In October 2018 CJ Affiliate introduced CJ Insights. This platform provides overview of key performance metrics in different languages and the opportunity to view the aggregated data across all publisher or advertiser accounts. Last but not least, Insights allow you to easily compare present and previous performance over a user-selected period of time.Full article
CR (Conversion Rate) is the percentage of visitors to an advertiser's site perform the desired action, which is usually a sale.
In the context of a commission payment, the conversion rate is critical to determining the publisher's earnings, in addition to the commission rate and the average order value.
The conversion rate is influenced by an advertiser, not a publisher. A high conversion rate means an advertiser is able to turn the visitors the partner sends them into customers.