043a\u043e \u0432 \u043f\u0440\u0435\u0434\u0438\u0448\u043d\u0430 \u0432\u0435\u0440\u0441\u0438\u044f \u043d\u0430 GA \u043d\u0435 \u0441\u0442\u0435 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043b\u0438 DDA<\/h3>\n\n\n\n<ul>\n<li>\u0412 \u043f\u0440\u0435\u0434\u0438\u0448\u043d\u0438\u0442\u0435 \u0432\u0435\u0440\u0441\u0438\u0438 \u043d\u0430 Google Analytics \u043f\u043e\u0432\u0435\u0447\u0435\u0442\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u043e\u0442\u0447\u0438\u0442\u0430\u0445\u0430 \u043d\u0430 \u0431\u0430\u0437\u0430\u0442\u0430 \u043d\u0430 Last Click. <a href=\"https:\/\/support.google.com\/analytics\/answer\/10596866?hl=bg&amp;sjid=10218140308712157599-EU#zippy=%2Cin-this-article%2C\u0432-\u0442\u0430\u0437\u0438-\u0441\u0442\u0430\u0442\u0438\u044f\">\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430\u0442\u0430 \u043f\u043e \u043f\u043e\u0434\u0440\u0430\u0437\u0431\u0438\u0440\u0430\u043d\u0435 \u0432 GA4 \u0435 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u0438\u0447\u043d\u0438\u044f \u043c\u043e\u0434\u0435\u043b \u043d\u0430 \u043f\u0440\u0438\u043f\u0438\u0441\u0432\u0430\u043d\u0435 DDA.<\/a><\/li>\n\n\n\n<li>DDA <strong>\u043d\u0435 \u0435 <\/strong>\u043c\u043e\u0434\u0435\u043b \u043d\u0430 \u0431\u0430\u0437\u0430\u0442\u0430 \u043d\u0430 Last Click \u0438 \u043f\u043e\u043a\u0430\u0437\u0432\u0430 \u043c\u043d\u043e\u0433\u043e \u043f\u043e-\u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438 \u043f\u0440\u0438 \u043d\u044f\u043a\u043e\u0438 \u043e\u0442 \u043a\u0430\u043d\u0430\u043b\u0438\u0442\u0435, \u043e\u0442\u043a\u043e\u043b\u043a\u043e\u0442\u043e \u043f\u0440\u0435\u0434\u0438\u0448\u043d\u0438\u0442\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 Last Click. DDA \u0441\u044a\u0449\u043e \u0442\u0430\u043a\u0430 \u0438\u043c\u0430 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u043d\u0438 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u0441 \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0434\u043e\u043f\u0438\u0440\u043d\u0438\u0442\u0435 \u0442\u043e\u0447\u043a\u0438 (touchpoints) \u0438 \u043a\u0430\u043d\u0430\u043b\u0438\u0442\u0435 \u0438\u0437\u0432\u044a\u043d Google (\u043a\u0430\u0442\u043e \u0438\u043c\u0435\u0439\u043b, \u0441\u043e\u0446\u0438\u0430\u043b\u043d\u0438 \u043c\u0440\u0435\u0436\u0438 \u0438\/\u0438\u043b\u0438 \u0430\u0444\u0438\u043b\u0438\u0435\u0439\u0442).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u0430\u043a\u043e-\u0432-\u043f\u0440\u0435\u0434\u0438\u0448\u043d\u0430-\u0432\u0435\u0440\u0441\u0438\u044f-\u043d\u0430-ga-\u0441\u0442\u0435-\u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043b\u0438-dda\">\u0410\u043a\u043e \u0432 \u043f\u0440\u0435\u0434\u0438\u0448\u043d\u0430 \u0432\u0435\u0440\u0441\u0438\u044f \u043d\u0430 GA \u0441\u0442\u0435 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043b\u0438 DDA<\/h3>\n\n\n\n<p>\u041f\u0440\u0438\u043f\u0438\u0441\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0432\u0430\u0436\u043d\u043e\u0441\u0442 \u0432 DDA \u0435 \u0434\u0440\u0430\u0441\u0442\u0438\u0447\u043d\u043e \u043f\u0440\u043e\u043c\u0435\u043d\u0435\u043d\u043e \u0432 GA4. \u0410\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u0438\u0447\u043d\u0438\u044f\u0442 \u043c\u043e\u0434\u0435\u043b \u043d\u0430 Google \u0431\u0435\u0448\u0435 \u043f\u0440\u043e\u043c\u0435\u043d\u0435\u043d \u043e\u0442 4 \u0442\u043e\u0447\u043a\u0438 \u0437\u0430 \u043a\u043e\u043d\u0442\u0430\u043a\u0442 (touchpoints) \u043d\u0430 50. \u0422\u043e\u0432\u0430 \u0443\u0432\u0435\u043b\u0438\u0447\u0430\u0432\u0430 \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0442\u043e\u0447\u043a\u0438\u0442\u0435 \u0437\u0430 \u043a\u043e\u043d\u0442\u0430\u043a\u0442 \u043f\u043e \u0432\u0440\u0435\u043c\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0441\u043a\u0438\u044f \u043f\u044a\u0442, \u043a\u043e\u0438\u0442\u043e \u0434\u0430\u0432\u0430\u0442 \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442 \u043d\u0430 \u0434\u0438\u0441\u043f\u043b\u0435\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0438 \u0442\u044a\u0440\u0441\u0435\u043d\u0435.<\/p>\n\n\n\n<p>\u0422\u043e\u0432\u0430 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u043d\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0430\u0432\u0430 \u0441\u0442\u0435\u043f\u0435\u043d\u0442\u0430, \u0432 \u043a\u043e\u044f\u0442\u043e DDA \u043c\u0430\u043d\u0438\u043f\u0443\u043b\u0438\u0440\u0430 \u0432\u0430\u0448\u0438\u0442\u0435 \u0434\u0430\u043d\u043d\u0438 \u0437\u0430 \u043f\u0440\u043e\u0441\u043b\u0435\u0434\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438\u0442\u0435. \u0410 \u0441\u044a\u0449\u043e \u0438 \u0441\u0442\u0435\u043f\u0435\u043d\u0442\u0430, \u0432 \u043a\u043e\u044f\u0442\u043e DDA \u0432\u043b\u0438\u044f\u0435 \u043d\u0430 \u043f\u0440\u0438\u043f\u0438\u0441\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043a\u0430\u043d\u0430\u043b\u0438 \u0438\u0437\u0432\u044a\u043d Google.