Zoot's campaign, managed by the biggest Czech and Slovak affiliate network VIVnetworks.com, won the category Best Managed Affiliate Programme.Full article
CR (Conversion Rate) is the percentage of visitors to an advertiser's site perform the desired action, which is usually a sale.
In the context of a commission payment, the conversion rate is critical to determining the publisher's earnings, in addition to the commission rate and the average order value.
The conversion rate is influenced by an advertiser, not a publisher. A high conversion rate means an advertiser is able to turn the visitors the partner sends them into customers.