Do you find performance incentives, which many advertisers offer for their programs, confusing? Are you curious how they are calculated, if you have any, or how they are paid? Then this article is for you.Full article
CR (Conversion Rate) is the percentage of visitors to an advertiser's site perform the desired action, which is usually a sale.
In the context of a commission payment, the conversion rate is critical to determining the publisher's earnings, in addition to the commission rate and the average order value.
The conversion rate is influenced by an advertiser, not a publisher. A high conversion rate means an advertiser is able to turn the visitors the partner sends them into customers.