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u0438-\u0437\u0430-\u043c\u043e\u0434\u0435\u043b\u0430-dda-\u0438-\u043a\u0430\u043d\u0430\u043b\u0438-\u0438\u0437\u0432\u044a\u043d-google\">\u0418\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u0438 \u0437\u0430 \u043c\u043e\u0434\u0435\u043b\u0430 DDA \u0438 \u043a\u0430\u043d\u0430\u043b\u0438 \u0438\u0437\u0432\u044a\u043d Google<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-dda-\u0435-\u043f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u0430\u043d-\u0434\u0430-\u0438\u0437\u043c\u0435\u0440\u0432\u0430-\u043a\u0430\u043d\u0430\u043b\u0438\u0442\u0435-\u043d\u0430-google\"><strong>DDA \u0435 \u043f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u0430\u043d \u0434\u0430 \u0438\u0437\u043c\u0435\u0440\u0432\u0430 \u043a\u0430\u043d\u0430\u043b\u0438\u0442\u0435 \u043d\u0430 Google<\/strong><\/h3>\n\n\n\n<p>\u0412 \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f\u0442\u0430 \u043d\u0430 DDA \u0441\u0435 \u043f\u043e\u0441\u043e\u0447\u0432\u0430, \u0447\u0435 \u0442\u043e\u0437\u0438 \u043c\u043e\u0434\u0435\u043b &#8222;<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6394265?hl=bg\">\u0440\u0430\u0437\u0433\u043b\u0435\u0436\u0434\u0430 \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438&#8230; \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0432 \u043c\u0440\u0435\u0436\u0430\u0442\u0430 \u0437\u0430 \u0442\u044a\u0440\u0441\u0435\u043d\u0435 (\u0432\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u043d\u043e \u0437\u0430 \u041f\u0430\u0437\u0430\u0440\u0443\u0432\u0430\u043d\u0435), YouTube, \u0434\u0438\u0441\u043f\u043b\u0435\u0439\u043d\u0430\u0442\u0430 \u043c\u0440\u0435\u0436\u0430 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0437\u0430 \u043e\u0442\u043a\u0440\u0438\u0432\u0430\u043d\u0435\/\u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0442\u044a\u0440\u0441\u0435\u043d\u0435<\/a>.\u201d \u041a\u0430\u043a\u0442\u043e \u0435 \u043f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u0430\u043d \u0432 \u043c\u043e\u043c\u0435\u043d\u0442\u0430, DDA \u043d\u0435 \u043f\u0440\u043e\u0441\u043b\u0435\u0434\u044f\u0432\u0430 \u0438 \u043d\u0435 \u043f\u0440\u0438\u043f\u0438\u0441\u0432\u0430 \u0442\u043e\u0447\u043d\u043e \u043f\u0440\u0438\u0445\u043e\u0434\u0438 \u043e\u0442 \u043a\u0430\u043d\u0430\u043b\u0438 \u0438\u0437\u0432\u044a\u043d Google \u043a\u0430\u0442\u043e \u0438\u043c\u0435\u0439\u043b, \u0442\u044a\u0440\u0441\u0435\u043d\u0435 \u0438\u043b\u0438 \u0430\u0444\u0438\u043b\u0438\u0435\u0439\u0442.<\/p>\n\n\n\n<p>\u0422\u043e\u0432\u0430 \u043e\u0437\u043d\u0430\u0447\u0430\u0432\u0430, \u0447\u0435 \u0432\u044a\u0437\u043d\u0438\u043a\u0432\u0430\u0442 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u043d\u0438 \u0440\u0430\u0437\u043b\u0438\u043a\u0438, \u043a\u043e\u0433\u0430\u0442\u043e DDA \u0441\u0435 \u043f\u0440\u0438\u043b\u0430\u0433\u0430 \u043a\u044a\u043c \u043a\u0430\u043d\u0430\u043b\u0438 \u0438\u0437\u0432\u044a\u043d Google. \u0422\u043e\u0432\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0434\u043e\u0432\u0435\u0434\u0435 \u0434\u043e \u0433\u043e\u043b\u0435\u043c\u0438 \u043d\u0435\u0442\u043e\u0447\u043d\u043e\u0441\u0442\u0438 \u0438 \u043b\u0438\u043f\u0441\u0438 \u043f\u0440\u0438 \u043f\u0440\u0438\u043f\u0438\u0441\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0435 \u0447\u0440\u0435\u0437 DDA.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u0442\u0435\u0440\u043c\u0438\u043d\u043e\u043b\u043e\u0433\u0438\u044f-\u043d\u0430-google-\u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043d\u0430-\u0432-\u0442\u043e\u0437\u0438-\u0440\u0430\u0437\u0434\u0435\u043b\">\u0422\u0435\u0440\u043c\u0438\u043d\u043e\u043b\u043e\u0433\u0438\u044f \u043d\u0430 Google, \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043d\u0430 \u0432 \u0442\u043e\u0437\u0438 \u0440\u0430\u0437\u0434\u0435\u043b:<\/h3>\n\n\n\n<ul>\n<li><strong>\u0422\u0438\u043f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f<\/strong> \u0435 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f \u2013 \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0430 \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u044f (ecommerce&nbsp;transaction), \u043f\u043e\u0440\u044a\u0447\u043a\u0430 \u043f\u043e \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u0430 (phone order) \u0438\u043b\u0438 \u0438\u0437\u0442\u0435\u0433\u043b\u044f\u043d\u0435 \u043d\u0430 \u0430\u043f\u043b\u0438\u043a\u0430\u0446\u0438\u044f \u201eapp download\u201c.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>\u041f\u044a\u0442 \u043d\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f<\/strong> \u0435 \u043f\u0440\u043e\u0446\u0435\u0441\u044a\u0442, \u043f\u0440\u0435\u0437 \u043a\u043e\u0439\u0442\u043e \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044f\u0442 \u043f\u0440\u0435\u043c\u0438\u043d\u0430\u0432\u0430, \u0437\u0430 \u0434\u0430 \u0438\u0437\u0432\u044a\u0440\u0448\u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f \u2013 \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044f\u0442 \u0432\u0438\u0436\u0434\u0430 \u0434\u0438\u0441\u043f\u043b\u0435\u0439\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u043a\u043b\u0438\u043a\u0432\u0430 \u0432\u044a\u0440\u0445\u0443 \u0430\u0444\u0438\u043b\u0438\u0435\u0439\u0442 \u043b\u0438\u043d\u043a \u0438 \u043e\u0441\u044a\u0449\u0435\u0441\u0442\u0432\u044f\u0432\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f (display &gt; affiliate &gt; conversion). <em>\u0412 GA4 \u043f\u044a\u0442\u044f\u0442 \u043d\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u044a\u0434\u044a\u0440\u0436\u0430 \u0434\u043e 50 \u0434\u043e\u043f\u0438\u0440\u043d\u0438 \u0442\u043e\u0447\u043a\u0438, \u043a\u0430\u0442\u043e \u0435\u0434\u043d\u0430 \u0438 \u0441\u044a\u0449\u0430 \u0434\u043e\u043f\u0438\u0440\u043d\u0430 \u0442\u043e\u0447\u043a\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u0431\u0440\u043e\u0438 \u043d\u044f\u043a\u043e\u043b\u043a\u043e \u043f\u044a\u0442\u0438. