CR - Conversion Rate

CR (Conversion Rate) is the percentage of visitors to an advertiser's site perform the desired action, which is usually a sale.

In the context of a commission payment, the conversion rate is critical to determining the publisher's earnings, in addition to the commission rate and the average order value.

The conversion rate is influenced by an advertiser, not a publisher. A high conversion rate means an advertiser is able to turn the visitors the partner sends them into customers.

Affiliate blog VIVnetworks.com

More articles