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044f\u0442, \u043a\u043e\u0438\u0442\u043e \u0432\u0438\u0436\u0434\u0430 \u0434\u0432\u0435 \u0434\u0438\u0441\u043f\u043b\u0435\u0439\u043d\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 (display&gt;display), \u0441\u0435 \u0441\u043c\u044f\u0442\u0430 \u0437\u0430 \u043f\u043e\u0435\u043b \u043f\u043e <strong>\u0440\u0430\u0437\u043b\u0438\u0447\u0435\u043d \u043f\u044a\u0442 \u043d\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f<\/strong> \u043e\u0442 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044f, \u043a\u043e\u0438\u0442\u043e \u0432\u0438\u0436\u0434\u0430 \u0442\u0440\u0438 \u0434\u0438\u0441\u043f\u043b\u0435\u0439\u043d\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 (display &gt; display &gt; display).<\/em><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u043f\u0440\u043e\u0431\u043b\u0435\u043c-1-google-\u043f\u0440\u0438\u0437\u043d\u0430\u0432\u0430-\u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u043d\u0438-\u043f\u0440\u043e\u043f\u0443\u0441\u043a\u0438-\u0432-\u043c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0438\u044f\u0442\u0430-\u043d\u0430-dda\"><strong>\u041f\u0440\u043e\u0431\u043b\u0435\u043c 1: Google \u043f\u0440\u0438\u0437\u043d\u0430\u0432\u0430 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u043d\u0438 \u043f\u0440\u043e\u043f\u0443\u0441\u043a\u0438 \u0432 \u043c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0438\u044f\u0442\u0430 \u043d\u0430 DDA<\/strong><\/h3>\n\n\n\n<p>\u0412 \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f\u0442\u0430 \u043d\u0430 Google \u043f\u0438\u0448\u0435, \u0447\u0435 \u0438\u043c\u0430 \u0447\u0435\u0441\u0442\u043e \u0441\u0440\u0435\u0449\u0430\u043d\u0438 \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0438, \u0437\u0430 \u043a\u043e\u0438\u0442\u043e \u043d\u0435 \u043c\u043e\u0436\u0435 \u0434\u0430 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0438 \u0438 \u0432\u0435\u0440\u043d\u0438 \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0438\u044f. \u0422\u043e\u0432\u0430 \u0432\u0430\u0436\u0438 \u043e\u0441\u043e\u0431\u0435\u043d\u043e \u0437\u0430 \u0441\u044a\u0431\u0438\u0440\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043a\u043b\u044e\u0447\u043e\u0432\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043f\u0440\u0438 \u043f\u044a\u0442\u0438\u0449\u0430\u0442\u0430 \u043d\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f.<\/p>\n\n\n\n<p>DDA \u0441\u0440\u0430\u0432\u043d\u044f\u0432\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438\u0442\u0435 \u043f\u044a\u0442\u0438\u0449\u0430 \u0437\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f, \u0437\u0430 \u0434\u0430 \u043d\u0430\u043f\u0440\u0430\u0432\u0438 \u0438\u0437\u0432\u043e\u0434 \u0437\u0430 \u0441\u0442\u043e\u0439\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u043a\u0430\u043d\u0430\u043b\u0438\u0442\u0435 \u0432\u044a\u0432 \u0432\u0441\u0435\u043a\u0438 \u0435\u0434\u0438\u043d \u043f\u044a\u0442. \u0417\u0430 \u0434\u0430 \u043d\u0430\u043f\u0440\u0430\u0432\u0438 \u0442\u043e\u0432\u0430, DDA \u0438\u0437\u0438\u0441\u043a\u0432\u0430 \u043f\u043e\u043d\u0435 400 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u043d\u0430 \u0443\u043d\u0438\u043a\u0430\u043b\u0435\u043d \u043f\u044a\u0442 \u0437\u0430 30 \u0434\u043d\u0438. \u0410\u043a\u043e \u0442\u043e\u0437\u0438 \u043f\u0440\u0430\u0433 \u043d\u0435 \u0435 \u0441\u043f\u0430\u0437\u0435\u043d, \u0432\u0441\u0438\u0447\u043a\u0438 \u043f\u044a\u0442\u0438\u0449\u0430 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0430, \u0441\u043b\u0435\u0434\u0432\u0430\u0449\u0438 \u0442\u043e\u0437\u0438 \u043c\u0430\u0440\u0448\u0440\u0443\u0442\/\u043f\u0440\u043e\u0446\u0435\u0434\u0443\u0440\u0430, \u0441\u0435 \u043f\u0440\u0435\u043c\u0430\u0445\u0432\u0430\u0442 \u043e\u0442 DDA. <a href=\"https:\/\/support.google.com\/analytics\/answer\/3070276?hl=bg&amp;sjid=15568960426312179040-EU#InteractionTypes&amp;zippy=%2Cin-this-article%2C%D0%B2-%D1%82%D0%B0%D0%B7%D0%B8-%D1%81%D1%82%D0%B0%D1%82%D0%B8%D1%8F\">Google \u043f\u043e\u0442\u0432\u044a\u0440\u0436\u0434\u0430\u0432\u0430, \u0447\u0435 \u0442\u0435\u0437\u0438 \u043f\u044a\u0442\u0438\u0449\u0430 \u0441\u0430 \u0432\u0430\u043b\u0438\u0434\u043d\u0438, \u043d\u043e \u0442\u0435\u0445\u043d\u0438\u044f\u0442 \u043c\u043e\u0434\u0435\u043b \u043d\u0435 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0433\u0438 \u0438\u0437\u043c\u0435\u0440\u0438 (\u0432\u0438\u0436\u0442\u0435 \u201e\u041d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u044a\u0447\u043d\u043e \u0434\u0430\u043d\u043d\u0438 \u0437\u0430 \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u043c\u043e\u0434\u0435\u043b\u201c).<\/a><\/p>\n\n\n\n<p>\u041a\u0430\u0437\u0430\u043d\u043e \u043d\u0430\u043a\u0440\u0430\u0442\u043a\u043e, GA4 \u043e\u0442\u0445\u0432\u044a\u0440\u043b\u044f \u0442\u0435\u0437\u0438 \u043f\u044a\u0442\u0438\u0449\u0430, \u0442\u044a\u0439 \u043a\u0430\u0442\u043e \u043c\u043e\u0434\u0435\u043b\u044a\u0442 DDA \u043d\u0435 \u0435 \u0432 \u0441\u044a\u0441\u0442\u043e\u044f\u043d\u0438\u0435 \u0434\u0430 \u043f\u043e\u0441\u0442\u0438\u0433\u043d\u0435 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u0447\u0435\u0441\u043a\u0430 \u0437\u043d\u0430\u0447\u0438\u043c\u043e\u0441\u0442 \u0437\u0430 \u0434\u0430\u0434\u0435\u043d \u043f\u044a\u0442 \u043d\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f. \u0422\u044a\u0439 \u0431\u0440\u043e\u044f \u043d\u0430 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u0438\u0442\u0435 \u0434\u043e\u043f\u0438\u0440\u043d\u0438 \u0442\u043e\u0447\u043a\u0438 \u0442\u043e\u043b\u043a\u043e\u0432\u0430 \u0441\u0435 \u0443\u0432\u0435\u043b\u0438\u0447\u0438 \u0432 Google Analytics 4, \u0431\u0440\u043e\u044f\u0442 \u043d\u0430 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u0438\u0442\u0435 \u0443\u043d\u0438\u043a\u0430\u043b\u043d\u0438 \u043f\u044a\u0442\u0438\u0449\u0430 \u043d\u0430\u0440\u0430\u0441\u043d\u0430 \u0435\u043a\u0441\u043f\u043e\u043d\u0435\u043d\u0446\u0438\u0430\u043b\u043d\u043e \u0438 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u0442\u0430 \u0432\u0441\u0435\u043a\u0438 \u043f\u044a\u0442 \u0434\u0430 \u0434\u043e\u0432\u0435\u0434\u0435 \u0434\u043e \u043f\u043e\u0432\u0435\u0447\u0435 \u043e\u0442 400 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0435 \u043c\u043d\u043e\u0433\u043e \u043f\u043e-\u043d\u0438\u0441\u043a\u0430, \u043e\u0442\u043a\u043e\u043b\u043a\u043e\u0442\u043e \u0432 \u043f\u0440\u0435\u0434\u0438\u0448\u043d\u0438\u0442\u0435 \u0432\u0435\u0440\u0441\u0438\u0438 \u043d\u0430 GA.<\/p>\n\n\n\n<p><strong>CJ \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430 \u0434\u0430\u043d\u043d\u0438 \u0441\u0438 \u0437\u0430 \u043d\u0430\u0434 1200 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\/\u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0438. \u041c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0438\u044f\u0442\u0430 \u043d\u0430 Google \u043d\u0430\u0439-\u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e \u0438\u0437\u043a\u043b\u044e\u0447\u0432\u0430 ~98% \u043e\u0442 \u0430\u0444\u0438\u043b\u0438\u0435\u0439\u0442 \u043f\u044a\u0442\u0438\u0449\u0430\u0442\u0430 \u0437\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f \u043e\u0442 \u043c\u043e\u0434\u0435\u043b\u0430 DDA. <\/strong>CJ \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438, \u0447\u0435 \u0441\u0430\u043c\u043e 1,4% \u043e\u0442 \u043f\u044a\u0442\u0438\u0449\u0430\u0442\u0430 \u0437\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f, \u0441\u044a\u0434\u044a\u0440\u0436\u0430\u0449\u0438 \u0430\u0444\u0438\u043b\u0438\u0435\u0439\u0442 \u0434\u043e\u043f\u0438\u0440\u043d\u0430 \u0442\u043e\u0447\u043a\u0430, \u0441\u0430 \u0434\u043e\u0432\u0435\u043b\u0438 \u0434\u043e \u043f\u043e\u0432\u0435\u0447\u0435 \u043e\u0442 400 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438.<\/p>\n\n\n\n<p>\u041a\u043e\u0433\u0430\u0442\u043e DDA \u043e\u0442\u0445\u0432\u044a\u0440\u043b\u0438 \u0442\u0435\u0437\u0438 \u0432\u0430\u043b\u0438\u0434\u043d\u0438 \u043f\u044a\u0442\u0438\u0449\u0430, \u0442\u0435 \u043f\u043e\u0432\u0435\u0447\u0435 \u043d\u0435 \u0441\u0435 \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0438 \u0432 \u0442\u043e\u0437\u0438 \u043c\u043e\u0434\u0435\u043b. \u0412\u043c\u0435\u0441\u0442\u043e \u0442\u043e\u0432\u0430 Google <a href=\"https:\/\/support.google.com\/analytics\/answer\/10596866?hl=bg#zippy=%2Cin-this-article%2C%D0%B2-%D1%82%D0%B0%D0%B7%D0%B8-%D1%81%D1%82%D0%B0%D1%82%D0%B8%D1%8F\">\u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430 \u201e\u043e\u0431\u043e\u0431\u0449\u0435\u043d\u0438 \u0434\u0430\u043d\u043d\u0438\u201c<\/a>, \u0437\u0430 \u0434\u0430 \u043d\u0430\u043f\u0440\u0430\u0432\u0438 \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u043e\u0442\u043d\u043e\u0441\u043d\u043e \u0441\u0442\u043e\u0439\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u0442\u0435\u0437\u0438 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0438 \u043d\u0435 \u0441\u043f\u043e\u0434\u0435\u043b\u044f \u043a\u0430\u043a \u0441\u0430 \u043d\u0430\u043f\u0440\u0430\u0432\u0435\u043d\u0438 \u0442\u0435\u0437\u0438 \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u044f.<\/p>\n\n\n\n<p>\u041f\u044a\u0442\u0438\u0449\u0430\u0442\u0430 \u043d\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f \u043e\u0442 \u043a\u0430\u043d\u0430\u043b\u0438, \u043f\u0440\u0438\u0442\u0435\u0436\u0430\u0432\u0430\u043d\u0438 \u043e\u0442 Google, \u043a\u0430\u0442\u043e \u0441\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435 \u0438 \u0442\u044a\u0440\u0441\u0435\u043d\u0435, \u0435 \u043f\u043e-\u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e \u0434\u0430 \u043f\u0440\u0435\u043c\u0438\u043d\u0430\u0442 \u0442\u043e\u0437\u0438 \u043f\u0440\u0430\u0433 \u0438 \u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u043d\u043e \u0435 \u043f\u043e-\u043c\u0430\u043b\u043a\u043e \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e \u0442\u0435\u0445\u043d\u0438\u0442\u0435 DDA \u043f\u044a\u0442\u0438\u0449\u0430 \u0434\u0430 \u0431\u044a\u0434\u0430\u0442 \u0438\u0433\u043d\u043e\u0440\u0438\u0440\u0430\u043d\u0438.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u043f\u0440\u043e\u0431\u043b\u0435\u043c-2-\u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f\u0442\u0430-\u0441-\u043a\u0430\u043d\u0430\u043b\u0438\u0442\u0435-\u043d\u0430-google-\u0438\u043c\u0430\u0442-\u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442-\u0432-ga4\"><strong>\u041f\u0440\u043e\u0431\u043b\u0435\u043c 2: \u0412\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f\u0442\u0430 \u0441 \u043a\u0430\u043d\u0430\u043b\u0438\u0442\u0435 \u043d\u0430 Google \u0438\u043c\u0430\u0442 \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442 \u0432 GA4<\/strong><\/h3>\n\n\n\n<p>\u0412\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f\u0442\u0430 \u0441 \u043a\u0430\u043d\u0430\u043b\u0438 \u043d\u0430 Google, \u0435 \u043f\u043e-\u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e \u0434\u0430 \u0438\u043c\u0430\u0442 \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442 \u0432 DDA. Google \u0441\u044a\u0431\u0438\u0440\u0430 \u043f\u043e\u0432\u0435\u0447\u0435 \u0434\u0430\u043d\u043d\u0438 \u0437\u0430 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0441 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u043e\u0442 Google \u043a\u0430\u043d\u0430\u043b\u0438 \u0438 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u044f \u0444\u0443\u043d\u043a\u0446\u0438\u0438, \u043a\u043e\u0438\u0442\u043e \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u0442 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f\u0442\u0430 \u0441 Google \u0441 \u043f\u043e-\u0433\u043e\u043b\u044f\u043c\u0430 \u043f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u043d\u043e\u0441\u0442 \u0438 \u0438\u043c \u0434\u0430\u0432\u0430\u0442 \u043f\u043e-\u0432\u0438\u0441\u043e\u043a \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442, \u043e\u0442\u043a\u043e\u043b\u043a\u043e\u0442\u043e \u043a\u0430\u043d\u0430\u043b\u0438\u0442\u0435 \u0438\u0437\u0432\u044a\u043d Google.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435-\u043d\u0430-\u0438\u043c\u043f\u0440\u0435\u0441\u0438\u0438-\u0438-\u0432\u0438\u0434\u0435\u0430\">\u0418\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435 \u043d\u0430 \u0438\u043c\u043f\u0440\u0435\u0441\u0438\u0438 \u0438 \u0432\u0438\u0434\u0435\u0430<\/h3>\n\n\n\n<p>\u0414\u043e\u043a\u0430\u0442\u043e DDA \u0432\u043a\u043b\u044e\u0447\u0432\u0430 \u0434\u0430\u043d\u043d\u0438 \u0437\u0430 \u0438\u043c\u043f\u0440\u0435\u0441\u0438\u0438 \u0438 \u0433\u043b\u0435\u0434\u0430\u043d\u0438\u044f \u043d\u0430 \u0432\u0438\u0434\u0435\u043e\u043a\u043b\u0438\u043f\u043e\u0432\u0435 \u043e\u0442 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u0438\u0442\u0435 \u0441\u0438 \u043a\u0430\u043d\u0430\u043b\u0438, <a href=\"https:\/\/support.google.com\/analytics\/answer\/9691421?hl=bg#zippy=%2Cin-this-article%2C%D0%B2-%D1%82%D0%B0%D0%B7%D0%B8-%D1%81%D1%82%D0%B0%D1%82%D0%B8%D1%8F\">Google \u0438\u0433\u043d\u043e\u0440\u0438\u0440\u0430 \u0432\u0441\u0438\u0447\u043a\u0438 \u0434\u0430\u043d\u043d\u0438 \u0437\u0430 \u0438\u043c\u043f\u0440\u0435\u0441\u0438\u0438 \u0438 \u0432\u0438\u0434\u0435\u043e\u043a\u043b\u0438\u043f\u043e\u0432\u0435 \u043e\u0442 \u043a\u0430\u043d\u0430\u043b\u0438 \u0438\u0437\u0432\u044a\u043d Google.<\/a><\/p>\n\n\n\n<p>\u0412\u043a\u043b\u044e\u0447\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0434\u0430\u043d\u043d\u0438 \u0437\u0430 \u0433\u043b\u0435\u0434\u0430\u043d\u0435 \u0438 \u0432\u0438\u0434\u0435\u043e \u0441\u0430\u043c\u043e \u0437\u0430 Google \u0441\u044a\u0437\u0434\u0430\u0432\u0430 \u043c\u043d\u043e\u0433\u043e \u043f\u043e\u0432\u0435\u0447\u0435 \u0434\u043e\u043f\u0438\u0440\u043d\u0438 \u0442\u043e\u0447\u043a\u0438 \u0437\u0430 \u043a\u0430\u043d\u0430\u043b\u0438, \u043f\u0440\u0438\u0442\u0435\u0436\u0430\u0432\u0430\u043d\u0438 \u043e\u0442 Google, \u043e\u0442\u043a\u043e\u043b\u043a\u043e\u0442\u043e \u0437\u0430 \u043a\u0430\u043d\u0430\u043b\u0438 \u0438\u0437\u0432\u044a\u043d Google. \u0422\u043e\u0432\u0430 \u0441\u044a\u0437\u0434\u0430\u0432\u0430 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u0435\u043d \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b \u0437\u0430 \u043e\u0442\u043a\u043b\u043e\u043d\u0435\u043d\u0438\u044f \u0432 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438\u0442\u0435 \u043e\u0442 DDA.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435-\u043d\u0430-\u043a\u043b\u0438\u043a\u0432\u0430\u043d\u0438\u044f\">\u0418\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435 \u043d\u0430 \u043a\u043b\u0438\u043a\u0432\u0430\u043d\u0438\u044f<\/h3>\n\n\n\n<p>\u041a\u043b\u0438\u043a\u0432\u0430\u043d\u0438\u044f\u0442\u0430 \u0432 Google \u0441\u0435 \u0437\u0430\u043f\u0438\u0441\u0432\u0430\u0442 \u0441 \u043f\u043e\u043c\u043e\u0449\u0442\u0430 \u043d\u0430 \u201eGoogle Click Identifier\u201c (GCLID), \u0443\u043d\u0438\u043a\u0430\u043b\u0435\u043d \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u044a\u0440, \u043a\u043e\u0439\u0442\u043e \u0435 \u0440\u0430\u0431\u043e\u0442\u0438 <strong>\u0441\u0430\u043c\u043e<\/strong> \u0437\u0430 \u043a\u0430\u043d\u0430\u043b\u0438 \u043d\u0430 Google \u0438 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0431\u044a\u0434\u0435 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u043e \u043c\u0430\u0440\u043a\u0438\u0440\u0430\u043d (\u2018auto-tagged\u2019) \u043d\u0430 \u0432\u0441\u0438\u0447\u043a\u0438 \u043b\u0438\u043d\u043a\u043e\u0432\u0435, \u043f\u0440\u0438\u0442\u0435\u0436\u0430\u0432\u0430\u043d\u0438 \u043e\u0442 Google.<\/p>\n\n\n\n<p><a href=\"https:\/\/support.google.com\/analytics\/answer\/1733663?hl=bg#zippy=%2Cin-this-article%2C%D0%B2-%D1%82%D0%B0%D0%B7%D0%B8-%D1%81%D1%82%D0%B0%D1%82%D0%B8%D1%8F\">Google \u043e\u043f\u0438\u0441\u0432\u0430 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u043e\u0442\u043e \u043c\u0430\u0440\u043a\u0438\u0440\u0430\u043d\u0435 \u043a\u0430\u0442\u043e \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u044f\u0449\u043e \u201e\u043f\u043e-\u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e \u043e\u0442\u0447\u0438\u0442\u0430\u043d\u0435\u201c \u0438 \u201e\u0438\u0437\u0431\u044f\u0433\u0432\u0430\u0449\u043e \u0433\u0440\u0435\u0448\u043a\u0438\u0442\u0435\u201c<\/a>. \u0412\u044a\u043f\u0440\u0435\u043a\u0438 \u0442\u043e\u0432\u0430 Google \u0438\u0437\u0438\u0441\u043a\u0432\u0430 \u043e\u0442 \u043a\u0430\u043d\u0430\u043b\u0438\u0442\u0435 \u0438\u0437\u0432\u044a\u043d Google \u0434\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442 \u0442\u044f\u0445\u043d\u043e\u0442\u043e \u043f\u043e-\u043c\u0430\u043b\u043a\u043e \u043d\u0430\u0434\u0435\u0436\u0434\u043d\u043e \u201e\u0440\u044a\u0447\u043d\u043e \u043c\u0430\u0440\u043a\u0438\u0440\u0430\u043d\u0435\u201c (\u043f\u043e-\u0438\u0437\u0432\u0435\u0441\u0442\u043d\u043e \u043a\u0430\u0442\u043e \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043d\u0435 \u043d\u0430 UTM \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438), \u0437\u0430 \u0434\u0430 \u0437\u0430\u043f\u0438\u0441\u0432\u0430 \u043a\u043b\u0438\u043a\u0432\u0430\u043d\u0438\u044f\u0442\u0430 \u0432 GA4. \u0422\u043e\u0432\u0430 \u043e\u0437\u043d\u0430\u0447\u0430\u0432\u0430, \u0447\u0435 GA4 \u043f\u0440\u043e\u0441\u043b\u0435\u0434\u044f\u0432\u0430 \u043a\u043b\u0438\u043a\u0432\u0430\u043d\u0438\u044f\u0442\u0430 \u043e\u0442 \u043a\u0430\u043d\u0430\u043b\u0438\u0442\u0435 \u043d\u0430 Google \u043f\u043e-\u043d\u0430\u0434\u0435\u0436\u0434\u043d\u043e \u0438 \u043f\u043e-\u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e, \u043e\u0442\u043a\u043e\u043b\u043a\u043e\u0442\u043e \u043a\u043b\u0438\u043a\u0432\u0430\u043d\u0438\u044f\u0442\u0430 \u0432 \u0434\u0440\u0443\u0433\u0438\u0442\u0435 \u043a\u0430\u043d\u0430\u043b\u0438.<\/p>\n\n\n\n<p>\u041a\u043e\u0433\u0430\u0442\u043e \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b \u043a\u043b\u0438\u043a\u043d\u0435 \u0442\u0430\u043c, \u043a\u044a\u0434\u0435\u0442\u043e \u043f\u0440\u0438\u0441\u044a\u0441\u0442\u0432\u0430\u0442 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438\u0442\u0435 \u201eGCLID\u201c \u0438 UTM, <a href=\"https:\/\/support.google.com\/analytics\/answer\/10723328?hl=bg\">GA 4 \u0438\u0433\u043d\u043e\u0440\u0438\u0440\u0430 UTM \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438\u0442\u0435 \u0438 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430 \u201eGCLID\u201c<\/a>. \u0422\u043e\u0432\u0430 \u043e\u0437\u043d\u0430\u0447\u0430\u0432\u0430, \u0447\u0435 \u0430\u043a\u043e \u043d\u0435 \u0435 \u044f\u0441\u043d\u043e \u0434\u0430\u043b\u0438 \u043a\u0430\u043d\u0430\u043b \u0438\u0437\u0432\u044a\u043d Google \u0438\u043b\u0438 \u043a\u0430\u043d\u0430\u043b \u043d\u0430 Google \u0435 \u0434\u043e\u0432\u0435\u043b \u0434\u043e \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435\u0442\u043e, \u043a\u0430\u043d\u0430\u043b\u044a\u0442 \u043d\u0430 Google \u0432\u0438\u043d\u0430\u0433\u0438 \u043f\u0435\u0447\u0435\u043b\u0438.<\/p>\n\n\n\n<p>\u0412 \u043f\u0440\u0435\u0434\u0438\u0448\u043d\u0438\u0442\u0435 \u0432\u0435\u0440\u0441\u0438\u0438 \u043d\u0430 Google Analytics \u0438\u043c\u0430\u0448\u0435 \u043e\u043f\u0446\u0438\u044f <a href=\"https:\/\/support.google.com\/analytics\/answer\/1033981?hl=bg#zippy=%2Cin-this-article%2C%D0%B2-%D1%82%D0%B0%D0%B7%D0%B8-%D1%81%D1%82%D0%B0%D1%82%D0%B8%D1%8F\">\u0434\u0430 \u0441\u0435 \u0438\u0437\u043a\u043b\u044e\u0447\u0438 \u0442\u043e\u0432\u0430 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u043d\u0438\u0435<\/a> \u0438 \u0434\u0430 \u0441\u0435 \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u0430, \u0447\u0435 Google \u043e\u0442\u0447\u0438\u0442\u0430 \u0432\u0441\u0438\u0447\u043a\u0438 \u0434\u0430\u043d\u043d\u0438 \u0437\u0430 \u043a\u043b\u0438\u043a\u0432\u0430\u043d\u0438\u044f \u0438\u0437\u0432\u044a\u043d Google (\u0432\u0438\u0436 \u201e\u0422\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442\u0435 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u043e\u0442\u043e \u043c\u0430\u0440\u043a\u0438\u0440\u0430\u043d\u0435 \u0437\u0430 \u0446\u0435\u043b\u0438, \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u043e\u0442 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u0430 \u0441 Google Analytics\u201c). \u0422\u0435 \u043f\u0440\u0438\u0437\u043d\u0430\u0432\u0430\u0442, \u0447\u0435 \u0442\u0430\u0437\u0438 \u043e\u043f\u0446\u0438\u044f \u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u0430 \u201e\u0437\u0430 \u0434\u0430 \u0438\u0437\u0431\u0435\u0433\u043d\u0435\u0442\u0435 \u043d\u0435\u0441\u044a\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u044f \u0432 \u0434\u0430\u043d\u043d\u0438\u0442\u0435\u201c, \u043d\u043e \u0432 GA4 \u043e\u043f\u0446\u0438\u044f\u0442\u0430 \u0435 \u043f\u0440\u0435\u043c\u0430\u0445\u043d\u0430\u0442\u0430.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u043e\u0442-\u0433\u043b\u0435\u0434\u043d\u0430\u0442\u0430-\u0442\u043e\u0447\u043a\u0430-\u043d\u0430-cj-\u043a\u0430\u043a-\u0441\u0435-\u043e\u0442\u0440\u0430\u0437\u044f\u0432\u0430-\u0442\u043e\u0432\u0430-\u043d\u0430-\u0432\u0430\u0448\u0430\u0442\u0430-\u0430\u0444\u0438\u043b\u0438\u0435\u0439\u0442-\u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430\">\u041e\u0442 \u0433\u043b\u0435\u0434\u043d\u0430\u0442\u0430 \u0442\u043e\u0447\u043a\u0430 \u043d\u0430 CJ: \u041a\u0430\u043a \u0441\u0435 \u043e\u0442\u0440\u0430\u0437\u044f\u0432\u0430 \u0442\u043e\u0432\u0430 \u043d\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u0430\u0444\u0438\u043b\u0438\u0435\u0439\u0442 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430?<\/h2>\n\n\n\n<p>\u0421\u0435\u0433\u0430\u0448\u043d\u0430\u0442\u0430 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u043d\u0430 Google \u0437\u0430 GA4\/DDA \u0435 \u0446\u0435\u043b\u0435\u0432\u043e \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0438\u0437\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u043a\u0430\u043d\u0430\u043b\u0438, \u043f\u0440\u0438\u0442\u0435\u0436\u0430\u0432\u0430\u043d\u0438 \u043e\u0442 Google. \u0421\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u0430\u0442\u0430 \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f \u043d\u0430 Google \u0437\u0430\u0433\u0430\u0442\u0432\u0430 \u0437\u0430 \u043f\u043e\u0434\u043e\u0431\u043d\u043e \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0438\u0437\u0438\u0440\u0430\u043d\u0435. \u0414\u0430\u043d\u043d\u0438\u0442\u0435 \u043d\u0430 CJ \u043f\u043e\u0441\u043e\u0447\u0432\u0430\u0442, \u0447\u0435 DDA \u043d\u0435 \u0435 \u0432 \u0441\u044a\u0441\u0442\u043e\u044f\u043d\u0438\u0435 \u0434\u0430 \u043e\u0441\u0438\u0433\u0443\u0440\u0438 \u043d\u0430\u0434\u0435\u0436\u0434\u043d\u043e \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435 \u043d\u0430 \u043a\u0430\u043d\u0430\u043b\u044a\u0442 \u0430\u0444\u0438\u043b\u0438\u0435\u0439\u0442.<\/p>\n\n\n\n<p>\u0421 \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0430\u0442\u0430 \u043c\u0443 \u043c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0438\u044f, \u043d\u0435 \u0431\u0438 \u0442\u0440\u044f\u0431\u0432\u0430\u043b\u043e \u0434\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442\u0435 \u043c\u043e\u0434\u0435\u043b\u0430 \u043d\u0430 Google DDA \u0437\u0430 \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435 \u043d\u0430 \u0432\u0430\u0448\u0438\u044f \u0430\u0444\u0438\u043b\u0438\u0435\u0439\u0442 \u043a\u0430\u043d\u0430\u043b, \u043e\u0441\u043e\u0431\u0435\u043d\u043e \u0430\u043a\u043e \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442\u0435 \u0430\u043a\u0442\u0443\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0430\u0442\u0430 \u0432\u0435\u0440\u0441\u0438\u044f \u043d\u0430 DDA \u0432 Google Analytics 4.<\/p>\n\n\n\n<p>CJ \u0440\u0430\u0437\u043f\u043e\u043b\u0430\u0433\u0430 \u0441\u044a\u0441 \u0441\u0442\u0430\u0431\u0438\u043b\u043d\u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438 \u0437\u0430 \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435 \u043d\u0430 \u0432\u0430\u0448\u0438\u044f \u0430\u0444\u0438\u043b\u0438\u0435\u0439\u0442 \u043a\u0430\u043d\u0430\u043b, \u043a\u0430\u0442\u043e <a href=\"https:\/\/junction.cj.com\/article\/cross-channel-customer-journey-is-key-to-proving-how-affiliate-amplifies-all-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Cross-Channel Customer Journey<\/a>, <a href=\"https:\/\/www.vivnetworks.com\/bg\/cj-%d0%bf%d1%80%d0%b5%d0%b4%d0%bb%d0%b0%d0%b3%d0%b0-%d0%bd%d0%b0-%d1%80%d0%b5%d0%ba%d0%bb%d0%b0%d0%bc%d0%be%d0%b4%d0%b0%d1%82%d0%b5%d0%bb%d0%b8%d1%82%d0%b5-%d0%bf%d1%8a%d1%80%d0%b2%d0%b8%d1%8f%d1%82\/\" target=\"_blank\" rel=\"noreferrer noopener\">Competitive Benchmarking<\/a> \u0438 \u043c\u043d\u043e\u0433\u043e \u0434\u0440\u0443\u0433\u0438. \u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438\u0442\u0435, \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u044f\u043d\u0438 \u043e\u0442 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0442\u0430 CJ, \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u0441\u0435 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442 \u0437\u0430 \u043d\u0430\u0434\u0435\u0436\u0434\u0435\u043d \u0430\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 \u0430\u0444\u0438\u043b\u0438\u0435\u0439\u0442 \u043a\u0430\u043d\u0430\u043b\u0430, \u043d\u0430 \u0432\u0430\u0448\u0438\u0442\u0435 \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440\u0438 \u0438 \u0432\u0430\u0448\u0438\u0442\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u043d\u0430\u0439-\u0434\u043e\u0431\u0440\u0438-\u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438-\u0432-nbsp-google-analytics-4-\u0441\u044a\u0433\u043b\u0430\u0441\u0443\u0432\u0430\u043d\u0435-\u043d\u0430-\u043c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0438\u044f\u0442\u0430\">\u041d\u0430\u0439-\u0434\u043e\u0431\u0440\u0438 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u0432&nbsp;Google Analytics 4: \u0421\u044a\u0433\u043b\u0430\u0441\u0443\u0432\u0430\u043d\u0435 \u043d\u0430 \u043c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0438\u044f\u0442\u0430<\/h2>\n\n\n\n<p>\u0417\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435, \u043a\u043e\u0438\u0442\u043e \u0438\u0441\u043a\u0430\u0442 \u0443\u043d\u0438\u043a\u0430\u043b\u0435\u043d \u043f\u043e\u0433\u043b\u0435\u0434 \u0432\u044a\u0440\u0445\u0443 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u0432\u0441\u0438\u0447\u043a\u0438 \u043a\u0430\u043d\u0430\u043b\u0438 \u0441 Google Analytics 4, \u043d\u0430\u0439-\u043d\u0430\u0434\u0435\u0436\u0434\u043d\u0438\u044f\u0442 \u043c\u043e\u0434\u0435\u043b \u0432 \u043c\u043e\u043c\u0435\u043d\u0442\u0430 \u0435 Last Click.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u0430\u043a\u043e-\u0432-\u043f\u0440\u0435\u0434\u0438\u0448\u043d\u0430-\u0432\u0435\u0440\u0441\u0438\u044f-\u043d\u0430-ga-\u0441\u0442\u0435-\u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043b\u0438-last-click\">\u0410\u043a\u043e \u0432 \u043f\u0440\u0435\u0434\u0438\u0448\u043d\u0430 \u0432\u0435\u0440\u0441\u0438\u044f \u043d\u0430 GA \u0441\u0442\u0435 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043b\u0438 Last Click: <\/h3>\n\n\n\n<p>\u0423\u0432\u0435\u0440\u0435\u0442\u0435 \u0441\u0435, \u0447\u0435 \u0432 \u0441\u0435\u0433\u0430\u0448\u043d\u0438\u0442\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u043d\u0430 Google Analytics 4 \u0441\u044a\u0449\u043e \u0435 \u0438\u0437\u0431\u0440\u0430\u043d \u043c\u043e\u0434\u0435\u043b\u0430 Last Click. \u0417\u0430 \u0434\u043e\u0441\u0442\u044a\u043f \u0434\u043e \u0442\u0430\u0437\u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430, \u0432\u043b\u0435\u0437\u0442\u0435 \u0432 Google Analytics. \u041e\u0442\u0438\u0434\u0435\u0442\u0435 \u043d\u0430 <em>Admin<\/em>&nbsp;&gt;&nbsp;<em>Attribution Settings<\/em> \u0438 \u0438\u0437\u0431\u0435\u0440\u0435\u0442\u0435 <strong>\u043c\u043e\u0434\u0435\u043b \u043d\u0430 \u043f\u0440\u0438\u043f\u0438\u0441\u0432\u0430\u043d\u0435 \u0438 \u043f\u0440\u043e\u0437\u043e\u0440\u0435\u0446 \u043d\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f<\/strong> \u201eLast Click\u201c.<\/p>\n\n\n\n<p>\u0412\u044a\u043f\u0440\u0435\u043a\u0438 \u0447\u0435 Last Click \u0432 GA4 \u043d\u0435 \u0438\u0437\u043c\u0435\u0440\u0432\u0430 \u0442\u043e\u0447\u043d\u043e \u043a\u043b\u0438\u043a\u0432\u0430\u043d\u0438\u044f\u0442\u0430 \u043e\u0442 \u043a\u0430\u043d\u0430\u043b\u0438 \u0438\u0437\u0432\u044a\u043d Google (\u0432\u0438\u0436\u0442\u0435 \u201e\u0418\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435 \u043d\u0430 \u043a\u043b\u0438\u043a\u0432\u0430\u043d\u0438\u044f\u201c \u043f\u043e-\u0433\u043e\u0440\u0435), \u0432\u0441\u0435 \u0442\u0430\u043a\u0430 \u0435 \u043f\u043e-\u043d\u0430\u0434\u0435\u0436\u0434\u0435\u043d \u0438 \u043f\u043e-\u043c\u0430\u043b\u043a\u043e \u0441\u043a\u043b\u043e\u043d\u0435\u043d \u043a\u044a\u043c \u0433\u0440\u0435\u0448\u043a\u0438 \u043e\u0442\u043a\u043e\u043b\u043a\u043e\u0442\u043e DDA.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u0430\u043a\u043e-\u0432-\u043f\u0440\u0435\u0434\u0438\u0448\u043d\u0430-\u0432\u0435\u0440\u0441\u0438\u044f-\u043d\u0430-ga-\u0441\u0442\u0435-\u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043b\u0438-dda-0\">\u0410\u043a\u043e \u0432 \u043f\u0440\u0435\u0434\u0438\u0448\u043d\u0430 \u0432\u0435\u0440\u0441\u0438\u044f \u043d\u0430 GA \u0441\u0442\u0435 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043b\u0438 DDA:<\/h3>\n\n\n\n<p>\u041f\u043e\u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0435\u043c \u043d\u044f\u043c\u0430 \u043c\u043e\u0434\u0435\u043b \u043d\u0430 \u043f\u0440\u0438\u043f\u0438\u0441\u0432\u0430\u043d\u0435, \u043a\u043e\u0439\u0442\u043e \u0434\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u0441\u044a\u0433\u043b\u0430\u0441\u0443\u0432\u0430 \u0441 \u043f\u0440\u0435\u0434\u0438\u0448\u043d\u0430\u0442\u0430 \u043c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0438\u044f \u043d\u0430 Google. \u041d\u043e\u0432\u0438\u0442\u0435 \u0434\u0430\u043d\u043d\u0438 \u043e\u0442 DDA \u043d\u0435 \u0435 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e \u0434\u0430 \u0441\u0435 \u0441\u0440\u0430\u0432\u043d\u044f\u0432\u0430\u0442 \u0441 \u043f\u0440\u0435\u0434\u0438\u0448\u043d\u0438\u0442\u0435. \u041f\u0440\u043e\u043c\u0435\u043d\u0438\u0442\u0435 \u043d\u0430 Google \u043f\u0440\u0438\u0447\u0438\u043d\u0438\u0445\u0430 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u043d\u0438 \u043d\u0435\u0441\u044a\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u044f \u043c\u0435\u0436\u0434\u0443 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438\u0442\u0435 \u043e\u0442 \u0434\u0432\u0435\u0442\u0435 \u0432\u0435\u0440\u0441\u0438\u0438.<\/p>\n\n\n\n<p><em><strong>\u041a\u043e\u0433\u0430\u0442\u043e \u0431\u044a\u0434\u0430\u0442 \u043d\u0430\u043b\u0438\u0447\u043d\u0438 \u043f\u043e\u0432\u0435\u0447\u0435 \u0434\u0430\u043d\u043d\u0438, CJ \u0449\u0435 \u043f\u0443\u0431\u043b\u0438\u043a\u0443\u0432\u0430 \u043d\u043e\u0432\u043e \u0440\u044a\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u0437\u0430 \u043d\u0430\u0439-\u0434\u043e\u0431\u0440\u0438 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u043f\u0440\u0438 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 GA4\/DDA. \u0412\u0441\u0435 \u043e\u0449\u0435 \u043d\u044f\u043c\u0430 \u0434\u043e\u0441\u0442\u0430\u0442\u044a\u0447\u043d\u043e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f, \u0437\u0430 \u0434\u0430 \u043a\u0430\u0436\u0435\u043c \u0434\u0430\u043b\u0438 \u0435 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e \u0434\u0430 \u0441\u0435 \u043f\u0440\u0435\u043e\u0434\u043e\u043b\u0435\u044f\u0442 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u044f\u0442\u0430 \u043d\u0430 DDA \u0434\u043e \u0441\u0442\u0435\u043f\u0435\u043d \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043a\u0430\u043d\u0430\u043b\u0438\u0442\u0435 \u0438\u0437\u0432\u044a\u043d Google \u0434\u0430 \u0431\u044a\u0434\u0435 \u0442\u043e\u0447\u043d\u043e.<\/strong><\/em><\/p>\n\n\n\n<p>\u0438\u0437\u0442\u043e\u0447\u043d\u0438\u043a: <a href=\"https:\/\/junction.cj.com\/article\/this-is-why-youre-seeing-a-drop-in-affiliate-traffic-since-migrating-to-ga4\">https:\/\/junction.cj.com\/article\/this-is-why-youre-seeing-a-drop-in-affiliate-traffic-since-migrating-to-ga4<\/a>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CJ \u0440\u0430\u0437\u0431\u0440\u0430 \u0437\u0430 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